What evidence can you share that demonstrates the impact of the engagement?
We have accumulated over 100,000 users in London. We have kept it local to London for now and will be branching over to the east coast for a big launch in September. One thing that amazed me after working with many developers is Netsells Group’s speed.
Their work has been high quality and has been completed before any of us expected it to be finished. That has really given us a competitive advantage with getting features out the door sooner rather than later. The output I have found in the past with other agencies was missing that final 20%.
Netsells Group has a dedicated QA and planning team that stays with the project all the way through the development cycle, which usually just gets passed off and the developers just have to deal with it. Because of that, you have people who are design- and UX-minded who are working alongside them on a daily basis.
We agreed on what we wanted and they gave it back to us as we wanted it with very little rounds of feedback because it just wasn’t necessary. They did it all internally and took the burden off our shoulders and that was priceless in terms of the other things that we were trying to juggle.
We are extremely happy with the output and I talk on behalf of our entire team when I say that. Of course, there is still work to be done to get our Android and iOS app to a point that can truly compete with other dating apps. Essentially, it gave us a huge head start and it was better than we expected.
The moment we had the Android build available to us, we doubled our potential audience, therefore, halving our marketing costs, and added to the evaluation of the company greatly for investors.
How did Netsells Group perform from a project management standpoint?
Netsells Group keeps us in the loop through their company Slack channel. We had weekly calls and sometimes meetings in York, and their designated account manager stayed on top of the project at all times and was completely on the same page as the developers.
Whether there were problems or opportunities, the team would keep us enlightened and we would keep making the decisions as soon as possible. In my past experience, if there was a problem, the company would wait until five days later when we had a weekly call.
This team has no issue in picking up the phone. This allowed us to be really agile and the account manager, in particular, was great and on top of things.
What did you find most impressive about them?
They are happy to be with us and you can see that in their eyes. It is like a big family and they have made us feel very welcome. Everyone we’ve encountered actually showcased through the words they said, the gestures they made, and the look on their face, that they actually care about the project.
At no point did it feel like a chore, and because of that it is a really laid back and focused environment, but there is also that sense of excitement in the air that is invigorating for the soul and warms the heart, and I genuinely mean that.
Are there any areas they could improve?
When we first started the retainer, there were some teething issues with one of the developers just in terms of the quality. It was an anomaly in the process, and in all fairness, they nipped it in the bud as soon as possible. Other than that, there were no other problems. They’ve gone above and beyond.
By and large, they did a lot of the legwork in terms of getting from 80% to 100% without us needing to get too heavily involved, but there was a fresh developer who came in who temporarily didn’t really resonate with things, but two weeks out of 18 months isn’t bad.
Do you have any advice for potential customers?
If you don’t know what you’re doing, be honest, because it will speed up the process. Don’t think of them as just a bunch of people staring at a set of code. They are a group of people who all have specialties in everything that revolves around technology and software.
There is a function that development agencies just do the development part, but actually my lead developer is so flabbergasted at their insight into the UX and user psychology when using the features and all of the processes that went into selecting our design choices and things like that.
Although we got a train back from York, we would skip to the York station when we left their office because they gave us so many ideas. Don’t think of them one-dimensionally. Don’t think of any development agency as one dimensional. Ask for help in all areas because they seem to know their stuff and have a wide knowledge across the industry.