Branding, Web Design and Digital Marketing Company
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New Design Group Inc. comprises an award-winning team of enthusiastic and dedicated experts who deliver effective branding strategies and digital solutions for a variety of industries including small to medium business, not-for-profit organizations and start-ups. We are a full-stack digital agency specializing in branding, website design and digital marketing startegy and services since 2002.
3 Languages
- English
- Russian
- Ukrainian
1 Timezone
- EET
Branding & Web Development for Financial Services Company
the project
''They’ll work hard to meet your needs and expectations through their deliverables.''
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a financial services company.
What challenge were you trying to address with New Design Group Inc.?
We wanted to redo our website and adjust our company’s logo.
What was the scope of their involvement?
New Design Group Inc. updated our website and adjusted our logo. For the branding exercise, they started the process by sending a team to talk to our senior management and get a sense of our company’s culture and objectives — we provided them with content from our existing site and additional information, like charts and graphs. After that, they gave us their feedback, discussed with us how we could improve our logo, and gave us examples. Consequently, we reviewed and decided on one of their proposals, and their team applied it to our website.
For the web development part, they updated our product descriptions, added a new color scheme, and enhanced the organization of the pages to make them more user-friendly and predictable. In addition to that, they optimized the site for mobile devices and provided hosting for it.
What is the team composition?
We worked with Dmitri (Founder), a couple of their members for the focus group, and their development team.
How did you come to work with New Design Group Inc.?
I found them online.
How much money have you invested in this partnership?
We spent $25,000–$50,000 with them.
What is the status of this engagement?
We worked together from January 2018–October 2022.
What evidence can you share that demonstrates the impact of the engagement?
We considered this a successful partnership because we received good comments on the website they created, which improved what we previously had.
How did New Design Group Inc. perform from a project management standpoint?
They were always on time, quickly took care of our adjustment requests, and met deadlines. Regarding communication, we used phone calls, emails, and Microsoft Teams — they were very responsive.
What did you find most impressive about them?
We didn’t have any QA issues because they always delivered within our high-standard requirements on time.
Are there any areas they could improve?
I didn’t think there was anything they could improve on — we had a positive relationship, and I’d recommend them.
Do you have any advice for potential customers?
Be clear about your requirements; they’ll work hard to meet your needs and expectations through their deliverables.
Focus
Portfolio
Enbridge Canada, Munchkin Toys R Us, City Bank, CAMH, Loblaws, President Choice Financial, Health Canada, Asthma Canada, Lung Association, Institutional Mortgage Capital, Caldwell Investment Management, ToroFx, Currency House, BERG Chilling Systems, Spacefile, Hassey Realty Group and many other

Web Design and Development for Telecom Company
Client
Integrity Canada Inc.
Brand
Integrity ProCloud
Industry
IT and Technology
Scope
Website Design
Assessment Digital Tools Development

City Bank
Client
City Bank USA
Industry
Financial
Scope
Pin design
Citibank US organized a contest to get their customers excited for the 2012 London Olympic Games. They wanted to know who could design the best sponsor pin for the 2012 Games and the call was heard by 350+ designers and design firms. New Design Group came out on top and our talented Art Director was awarded an all-expenses paid trip to London, UK to take part in all the festivities.
Our design of the sponsor pin was our take on what these Olympic Games symbolize – diversity, brotherhood of people all over the globe and a palpable excitement that can be felt that time of year. We were able to communicate many emotions while still keeping the Citibank brand identity front and center.

Financial Company Web Design and Development
Client
CSL
Brand
Caldwell Securities
Industry
Financial
Scope
-Website design
-Website development
-Software development
-Social media accounts: Facebook, Linked-In, YouTube, Spotify.
-AODA
-SEO

Berg Chilling Systems Website Design
Client
Berg Chilling Inc.
Brand
Berg Chilling Systems
Industry
Manufacturing
Scope
Website design
The Background
Berg Chilling Systems Inc., based in Toronto, was founded over 40 years ago and has grown to be a designer and manufacturer of state-of-the-art industrial temperature control equipment in demand by businesses around the world.
The company prides itself on providing innovative-engineered solutions to clients’ needs which improve energy and production efficiency using its proprietary Parametric Engineering Program coupled with an exceptionally experienced team.
The Challenge
When Berg approached New Design Group, they were seeking a complete redesign of their existing website which was looking outdated.

