Delivering Content, Facilitating Conversation

News Generation is an issue-driven media relations company specializing in using broadcast media techniques - from satellite media tours and radio media tours to public service announcements, audio news releases and podcasts - to earn media placements for associations, non-profits, government agencies, and clients of public relations firms.

We utilize the following core services: satellite media tours, radio media tours, audio news releases, b-roll packages, audio bite lines, public service announcements, and podcast recording and production.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
1997
Show all +
Bethesda, MD
headquarters
  • 7508 Wisconsin Avenue, Suite 300
    Bethesda, MD 20814
    United States

Portfolio

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Microsoft

News Generation worked with Microsoft to deliver nationwide messaging regarding Microsoft's pledge to sustainability. 

The company pledged to reduce its entire footprint by half by 2030, including its supply chain, and remove more carbon than it emits annually. By 2050, it will remove all the carbon it has emitted directly or via electricity consumption since it was founded in 1975.

The audio for this campaign can

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Federal Emergency Management Agency

In the aftermath of wildfires, local California communities face a higher risk of flash flooding for up to several years due to changes in the terrain caused by fires. News Generation worked with FEMA to inform the public of this danger and encourage citizens in the affected communities to consider flood insurance. 

This was of particular importance recently due to the magnitude of the fires in California and the

devastation that was left behind. The audio for this campaign can be found here: https://broadcastnewsresource.com/news/fema-cautions-california-resident...

 

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Entertainment Software Rating Board

Video games are a $43.4 billion industry. Over 164 million adults in the United States play video games, and three-quarters of all Americans have at least one gamer in their household. News Generation worked with the Entertainment Software Rating Board (ESRB) to develop a radio media campaign for the American public.

The campaign highlighted that parents can control how their children

use electronics. This included step-by-step instructions for setting controls that can block games by age rating, how to limit how much time is spent playing, and help control spending and restrict communication with other players. Audio from this campaign can be found here: https://broadcastnewsresource.com/news/entertainment-software-rating-boa...
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American Psychological Association

News Generation developed a campaign for the American Psychological Association (APA) using an RMT to share the details of the APA’s 2019 Stress in America™ survey. Americans report various issues in the news as significant sources of stress, including health care, mass shootings and the upcoming election.

The 2019 Stress in America™ survey was conducted online within the United States by The Harris Poll on behalf of the

American Psychological Association between Aug. 1 and Sept. 3, 2019, among 3,617 adults age 18+ who reside in the U.S. Interviews were conducted in English and Spanish. Audio from this campaign can be found here: https://broadcastnewsresource.com/news/american-psychological-associatio...

 

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National Institute for Early Education Research

News Generation worked with the National Institute for Early Education Research (NIEER) to develop a national campaign informing the public of the release of NIEER’s research, The State of Preschool 2018. 

This report details statistics on public pre-K programs nationwide, highlights which states invest best in their young children and which leave too many children behind. Data shows the best and worst are worlds

apart.

The audio for this campaign can be found here: https://broadcastnewsresource.com/news/new-report-on-public-pre-k-progra...

 

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Certified Financial Planner

Partnering with Certified Financial Planner (CFP) , News Generation constructed a national radio media tour in order to educate the public about the approaching Tax Day and changes that had been made in the Federal Income Tax Laws. 

CFP has expertly trained professionals that help consumers pull together disparate tax documents and forms and create a plan that’s bespoke for the consumer.

The audio for this

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The National Law Enforcement Officers Memorial Fund

News Generation developed a campaign utilizing a radio media tour for The National Law Enforcement Officers Memorial Fund. The National Law Enforcement Officers Memorial Fund is a private non-profit organization dedicated to telling the story of American law enforcement and making it safer for those who serve. 

The 2019 End of Year Law Enforcement Officer Fatalities Report was released, showing that over 100 law

enforcement officers have been killed in the line of duty in 2019. Firearms-related fatalities and traffic-related fatalities were the leading causes of law enforcement deaths. The RMT was heard nationally, allowing ample exposure to The National Law Enforcement Officers Memorial Fund and the Fatalities Report. Audio from this campaign can be found here: https://broadcastnewsresource.com/news/end-of-year-fatality-report-will-...