NewReputation

Please describe your company and your position there.

I am the lead data analyst at a customer survey software company. I am responsible for analyzing the customer satisfaction and reporting industry. This entails creating, distributing, and analyzing customer satisfaction surveys for hotels, restaurants, casinos, and other hospitality establishments.

For what projects/services did your company hire NewReputation, and what were your goals?

Our company has hired several new employees and we are attempting to grow into an established brand. We hired NewReputation to build and develop our online presence and help us reach more people.

How did you select this vendor?

We reviewed several companies in the reputation management industry. After we conducted our interviews it was apparent that NewReputation understood the goals that we expected to reach and did a better job at explaining how they planned to achieve their results.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a competitive analysis and exactly what we needed to focus on improving. They developed our social media presence and created content to attract new people. The redesigned our website and conducted a SEO audit to repair the health of our domain. They set up monitoring on online review sites, social media, and Google. They created and distributed content on our website and local media.

Each month, we received a detailed analysis of our overall online reputation on review sites, social media sentiment, SEO, and let us know where we needed to focus more attention. The final deliverable was to launch our website on a number of media channels and get new product reviews.

How many people from the vendor's team worked with you, and what were their positions?

I worked with their campaign manager, customer service, and social media team members.

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in organic traffic, social media engagement, and an increase in monthly users.

Describe their project management style, including communication tools and timeliness.

We had weekly virtual meetings to discuss the progress and upcoming actions. We had shared documents where they would upload new content to be approved as well as published content after approval. My advisor was available through text message during business hours for questions.

What did you find most impressive or unique about this company?

Their research about our company, industry, and competitors to discover new opportunities to grow our brand. My advisor was invested in our success and I felt like he was a part of our team. They have an extensive knowledge of SEO and how search engines work. They were able to show visible results relatively quickly.

Are there any areas for improvement or something they could have done differently?

I would have liked to meet in person to have them meet our entire internal team.

Please describe your company and your position there.

I work for a renewable energy company focusing on Solar Energy Installation, Maintenance, and Repair. I am overseeing vendor and customer accounts.

For what projects/services did your company hire NewReputation?

As a new company, we had minimal exposure online. We did traditional advertising (direct mail) with little success. We hired NewReputation to increase our online presence and help us reach a larger audience.

What were your goals for this project?

Build social media profiles, website design, and media outreach. Establishing a presence on our social media platforms was a priority for us as well.

How did you select NewReputation?

We hired NewReputation from a referral. They assisted us on a previous campaign and did a great job. We knew they would be perfect for helping us build this company.

Describe the scope of their work in detail.

We had a generic static page generating little to no traffic so NewReputation built a website for us. They then established our social media accounts and linked everything together. Then they submitted a series of blog articles and press releases. As well as interacted in social media groups.

What was the team composition?

I worked closely with the campaign manager. We speak monthly (more often through email) and they provide an update on strategy, media opportunities, and campaign success. I have access to an online portal that I can review my content, profiles, and make any changes before publication.

Can you share any outcomes from the project that demonstrate progress or success?

As a new company, we were generating little to no traffic to our website. Since starting our campaign with NewReputation, we have grown our social media following to over 2000 followers in the first few months. Our blog is starting to gain significant traffic as we are getting new leads daily.

How effective was the workflow between your team and theirs?

Excellent communication between the campaign manager and our executives.

What did you find most impressive about this company?

The ability to see our overall mission statement and execute it effectively. With a 30 minute conversation, NewReputation was able to generate an effective campaign that was extremely creative and well-targeted.

Are there any areas for improvement?

Nothing that I can see at this time. They are a small team but extremely effective.