Digital Ad Campaigns Analytics & Optimisation
newage. digital solutions is the online marketing agency specialized in the analysis and optimization of display ads and video campaigns. The company applies the analysis of view-through data and its impact on conversions using advanced features of Google CM, Gemius and other tools to provide the customer with a clear understanding of the efficiency of every traffic channel, ad placement, audience segment, creative, etc. The agency employs an agile approach to ad campaigns optimization allowing to do all the necessary adjustments on the go.
Focus
Portfolio
BMW, OLX, Letgo, Blablacar, Yandex, Ajax System, BoxMode, Oneongo, Jagermeister, ...
Advertising potential of cyber sport tournaments
Cybersport's popularity was on the rise in Ukraine, the dedicated championships were gathering bigger and bigger audiences with every new event. These tournaments were mainly visited by young people with a higher than average level of income. No company on the market, however, was able to give a credible assessment of the market potential and real magnitude of such events to provide sponsors with a firm basis for the boost of investments in cybersport.
We had to evaluate the total addressable market for the cybersport events in Ukraine. Gather data from multiple sources to provide potential sponsors with information on the reach of the ad campaign the level of engagement, sociodemographic characteristics, and gaming preferences of the event’s audience.
We have gathered data from social networks, mentions in media, streaming services, and other sources coming up with unified results describing the magnitude of the event, reach of sponsored content, and audience characteristics.
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How Display Ads Introduced AJAX to Italians
The Challenge
One of the key advantages that AJAX has over the competition is its mobile application, with which it is easy to manage and control the security system. Since more than 95% of conversions came from it, we decided to start by drawing attention to the application, hoping to drive up demand for the product.
Our Approach
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We tested 23 potential audiences broken down by interest and identified the eight most effective targeting methods that we used in our branding campaign.
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We used the Holistic Analysis of Display Advertising method to examine the campaign results in detail and optimize it in time . Thanks to him, we tracked the delayed user interactions with the brand: visits to the client’s website after viewing ads and transitions to the site from other devices.
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An interesting insight was the love of Italians for Smart TV. This placement method has shown good results, so we will continue to use it.
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The effective frequency in the new market for AJAX is greater than 10 to build brand awareness.
Overall, in the first month, the branded traffic originating from Italy grew by 4%. The traffic increased by another 24% in the second month. That is, the campaign made a palpable impression on the target audience and helped potential customers remember the brand.
OLX: View-through deep segmentation
The Background
OLX had a monopoly position in the Ukrainian market capturing close to 70% of the market share of online classifieds in the country. This situation was pushing the company towards a search for new areas of growth and the ways to reach and attract the new audience.
The Challenge
Our team needed to understand how to optimise ad campaign budget to prioritise channels that supply new users, but first, we had to figure out where to find them.
Our Approach
Applying methodology of ‘Comprehensive Analysis’ we looked at the view-through statistics to separate the users that were exposed to the ad and then visited the advertiser’s website through another channel for the first time during the last 90 days. This enabled us to track back the new users and understand which ad placements generated those newcomers. The budget was redistributed accordingly prioritising sources of new user acquisition.
Performance
14% increase in new users acquisition generated by the ad campaign.
About newage.
newage. is the digital solutions agency specialized in online ad campaigns optimisation. We apply our proprietary methodology of ‘Comprehensive Analysis’ (includes view-through conversions attribution and cross-device user id matching) that enables us to get a 360-degree view of the real impact of your ad campaigns. The agile approach to campaigns optimisation allows us to identify best performing ad placements, creatives and audiences and perform the necessary adjustments on the run.
Turan: FMCG brand promo campaign
The brand of water “Turan” of the “AsiaWaters” company had a standard advertising campaign: a promo with a drawing of valuable prizes. Mediainsider our colleagues from Kazakhstan have invited newage., because we specialize in Holistic Analysis of media campaigns. As a result, the “Turan” water campaign was successful and gave a good case that the delayed advertising effect data are extremely important not only for ecommerce projects, but also applicable for FMCG advertisers.
The delayed effect of advertising, when a user makes a purchase, registration or other targeted action after a time after the advertisement is shown, is present in both regular and digital campaigns. We used tracking Google Campaign Manager, which allows you to track post-view and cross-device actions of users after contact with ads. So we made such conclusions.
