NinetyEight

Please describe your company and your position there.

At OLASTEO (our lives as seen through each other), our mission is to create experiences that empower students to serve as catalysts for social impact. We do this by curating a roster of influential speakers, interactive workshops, and immersive trips, exposing our scholars to a broad range of perspectives and possibilities.

With expanded mindsets, OLASTEO alumni are better prepared to take on the world and give back to their communities. Our work is centered in and around the South Los Angeles neighborhood of Watts, where we provide diverse and unique opportunities within and beyond LA. My role is that of Executive Director and OLASTEO's only full-time volunteer.

For what projects/services did your company hire NinetyEight?

With no employees, OLASTEO has employed a strategy of partnering with specialized consultants and experts to accelerate the organization's growth and impact. We brought in NinetyEight to help us pilot a digital marketing strategy associated with our nonprofit's first-ever attempt at a fundraising event.

What were your goals for this project?

The main goals were associated with the fundraising event's objectives as a whole: - Develop a fundraising event implementation process - Develop a marketing content calendar template - Double OLASTEO's overall donor base - Raise $20,000 total

How did you select NinetyEight?

Our connections with the prestigious M-School within Loyola Marymount's Business School run deep. A long-time Board Member of ours graduated from LMU's EMBA program. Via his friendship with Professor Andy Rohm, we got hooked up with Andy's former LMU undergrad M-School students, the co-founders of NinetyEight.

Describe the scope of their work in detail.

OLASTEO Dough Day Marketing Plan: Posting Calendar (Social Media/4 Weeks)

Three Phases:

• Pre-OLASTEO Dough Day - Social Media Roll-Out Strategy (Organic & Paid) + Paid Search Strategy
• OLASTEO Dough Day - Social Media Strategy (Organic & Paid) + Paid Search Strategy
• Post-OLASTEO Dough Day

Social Media Strategy (Organic) 2. Weekly Check-Ins *PROJECT TIMELINE:

• 10/20 – OLASTEO Dough Day Project Brief Meeting
• 10/22 – Social Media + Paid Search Marketing Plan Meeting
• 10/27 – Weekly Check-In
• 11/3 – Weekly Check-In
• 11/10 – Weekly Check-In
• 11/17– Weekly Check-In
• 11/20 – OLASTEO Dough Day
• 11/24 – Project Recap

What was the team composition?

We worked closely with both Eduardo (Account Manager and Virtual Event Planning Lead) and Gia, who masterminded our marketing content calendar. We also partnered with Bryant who helped lead search marketing efforts for our fundraising event.

Can you share any outcomes from the project that demonstrate progress or success?

We gained 107 new donors, more than doubling our total donor database. And, we raised over $32,000. We also have used NinetyEight's marketing content calendar templates and associated processes to build our own 2021 Marketing Plan.

How effective was the workflow between your team and theirs?

It was a seamless relationship from the jump. Mutual respect and a shared mission go a long, long way.

What did you find most impressive about this company?

They were dedicated to their craft and were aware of the strengths that they could bring to the table. They are young, hungry, and supremely capable, but most importantly, they are a cohesive and complementary unit as a whole.

NinetyEight offers a broad spectrum of services, but with significant depth of knowledge, making them a true full-service marketing agency.

Are there any areas for improvement?

They are at the beginning, so improvement is their focus at the moment. I cannot wait to see the NinetyEight rocketship continue to be refined before being launched...it will happen soon enough.

Please describe your company and your position there.

I am a Corporate Etiquette Coach and Owner of Please Pass The Manners, an etiquette company that pivoted during the pandemic to offer virtual classes for job transitional skills, camera awareness, as well as traditional table manners classes, etc.

For what projects/services did your company hire NinetyEight, and what were your goals?

To create an up to date Word Press website and to help with E blasts and converting my database to Mail Chimp.

How did you select NinetyEight and what were the deciding factors?

A professor friend of mind recommended them. I loved the fact that they were recent Loyola Marymount Grads since I have hired lots of interns from there over the years. From our first Zoom the team was so professional and thorough. Their pricing was very fair.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The team literally built the entire new website. They did all the migration from my old site; SEO; photo selection; new logo and colors; and so many more required details. They also helped with google analytics and Google My Business.

How many people from the vendor's team worked with you, and what were their positions?