Fru-V Smoothie. Branding , Packaging, Websites
Client
Health Essentials
Brand
Fru-V Smoothies
Industry
Food Manufacturing
Scope
Verbal Branding and Writing
Brand Identity Design
Packaging Development
Website Development

ABC Funds™ Brand ID and Website Design
Client
ABC Funds Inc.
Brand
ABC Funds
Industry
Financial
Scope
Website re-design
ABC Funds is one of the best known financial companies in Toronto. When the company decided to update their conservative website, they want a brand new look to exhibit their professionalism and energy. They needed a website more relevant to today’s modern audience and which would provide an engaging experience for the visitor.
They choose to work with New Design Group which was the only company they talked to with insight into the world of finance and with proactive ideas about how to reach out to ABC Funds’ audience. ABC Funds challenged New Design Group with a tough creative brief: to break new ground in financial web design.
New Design Group drew on their extensive expertise in branding, graphic design and creative website development to produce a website that surpassed ABC Funds’ expectations: the contemporary website design enables visitors to fully understand the company’s philosophy and modern investment style; the up-to-date functionality allows ABC Funds to make regular updates easily ensuing visitors are always accessing current information.

Caldwell Investment Management Website Design
Client
Caldwell Investments Management
Brand
Caldwell Investments Management
Industry
Financial
Scope
Website design,
Website development
Mobile app development
Social media accounts set-up

Mutual Funds Company Branding
Client
ABC Funds Inc.
Brand
ABC Funds
Industry
Financial
Scope
Corporate Identity Re-Design
Funds Identities Design
Tagline Development

Branding. Start-up Pet product
Start-up Pet products Manufacturing Company.
Branding
Packaging Design
Web Design

Manufacturing Company Brand Audit. Re-Branding
Client
Berg Chilling Inc.
Brand
Berg Chilling Systems
Industry
Manufacturing
Scope
Brand Audit
Re-Branding

Asthma Canada Brochure design.
Client
Asthma Canada and Alberta Lung Association
Brand
Asthma in Children
Industry
NFP
Scope
Brochure Design
Print Prep

