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We are a 360 ° advertising agency with strong expertise in digital (especially social media) content and video marketing. Our customers maintain cooperation with us for years. We execute campaigns for them both in Poland and Europe.
Our main goal is to deliver innovative solutions and breakthrough ideas, based on a strong strategic insight and partnership relations.Not only do we efficiently execute briefs, but we also meet real customer needs. On the basis of a factual analysis and effective approach, we bring a new quality to the communication of the supported brands.
We specialize in digital marketing, but we are able to carry out all kinds of projects - from branding, UX and UI through social media and influencer campaigns, to TV commercials and outdoor. Our team is a well-thought-out mix of years of experience of recognized marketing veterans and youthful energy of talented specialists.From account managers to graphic designers, strategists and copywriters. We also have a professional trusted network of partners, thanks to whom we are able to carry out any project. It includes, among others, media houses, photographers and film studios.
Our clients are companies from various industries, including the largest brands from Poland and Europe. We have made international campaigns for Western Union in many European countries, introduced the Finnish dairy brand Valio to Poland, and now, among other things, we provide comprehensive services to Decathlon, support european Spotify Premium digital activities and open up to new markets, including the IT sector. We also had the opportunity to cooperate with other well-known brands such as ASUS, Credit Agricole, Generali, Ten Square Games or Bricomarché. You can find our diverse case study portfolio on our website and get to know us better!
Want to know more? Check out our social media channels. You can find us on Facebook, LinkedIn, Instagram and Vimeo.
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Portfolio
ASUS - # ROG4Creators
We're joining the game with # ROG4Creators!
We present the effects of the campaign we have prepared for the Asus brand – the next edition of the competition under the banner of Republic Of Gamers, a series of the latest technologies for demanding users. The action was aimed at the creators of electronic music, which was a high threshold to reach the target group, but we made it! We have achieved the KPI by 220%! How did we do it?
scope
creative concept and execution, mechanics and running the competition
media
influencer marketing, content marketing, landing page, social media, digital, video, PR
Competition task
Music production was the leitmotif of the competition. The participants’ task was to create their own piece for the RE: IGNITE animation and reflect the character of the world presented in it. We also prepared an additional category in which the participants faced the challenge of writing their own text for the song.
Action ambassadors
We invited two ambassadors, Polish artists from the electronic music scene – RAU Performance, to cooperate. We engaged the creators to support the participants – in video interviews they shared tips for aspiring musicians, talked about the beginnings of their careers and showed some production tricks in Ableton.
Key visual and landing page
Based on the theme from the RE: IGNITE animation, we created a key visual, which became the basis for subsequent creations. We also prepared a contest landing page, where participants could see all the materials, watch interviews with artists and get inspiration from the tutorials.
Effect? Over 400 submissions and 220% KPIs!
The results exceeded our wildest expectations – a total of 478 works were submitted to the competition! The total reach of the campaign reached 3.7 million views, and the video materials were viewed by over 130,000 users. The high level of the works sent knocked down our jury, which awarded the first prize to Paweł Lewicki.
Western Union - campaigns on 3 continents
Western Union is the largest money transfer service on the planet. From 2012 to 2014 they significantly developed their online sales. As a main digital partner, we were charged with increasing the effectiveness of the campaign. We focused on emotions and were able to stand out on the market and quickly increase CTR.
scope
strategy, creation, production
media
TV, digital, print, btl, pos
Challenges
Money transfer services are quite simple and not very exciting, especially as most of the information is about pricing and technical details. What’s more, the campaign was supposed to cover countries across the globe, which meant it had to translate culturally and linguistically.
Solution
We decided to limit the informational aspect of the campaign, which in itself doesn’t attract the attention of customers. We shifted the focus towards emotions and storytelling, which allowed us to innovate and stand out against the competition.
Storytelling
We turned the preparation of mailers into a creative process. We asked users who had not used Western Union transfers in a while where they had been. We then used storytelling to create different scenarios about how they might have been spending their time.
Co-operation with Patrick Vieira
We wanted to show how dual nationality should be a source of great pride. This pride was personified by the Western Union ambassador for the campaign, football star Patrick Vieira, a World Cup winner with France who was born in Senegal.
Dual Belonging
We also prepare other client activation content, including as part of the “Dual Belonging” communication platform. It spoke to immigrants about the emotions they carry towards their two homelands: the land of their birth and that in which they live.
