Digital Growth Partner
Netpeak is one of the biggest internet marketing agencies in Europe. We handle website promotion, online advertising, web analytics, usability and consulting brand image promotion, and more. For more details, visit our Services page.
Our clients are businesses specializing in various industries, including SaaS, online stores, and marketplace websites.
We are an agency that efficiently divides the work between our staff, so we can provide you with a team that has a small number of clients at a time
We don’t only promote websites for our clients, we promote the entire business. Mere traffic generation is not enough: our goal is to bring you, clients. The business-oriented attitude is what makes us stand out from the crowd.
Our people are our most precious asset. We’re a team of bright creatives and top-notch pros turning Netpeak into something more than just an agency – a lifestyle.
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Portfolio
Domino's pizza, Yves Rocher, OLX, TripAdvisor, Depositphotos, LG, Kärcher, Skoda Auto.
New market start with Domino's pizza
When Domino's pizza decided to grow its business in Ukraine it chose Netpeak as its digital partner. In an overheated food delivery market we managed to increase SEO traffic by 73%. More than 3 years later we are still working together.
Read more in our case study: https://netpeak.net/blog/domino-s-pizza-success-story-how-an-international-brand-takes-its-place-in-a-new-overheated-market/
PPC and SEO services for Puma
We've started working with Puma in 2019 with both SEO and PPC servives. Since then our cooperation led to the increase of new customers via the internet in several times.
SEO project with leading mobile operator- Vodafone
Vodafone online store is an online platform of the leading Ukraine mobile operator, which serves 18.8 million subscribers.
The company successfully implements social projects, improves 4G network coverage, and develops an online store that offers a large range of smartphones, laptops, tablets, TVs, smartwatches, and other gadgets and accessories.
The challenge of promotion was that the niche of electronics, technologies, and accessories is quite saturated. Both large marketplaces and narrow-niche retailers are the competitors. Vodafone Shop is a newcomer to the market of electronics and accessories.
We managed to increase non-branded traffic increased by 99%, total organic traffic — by 54.22%.
You can read more in our case study via link: https://netpeak.net/blog/vodafone-retail-success-story-organic-traffic-growth-by-54-22-non-branded-traffic-growth-by-99/
Managing paid trafic for Yves Rocher for years
We started our project more than 6 years ago. That was the time when the Yves Rocher brand was not so widely spread in Ukraine. We have launched an awareness campaign on Google and Youtube, which led to a significant increase in demand. Ever since we've been working with Yves Rocher bringing the best of our expertise to paid traffic growth.
You can read more in our case study: https://netpeak.net/blog/yves-rocher-case-study-how-to-create-a-demand-for-new-cosmetics-using-video-advertising/
Project with Deposit Photos
Depositphotos is a royalty-free content marketplace with headquarters in New York, USA. The Depositphotos library has over 200 million files, including royalty-free stock photos, vector images, video clips, and editorial files. In 2012, the Depositphotos library exceeded 10 million files in less than four years and was considered one of the fastest-growing photobanks in the world.
We have been working together on various projects for more than 7 years now.
An SEO project for L'Oreal
L'Oréal is a French personal care company headquartered in Clichy. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.
We have been working for SEO project since 2021
An SEO project for Bosch/Siemens
During our cooperation, we managed to increase organic traffic by 247%
Selling apartments: how to set up advertising efficiently?
“Atlant” building company resorted to Netpeak to launch an advertising campaign.
We quickly launched an advertising campaign and quickly drove traffic.
But what’s next? “Atlant” set a goal to increase the number of leads. There were a lot of ways to contact the real estate developer via the site — but all of them ended up communicating with the manager.
Having analyzed the site and its usability, we made a sketch of the customer journey map.
So, we developed a residential compound promotion strategy based on the several types of campaigns with different goals:
1. Search advertising — to show an offer to the potential customers right when they’re googling something like “apartments in Kiev from a developer”.
2. Display advertising — to acquaint a potential customer with a brand and to vividly show the peculiarities of a definite residential compound.