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How long after visual contact with the advertising material is required for the user to go to the advertiser’s promo page and register.
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Calculate the effective frequency of contact. In this campaign – the effective frequency was estimated as 3 impressions per user.
Auditor allowed us to track the number of people, who contacted with advertising on each frequency. Also, to determine who, after contact with materials at frequencies 1, 2, 3, went to the promo page. Accordingly, this gave us the opportunity to calculate the cost of users who switched on each frequency.
These two findings helped to determine the optimal frequency for the period of the advertised campaign, which was done during the campaign.
In the case of using standard advertising tools, CTR (click-through rate) would come to the fore as a metric for evaluating the effectiveness of ad impressions. This approach is outdated because it too often leads to wrong conclusions.
A new approach to segmenting digital audiences and assessing their effectiveness makes it possible to more accurately assess the results of campaigns, now using the example of the FMCG brand.
Measuring the effect of ad exposure
Background
De-facto, Bodo was the only big player in experience gifts category in Ukraine, however, the category itself was still in its infancy and was undergoing the initial growth phase, which was too slow.
Challenge
We needed to evaluate how the ad campaign impacted audience behavior and provide data that would reflect how effective the ad exposed audience compared to the regular users (control group). Secondly, we wanted to understand which traffic channels were influenced by the ad campaign the most.
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Behavior-based audience segmentation
The car sales market was in a state of crisis and most of the competitors have either substantially reduced investments in the online promotion or decided to stop advertising online altogether. BMW, on the other hand, saw an opportunity to change the balance of power and fulfill the vacuum created by the crisis and cutting costs strategy of the competition.
We had to identify which impressions would be more valuable to the advertiser and which audiences would have a higher purchase intent to then concentrate the client’s marketing efforts where they could yield the best results.
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Effective ad exposure frequency identification
A total of 3.8% of all ad exposed users, visited the advertisers' website over this period. (>98% of them never clicked on the ad). We’ve set the campaign frequency at 3 per campaign. This analysis allowed us to see the real lagged impact of the display ad campaign and set the frequency of ad exposure at the optimal level.
Performance
Applying optimal effective frequency, MOYO was able to get better results with fewer resources. The company was able to cut expenses on the inefficient noise (when users were shown the ad >3 times), and at the same time, maintained the maximum reach at the effective frequency. Over the time of the campaign, MOYO increased its market share by 5% eating into Allo and Citrus’ market shares.
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Reviews
the project
Digital Marketing for Travel Agency
"The team had really deep expertise in digital marketing tools."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I represent Tickets Travel Network is one of the leading companies in the field of travel, it sells air tickets, hotel reservations, car rentals, etc.
For what projects/services did your company hire newage. digital solutions, and what were your goals?
We wanted to improve ROMI by optimizing ads costs. So the task was to reduce the cost of conversion to a certain level. And, accordingly, find and test the tools that will allow you to do so.
How did you select this vendor and what were the deciding factors?
We saw their article regarding digital advertising on one of the famous online platforms, as well as got recommendations from trusted partners.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The main task was to run search campaigns already running on Google Ads. newage. suggested using Search Ads 360, so we decided to test the optimization potential of Search Ads 360. At the beginning of the work, the cost of conversion increased as expected, as the system learned to optimize campaigns. But on the fourth week, the cost of conversions equaled the target, and later even became lower than the target price.
How many resources from the vendor's team worked with you, and what were their positions?
We communicated with the Project Manager and Client Service Director, but also the project involved a traffic manager, an accountant, and several other specialists.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I am satisfied with the tool, SA360. Optimization by tCPA showed a high speed of learning and kept the result within the specified limits. I am waiting for the next stage of the experiment to finally consolidate the success
How effective was the workflow between your team and theirs?
The whole workflow was easy and smooth. We had weekly status calls, so we were aware of what was going on with the campaigns. The team provided good insights and shared ideas proactively.
What did you find most impressive or unique about this company?
The team had really deep expertise in digital marketing tools, so the project went on really great.
Are there any areas for improvement or something they could have done differently?
