Netpeak

Please describe your company and your position there.

Outpost Club helps rent an apartment for digital nomads, students and those willing to plunge into the atmosphere of New York or Philadelphia. The company offers the «living-together» format of apartments — co-livings, dorms, rooms. Modern apartments are available at a reasonable price.

The main special feature about the company is that it takes care of communities living in such houses while responsibly selecting its inhabitants. The company also guarantees security and comfort of people living in such houses.

For what projects/services did your company hire Netpeak, and what were your goals?

To regularly increase the occupancy of the houses by the end of the month from 85% to 95%. To grow the number of the applications submitted from the website by 50% within 3 months.

How did you select this vendor and what were the deciding factors?

Previously, we ran Google Ads campaigns ourselves. But due to time constraints, we decided to delegate their maintenance and scaling to an agency. We chose Netpeak among several potential contractors after a detailed review of the offer and an estimate of the project cost.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Netpeak specialists:

• set up the conversion's import from Google Analytics into Google Ads;
• sent the terms of reference marked «not set» for developers. Prior to this, we would lose the source due to incorrect work of UTM parameters;
• added audiences split into categories and remarketing audiences in survey mode which were not covered by our targeting. The former could be used within the framework of media campaigns, while the latter could be used for obtaining additional signals during the process of campaign optimization;
• collected the sufficient amount of data for optimization, launched the ICPA autostrategy;
• began improving the parameters of keywords;
• shortened the website usability form, which saw an increase in the number of the forms filled out.

How many people from the vendor's team worked with you, and what were their positions?

They appointed a project manager to communicate on our project. He distributed the work between 2 PPC specialists. The project was also supervised by the team leader of the PPC team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within three months of our work on the project Netpeak managed to:

• Lower the price per click by 33%;
• Increase traffic by 41% while spending less;
• Grow the number of applications submitted on the website by 32%;
• Decrease the conversion costs by 27%.

They also achieved the monthly co-living occupancy rate of 95% as well as managed to deliver on the planned number of conversions after three months of work.

Describe their project management style, including communication tools and timeliness.

We like the level of involvement of the team in the project. All issues are resolved quite promptly with the help of instant chats. Quick responds and soft pushes to our team from PM.

What did you find most impressive or unique about this company?

The weekly meetings have a positive impact on the efficiency of the project. Quick responds from Project Manager.

Are there any areas for improvement or something they could have done differently?

We would like to get a higher percentage of house occupancy. The current results are much better than what we had before the start of the cooperation. We believe that we will be able to achieve even better results at a lower cost in the future.

Please describe your company and your position there.

I'm Digital Marketing Specialist at ARX. Insurance company ARX is a part of the international Canadian insurance group Fairfax Financial Holdings

For what projects/services did your company hire Netpeak, and what were your goals?

We were looking for a partner to help us develop the organic traffic. We agreed with Netpeak to provide SEO promotion, and bring our positions to the TOP. After working with Netpeak for a short time, we found out that we can trust them other sources, and now we collaborate in such areas as PPC and Email as well.

How did you select Netpeak and what were the deciding factors?

We came to Netpeak because we heard a lot about them. After receiving a commercial offer, getting acquainted with the price and cases, we've made a decision to cooperate.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

According to SEO goals, one of our targets was reaching the Top of SERP for our Travel insurance product. Netpeak have made a SEO audit for us and suggested a strategy to achieve our goals. As for PPC, at the beginning we had a goal to get the maximum conversions for our Travel insurance product.

Netpeak set up Google Analytics, prepared advertising campaigns for launch and optimized them, and then worked with our other products. Different search campaign, GDN, remarketing, FB targeting and others tools were used.

How many people from the Netpeak team worked with you, and what were their positions?

They appointed a project manager to communicate on our project. He assigned tasks to one SEO specialist and to one PPC specialist, and they in turn involved junior SEO specialists and PPC specialists to perform on smaller and simpler ones.

Also, the project was supervised by the Team Leader of the SEO team, the Team Leader of the PPC team and the Head of the Department. Link builders, copywriters and editors also worked on the project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Business results have always been achieved. I think, this is the main feedback about our work. This allows our company to grow and makes it possible to attract more budget for promotion and experimentation with new sources of online sales and lead generation.