3. Remarketing — properly set remarketing helps these advertising campaigns achieve a meaningful complex effect.
Results of the dynamic remarketing for apartment planning in 3D format:
Having analyzed the results of the previous advertising campaigns, we asked a client to replace 2D images in the feed with the 3D ones.
We realized that showing pics of the residential compound and black-and-white sketches didn’t work well.
The conversion rate of the remarketing campaigns increased by 5.4 times.
The conversion rate of search campaigns was 2.58%.
Brand Traffic increase by 268% in two years Kentavar.bg
Kentavar.bg is a popular Bulgarian website for car sales.
To increase its traffic we launched a long-term branding campaign, where we aimed not only at "easy" active customers that make 15% of the market but also at the rest of the audience.
A perfect tool for working with passive clients is GDN. This is the tool we paid attention to when we needed to expand advertising. Although initially display campaigns had to drive conversions to a site, we also kept in mind that GDN would allow us to affect the wider audience and to convert it in clients later.
Then we created a brand search campaign to protect brand traffic, tracking brand queries and so on...
In two years, from July 2016- June 2018 the company's traffic has increased by 268%
You can check the full case via this link: https://netpeak.net/blog/how-ppc-helped-to-increase-brand-traffic-by-268-in-two-years-kentavar-bg-case-study/
Stimulating marketing demand for Steko's services
Steko is a large Ukrainian plant specializing in the production of metalloplastic windows, doors, aluminum constructions.
To engage the audience to a brand in a competitive sphere we used video advertising. Flexible targeting and high level of users’ involvement gives enormous potential for drawing attention to a brand.
Competitor analysis showed that at the start of our campaign, only large brands were using Internet-based video advertising. The closest online store competitors preferred promotion in search and by means of banners.
Our aim was to:
1) increase brand awareness;
2) to grow traffic to the site.
Among billions of YouTube users, we aimed advertising to prepossess brand target customers or address repeatedly those, who had already interacted with company's website. Geotargeting was set for cities which have the company’s representative body or business unit only.
After 2 months of the running campaign :
1. Online store managed to stand out for the competitors
2. From the first days of video advertising implementation, the website traffic considerably increased and interaction cost was lower than the one for banners.
3. Combination of a regular advertising campaign and remarketing gave chance to considerably increase a scope of new users and remind about the store those clients, who had already been familiar with it.
Project with OLX
OLX.ua — largest ad service, part of OLX Group, operates in more than 30 countries worldwide (300 mln MAU). OLX helps to find and rent an apartment, sell-buy any product, find employees, develop business. In Ukraine, every third smartphone has OLX app in it.
OLX — one of the first clients of Netpeak, we have been cooperating since 2007 in PPC (search, display ads и app promotion), SEO and ASO. Since the beginning of 2020 we have started working towards B2B: bringing entrepreneurs for running and developing their businesses on OLX.
Now, there are more than two million ads on the website by businesses. About 25% of salesmen on OLX are entrepreneurs. Currently, there are about 26 thousand OLX-stores on the platform.
You can read more in our case study: https://netpeak.net/blog/olx-success-story-50-000-clients-ready-to-launch-their-online-stores/
Citrus.ua cuts CPA by 48%
Citrus.ua is one of the top online retailers of gadgets and accessories in Ukraine, with categories ranging from electronics to sporting equipment.
Together with their digital marketing agency Netpeak, Citrus.ua set out to decrease the cost of conversion by optimizing search campaigns while getting more transactions on their website without increasing budgets.
Rundown Goals:
- Reduce cost per acquisition;
- Maintain conversion levels.
Rundown Approach:
- Adopted data-driven attribution in AdWords
- Implemented Smart Bidding;
- Used AdWords Drafts and Experiments to conduct testing.
Rundown Results:
- For test campaigns, overall cost decreased by 45%;
- Cost per click decreased by 23%;
- Conversion volume grew by 5%;
- Conversion cost decreased by 48%;
- Conversion rate increased by 32%.