A campaign on 3 continents
We created a landing page and designed t-shirts which we gave away as prizes in a draw. The campaign covered nine countries, including the US, Spain, Russia and Saudi Arabia.
Valio - 360° campaigns
Valio is a huge player on the dairy market and a beloved brand in Finland. Since 2018, we have helped the firm to enter the Polish market with a range of exceptional products, working in conjunction with the head office in Helsinki.
scope
strategy, creation, production
media
internet, influencer marketing, www, outdoor, social media, PR
The pride of Finland
Founded in 1905 by dairy farmers, Valio dairy cooperative is the largest dairy producer in Finland, known worldwide for its high quality products. To this day, it is owned by farmers – farms belong to almost 6,000 families!
The cleanest region in the world
Valio milk is made on the western plains of Finland. According to World Health Organization statistics, the air here is the cleanest in the world! This, combined with expert production methods, makes Valio’s milk famous for its high quality.
Polish debut
A giant of the Finnish dairy industry appeared on the Polish market in 2018. From the very beginning we have been cooperating as a main and comprehensive partner, responsible for 360 activities. Working with Valio is a very satisfying challenge.
Taste of Finnish milk
We introduce new products of the brand to the market: Valio Fiński Miks Premium – a combination of Finnish butter and rapeseed oil, Valio PROfeel® Protein – a new line of lactose-free protein products and a Valio Finish Yoghurt, which is perfect for Polish families.
Social media
We promote Valio products in social media. This is an important channel in every campaign. We also take care of the current contact between the brand and its customers. In our activities we use photographs and videos, which we prepare during dedicated photo sessions.
Influencer marketing
We cooperate with influencers, including culinary, parenting and fitness ones. Other examples of our activities are also publications in trade magazines and tastings in gyms or shops.
Creative campaigns for Ubisoft
Ubisoft
It is a well-known French producer and publisher of games with an established position in the industry. Many top productions for computers and consoles came out of his studio, incl. “Assassin’s Creed”, “Far Cry” or “Heroes of Might & Magic”. In 2020, we started playing together!
scope
strategy, creation, production
media
digital, social media, influencer marketing, video
We enter the game
Our first task was to prepare a campaign and activation for two well-known Ubisoft titles. We were responsible, inter alia, for a comprehensive action strategy, creative concept and execution, media service, and influencer marketing.
We "take over" the computers
For a good start, we “took over” Poles’ computers and telephones thanks to the activation promoting Watch Dogs: Legion. We displayed personalized videos on YouTube – they were aimed directly at viewers and related to the currently watched content.
20 spots
For the purposes of the campaign, we have prepared as many as 20 spots. Different videos were shown to different people. This was based on the tags you added to YouTube content. In this way, the spots took on a personalized character and evoked the feeling that the computer had been hacked.
Great results
The non-standard idea and intriguing execution contributed to the great success of the action. We have beaten all assumed KPIs! The average view time was 25.9 seconds and the view ratio was 46.19%. It is even several times more than with standard YouTube campaigns.
Industry and consumer recognition
The original form of the campaign drew the attention of industry media and consumers. Most importantly, it resulted in new projects for our client.
Generali - In safe hands!
Generali
In 2017, we began a strategic, creative collaboration with Generali, one of the largest insurance firms operating in Poland. Our first campaign together was a seasonal, summer-time promotion for property insurance.
scope
strategy, creation, production
media
video, digital, btl, radio, outdoor
Task
We wanted to convince potential clients that Generali property insurance guarantees them ‘peace of mind’ in situations such as when they leave their property to go on holiday.
Solution
We based our concept on one of the most interesting features of the offer: ‘At Generali, we even pay for your negligence’. We also made use of strong, universal insight concerning holidays.
That’s the question!
Did I lock it or not? Is it switched off? We all occasionally find ourselves questioning if we turned off the taps, unplugged the iron, or locked the doors when we left the home.
Main campaign
Our core activities were on digital media, on the radio, and in the outdoor space, but the hub was a landing page with a sign-up form.
Branches
We supported the campaign with activity in branch offices, complementing BTL materials with an animated video outlining the full insurance offer.
Effects
The campaign was a great success and we were asked to work on subsequent brand activities.
Discount packages
A special discount offer in Generali salons required a uniqueand creative approach. Word games and dynamic visualizations allowed us to meet the needs of the campaign.
Safety first!
Field agents are an essential part of an insurance firm. We prepared materials to help them beat off the competition, using popular, mild curse words.
ICE
We also created advertisements for accident insurance policies, which were aimed at parents.