Describe their project management style, including communication tools and timeliness.

They are good at setting the right expectations and getting things done on time. Basically, communication takes place through the messenger, and we always quickly get an answer to our questions. We have a weekly meeting to discuss the result we have at that moment and plan for the next weekly.

What did you find most impressive or unique about this company?

We meet with guys weekly. Netpeak created a Dashboard for our project, where we can see all the SEO data and compare it with our competitors.

Are there any areas for improvement or something they could have done differently?

I would like to open more and more new horizons with Netpeak, but the budget is not always enough for all ideas, so we try to focus on the main areas.

Please describe your company and your position there.

BSH appliances are the number one seller in Europe and the number one producer and seller of dishwashers in the world. Our company strives to conserve energy — BSH home appliances save about 25 million kW per year. The company strive to improve quality of life at home. I am the Head of Digital at BSH, and I am responsible for solving business problems with digital technology. My main task is to plan the development of the company, select the promotion tools and create a strong team capable of implementing the plan.

For what projects/services did your company hire Netpeak, and what were your goals?

When building a strategy, we decided to focus on website content development. In this case, most of the tasks go to the Ukrainian branch of the company, which means they are implemented promptly. The main purpose of the website promotion is to increase search visibility, especially for branded search queries, which compete with the popular Ukrainian ecommerce projects.

How did you select this vendor and what were the deciding factors?

Like in any large corporate structure, all agencies go through a tendering process. The Netpeak team was well-prepared for the tender and reached the final stage, where they competed with another company and eventually won as the executive team proved to be stronger.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Technical component. We started with a full technical audit:

1. we replaced irrelevant links to an XML sitemap in the robots.txt. Previously, the robot, which read the sitemap URL from robots.txt file, just found broken links;
2. the product listing pages contained links with different URL parameters. The technical team replaced the links with the correct ones, which were not prevented from being indexed;
3. we removed all the broken links which led to the deleted (within the project lifetime) pages;
4. we fixed meta tags: made duplicates unique, added new meta tags;
5. we removed duplicate pages made by the site engine.

• Content component. With the help of monthly query frequency data and Google Ads Keyword Planner, we detected the seasonality and created a calendar of category development. We researched keywords for each category and subcategory pages and planned the optimization of meta tags and page content in Russian and Ukrainian.
• Link building strategy. We've made a competitor link analysis, and after bringing together the basic analytics data of the link profile, we determined the link promotion strategy: link volume and type, anchor type."

How many people from the vendor's team worked with you, and what were their positions?

The Netpeak team included Yuri, Head of Enterprise Department; Alexander, SEO Tech Lead; Alexander, SEO IM; Daria, PM of Enterprise Department; Oksana, Upper-Junior SEO Specialist; Natalia, Junior SEO Specialist; Victoria, Junior SEO Specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After nine months of cooperation, we increased the visibility by more than 15 times, and it's still growing. We increased the organic traffic by 247% for BOSCH, and 219% for the Siemens website.

Describe their project management style, including communication tools and timeliness.

You can't promote anything without understanding it at all. A team product engagement is also an important factor in achieving goals. Their work with us turns out to be as synchronous as possible.

What did you find most impressive or unique about this company?

Coordinating positions: regular calls and reports, strategy adjustments based on new data.

Are there any areas for improvement or something they could have done differently?

A year later, we've seen that the team works perfectly, and it really shows in the numbers. I would like to improve the current result, which in my opinion will be more difficult because we are now starting from a higher point.

Please describe your company and your position there.

The company provides comprehensive services in the field of corporate, tax, financial and banking law, as well as protection of intellectual property rights in the EU, the U.S. and China. The specialists help register companies in the U.S. and European countries; formalize investor relations; open a bank or payment system account; keep tax records of foreign companies; protect brands: register trademarks, patents, copyrights; resolve pre-trial disputes; support business sale or purchase; register accounts on Amazon, Ebay, Walmart; and advise on other issues. The company also organizes workshops for business owners and shares case studies to help entrepreneurs avoid common and specific business mistakes.