To take their efforts further however, Citrus.ua and Netpeak opted to experiment with automatic bidding strategies based on the new attribution model. To achieve cost per acquisition goals, they chose to trial the Smart Bidding strategy Target CPA (tCPA). Using Drafts and Experiments functionality in Google AdWords allowed them to test the statistical significance of the impact.
Contextual advertising for Victoria's Secret
Our client wanted to keep the existing number of transactions, reducing the advertising budget by 30%.
We properly configured the tracking of the channels which drive traffic to the site.
We worked on optimization of semantics’ selection, negative keywords, account and ad structure optimization, and examined the optimal placement strategies.
We launched a GDN campaign for young women interested in recreation, beauty and fashion and for wealthy men interested in gifts for women.
When we have achieved good results using Google AdWords, we applied our existing experience in Google AdWords for Yandex Direct campaigns, which eventually helped obtain great results.
Result:
After the first month of the campaign’s duration, AdWords spending decreased by 13.5% (from $2,448.5 to $2,117.5), and the website revenue soared 57.5% (from $21,495.87 to $35,510.75).
PPC campaign for e-commerce
LeBoutique functions are based on the fashion-sale model, when
fashionable brand clothing sales with big discounts. Taking into
account the specification of this business segment, we made up the
action program with clear targets:
To optimize the ongoing advertising activities:
1.To increase the amount of active Android app users.
2.To sustain cost per install (CPI) at 3.the level under $0,52.
What results have been gained:
1. Analyzed market and ongoing ad campaigns.
2. Developed and agreed upon the promotion strategy to
clearly define the specifications of the project, its targets
and goals.
3. Thoroughly prepared the launch of ad campaigns:
- Set up and launched ad campaigns.
Systematically analyzed received results and optimized.
- Received access to all required ad accounts;
- Set up tracking ad effectiveness including setting up the AppsFlyer analytics system through which we
tracked inside app actions and income from the completed orders;
During the promotion period, the total check per one user attracted
through Facebook and Instagram has increased for 23,36%.
Comparing different ad sources, 69,4% app users came from
AdWords. 30,6% installs were given by Facebook and Instagram.
As a result, AdWords gave 60,6% income, while social media gave
39,4%.
Reviews
the project
Omnichannel Marketing Strategy for Online Fashion Retailer
"We also appreciated their result-oriented approach and had no doubts about their professionalism."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm head of eCommerce in a big multi retail sport-fashion project. My focus is to increase online sales, implement digital strategies, and use the best marketing channels to grow business.
For what projects/services did your company hire Netpeak, and what were your goals?
We contacted Netpeak to build an omnichannel marketing strategy for SEO, PPC, email marketing, SMM, and ASO. I believe that if you want to grow and stand out from your competitors, you have to use all the possible channels in the best way possible.
How did you select this vendor and what were the deciding factors?
Netpeak's expertise is one of the most outstanding on the Ukrainian market. Their proprietary technologies (e.g., Serpstat) and their communication approach are quite effective. Our final decision point was the SEO and PPC audit they provided us with. We also got a clear understanding of why we had to choose Netpeak after the service presentation.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our cooperation started with a tech SEO audit and some issues to fix. At the same time, Netpeak has fixed our Analytics and set up new Google Ads and Facebook campaigns. With that, we started to work and collect statistics. In 2 months of cooperation, they provided us with a strategy for the next 6 months (a 6-month sprint) for SEO and PPC. And eight months later, we had a full digital strategy for SEO, PPC, email marketing, SMM, and mobile marketing.
How many people from the vendor's team worked with you, and what were their positions?
As far as I know, there's a big team working on our project:
- Middle PM Specialist
- Middle SEO Specialist
- Middle PPC Specialist
- Middle Email Marketing Specialist
- SMM Specialist
- Design Specialist
- Plus 3-4 Junior SEO and PPC Specialists
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After the implementation of SEO recommendations, we reached the 1st place of Google search results for a lot of keywords. Organic traffic is also growing all the time. Moreover, our e-commerce revenue increased by 20% year over year for the whole website.