Decathlon - 360°
In 2017 we started to cooperate with Decathlon – a brand buzzing with energy. We conduct both integrated image and sales campaigns. Many of our actions combine digital and social media with activities within the store space. We also run employer branding projects.
scope
strategy, creation, production
media
digital, social media, influencer marketing, PR, POS, radio, press, intranet, mailing, OOH, ambient
A powerful start
Our cooperation with Decathlon began with a campaign promoting the action “Permanent Price Drop”, which was carried out under the slogan “For the love of sports”.
Pleasure is the most important!
Initially, we used the communication platform “Pleasure is the only rule”. Its essence was the idea that sport can be enjoyed regardless of the level of advancement, skills or ambition. Our projects stressed that it is not important how well we ski, but if we are having fun.
We have taken the momentum
Successful projects have resulted in a gradual increase in the scope of work – from regular digital activities, through the creation of content for social media, to comprehensive campaigns.
We are good at sports
Currently, we are preparing new campaigns within the new platform “Good at sports”. In the new materials Decathlon is presented not only as a seller, but also as a manufacturer of quality equipment.
We are a team
Decathlon employees are sports enthusiasts who know what sportsmen and women need. We also love sport, so we perfectly understand the target group, which we reach with real insights and speak the same language.
#Decatesters
When working with Decathlon we strongly engage our customers! In the Decatesters campaign we recruited ambassadors for the Kalenji brand. The huge interest and hundreds of applications caused the mechanism to be adapted to the needs of other brands.
Find out more at https://neonshake.pl/en/case/decathlon-360/
nexocode - digital
We operate comprehensively for a boutique software house from Krakow, specializing in Machine Learning and Intensive Data Processing. We provide strategic and creative service, as part of which we conduct integrated activities in digital, BTL and print channels.
scope
refresh of the visual ID, social media, employer branding
New challenges
We quickly implemented advanced technologies and difficult terminology in the industry. Thanks to this, we communicate reliably from the beginning. We carried out a brand facelift, introduced a new communication platform and built a website. We support profiles in social media and support the process of creating content for the blog.
Social Media in the IT industry
Nexocode communication means expertise and professionalism at every level. The business content that we publish on Facebook and LinkedIn of the brand emphasizes the commitment to projects, employee qualifications and the sense of community typical of a turquoise organization.
Clutch
We also dealt with the medium characteristic of the IT industry. Clutch is a platform that facilitates B2B communication and acquiring new customers. Thanks to the efficient taking of specific actions, such as regular updates or expanding the portfolio, the nexocode profile was awarded the Clutch Leader Award 2020!
Website design
The new website has become more user-friendly thanks to the audit and new UX solutions. We also optimized it in terms of SEO. We have also expanded the part devoted to the team’s team competences and the key business sections. We have filled the portfolio with illustrated case studies, which are constantly growing.
Branded illustrations and animations
By refreshing communication, we took over the brand’s aesthetics that had been built before. We enrich the client’s creations with original illustrations, which constitute an essential part of the Corporate Identity. The vast majority of the content we publish on Facebook and LinkedIn is animated.
EFL – It’s gonna work!
With the right partnership and support, there is no such thing as impossible. Every entrepreneur can overcome the most difficult challenges and catch their dreams. That is the main idea behind the communication platform which we introduced for the of the leaders on the Polish leasing market.
scope
strategy, creation, production
media
360
Task
The European Leasing Fund was founded in 1991 and has been a part of the Credit Agricole group since 2001. In 2017, the company asked us to refresh their image in order to reflect the contemporary challenges facing them on the leasing market.
Solution
One of the strongest points with the EFL offer is the excellent service and their dedication to understanding the problems and needs of small businesses. It’s an important part of the company and one that we wanted to highlight when building the new marketing strategy.
Idea
In 2017, communications with the industry were most often based upon products, features and services. We decided to focus on human and partner relations, showing the specific benefits of each. The “It’s gonna work!” campaign took the fresh, positive energy of EFL as the basis for building the brand image.
Visual ID
Within the scope of the work on the platform, we created new visual frameworks for brand communication.
Outdoor & BTL
We created a simple and characteristic aesthetic with a frame and the slogan “It’s gonna work!”. It guaranteed a unified and recognizable brand image that we could then implement across all marketing materials.
Digital & Social media
EFL puts a large emphasis on its digital and social media presence. On Facebook, we showed three aspects of the company – products, knowledge and insights from the life of entrepreneurs.