For what projects/services did your company hire Netpeak, and what were your goals?

The 4B Ukraine company asked for a blog promotion to make it a full-fledged lead generation channel. The main purpose of promotion is to increase organic traffic to the blog.

How did you select this vendor and what were the deciding factors?

First of all, we really liked their blog, and secondly, we already had a little experience in cooperation. A year later, the KPIs of our blog and website have improved. At the same time, there is room for growth and a number of serious challenges.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To achieve the goal, we identified three areas of improvement:

Technical optimization of the website: 

1. 301 redirect setup — from "HTTP" to safe "HTTPS"
2. the robots.txt file creating to prevent pages that users find unnecessary/uninteresting/not useful from being indexed
3. creating correct HTTP headers to improve the website speed for returning users
4. finding canonical URLs so that search engine robots index the pages that are beneficial to the client business
5. recommendations on creating error pages (404 and 50X pages)
6. website speed optimization
7. removing broken links and redirected pages

We also prepared a block of recommendations on adding markup to the website: breadcrumbs, company contacts, social media profiles, and the company logo.

Content optimization and developing a content plan on an ongoing basis. Focus on creating new content and on re-optimization of existing articles. As part of the new content creating stage, we did keyword and related keyword phrases research using the Serpstat technologies. After the keyword research, we clustered them and generated a list of topics for the content plan and theses.

Offpage optimization. Before the promotion, we did a backlink analysis and developed a strategy for building a backlink profile.

How many people from the vendor's team worked with you, and what were their positions?

The Netpeak team included Ivan, Middle SEO Specialist; Katerina, Elena, Junior SEO Specialists; Victoria, SEO Team Lead; Daniel, Project Manager; Alexander, Team Lead of PM.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Organic sessions growth is at: https://images.netpeak.net/blog/rost-seansov-iz-organiki-na-stranicy-bl… In relative terms, there's a significant increase. Promotion was actually done from scratch. Our team promptly implemented the recommendations and successfully worked on creating articles.

Describe their project management style, including communication tools and timeliness.

Our result is 100% a credit to the Netpeak and 4B teams. Accuracy and precision at project management is part of Netpeak's corporate culture. Understanding and use of such basic things as strategy, task and time planning, and scheduled meetings also allowed us to speed up the promotion process. Everyone knows how important it is, but few can do that.

What did you find most impressive or unique about this company?

Their client-oriented approach and profound expertise in SEO are the main benefits of working with them. Our request was approached with full immersion in the business specifics. After all, that's what makes a cooperation successful.

Are there any areas for improvement or something they could have done differently?

Improvement and long-term cooperation is impossible without active participation of the client and building partner relationships, so we continue to move in this direction.

Please describe your company and your position there.

Hi, my name is Olena Badovska, and I'm the Director of Marketing at EnglishDom. The company is the leader among online schools in Eastern Europe. With our technologies and human care, we inspire people to learn English. With our one-on-one lessons, professional teachers, and an ecosystem of products we have (platform, mobile apps, speaking clubs, browser extension), English can be integrated into life at every turn. You can learn it anywhere and whenever it's convenient for you. Already more than 50,000 students have reached their goals with us.

For what projects/services did your company hire Netpeak, and what were your goals?

This year, we wanted to focuse on brand awareness, but we realized that our in-house team did not have enough experience to work with media advertising. So we decided to ask the agency for help.

1. Increase brand awareness.
2. Increase the number of post-view conversions.

How did you select this vendor and what were the deciding factors?

Since I am an ex-Netpeaker, I know how well processes are built and what a strong team of specialists works at Netpeak, so we decided to contact them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

"We have cooperated with the Enterprise team and successfully launched two ad flights on YouTube in the cities with a million population in Ukraine. Since the main goal was to increase our brand awareness in the regions, we opted for media advertising as the most relevant and effective tool. We chose a quality and engaging commercial for the ad and determined the region of the flight and the audience together with the agency specialists. Besides, Netpeak launched Brand Lift after that and gradually expanded the audience and increased the exposure."