Describe their project management style, including communication tools and timeliness.
The communication takes place in a task manager or Telegram chat. Therefore our questions are answered and ideas are implemented promptly. We schedule a meeting twice a month to wrap up, correct something (if needed), and make plans for the next month.
What did you find most impressive or unique about this company?
We have manual reports for all services as well as Google Data Studio reports. Netpeak pays careful attention to provision of all services and provides all the needed information to get better results. We also appreciate their result-oriented approach and have no doubts about their professionalism.
Are there any areas for improvement or something they could have done differently?
Their ideas bring great results. I think the price is above average but they are worth their money.
the project
App Store Optimization for Social Networking App
"The communication is really smooth, and the team provides all the information we need."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Raters is a social network for movie lovers, where users can discover films based on reviews from their friends. It is available on iOS, Android, and Web platforms.
For what projects/services did your company hire Netpeak, and what were your goals?
We decided to hire Netpeak to increase the number of impressions and installs in the App Store for various countries. Hence, we needed somebody who can provide quality ASO to benefit our app and improve rankings.
How did you select this vendor and what were the deciding factors?
One of our shareholders recommended NetPeak to us. He said that they are experts in ASO and he was totally right. In addition, the communication with their team was very pleasant and we clicked right away.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Firstly, the team conducted a competitor analysis. Then the app was audited and growth points were identified. The next step was to prepare a Semantic core of high quality. And finally, metadata was collected and analyzed for subsequent iterations.
How many resources from the vendor's team worked with you, and what were their positions?
The project manager, team lead and two ASO/ASA specialists were working with us.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Impressions by 1,887% and installs by 3,484% which was really impressive. In addition, the number of unique users who entered the application during the month, increased 19-fold.
How effective was the workflow between your team and theirs?
The communication is really smooth, and the team provides all the information we need.
What did you find most impressive or unique about this company?
The team used data collected based on competitor analysis and Apple Search Ads. This extremely benefited our app.
Are there any areas for improvement or something they could have done differently?
Nothing comes to my mind.
the project
SEO & PPC Advertising Services for Rental Housing
"The current results are much better than what we had before the start of the cooperation."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Outpost Club helps rent an apartment for digital nomads, students and those willing to plunge into the atmosphere of New York or Philadelphia. The company offers the «living-together» format of apartments — co-livings, dorms, rooms. Modern apartments are available at a reasonable price.
The main special feature about the company is that it takes care of communities living in such houses while responsibly selecting its inhabitants. The company also guarantees security and comfort of people living in such houses.
For what projects/services did your company hire Netpeak, and what were your goals?
To regularly increase the occupancy of the houses by the end of the month from 85% to 95%. To grow the number of the applications submitted from the website by 50% within 3 months.
How did you select this vendor and what were the deciding factors?
Previously, we ran Google Ads campaigns ourselves. But due to time constraints, we decided to delegate their maintenance and scaling to an agency. We chose Netpeak among several potential contractors after a detailed review of the offer and an estimate of the project cost.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Netpeak specialists:
- set up the conversion's import from Google Analytics into Google Ads;
- sent the terms of reference marked «not set» for developers. Prior to this, we would lose the source due to incorrect work of UTM parameters;
- added audiences split into categories and remarketing audiences in survey mode which were not covered by our targeting. The former could be used within the framework of media campaigns, while the latter could be used for obtaining additional signals during the process of campaign optimization;
- collected the sufficient amount of data for optimization, launched the ICPA autostrategy;
- began improving the parameters of keywords;
- shortened the website usability form, which saw an increase in the number of the forms filled out.
How many people from the vendor's team worked with you, and what were their positions?
They appointed a project manager to communicate on our project. He distributed the work between 2 PPC specialists. The project was also supervised by the team leader of the PPC team.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Within three months of our work on the project Netpeak managed to:
- Lower the price per click by 33%;
- Increase traffic by 41% while spending less;
- Grow the number of applications submitted on the website by 32%;
- Decrease the conversion costs by 27%.