Sometimes in the beginning, the team didn’t always have time – but then they adjusted all the work processes.
the project
Digital Marketing for Home Security System Manufacturer
"The engagement is quite pleasant."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Ajax Systems is one of the leading manufacturers for home security systems products in Europe.
For what projects/services did your company hire newage. digital solutions, and what were your goals?
We required assistance in developing and implementing effective marketing strategy for brand awareness campaigns in the new for us market.
How did you select this vendor and what were the deciding factors?
One of our partners introduced newage. to us. As they previously were satisfied with their workflow, we decided to schedule a call for a brief introduction.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Together with newage. we have made a deep research of the market. Based on that data, we were able to implement successful strategy and campaign implementation. After the campaign flight, guys have made a full report on what we have got and how we can expand further.
How many resources from the vendor's team worked with you, and what were their positions?
We were able to work together and understand each other thanks to Project Manager's competence. Denis was staying in touch and providing an up-to-date report on the current status of campaigns. Our team consists of project manager, PPC-specialist and media-planner
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We were able to successfully enter the new market, create an outstanding brand message. Also guys help us measure our digital activities in important indicators for our companies
How effective was the workflow between your team and theirs?
The engagement is quite pleasant. Working with actual specialists eliminates the need to regulate their actions since you can easily rely on them.
What did you find most impressive or unique about this company?
For us, the Comprehensive Analysis was the most essential aspect. We needed a complete picture of how media efforts influence other traffic sources. We received a full report on post-view and cross-device data.
Are there any areas for improvement or something they could have done differently?
In our future projects, we would like them to introduce us to new tools that can lead us in our category and work with them on a new markets
the project
Digital Marketing Services for Delivery Services Company
"The team was responsive, provided good insights, and shared ideas that worked."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I represent Vanongo marketing. We provide SW and HW solutions for last-mile delivery both for end-customers and businesses of any size.
For what projects/services did your company hire newage. digital solutions, and what were your goals?
As we are a B2B and B2C company, we wanted to find the best solution to advertise both of our offers. Goals: For us, the most essential part was to enhance brand value among our target market by increasing effectiveness of promotion of our services.
How did you select this vendor and what were the deciding factors?
We saw their article regarding digital advertising on one of the famous online platforms, as well as got recommendations from trusted partners.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We have set up all tracking, as it is essential to track every action on the website and create a customer journey. As well, we have combined both display and performance marketing to cover most of the target audience.
How many people from the vendor's team worked with you, and what were their positions?
By the force of well communicated and professional Project Manager and Client Service Director the whole workflow was easy.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The main one was that newage. managed to decrease CPC, CPA and keep both at optimal level.
Describe their project management style, including communication tools and timeliness.
We found the whole workflow to be smooth. The team was responsive, provided good insights, and shared ideas that worked. We had weekly calls, so we were aware of what’s going on. Plus, communication through email on a daily basis.
What did you find most impressive or unique about this company?
For us, the principal factor for picking this agency was their Comprehensive Analysis. As we were interested in working with display adverts, it was crucial to track not only post-click, but post-view and cross-device conversion.
Are there any areas for improvement or something they could have done differently?
Thanks to Client Service Research we have already given our feedback on cooperation. I was impressed how the team is willing to define their own mistakes and get rid of them for good.
the project
Digital Marketing Analysis & Strategy for Web Devloper
"Their comprehensive analysis developed have accurately analyzed and reported our media campaigns."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I represent Boxmode. We provide feature-rich websites by out-of-box tools to our customers.
For what projects/services did your company hire newage. digital solutions, and what were your goals?
We wanted to observe what aspects we could improve ourselves by analyzing our ads and optimizing them.
How did you select this vendor and what were the deciding factors?
We observed many successful cases that were presented by newage. and one of our partners advised us to work with them.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
In order to present our services better to our target audience, we reported an analysis of our advertisement, the company engaged a track system to follow ad users actions. newage. created a media plan for us and presented services to enhance our promotion. Also, management and optimization of our advertisement campaigns were held well.
How many people from the vendor's team worked with you, and what were their positions?
Thanks to traffic manager, data analyst, and client services director of newage., we have satisfied all our needs by professionalism and strong communication. A team of specialists who are responsible for ad campaigns was in touch with us through the whole process.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
All the needs we identified before the project was accomplished.
Describe their project management style, including communication tools and timeliness.