How many people from the vendor's team worked with you, and what were their positions?

"Head of Enterprise Department PPC Specialist PPC Tech Lead PM of Enterprise Department "

Can you share any measurable outcomes of the project or general feedback about the deliverables?

"As a result, we increased our brand awareness by 44%. We measured this with Brand Lift, a special YouTube tool that allows you to measure the effectiveness of your media campaigns. Netpeak specialists also helped us track post-view conversions, so we noted the increase in branded search traffic and lead generation after the campaign launch."

Describe their project management style, including communication tools and timeliness.

Since we got the desired result, it's worth noting the high efficiency of the work process. Their in-house team and agency is the most effective marketing combo.

What did you find most impressive or unique about this company?

One more good thing is the team's proactive approach to building a strategy and giving recommendations on ad creatives and formats.

Are there any areas for improvement or something they could have done differently?

I can definitely recommend Netpeak as a contractor.

Please describe your company and your position there.

OLX Group are one of the world’s fastest-growing networks of trading platforms, operating in 30+ countries around the world. We build leading destinations for buying, selling, and exchanging products and services, used by 300 million people every month.

We are powered by a team of 10,000+ people, working across 5 continents in offices all around the world. I am a performance marketing manager at OLX. The main task of our department is to identify the channels and tools that provide the maximum result for our business and to build and implement a comprehensive strategy for their use and development.

For what projects/services did your company hire Netpeak, and what were your goals?

Since March 2019, Apple Search Ads has been active in 46 countries, including Eastern Europe. This advertising tool allows advertizers to promote the apps on the App Store. With Apple Search Ads, we wanted to get cheap app installs and attract iPhone users who would find our app useful.

The PPC specialists are always on the lookout for new growth opportunities to improve the project performance. After Apple expanded the geo-targeting reach of the advertising tool to Ukraine, we decided to launch the Apple Search Ads campaigns to attract more relevant users of iOS devices.

How did you select this vendor and what were the deciding factors?

The OLX project (formerly Slando) is one of the first Netpeak clients. We have been cooperating since 2007.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Apple offers two different packages for its advertising toolkit: Basic and Advanced. We settled on the Advanced package because it provides the maximum possible leverage on campaigns: no monthly budget restrictions; the opportunity to use keywords for targetting not only through the automatic optimization of the system that finds relevant, in its opinion, audience (machine learning); more flexibility in bid adjustments; access to detailed reports.

We have rearranged advertising campaigns according to the main trends to get more traffic. We did the keyword research based on the App Store search aspects. Unlike the classic Google search, in the mobile app store, the user either already knows the name of the app they need or uses simple non-branded search queries. Our project has both an app and a website, so the keywords for the app had to be different from the semantic core for website promotion.

Besides, we set the keywords that our competitors use in ASO (text elements on the app page). We also set up campaign settings relevant to our tasks: set a test initial campaign budget; limited the maximum CPT (Cost Per Tap) to the optimal one based on the experience of other projects; targeted the relevant audience (by device, region, demographics, and user types): all users, new, returning, or users of your other apps.

How many people from the vendor's team worked with you, and what were their positions?

The Netpeak specialists are Maxim Sokol, Middle PPC Specialist; Vadim Ryzhikh, Middle PPC Specialist; Alexander Shcherbina, Team Lead of PPC Team; Daria Skripka, Team Lead of PPC Team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Right after the ad campaigns start, the KPIs have significantly improved - the cost per install with the first opening of the app was 39% less than for Google Ads. After that, we carried out an initial optimization of campaigns for further scaling. A few weeks later, we managed to increase the number of installs per day by an average of 119%, with an increase in CPI by 13%.

In just two months with ASA, we could get installs 35% cheaper than the average CPI of paid traffic sources on this platform. Advertising in Apple Search Ads increased the number of iOS installs from paid traffic sources by 80%, while CPI decreased by 11%. Compared to Google Ads (UAC), the ASA CPI proved to be 42% cheaper. Thus, we could attract more users of iOS devices and reduce the average cost per install.