They also achieved the monthly co-living occupancy rate of 95% as well as managed to deliver on the planned number of conversions after three months of work.
Describe their project management style, including communication tools and timeliness.
We like the level of involvement of the team in the project. All issues are resolved quite promptly with the help of instant chats. Quick responds and soft pushes to our team from PM.
What did you find most impressive or unique about this company?
The weekly meetings have a positive impact on the efficiency of the project. Quick responds from Project Manager.
Are there any areas for improvement or something they could have done differently?
We would like to get a higher percentage of house occupancy. The current results are much better than what we had before the start of the cooperation. We believe that we will be able to achieve even better results at a lower cost in the future.
the project
SEO & PPC for Insurance Company
"They are good at setting the right expectations and getting things done on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm Digital Marketing Specialist at ARX. Insurance company ARX is a part of the international Canadian insurance group Fairfax Financial Holdings
For what projects/services did your company hire Netpeak, and what were your goals?
We were looking for a partner to help us develop the organic traffic. We agreed with Netpeak to provide SEO promotion, and bring our positions to the TOP. After working with Netpeak for a short time, we found out that we can trust them other sources, and now we collaborate in such areas as PPC and Email as well.
How did you select Netpeak and what were the deciding factors?
We came to Netpeak because we heard a lot about them. After receiving a commercial offer, getting acquainted with the price and cases, we've made a decision to cooperate.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
According to SEO goals, one of our targets was reaching the Top of SERP for our Travel insurance product. Netpeak have made a SEO audit for us and suggested a strategy to achieve our goals. As for PPC, at the beginning we had a goal to get the maximum conversions for our Travel insurance product.
Netpeak set up Google Analytics, prepared advertising campaigns for launch and optimized them, and then worked with our other products. Different search campaign, GDN, remarketing, FB targeting and others tools were used.
How many people from the Netpeak team worked with you, and what were their positions?
They appointed a project manager to communicate on our project. He assigned tasks to one SEO specialist and to one PPC specialist, and they in turn involved junior SEO specialists and PPC specialists to perform on smaller and simpler ones.
Also, the project was supervised by the Team Leader of the SEO team, the Team Leader of the PPC team and the Head of the Department. Link builders, copywriters and editors also worked on the project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Business results have always been achieved. I think, this is the main feedback about our work. This allows our company to grow and makes it possible to attract more budget for promotion and experimentation with new sources of online sales and lead generation.
Describe their project management style, including communication tools and timeliness.
They are good at setting the right expectations and getting things done on time. Basically, communication takes place through the messenger, and we always quickly get an answer to our questions. We have a weekly meeting to discuss the result we have at that moment and plan for the next weekly.
What did you find most impressive or unique about this company?
We meet with guys weekly. Netpeak created a Dashboard for our project, where we can see all the SEO data and compare it with our competitors.
Are there any areas for improvement or something they could have done differently?
I would like to open more and more new horizons with Netpeak, but the budget is not always enough for all ideas, so we try to focus on the main areas.
the project
SEO & PPC Services for Travel Services Company
"They are always ready to answer your questions in a well-organized way."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Viagio is a provider of global travel-related services through a number of different brands & platforms. Our mission is simple - to make authentic local culture and real quality experiences easily accessible to more travelers. I overview the day-to-day operations.
For what projects/services did your company hire Netpeak, and what were your goals?
- Short: recovering market positions and traffic volume lost during the pandemic.
- Long: to enter the larger pool of activity platforms and compete.
How did you select this vendor and what were the deciding factors?
Experience from previous projects and a recommendation
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Optimization of our website for throughout technical audit and implementation of recommendations. So far, we see great improvement! After 4 months of work and technical implementation, the team develops a strategy for further cooperation, PPC, and we follow it further, continuing the work.
How many resources from the vendor's team worked with you, and what were their positions?
- 1 Project manager
- 1 Middle Digital Marketing Analyst
- 3 Juniour Marketing Specialists
- 1 New Bussiness Manager
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The project has been in the works for 3 months. Technical audit was conducted, which tasks are now being implemented by our programmers, issued an analysis of competitors. We are also cooperating in the area of PPC and starting to launch campaings.