At least 3 people helped. Their positions were: Project Manager and Client Services Creative Director Graphic Director Business Development and Operations Director

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just launched the new website with a great eblast created by Ninety-Eight!

Describe their project management style, including communication tools and timelines.

We had regular Zooms to keep everyone on the same page. Always there was a prepared agenda and fantastic follow up. Email communication was ongoing and always a quick turn around.

What did you find most impressive or unique about this company?

They were SO organized! SO easy to work with. They understood my vision and created a beautiful, modern website geared to Millennials and Gen Z which is what I asked for. They asked great questions along the way. We set a price and that was it....never any nickel or diming. In fact they went above and beyond what I originally envisioned.

Are there any areas for improvement or something they could have done differently?

I can't wait to spread the word to my colleagues!

Please describe your company and your position there.

I am a Management Professor at Loyola Marymount University and expert on mentoring. I teach classes to undergraduate and graduate students on topics related to HR, OB, and Learning and Development. I also am a LinkedIn Learning instructor and help organizations develop mentoring programs and their training.

For what projects/services did your company hire NinetyEight?

I hired the team to help me market my LinkedIn courses on the topics of mentoring and management.

What were your goals for this project?

My goals were to increase my audience size and purchases of my four LinkedIn classes and increase my brand visibility.

How did you select NinetyEight?

I selected the team as I am an LMU professor and they were highly recommended to me by colleagues.

Describe the scope of their work in detail.

The team produced 4 teaser videos for my four LinkedIn classes. The team also produced 10 tiktok videos on the topic of being professional online.

What was the team composition?

I worked closely with the team

Can you share any outcomes from the project that demonstrate progress or success?

Increased sales and visibility. Increase visits to my website, views and ultimately increase in royalties.

How effective was the workflow between your team and theirs?

The workflow was highly effective. 98 was always on-time or early for deliverables and had boundless energy, creativity and good sense. Highly professional and a joy to work with.

What did you find most impressive about this company?

I found the high level of professionalism, creativity and joy for their work most impressive.

Are there any areas for improvement?

I do not see any areas for improvement. I will say to anyone contemplating working with them is do it now

Please describe your company and your position there.

Our company helps companies utilize influencer marketing at scale. We help companies from 15k-200k+ per month develop a strategy and utilize influencer marketing. I am a campaign strategist, I help design the strategy for the clients while my team assists in completing the project leveraging 5-100+ influencers per campaign.

For what projects/services did your company hire NinetyEight?

We wanted to create an organic content strategy for one of our clients that specifically hit the Gen Z audience. They helped design the scripts, strategy, and helped with production of the content.

How did you select this vendor and what were the deciding factors?

We selected them because they were extremely knowledgeable in the Gen Z and TikTok space. They have a deep understanding of the platform, and continue to better themselves every day, using their learnings from prior campaigns to optimize ours.

Describe the project in detail and walk through the stages of the project.

After the kickoff meeting 98 LA helped us present a strategy for the client's organic TikTok page. They designed content pillars, described the strategy behind each and then talked about the types of influencers they felt best represented the product. Once this happened the brand approved these they then wrote scripts for our influencers to follow.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two people from 98 LA team. I believe they were both Co Founders.

Can you share any outcomes from the project that demonstrate progress or success?

The client grew their TikTok page from 0 - over 8,000 followers! They were extremely happy with the results.

How effective was the workflow between your team and theirs?

The workflow was seamless. Everytime we had any updates we would update them through slack and vice versa.

What did you find most impressive or unique about this company?

I found their initial proposals extremely thorough. I was extremely impressed at the amount of time and energy they took to research our client beforehand.

Are there any areas for improvement or something they could have done differently?

I really don't think there was anything to do differently or better. We both defined the scope extremely well beforehand so there were no questions or gaps in workflow.

Please describe your company and your position there.

I work as the UA Associate coming onto my second year. I head most of the influencer program as well as producing creative, and data analysis. TWe are a metaverse based tech company, we have 2 gaming titles and 1 crypto title we are excited to share with the world!

For what projects/services did your company hire NinetyEight, and what were your goals?

We hired NinetyEight to help us develop and test our influencer campaigns for both organic and paid. Our main goals were to drive NPU's and Registrations while also driving brand awareness to those who might not know us.

How did you select this vendor and what were the deciding factors?