There was a quite good workflow with new-age. You get expertise solutions when you work with experts.
What did you find most impressive or unique about this company?
Their comprehensive analysis developed have accurately analyzed and reported our media campaigns.
Are there any areas for improvement or something they could have done differently?
Although newage. has a real expertise in their work, we would be happy if they could give us solutions regarding non-digital solutions.
the project
Marketing Campaigns for Credit Services Compan
"I would say that they lead the digital marketing industry for sure."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
A reliable online lending service. We have been helping the citizens of Ukraine to promptly resolve financial issues since 2013.
For what projects/services did your company hire newage. digital solutions?
We were looking for an agency that can help us understand how media campaigns affect conversions and total results. In a short, company which has a high level of analytical skills.
What were your goals for this project?
The main objective for us was to create a media strategy that can bring the most with spending the least. After, we were interested in collecting all the data and proceeding with it to create an analytical report.
How did you select newage. digital solutions?
At first, we worked with them to optimize our campaigns in Facebook and Google search, but after we found out that newage. implement a unique approach in analyzing the effectiveness of media campaigns aka Comprehensive Analysis, we moved to connecting Campaign Manager.
Describe the scope of their work in detail.
With newage. we were interested in launching massive marketing campaigns for brand awareness on Google Ads, Facebook, and Direct Websites.
What was the team composition?
It was nice to work with true professional Oleksandr ( client service director ), as he managed to create a team that is a perfect fit for us. On other hand, Project manager Bohdan has a quick response to small details. Such communication gives us a chance to be flexible, be updated, and implement changes right away.
Can you share any outcomes from the project that demonstrate progress or success?
After each campaign, we can not only get conversions but analyze the media effect of our campaigns. They were able to achieve set goals and KPIs.
How effective was the workflow between your team and theirs?
As they are a different agency with their workflow, it might be tough to make cooperation smooth. But, these guys made me feel like we a the whole. Big thumbs up!
What did you find most impressive about this company?
From previous answers, it should be pretty clear. Deep analytical skills, Comprehensive analysis ( especially post-click and post-view metrics ), and high expertise. I would say that they lead the digital marketing industry for sure.
Are there any areas for improvement?
We are looking for new unique ways to advertise, so I hope newage. will help us with that and expand their tools as well.
the project
Marketing Campaign for IT Company
"Working with them was a great and rewarding experience."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
IZI.ua is a growing classifieds free platform in Ukraine. We are a hyperspace where users may sell and buy anything easily and quickly.
For what projects/services did your company hire newage. digital solutions?
We needed help to create and run effective media campaigns on the internet. As well, we wanted to have a new look and methods on how we can analyze the final data.
What were your goals for this project?
The main goal for us was to create brand awareness among our target audience. It was very important for us to know that the ad exposure frequency we set would be the most effective one.
How did you select newage. digital solutions?
One of our partners introduced newage. to us. As they previously were satisfied with their workflow, we decided to contact them.
Describe the scope of their work in detail.
We wanted to launch several marketing campaigns for brand awareness on YouTube, Facebook and GDN. An important condition was that for each target audience, we had different messages and strategies on how to show those ads.
What was the team composition?
Thanks to the high expertise of the Project manager we have had good cooperation and understanding with team of 4 people.
Can you share any outcomes from the project that demonstrate progress or success?
We have significantly increased our brand awareness among the target audience. We also successfully conducted an experiment to expand the target audience segment.
How effective was the workflow between your team and theirs?
It was pretty good. When you work with real professionals, no need to control their moves, as you can just lean on them.
What did you find most impressive about this company?
As for us, the main factor for choosing this company was their Comprehensive Analysis. We wanted to have a full understanding of how media campaigns affect other traffic sources. Thanks to them, we got a full post-buy report on post-view, view-through, and cross-device metrics.
Are there any areas for improvement?
Working with them was a great and rewarding experience. The level of involvement of the team was really exciting. I hope that it will remain the same in the future.
the project
E-Commerce Development for Online Marketplace
"The biggest advantage that makes them stand out from other agencies is their impressive deep analytic skills."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Prom.ua is the largest marketplace in Ukraine, selling more than 100 million products to thousands of entrepreneurs from the whole country.