How effective was the workflow between your team and theirs?
Communication is done through the project manager. Questions are answered promptly, tasks and reports are completed on time.
What did you find most impressive or unique about this company?
The communication is very good and fast, very precise. They are always ready to answer your questions in a well-organized way.
Are there any areas for improvement or something they could have done differently?
I am satified in the way we've done so far.
the project
SEO & PPC for Telecommunication Company
"They are good at setting the right expectations and getting things done on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm SEO TL at Kyivstar. Kyivstar is a provider of mobile communications and fixed Internet services, the first converged solutions provider in Ukraine, also offering digital television services. The company's subscriber base includes about 26 million mobile customers and over 1 million fixed broadband Internet users.
For what projects/services did your company hire Netpeak, and what were your goals?
We hired Netpeak to provide full search promotion with a dedicated team, increase search engine rankings, and drive traffic to existing site pages solely for non branded keywords.
How did you select this vendor and what were the deciding factors?
Having launched the tender process in-house, we decided to engage market leaders in digital marketing to participate in the tender. After a detailed study of the commercial proposals and estimations of the cost of the project, we came to the conclusion that Netpeak is an optimal candidate for cooperation.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our cooperation began with SEO audit of all areas in which we work. Then guys optimized current pages of the site and gave recommendations on expanding the structure of the site. They are also engaged in link promotion.
How many people from the vendor's team worked with you, and what were their positions?
At our request, they appointed a project manager to communicate on our project. He assigned tasks to two SEO specialists, and they in turn involved junior SEO specialists to perform on smaller and simpler ones. Also, the project was supervised by the Team Leader of the SEO team and the Head of the Department. Link builders, copywriters and editors also worked on the project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After the implementation of SEO recommendations, base metrics predominantly growing
Describe their project management style, including communication tools and timeliness.
They are good at setting the right expectations and getting things done on time. Basically, communication takes place through the messenger, and we always quickly get an answer to our questions. We have a weekly meeting to discuss current issues and the results we have at that moment and plan for the next month.
What did you find most impressive or unique about this company?
We meet with guys weekly. They are flexible integrated into the reporting process that is convenient for us.
Are there any areas for improvement or something they could have done differently?
It was not possible to get 100% of forecasts right away, but guys did everything they could to fulfill the maximum and, in general, I am satisfied with current results.
the project
SEO & PPC for Online Retail Store
"They do a lot to improve the process constantly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm Team Leader of PPC and SEO in INTERTOP UKTAINE. INTERTOP is the leader in the offline market of branded clothing and footwear, operating since 1994. Intertop.ua is an online store that combines all multi- and mono-brand retail stores into a single omnichannel model.
For what projects/services did your company hire Netpeak?
We contacted Netpeak to cooperate on SEO and PPC advertising. We set a high bar for our digital marketing KPIs and e-commerce metrics. The main KPIs we set for the agency team were to: Increase traffic and the number of transactions, improve CPC, build a successful Google Ads account, and create an effective SEO strategy.
How did you select this vendor?
The best bid from 5 bidders was the deciding factor in choosing a contractor.
Describe the scope of their work in detail.
Used the TrueView In-Stream ads to promote an advertising campaign during peak season. Created remarketing audience lists to target those who have already viewed the video (to show them other relevant content). Created a six-second bumper ad with a simple message to increase seasonal sales, thus maximizing the reach and frequency of impressions for the target audience.
Analyzed the audience, its behavior, and affinity interests; obtained the top interests of current clients in the Google Analytics audience report. Took the most profitable cold audiences from previous campaigns. Segmented the audiences by gender, age, and location and created ten ad groups.
What was the team composition?
Evgeniy (PPC Tech Lead at Enterprise Department), Maria (Team Lead of PPC Team) and Dmitry (PM of Enterprise Department).
Can you share any outcomes from the project that demonstrate progress or success?