Manufacturing Brand Identity development project
Brand
Integrity ProCloud
Industry
IT and Technology
Industry
Umbrella Company Corporate Identity
Brand Identity System for Integrity Group of Companies
Naming Integrity ProCloud, Integrity ProStaffing, Integrity ProMobile
Tagline and Headlines Development
Copy Writing
Marketing Materials Design
Power Point Presentations
Proposals Template
Corporate Presentation Folders
Photography
Website Design
Assessment Digital Tools
Reviews
the project
Branding & Web Dev for Compostable Resin Distributor
“New Design Group is very committed to the companies they work for to ensure they’re satisfied with the product.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m one of the principals at GreenEco, a company that sells compostable resin. We sell our resin in large quantities to companies that manufacture compostable or biodegradable single-use items for takeout food, such as bags, plates, cups, and cutlery.
What challenge were you trying to address with New Design Group Inc.?
We were a startup company, so we were looking for help with branding and website design and development.
What was the scope of their involvement?
New Design Group has been responsible for creating our branding and designing and developing our website. Firstly, they helped us with our branding, which included designing the logos and branding assets. For this part of the project, they gave us several options to choose from, and we iterated on their designs until we were satisfied.
As for the website development project, New Design Group has built our website from scratch on WordPress so that we can make changes to it ourselves. During this process, we gave them descriptions of our products and photo, and we were also in charge of writing the copy describing our company. Still, they helped us improve the content and add more things to it we hadn't thought about. Now, they’re in charge of hosting our site.
What is the team composition?
We’ve worked directly with New Design Group’s director throughout the entire project. We’ve also worked with three other people from their team, including the VP of branding and creative, the art and creative director, and the senior web development manager.
How did you come to work with New Design Group Inc.?
We found them on Clutch, along with other companies we also interviewed. We ultimately chose New Design Group due to their personal touch; from the beginning, they took the time to understand our project.
Another reason why we chose New Design Group was that they provided us with a free one-hour consultation, which was a very appealing offer. That consultation was very valuable, and we didn’t feel rushed — I think we even went past one hour. After the consulting session, they met us in person to show us some examples of their past work so that we felt comfortable with hiring them.
How much have you invested with them?
We’ve spent around $24,000.
What is the status of this engagement?
We signed the contract with New Design Group in January 2020, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’re very happy with the results and the overall engagement with New Design Group. Our new website is beautiful and easy to use, and we’ve received very good feedback from potential customers. Throughout the process, New Design Group actively made a lot of great suggestions that added a lot of value to the final result.
Additionally, they created a very user-friendly backend on the site that allows us to easily make changes when needed. When they finished the site, they took the time to teach me the basics of how to use it, which was impressive — they didn’t need to do that.
How did New Design Group Inc. perform from a project management standpoint?
New Design Group has delivered on time and on budget. As for communication goes, whenever we need to talk about something, we can easily go to the director.
What did you find most impressive about them?
New Design Group is very committed to the companies they work for to ensure they’re satisfied with the product, demonstrating a high level of customer service. We really appreciate their personal touch and the value they’ve brought to our project.
Moreover, the director is a very clever business person who invests time in getting clients. In our case, he was very successful gaining our business, and he has followed through with what he promised.
Are there any areas they could improve?
It would be great if New Design Group contracts were more specific regarding the process. They’re great at assessing projects and working in a way that fits their clients, but having a general overview of the process in advance could be helpful. Still, we were very happy with how everything went.
Do you have any advice for potential customers?
Put a lot of work into your original copy so that they can work with solid content.
the project
Website Design for Fitness Company
"I was very impressed with how detail-oriented, professional, and caring each team member was."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO and founder of a fitness company located in Toronto, Ontario.
For what projects/services did your company hire New Design Group Inc.?
Prior to working with New Design Group, my company had solely been operating on social media, and was in need of a website to grow our platform and user base. I reached out to NDG to build us a website and to offer us consultation on how to create an impactful message and direction for our digital marketing campaign.
How did you select this vendor and what were the deciding factors?
After a lengthy and thorough search, I found NDG to be the best fit for my company due to their excellent client reviews and their impressive portfolio of projects in the past.
Describe the project in detail and walk through the stages of the project.
My company wanted a website that emphasized our heath and fitness services that highlighted a personalized message and theme that was unique to the company's brand. We started by meeting with the team to discuss what this message was and how we wanted to relay it in a clear, concise way that users could easily understand and relate to. From there, we carefully outlined each area of the site, discussing in detail the information that would be on each page. We went over photo, video, formatting and selection for each page as well.
How many resources from the vendor's team worked with you, and what were their positions?
In total, we worked with 2 members of the team at New Design Group. Jack - the VP and Head Writer, and Elena - the Creative Director.