For what projects/services did your company hire newage. digital solutions, and what were your goals?
We were looking for an agency that would help us with digital marketing advertising on multiple networks. We were interested in getting the maximum reach of our target audience by using an effective frequency cap.
How did you select newage. digital solutions and what were the deciding factors?
After we found out that newage. implement a unique approach in analyzing the effectiveness of media campaigns, we decided to give them a go. Now, it has been almost a year of our partnership. Deciding factors were high level of digital expertise, their vision of our campaigns and economy of our budgets thanks to their strategies.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
With newage, we had a chance to launch several marketing campaigns for New Year, Black Friday, Valentine's day, and more. We were interested in launching massive marketing campaigns for brand awareness on YouTube, Google Display Network, Facebook, and Direct Websites. Newage has a possibility to track our campaigns with Google Campaign Manager and other softs, which helped us to create detailed reports and make right decision about placements, budgets etc.
How many people from the vendor's team worked with you, and what were their positions?
A team of 4 specialists has been working on our projects for almoust a year. A Project manager who is responsible for our marketing campaigns stays in touch with us all day long, which is a big advantage for sure. Such communication gives us a chance to be flexible, be updated, and implement changes right away.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After each campaign, we can classify our target audience, optimal frequency, and media effect of our campaigns. With such type of data, we can not only optimize our future campaigns to get better results but use them for personal needs.
Describe their project management style, including communication tools and timelines.
It will be fair enough to say that is almost smooth :) Project manager finds answer on our questions very quickly, he is always friendly and open-minded.
What did you find most impressive or unique about this company?
The biggest advantage that makes them stand out from other agencies is their impressive deep analytic skills. You can see that not only in the perfectly made media plan but optimizations & reports as well.
Are there any areas for improvement?
Greate that guys are opening for us some new platforms to advertise on. I hope, that in our future campaigns we can test new sources of traffic.
the project
Advertising for Classifieds Platform
"The team impressed us with the level of expertise and unique approach to data."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
OLX is a world's leading classifieds platform with millions of active users worldwide. In Ukraine, Olx is the biggest classifieds resource in country and one of the most visited web platforms disregard of category. It is a place where users can sell and buy all kinds of goods and servises listed by categories for the simplisity of usage.
For what projects/services did your company hire newage. digital solutions?
We had a new creative idea to increase engagement in our Goods category, so we were looking for an agency who had best fit for our goals.
What were your goals for this project?
Maximize reach of target audience at optimal ad exposure frequency. Strenthen of brand positioning and awareness.
How did you select this vendor?
newage. was picked as a winner of a tender procedure.
Describe the scope of their work in detail.
Development of strategy and media plan for the advertising campaigns utilizing Google Ads and direct ads placement. Campaigns set up, launch and dynamic optimisation. Post-buy report based on the advanced analysis of post-view and cross-device user data.
What was the team composition?
project manager, traffic manager, media planner, data analyst
Can you share any outcomes from the project that demonstrate progress or success?
80% of Ukrainian online audience was reached at the optimal frequency of the ad exposure. Brand lift results showed increase in key metrics: ad recall +31%, awareness +2%, purchasing intent +2%. These are big numbers taking into account that nearly one in two internet user in Ukraine attends our platform on a monthly basis
How effective was the workflow between your team and theirs?
We are very happy with the efficiency of the work process the team at newage. was able to demonstrate. Our requests were addressed timely and in professional manner. Reporting and agile campaign settings adjustment processes were organized in a seamless facion allowing us to keep track of all the important information.
What did you find most impressive about this company?
The team impressed us with the level of expertise and unique approach to data.
Are there any areas for improvement?
Everything was in time and did on expert level so we had no doubts which agency we will go for with our next campaign.
the project
Marketing Campaign Strategy for Car Manufacturer
"They understood our challenges and came up with the best possible solutions while being proactive and transparent."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
AWT Bavaria Ukraine is authorized BMW and MINI importer in Ukraine. My position is Senior Digital Marketing Specialist.
For what projects/services did your company hire newage. digital solutions?
We've hired newage. digital solutions agency to take care of all of our online promotion activities for BMW, MINI. We knew that newage. applies the deep analysis of user behavior so we wanted to understand how to segment out the users who have higher purchasing intention and target them in order to push further down the funnel.
