What evidence can you share that demonstrates the impact of the engagement?
One of the reasons I hired Neuron was that their founders understood how to get users to move through a website easily and logically. It was a hard problem to solve given women's apprehension to a career in tech, but their team accomplished the goal. They took an incredible amount of time doing competitive research and interviews. Getting into the minds of how women think and what their barriers to entry are was key to the redesign.
We drove a lot of marketing through Facebook, but people started staying longer on the website than usual. Our conversion rates to generate leads increased by 30-40%. We needed users to enroll, and it had to be a logical and straightforward path to get there. Neuron was the perfect partner for the job.
How did Neuron perform from a project management standpoint?
Neuron’s well-organized team over-delivered throughout the engagement. They were delivered within deadlines and on budget. I received access to their tracking tool and saw the project’s progression. Communicating with Neuron was easy. We met in person a couple of times and had several conference calls.
With design teams, it is nice to have a working session. We had one where we finalized about 75% of the wireframes.
What did you find most impressive about them?
I’ve worked with numerous digital design agencies and freelancers, but not anyone like Neuron. Their team exceeds expectations.
Are there any areas they could improve?
When we worked with them, they’d just started Neuron and were still working on assigning set roles. They've since fixed that now.
Do you have any advice for future clients of theirs?
My advice to potential clients would be setting everything up during the proposal process. I’d also make sure that a proposal includes a competitive analysis and in-person meeting to review wireframes. This process saves time in the long run. Communication tools are helpful, but meeting face-to-face is where the efficient collaboration can make a difference.