Can you share any outcomes from the project that demonstrate progress or success?
The website received a lot of positive feedback from our clients, peers and employees. The site is easy to use and looks amazing on both desktop and mobile platforms. The overall design and format is exactly what we were after when we first sat down and envisioned what we wanted from this project.
How effective was the workflow between your team and theirs?
The New Design Group team provided us with updates throughout the entire process, and the timeline we set to complete the project was achieved. Whenever we needed to reach out to the team at NDG, their responses were quick, and we were able to work together effectively to accomplish the goals we set out from the beginning of the project.
What did you find most impressive or unique about this company?
I was very impressed with how detail-oriented, professional, and caring each team member was worked on this project with me. From the very beginning, I felt that the team at NDG genuinely cared about my wants and needs with this project - they put a significant amount of thought and time into everything they did with the project and made sure to always consider the personalized aspect we wanted to achieve that reiterated the message and the brand of my company.
Are there any areas for improvement or something they could have done differently?
Initially my expectations for the timeline of the project were presumptuous of being completed within a couple of weeks, however, I was made aware that these projects take time and may require revision to ensure we meet the expectations and standards that we are after. More importantly, the overall quality and feedback of the site was more than worth the wait and I am very happy with this amazing project NDG did for us.
the project
WordPress Web Development & Support for Blog & Website
“I get a response from them right away, which is very special and unusual these days.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a writer and president of a blog and website.
What challenge were you trying to address with New Design Group Inc.?
I previously had someone managing our website, and they decided to go in a different direction. Therefore, I needed someone to take over, and I hired New Design Group Inc.
What was the scope of their involvement?
New Design Group Inc. has provided web development services for me. They reviewed my blog content and website, and I put them in contact with my previous provider, who provided the necessary information. New Design Group Inc. then combined my website with my blog on WordPress and configured it so that I could manage and edit my content. Currently, they provide support.
What is the team composition?
I mostly interact with Dmitri (Director), and Alex (Senior Web Development Manager) works with him.
How did you come to work with New Design Group Inc.?
A friend highly recommended Dmitri because she’d used him for her business. I got in touch with New Design Group Inc. and told them what I needed, and they got right back to me.
What is the status of this engagement?
We started working with them in October 2022, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Working with New Design Group Inc. has been a pleasure. The information transfer on my website was immediate. The team answers any questions I have very fast. For example, there have been a couple of ongoing problems with my previous provider in transferring my domain name to the new site, and New Design Group Inc. has answered all my questions regarding this.
If I need them for any additional tasks, they get right on it. Moreover, their pricing is very reasonable. Overall, working with them has been an excellent experience.
How did New Design Group Inc. perform from a project management standpoint?
They deliver everything on time, and we communicate via email.
What did you find most impressive about them?
What I like most about New Design Group Inc. is their responsiveness. I get a response from them right away, which is very special and unusual these days.
Are there any areas they could improve?
There’s nothing they need to improve from what I’ve seen.
Do you have any advice for potential customers?
My advice is to be clear about what you want and your expectations. With any new company you work with, it’s important that you let them know the timeline and your needs and that you like quick responses.
the project
Web Development & Design for Staffing Firm
“I’m most impressed with New Design Group Inc.’s high-quality work and clear communication.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director at a full-service staffing firm. We provide payroll services and recruitment services on a temporary contingent and executive search level.
What challenge were you trying to address with New Design Group Inc.?
We needed a company that could build a website for us.
What was the scope of their involvement?
We brought New Design Group Inc. to design, develop, and host a WordPress website for us. We’ve since worked with them again to update the site’s design to reflect our new business model and logo and implement additional functionality into the site. They were very helpful in helping us figure out how to best present our new model and brand through the site’s design.
What is the team composition?
We’ve worked with 2–3 people from New Design Group Inc..
How did you come to work with New Design Group Inc.?
We found New Design Group Inc. through online research.
How much have you invested with them?
We’ve spent around $20,000–$30,000 so far.
What is the status of this engagement?
We started working together in January 2013, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our clients have commented that they liked the site’s cleaner design and that it was much easier to navigate.
How did New Design Group Inc. perform from a project management standpoint?
New Design Group Inc. has performed well in terms of project management. We typically communicate through virtual and in-person meetings.
What did you find most impressive about them?
I’m most impressed with New Design Group Inc.’s high-quality work and clear communication, which makes it incredibly easy to work with them.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
Make sure to be prepared to paint a clear picture of what you’re looking for.
the project
WordPress Web Dev for Investment Management Company