Promotion results for the seasonal campaign:
- Video campaign ROI increased by 80%.
- Brand recognition increased by 8.5%.
- Memorability increased by 66.4%.
- Conversion rates increased by 65%,
- CPA reduced by 45% compared to search advertising campaigns.
- Income growth YoY by more than 30%. We try to increase this percentage every year.
How effective was the workflow between your team and theirs?
The agency did an excellent job, providing necessary technical requirements and monitoring the entire process with specific marketing tools.
What did you find most impressive about this company?
Colleagues understand the market well and know how to correctly distribute the budget between companies.
Is there any area for improvement or anything that could have been done differently?
There is always something to improve, the world is constantly evolving. I am glad that colleagues from Netpeak understand this well and they do a lot to improve the process constantly.
the project
SEO Services for Electronic Chain Store
"The agency did an excellent job, providing necessary technical requirements."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Maxi.az is a company created based on the Integral Plus electronics chain store. It traces its history back to 2006 and over the years has become one of the largest electronics retailers in Azerbaijan.
For what projects/services did your company hire Netpeak, and what were your goals?
We contacted the agency to increase sales and organic traffic. We also wanted to improve ROMI in six months of working on the project.
- Optimize the website so that it meets all search engine requirements.
- Improve the website structure and add content.
- Create the right meta description.
- Link building goal: add natural links.
How did you select this vendor and what were the deciding factors?
The agency's reputation was the deciding factor in choosing a contractor.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
- Improved the website structure: created new subcategories and filter pages based on popular search queries.
- Optimized URLs. Replaced the URL transliteration from Russian to Azerbaijani.
- Optimized filter pages to expand the number of search queries to attract a relevant audience to the website.
- Added element to thesection of pages, which indicates the language versions of the site.
- Created HTML and XML sitemaps.
- Set up 301 redirects for pages with duplicate content.
- Prevented some pages from being indexed. For example, the search, signup, order, cart pages. This is necessary to improve the link equity distribution among priority pages.
- Prevented Google from indexing pages that match other pages completely or to a large extent.
How many people from the vendor's team worked with you, and what were their positions?
- Nikolai Novodran — Project manager.
- Andrei Yaromenko — Middle SEO Specialist.
- Anna Zmiienko — Junior SEO Specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Promotion results for the first three months:
- Organic traffic increased by 30%.
- Sales increased by 75%.
Desktop drove the most of traffic and sales:
- Traffic increased by 18%.
- Sales increased by 45%.
Describe their project management style, including communication tools and timeliness.
The agency did an excellent job, providing necessary technical requirements. They monitor the entire process with specific marketing tools.
What did you find most impressive or unique about this company?
The fact that the agency experts took a personalized approach to managing SEO tools and we started seeing first results very soon.
Are there any areas for improvement or something they could have done differently?
So far, Netpeak has met all our expectations.
the project
SEO & PPC for Home Appliance Company
"Their work with us turns out to be as synchronous as possible."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
BSH appliances are the number one seller in Europe and the number one producer and seller of dishwashers in the world. Our company strives to conserve energy — BSH home appliances save about 25 million kW per year. The company strive to improve quality of life at home. I am the Head of Digital at BSH, and I am responsible for solving business problems with digital technology. My main task is to plan the development of the company, select the promotion tools and create a strong team capable of implementing the plan.
For what projects/services did your company hire Netpeak, and what were your goals?
When building a strategy, we decided to focus on website content development. In this case, most of the tasks go to the Ukrainian branch of the company, which means they are implemented promptly. The main purpose of the website promotion is to increase search visibility, especially for branded search queries, which compete with the popular Ukrainian ecommerce projects.
How did you select this vendor and what were the deciding factors?