Describe their project management style, including communication tools and timeliness.

We are grateful to the team for their engagement and a well-designed campaign structure. Thanks to it, we got excellent results and the opportunity to grow our customer base among iOS users even more effectively.

What did you find most impressive or unique about this company?

When working with Netpeak, we like how timely they make changes and implement new tools. And, of course, a result that never keeps you waiting.

Are there any areas for improvement or something they could have done differently?

OLX has been cooperating with the Netpeak specialists for many years so far, so there was no doubt when choosing a contractor to launch a new tool.

Please describe your company and your position there.

Viagio is a provider of global travel-related services through a number of different brands & platforms. Our mission is simple - to make authentic local culture and real quality experiences easily accessible to more travelers. I overview the day-to-day operations.

For what projects/services did your company hire Netpeak, and what were your goals?

• Short: recovering market positions and traffic volume lost during the pandemic.
• Long: to enter the larger pool of activity platforms and compete.

How did you select this vendor and what were the deciding factors?

Experience from previous projects and a recommendation

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Optimization of our website for throughout technical audit and implementation of recommendations. So far, we see great improvement! After 4 months of work and technical implementation, the team develops a strategy for further cooperation, PPC, and we follow it further, continuing the work.

How many resources from the vendor's team worked with you, and what were their positions?

• 1 Project manager
• 1 Middle Digital Marketing Analyst
• 3 Juniour Marketing Specialists
• 1 New Bussiness Manager

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project has been in the works for 3 months. Technical audit was conducted, which tasks are now being implemented by our programmers, issued an analysis of competitors. We are also cooperating in the area of PPC and starting to launch campaings.

How effective was the workflow between your team and theirs?

Communication is done through the project manager. Questions are answered promptly, tasks and reports are completed on time.

What did you find most impressive or unique about this company?

The communication is very good and fast, very precise. They are always ready to answer your questions in a well-organized way.

Are there any areas for improvement or something they could have done differently?

I am satified in the way we've done so far.

Please describe your company and your position there.

I'm SEO TL at Kyivstar. Kyivstar is a provider of mobile communications and fixed Internet services, the first converged solutions provider in Ukraine, also offering digital television services. The company's subscriber base includes about 26 million mobile customers and over 1 million fixed broadband Internet users.

For what projects/services did your company hire Netpeak, and what were your goals?

We hired Netpeak to provide full search promotion with a dedicated team, increase search engine rankings, and drive traffic to existing site pages solely for non branded keywords.

How did you select this vendor and what were the deciding factors?

Having launched the tender process in-house, we decided to engage market leaders in digital marketing to participate in the tender. After a detailed study of the commercial proposals and estimations of the cost of the project, we came to the conclusion that Netpeak is an optimal candidate for cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our cooperation began with SEO audit of all areas in which we work. Then guys optimized current pages of the site and gave recommendations on expanding the structure of the site. They are also engaged in link promotion.

How many people from the vendor's team worked with you, and what were their positions?

At our request, they appointed a project manager to communicate on our project. He assigned tasks to two SEO specialists, and they in turn involved junior SEO specialists to perform on smaller and simpler ones. Also, the project was supervised by the Team Leader of the SEO team and the Head of the Department. Link builders, copywriters and editors also worked on the project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the implementation of SEO recommendations, base metrics predominantly growing

Describe their project management style, including communication tools and timeliness.

They are good at setting the right expectations and getting things done on time. Basically, communication takes place through the messenger, and we always quickly get an answer to our questions. We have a weekly meeting to discuss current issues and the results we have at that moment and plan for the next month.

What did you find most impressive or unique about this company?

We meet with guys weekly. They are flexible integrated into the reporting process that is convenient for us.

Are there any areas for improvement or something they could have done differently?

It was not possible to get 100% of forecasts right away, but guys did everything they could to fulfill the maximum and, in general, I am satisfied with current results.

Please describe your company and your position there.

I'm Team Leader of PPC and SEO in INTERTOP UKTAINE. INTERTOP is the leader in the offline market of branded clothing and footwear, operating since 1994. Intertop.ua is an online store that combines all multi- and mono-brand retail stores into a single omnichannel model.