“They’ve been on point with everything.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing coordinator for an investment management company.
What challenge were you trying to address with New Design Group Inc.?
Our online presence was important for us, especially when everything was being digitalized. As a result, we wanted to build a website and have a strong online presence. Having a website would allow our clients to see updates from us; we wanted to use the website for that purpose.
What was the scope of their involvement?
New Design has developed our website from scratch using WordPress. The site is up, but we update it frequently using their services. Additionally, when the website encounters a problem or is down, we call them to work to fix the site right away.
What is the team composition?
We work with 2–3 people from New Design, including a senior web developer and their director of operations.
How did you come to work with New Design Group Inc.?
We found New Design through a referral.
What is the status of this engagement?
We started working with them in January 2017, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We want a website that’s accessible, especially for those that have trouble seeing; we’ve required an accessibility option for the text to get bigger. The site should also look clean; people should be able to navigate through the menu bar easily. With all these in mind, New Design has done well.
How did New Design Group Inc. perform from a project management standpoint?
For project management, the team normally replies within 30 minutes of receiving our emails. They then get the task done right away. That’s great for us. To communicate, we use Outlook.
What did you find most impressive about them?
New Design is highly accessible. We can contact them anytime during the day, and they reply right away. It’s hard to find people we can truly rely on, but we trust New Design. They’ve been on point with everything, even during the weekends.
Are there any areas they could improve?
No, there aren’t any. Having them as part of our team has been truly helpful.
Do you have any advice for potential customers?
When you talk to New Design, lay out all that you want. Tell them what you want, and they’ll deliver results for you.
the project
Branding & Web Redesign for Financial Services Company
“New Design Group Inc. is incredibly knowledgeable.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a financial services company.
What challenge were you trying to address with New Design Group Inc.?
We needed a company that could redesign our website and create a new logo for us.
What was the scope of their involvement?
We hired New Design Group Inc. to redesign our existing website and create a new logo to support our rebranding efforts. They’re also responsible for the site’s maintenance.
What is the status of this engagement?
We started working together in January 2004, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I’m incredibly happy with the work that New Design Group Inc. has provided. The website has helped us attract more customers and improve our online presence.
How did New Design Group Inc. perform from a project management standpoint?
New Design Group Inc. has performed well in terms of project management. They adhere to our established timelines and budget.
We typically communicate through email and phone calls.
What did you find most impressive about them?
New Design Group Inc. is incredibly knowledgeable.
Are there any areas they could improve?
No.
the project
Web Dev, Design & Marketing for Financial Literacy Company
“New Design Group Inc. is incredibly quick to execute their work and accommodate changes and requests.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m in charge of business development for a financial literacy company.
What challenge were you trying to address with New Design Group Inc.?
We needed help with web development, web design, and digital marketing. Our goal was to reach our target audience more effectively through our site.
What was the scope of their involvement?
We hired New Design Group Inc. to redesign and redevelop our existing website from scratch. They stepped in, took the ideas we presented them, and came up with a new design for the site. This involved completely reworking the site’s front- and backend. They’re currently responsible for handling our digital marketing efforts and hosting, maintaining, and updating our site and making changes to it as needed.
What is the team composition?
We’ve worked with Dmitri (Director) and Alex (Senior Web Development Manager) from New Design Group Inc..
How did you come to work with New Design Group Inc.?
We found New Design Group Inc. through a referral.
How much have you invested with them?
We’ve spent around $10,000 CAD (Approximately $7,300 USD) on this project so far.
What is the status of this engagement?
We started working together in January 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
New Design Group Inc.’s work has exceeded our expectations. We don't keep track of the web metrics — we tend to operate a lot more on a human level and how our website and content help our audience. We’ve had someone tell us that they sit down with their mother every Saturday morning to watch our show so that they can learn a little bit more about keeping their money organized. That’s the kind of impact that we’re looking for.
How did New Design Group Inc. perform from a project management standpoint?
New Design Group Inc. has performed well in terms of project management.
What did you find most impressive about them?
New Design Group Inc. is incredibly quick to execute their work and accommodate changes and requests. Everything's fixed as soon as I present them with the problem.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
Make sure to stay organized and clear in your instructions.
the project
Branding & Web Development for Retail Company
“We appreciate how personable New Design Group Inc. is.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an office manager at Loganova Shades, a retail company that sells curtains, cushions, and Roman shades.
What challenge were you trying to address with New Design Group Inc.?
We needed a company that could build a website and develop our brand.
What was the scope of their involvement?
We initially hired New Design Group Inc. to build a website and help develop our overall brand, which included creating our logo and brand identity. We’ve since expanded the scope of the project to include video and photo production.
How did you come to work with New Design Group Inc.?