Content Marketing
In 2019, we also started content marketing activities for the client, including posts on the ‘Business and You’ blog. Our strategy once again focused on developing an authentic voice and addressing the real needs of small businesses.
Remington
We present the effects of our campaign for the leading beauty & haircare brand, Remington. #ZeroCompromises – the launch campaign of the HydraLuxe PRO hair styling line – is also the beginning of cooperation with Spectrum Brands Poland.
scope
creative concept and execution, adaptation of global brand materials
media
influencer marketing, CSR, content marketing, landing page, social media, TV, digital
Remington - the leader in personal care
Remington is one of the nearly 30 global brands of the American Spectrum Brands holding. Founded in 1937, the brand is the manufacturer of the first wireless razor and hair clipper. Today it is top of mind and a brand appreciated by users all over the world!
Game changer in hair styling
The aim of the campaign was to promote innovative devices from the Hydraluxe PRO line, allowing you to obtain a hairdressing effect, protecting your hair from thermal damage* and ensuring its perfect hydration. The flagship product of the line – the straightener – is the first device that uses a cool mist for maximum smoothness and healthy appearance of the hair.
Insight
Experimenting with styling your hair is one way to express yourself. However, lightening, coloring, straightening or curling the hair can have a negative effect on its condition. Then a dilemma arises – a new styling or a healthy hair look? The Hydraluxe PRO line solves this problem – it allows you to style your hair while warm, protecting it from thermal damage * and ensuring the perfect level of hydration.
*The technology guarantees no thermal damage when styling at 170°C with the Hydracare Mist function on.
#ZeroCopromisess Idea
The Hydraluxe PRO series lets you go crazy with your hairstyles without worrying about the condition of your hair and thermal damage *. Thanks to the advanced HydraCare and HydraMist technologies, you can present yourself in a new version every day. Hence the campaign’s key message: “ZeroKompromisów. Zero thermal damage*”.
TM Toys
TM Toys
TM Toys is a leader in the toy industry for which we conduct comprehensive communication on the LinkedIn platform.
scope
social media communication strategy, ongoing communication on the LinkedIn platform
media
social media
TM Toys. The world of branded toys
TM Toys is one of the largest toy distributors in Central Europe, operating on the Polish, Hungarian, Romanian, Czech, Slovak and Belarusian markets. The brand specializes in license toys – popular characters from children’s films and fairy tales. It is also a manufacturer of proprietary toys, developed in the Hong Kong branch. In Poland, the brand’s products are available, among others in the SMYK and Empik networks.
Safety, education, fun
What distinguishes TM Toys is the care for the safety of toys, high quality and educational value of the products. All toys have the necessary tests and approvals, and the offer is selected according to the needs of each age group. TM Toys products regularly take part in international competitions, where they win numerous awards and distinctions.
The scope of cooperation
On our side is comprehensive brand service on LinkedIn, including:
- developing, in consultation with the client, monthly communication plans;
- communication in Polish and English – both sales posts and those showing the company’s successes and everyday life;
- implementation of posts from the graphic side – based on the client’s photo database and a photo bank.
- running a paid promotion of posts on the Polish and European market (Hungary, Slovakia, Czech Republic, Romania, Ukraine, Russia).
Communication is the key!
In contact with the client, we never allow ourselves to be routine. Therefore, all activities are consulted with the client on an ongoing basis and adjusted to the current needs. We respond to events, occasions and trends. And when necessary – we develop creations in the “ASAP” mode.
Le Grand – Ambassadors of Relaxation!
Le Grand is brand belonging to Kross, one of Europe’s largest bicycle manufacturers. We were invited to help introduce the new brand to the Polish market.
scope
creation, production
media
digital, video, social media, event
Idea
Pleasure, in the form of urban chillout, is hard-coded into Le Grand’s DNA. We took that as the entry point for our activities.
Mechanism
We were tasked with preparing an activation mechanism that would build brand familiarity. We decided to recruit Relaxation Ambassadors—people who know how to enjoy bike rides like nobody else.
Recruitment
We recruited our ambassadors through a unique competition. We asked people to think of their fantasy urban relaxation on a bicycle, promising to turn the most interesting idea into a reality. And that’s just what we did!
Bike flight
The creators of the most exciting ideas got to live out their fantasies at a special event—the annual Bike Festival. One cyclist got to take flight on a bicycle, with the aid of hundreds of helium balloons. Another got to ride over dozens of meters of bubble wrap.