For what projects/services did your company hire Netpeak?

We contacted Netpeak to cooperate on SEO and PPC advertising. We set a high bar for our digital marketing KPIs and e-commerce metrics. The main KPIs we set for the agency team were to: Increase traffic and the number of transactions, improve CPC, build a successful Google Ads account, and create an effective SEO strategy.

How did you select this vendor?

The best bid from 5 bidders was the deciding factor in choosing a contractor.

Describe the scope of their work in detail.

Used the TrueView In-Stream ads to promote an advertising campaign during peak season. Created remarketing audience lists to target those who have already viewed the video (to show them other relevant content). Created a six-second bumper ad with a simple message to increase seasonal sales, thus maximizing the reach and frequency of impressions for the target audience.

Analyzed the audience, its behavior, and affinity interests; obtained the top interests of current clients in the Google Analytics audience report. Took the most profitable cold audiences from previous campaigns. Segmented the audiences by gender, age, and location and created ten ad groups.

What was the team composition?

Evgeniy (PPC Tech Lead at Enterprise Department), Maria (Team Lead of PPC Team) and Dmitry (PM of Enterprise Department).

Can you share any outcomes from the project that demonstrate progress or success?

Promotion results for the seasonal campaign:

• Video campaign ROI increased by 80%.
• Brand recognition increased by 8.5%.
• Memorability increased by 66.4%.
• Conversion rates increased by 65%,
• CPA reduced by 45% compared to search advertising campaigns.
• Income growth YoY by more than 30%. We try to increase this percentage every year.

How effective was the workflow between your team and theirs?

The agency did an excellent job, providing necessary technical requirements and monitoring the entire process with specific marketing tools.

What did you find most impressive about this company?

Colleagues understand the market well and know how to correctly distribute the budget between companies.

Is there any area for improvement or anything that could have been done differently?

There is always something to improve, the world is constantly evolving. I am glad that colleagues from Netpeak understand this well and they do a lot to improve the process constantly.

Please describe your company and your position there.

Maxi.az is a company created based on the Integral Plus electronics chain store. It traces its history back to 2006 and over the years has become one of the largest electronics retailers in Azerbaijan.

For what projects/services did your company hire Netpeak, and what were your goals?

We contacted the agency to increase sales and organic traffic. We also wanted to improve ROMI in six months of working on the project.

1. Optimize the website so that it meets all search engine requirements.
2. Improve the website structure and add content.
3. Create the right meta description.
4. Link building goal: add natural links.

How did you select this vendor and what were the deciding factors?

The agency's reputation was the deciding factor in choosing a contractor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Improved the website structure: created new subcategories and filter pages based on popular search queries.
2. Optimized URLs. Replaced the URL transliteration from Russian to Azerbaijani.
3. Optimized filter pages to expand the number of search queries to attract a relevant audience to the website.
4. Added element to thesection of pages, which indicates the language versions of the site.
5. Created HTML and XML sitemaps.
6. Set up 301 redirects for pages with duplicate content.
7. Prevented some pages from being indexed. For example, the search, signup, order, cart pages. This is necessary to improve the link equity distribution among priority pages.
8. Prevented Google from indexing pages that match other pages completely or to a large extent.

How many people from the vendor's team worked with you, and what were their positions?

• Nikolai Novodran — Project manager.
• Andrei Yaromenko — Middle SEO Specialist.
• Anna Zmiienko — Junior SEO Specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Promotion results for the first three months:

• Organic traffic increased by 30%.
• Sales increased by 75%.

Desktop drove the most of traffic and sales:

• Traffic increased by 18%.
• Sales increased by 45%.

Describe their project management style, including communication tools and timeliness.

The agency did an excellent job, providing necessary technical requirements. They monitor the entire process with specific marketing tools.

What did you find most impressive or unique about this company?

The fact that the agency experts took a personalized approach to managing SEO tools and we started seeing first results very soon.

Are there any areas for improvement or something they could have done differently?

So far, Netpeak has met all our expectations.