We found New Design Group Inc. through online research.
How much have you invested with them?
We’ve worked with two people from New Design Group Inc..
What is the status of this engagement?
We started working together in January 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
New Design Group Inc.’s work has had a positive impact on our sales and business.
How did New Design Group Inc. perform from a project management standpoint?
New Design Group Inc. has performed well in terms of project management. They deliver on time and within budget. We typically communicate through email.
What did you find most impressive about them?
We appreciate how personable New Design Group Inc. is. They’re a real partner to us — we never feel embarrassed to come to them with only a vague idea or concept because we know that they will still be able to come up with something great. It’s also incredibly easy to work and communicate with them.
Are there any areas they could improve?
No, I’ve never had a negative experience working with them.
Do you have any advice for potential customers?
Make sure to respect their time and understand that they have other clients as well. It’s also a great idea to be clear and precise about what you need from them.
the project
SMM, SEO & PCC for Pet Food & Supply Store
“They’ve done an excellent job so far; we’re fully satisfied.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the general manager of J&J Pet Club, a pet food and supply store. We sell online and through our brick-and-mortar store in Toronto, Canada.
What challenge were you trying to address with New Design Group Inc.?
We needed help with social media marketing.
What was the scope of their involvement?
New Design Group Inc. has helped us extend our budget on Google Ads, Facebook, Pinterest, and other social media. We don’t have Twitter; they’ve mainly managed our Facebook and Instagram accounts. We mostly work on Google Ads campaigns, some organic search campaigns, and some paid campaigns.
What is the team composition?
We’re in contact with Dmitri (Director) and the project manager.
How did you come to work with New Design Group Inc.?
We found them online.
How much have you invested in them?
We’ve spent between $50,000–$200,000 CAD (approximately $36,000–$145,000 USD).
What is the status of this engagement?
We began working with them in February 2021, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve focused on building our following on Facebook. We now have an average of 100 more likes every month, and it’s steadily growing. Facebook is a great form of social media; it has referred customers to our website to make a purchase. Overall, they’ve played a crucial part in growing our business.
How did New Design Group Inc. perform from a project management standpoint?
They deliver on time and send us a monthly performance summary from Google Ads. They give us their professional advice and always keep us posted. We use email, phone, and video calls through Google Meet or Zoom for communication.
What did you find most impressive about them?
They’ve done an excellent job so far; we’re fully satisfied. The team is outstandingly honest and on time. Sometimes we have a project and target in mind; we let them know our goals, and they provide advice and suggestions. Sometimes they tell us that it needs to be done in another way. In the end, their methods are always better.
Are there any areas they could improve?
No, they just need to keep doing what they’re doing.
Do you have any advice for potential customers?
I’ve already recommended them to a friend for their company because I think they’re good.
the project
Branding & Web Development for Financial Services Company
''They’ll work hard to meet your needs and expectations through their deliverables.''
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a financial services company.
What challenge were you trying to address with New Design Group Inc.?
We wanted to redo our website and adjust our company’s logo.
What was the scope of their involvement?
New Design Group Inc. updated our website and adjusted our logo. For the branding exercise, they started the process by sending a team to talk to our senior management and get a sense of our company’s culture and objectives — we provided them with content from our existing site and additional information, like charts and graphs. After that, they gave us their feedback, discussed with us how we could improve our logo, and gave us examples. Consequently, we reviewed and decided on one of their proposals, and their team applied it to our website.
For the web development part, they updated our product descriptions, added a new color scheme, and enhanced the organization of the pages to make them more user-friendly and predictable. In addition to that, they optimized the site for mobile devices and provided hosting for it.
What is the team composition?
We worked with Dmitri (Founder), a couple of their members for the focus group, and their development team.
How did you come to work with New Design Group Inc.?
I found them online.
How much money have you invested in this partnership?
We spent $25,000–$50,000 with them.
What is the status of this engagement?
We worked together from January 2018–October 2022.
What evidence can you share that demonstrates the impact of the engagement?
We considered this a successful partnership because we received good comments on the website they created, which improved what we previously had.
How did New Design Group Inc. perform from a project management standpoint?
They were always on time, quickly took care of our adjustment requests, and met deadlines. Regarding communication, we used phone calls, emails, and Microsoft Teams — they were very responsive.
What did you find most impressive about them?
We didn’t have any QA issues because they always delivered within our high-standard requirements on time.
Are there any areas they could improve?
I didn’t think there was anything they could improve on — we had a positive relationship, and I’d recommend them.
Do you have any advice for potential customers?
Be clear about your requirements; they’ll work hard to meet your needs and expectations through their deliverables.
The client has received great feedback on New Design Group Inc.'s succesful work. New Design Group Inc. was always on time, responsive, and communicative to ensure a solid project managmement experience. The team also praised their ability to deliver according to their high-standard requirements.