I had heard about NinetyEight through a mutual friend, after taking a look at previous work we decided they would be a great fit for the brand. Especially with their expertise on Gen.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had about 3 or 4 campaigns that were all themed differently but has the same process. We would discuss, in detail, about the project details and about what kind of influencers we were looking for, as well as the type of content that we wanted. NinetyEight was able to go above and beyond with influencer management, outreach, and sourcing. We would be in constant contact with them reaching out to us for video approvals and account setup assistance. They would handle communication with the influencer as well as working within the budget we had set.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, influencer specialists, and creative writing specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

due to company policy, I cannot share specific numbers, but the content we received from NinetyEight was top quality. They were excellent at finding influencers that suited our needs as well as blended in well with our audience.

How effective was the workflow between your team and theirs?

Our workflow was great! They had set up a slack channel and were incredibly responsive to messages and emails.

What did you find most impressive or unique about this company?

I love seeing a group of young entrepreneurs going after their goals, and doing so incredibly professionally. They are experts in their crafts and I would absolutely recommend them to anyone trying to market to Gen Z. Their communication was great and easy, and they really understood the assignment.

Are there any areas for improvement or something they could have done differently?

Although I firmly believe there is room for growth in all aspects - they did their job perfectly & I can't wait to see how they grow.

Please describe your company and your position there.

Founding Partner of KAA Design -an architecture company

For what projects/services did your company hire NinetyEight?

Social Media content creation and management

What were your goals for this project?

to increase our audience

How did you select NinetyEight?

Reference from KAA Client

What was the team composition?

Celine and Fran managed most of the work

Can you share any outcomes from the project that demonstrate progress or success?

Professional Creative Responsive

How effective was the workflow between your team and theirs?

Excellent workflow

What did you find most impressive about this company?

Their communication style is top notch

Are there any areas for improvement?

nope

Please describe your company and your position there.

Owner of Deb DeVries Voice Over - Providing professional voice over services for commercials, e-learning, and corporate & medical narration.

For what projects/services did your company hire NinetyEight?

I hired NinetyEight to train me in the effective use of social media to reinforce my brand and grow my client base.

What were your goals for this project?

Increased understanding of the effective use of the major social media platforms and how to construct consistent brand campaigns.

How did you select NinetyEight?

I attended a Zoom conference on social media marketing and was impressed with their knowledge and entrepreneurial spirit.

Describe the scope of their work in detail.

Designed, developed, & delivered a 5 part course covering the major social media platforms and included branding guidelines, design programs to enhance esthetic of posts, and the similarities and differences between the platforms.

What was the team composition?

1 initial sales point of contact and then 2 individuals for content delivery.

Can you share any outcomes from the project that demonstrate progress or success?

Increased efficiency with post creation.

How effective was the workflow between your team and theirs?

All members of the NinteyEight Team were extremely professional and responsive. Every correspondence was addressed quickly and completely.

What did you find most impressive about this company?

The thoroughness and professionalism of the content and course materials were truly impressive.

Are there any areas for improvement?

Depending on the needs of the client - it would be great if the course could include a screen share component which would permit the client to create and apply the techniques covered in the course with real-time guidance from the NinetyEight instructor.

Please describe your company and your position there.

I'm the Co-Director, M-School Program at Loyola Marymount University

For what projects/services did your company hire NinetyEight?

To create a high-energy, 1-minute informational sizzle video plus launch plan.

What were your goals for this project?

1. Create a high-energy one-minute video to showcase what makes the M-School unique.
2. Craft a roll-out strategy for the video across social, the M-School and LMU websites, and other integrated elements.

How did you select NinetyEight?

We briefed the team and scheduled time soon after to discuss concepts. We knew right away they were the right team.

Describe the video(s) and the process in detail.

Briefed the NinetyEight team, a week or so later we were presented by multiple concepts. We selected one and they went back to develop a draft cut. One or two more rounds of minor feedback, and viola! Video done, posted and launch campaign spring-loaded, ready to go.

What was your vendors' project management or feedback process?

They were very open to feedback and ideas. Listened well and pushed back where appropriate.

Can you share any outcomes from the project that demonstrate progress or success?

Completed the video on time. Great communication. Demonstrated flexibility when we hit a snag at the end. Kept the process moving swiftly, plus they're so fun.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

How friendly and in touch with youth culture they are.

Are there any areas for improvement?

Love NinetyEight!