Content
Every activity was documented on film and in pictures, which were then published on the Le Grand social media profiles. We didn’t just introduce the brand with our campaign; we also opened the door to future activities with brand ambassadors.
See more on https://neonshake.pl/en/case/legrand
Reviews
the project
Social Media Marketing & Video Production for IT Company
“They’ve made our brand identity bolder and different from others in the market.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a product leader at nexocode, an IT software company. I’m responsible for the development of various products.
What challenge were you trying to address with Neon Shake?
Our company offers AI software development services, which are complex. We needed a marketing company that could understand our business and its technology.
What was the scope of their involvement?
Neon Shake helps us with marketing and social media strategies. We provide explanations and feedback regarding the technical side of our business, and they handle our marketing strategies and their content.
They’ve helped us organize an employer branding campaign, for which they produced a video. Their team filmed, edited, and created motion graphics, and we provided art direction and reviewed their work. They also created short clips using material from that video.
The Neon Shake team also provides copywriting and graphic design services for our social media, website, e-book, and other materials we use internally. They help us run paid social media marketing campaigns on LinkedIn and Facebook. A member of their team reviews those campaigns, provides feedback, and gives us strategic advice on SEO.
Their developers are also helping us build our company website. Currently, Neon Shake is helping us prepare a Google Ads campaign.
What is the team composition?
We work with two account managers, a graphic designer, a motion designer, and a community manager. There’s also a team member responsible for SEO and Google Ads and another person who handles our paid campaigns. In total, we work with eight people from Neon Shake.
How did you come to work with Neon Shake?
We looked at several recommended companies and chose Neon Shake based on their portfolio.
How much have you invested with them?
So far, we’ve spent just under $100,000.
What is the status of this engagement?
We started working together in December 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been very happy with Neon Shake’s work. They’ve made our brand identity bolder and different from others in the market, which we’re thrilled to see. We’re also getting more and more recognition.
Traffic and engagement have increased on our website and social media channels. Additionally, our employer branding campaign resulted in a significant influx of CVs from candidates.
How did Neon Shake perform from a project management standpoint?
They perform well from a project management standpoint. We always have clear deadlines and information about what will happen in the project. Their account managers arrange and prioritize Neon Shake’s tasks. Although there have been delays in some tasks, they’re also on us because we’re responsible for providing data and input.
We have smooth, transparent communication with all their team members through our dedicated Slack channel. Additionally, we use Jira for tracking tasks and Google Docs to handle some documentation.
What did you find most impressive about them?
I’m very impressed with Neon Shake’s ability to incorporate our art direction into our brand identity, graphic design, and motion graphics. They help us set ourselves apart from our competitors.
Are there any areas they could improve?
They could improve their understanding of our business. Many Neon Shake team members understand our core tasks, though. Learning is always underway, especially with a company like ours that offers something as hard to grasp as machine-learning services.
Do you have any advice for potential customers?
My advice is to make everything transparent on your side so that you can expect the same from Neon Shake. Transparent communication always provides good outcomes down the line.
the project
Digital Marketing for Food Production Company
"Whatever support is needed, we could always count on Neon Shake."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the export manager responsible for Polish market and the sales and brand development of our food brand in the market.
For what projects/services did your company hire Neon Shake, and what were your goals?
We have launched a food brand in Poland and Neon Shake has been supporting us in digital channels. Also Neon Shake has been creating for us marketing concepts, which enabled our brand to reach our target consumers
How did you select Neon Shake and what were the deciding factors?
We have picked 3-4 companies for our final review and brand development ideas. Neon Shake sales pitch was the most impressive and that’s why they were chosen.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Neon Shake worked strictly according to set KPIs and have always delivered what has been agreed.
How many resources from the Neon Shake team worked with you, and what were their positions?
We worked with account manager and, if needed, companies top management was always easily reachable.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
This information can’t be shared, but one I can say that our brand is very well presented in the digital channels.
How effective was the workflow between your team and theirs?
We have had constant communication between our companies.
What did you find most impressive or unique about this company?
Whatever support is needed, we could always count on Neon Shake.
Are there any areas for improvement or something they could have done differently?
Maybe some more out-of-box solutions would always be nice to hear. Still, i must say, it is challenging to produce something unique when our companies guidelines are so strict.
Neon Shake’s work differentiates the client from their competition in the market and has helped increase traffic on their website and social media. A talented partner, they communicate openly through Slack and track their work using Jira. Their transparency encourages seamless collaboration.