What were your goals for this project?
Successful brand promotion accompanied by user behavior traction to identify segments with the highest potential.
How did you select this vendor?
We were looking for an agency that could understand our challenge and the need to analyse the effectiveness of the awareness-based display ad campaigns. For our company, it is a non-trivial challenge because the end conversion (car purchase) always happens offline.
Describe the scope of their work in detail.
The newage. analytics team created a media plan, developed and implemented the map of counters to track the desired actions performed by the ad exposed users. The company also took care of the launch, management and optimization of our display ad campaigns both for video and banner campaigns.
What was the team composition?
The team we worked with consisted of a media planner, traffic manager, account manager, programmer, data analyst and head of client services.
Can you share any outcomes from the project that demonstrate progress or success?
We do not disclose any specific numbers, but we can confirm that the work done by the newage. agency exceeded our expectations and introduced us to the new way of audience analysis and segmentation.
How effective was the workflow between your team and theirs?
The newage. team was able to maintain the constant communication with our specialists proving to be agile and responsive. Continues reporting via online forms allowed us to keep track of the campaign's progress and stay on top of our goals.
What did you find most impressive about this company?
They understood our challenges and came up with the best possible solutions while being proactive and transparent. They deserved our trust and confidence.
Are there any areas for improvement?
Always has something for improve especially in digital age when new tools and technologies appears so fast but newage. doing all best to be in first line with all latest trends and technologies.
the project
Promotional PPC Campaigns for Mobile Phone Line
"They're a great team of self-driven professionals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
MOYO (moyo.ua) is one of the biggest players in the field of retail of electronics in Ukraine with 47 stores in 26 cities and one of the most popular online stores selling consumer electronics (30k items) in the country. I work as CMO for MOYO.
For what projects/services did your company hire newage. digital solutions?
Promotion of new phones models. We needed to develop a strategy for the promotion of new mobile phones and to optimize our ad spend. As our ad budgets are smaller than of the direct competitors, we needed to find a way of maximizing our ad ROI while minimizing the cost of acquisition.
What were your goals for this project?
The goal was to get more visibility into the effectiveness of our promotion campaign, optimize ad spend and user acquisition cost.
How did you select this vendor?
We were advised to reach out to newage. by our former partners. We decided to give it a go because we've heard very nice things about the team.
Describe the scope of their work in detail.
newage. team had to develop a media plan and strategy for the ad campaign promoting new models of mobile phones.
The team was also responsible for the implementation of the campaign on Facebook and Google Ads platforms, execution and ongoing optimization of the campaign.
By the campaign end, we needed to understand what is the advertising effect of our campaign, what is the optimal frequency of the ad exposure for our users, how do users that saw the ad differ from the ones who did not in regards to purchasing activity on the website.
On top of that, newage. team had to tell us which creatives, platforms, placements and audiences are the most lucrative for us and where we should allocate our budgets.
What was the team composition?
The team we worked with consisted of a media planner, traffic manager, account manager, programmer, data analyst and head of client services.
Can you share any outcomes from the project that demonstrate progress or success?
The results exceeded our expectations. We registered an increase in ROI and a drop in user acquisition cost.
We were able to understand the duration of advertising effect which gave us a good idea regarding how often we need to remind about our campaign, what is the optimal frequency of the ad exposure per user per campaign.
newage. allowed us to estimate the real effect of our display campaign as we were able to compare the effectiveness of the ad exposed audience versus the users who did not see our ads.
How effective was the workflow between your team and theirs?
The team was very responsive and agile. We were supplied with the weekly status files and reports, so we could track the progress of the campaign ad see how adjustments and tweaks that newage. implemented were affecting the performance of the campaign.
What did you find most impressive about this company?
They're a great team of self-driven professionals. The newage. account management team was helpful and adaptive to the changes in our project. Thanks to the agile approach and the solutions implemented by the team, we were able to meet the deadlines and exceed planned KPIs.
Are there any areas for improvement?
Data visualization.
The partnership with newage. digital solutions led to a high speed of learning and overall client satisfaction. They executed the whole workflow smoothly and efficiently, proving their competence as partners. The team also provided excellent insights and shared ideas proactively.