Like in any large corporate structure, all agencies go through a tendering process. The Netpeak team was well-prepared for the tender and reached the final stage, where they competed with another company and eventually won as the executive team proved to be stronger.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
- Technical component. We started with a full technical audit:
- we replaced irrelevant links to an XML sitemap in the robots.txt. Previously, the robot, which read the sitemap URL from robots.txt file, just found broken links;
- the product listing pages contained links with different URL parameters. The technical team replaced the links with the correct ones, which were not prevented from being indexed;
- we removed all the broken links which led to the deleted (within the project lifetime) pages;
- we fixed meta tags: made duplicates unique, added new meta tags;
- we removed duplicate pages made by the site engine.
- Content component. With the help of monthly query frequency data and Google Ads Keyword Planner, we detected the seasonality and created a calendar of category development. We researched keywords for each category and subcategory pages and planned the optimization of meta tags and page content in Russian and Ukrainian.
- Link building strategy. We've made a competitor link analysis, and after bringing together the basic analytics data of the link profile, we determined the link promotion strategy: link volume and type, anchor type."
How many people from the vendor's team worked with you, and what were their positions?
The Netpeak team included Yuri, Head of Enterprise Department; Alexander, SEO Tech Lead; Alexander, SEO IM; Daria, PM of Enterprise Department; Oksana, Upper-Junior SEO Specialist; Natalia, Junior SEO Specialist; Victoria, Junior SEO Specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After nine months of cooperation, we increased the visibility by more than 15 times, and it's still growing. We increased the organic traffic by 247% for BOSCH, and 219% for the Siemens website.
Describe their project management style, including communication tools and timeliness.
You can't promote anything without understanding it at all. A team product engagement is also an important factor in achieving goals. Their work with us turns out to be as synchronous as possible.
What did you find most impressive or unique about this company?
Coordinating positions: regular calls and reports, strategy adjustments based on new data.
Are there any areas for improvement or something they could have done differently?
A year later, we've seen that the team works perfectly, and it really shows in the numbers. I would like to improve the current result, which in my opinion will be more difficult because we are now starting from a higher point.
the project
SEO for DIY Solutions Company
"Netpeak has met all of our expectations at this stage of cooperation."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Leroy Merlin is a French headquartered home improvement and gardening retailer serving several countries in Europe, Asia, South America, and Africa.
For what projects/services did your company hire Netpeak, and what were your goals?
Leroy Merlin Ukraine reached out to Netpeak to increase organic traffic to the website.
How did you select Netpeak and what were the deciding factors?
The agency's reputation was the determining factor in choosing a contractor.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
First stage: Full technical SEO audit We used the JS rendering feature of Netpeak Spider to find errors on the site before correcting the page structure. In addition, we fixed technical issues regarding: - hreflang; - canonical; - duplicate pages; - 404 pages.
Second stage: Technical works For the category pages, we generated meta tags templates optimized for search queries, Implemented controlled functionality for anchor linking between pages, Used the space under the search bar, under the product cards, and the sidebar for anchor linking.
Third stage: Budget calculator After several iterations of link building, the specialists calculated the index of link building, UR (URL Rating) with Ahrefs, and the necessary budget for link building. Next, we parsed the search results for the desired keywords to see what kind of UR we needed in the end. Lastly, we calculated how much money is needed to get the same UR."
How many people from the Netpeak team worked with you, and what were their positions?
Yuri Gruzinsky (Head of Enterprise Department), Alexander Kukharenko (SEO Tech Lead), Alexander Konivnenko (SEO IM), Elena Kavchak (PM of Enterprise Department) and Anastasia Verbetskaya (Junior SEO Specialist).
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We got the following results in 6 months: Online visibility increased from 0.55% to 3.16% in the first year of promotion, which is a good indicator for 14,000 key phrases. At the end of the reporting period, 99.89% of KPI targets were met. The revenue during the period of cooperation increased by 369%, and transactions - by 595%.
Describe their project management style, including communication tools and timeliness.
The agency did an excellent job providing the necessary TR and verifying the implementation of any given feature.
What did you find most impressive or unique about this company?
Our website infrastructure was not originally designed for on-page SEO. Therefore, we had to make complex modifications, which slowed down the work process and the final result.
Are there any areas for improvement or something they could have done differently?
Netpeak has met all of our expectations at this stage of cooperation.