We elevate brands beyond the horizon
NEBO ideas agency is a Ukrainian marketing agency with over 15 years of experience. During this time, we have implemented many non-standard large-scale projects and won over 48 awards. We are bold and ready to experiment. Our team is not afraid to go beyond the limit and abstract from marketing templates to distinguish the brand from competitors. We create ideas that go beyond expectations. Our services include strategy, design, communication and production. But all in all our great mission is an expanding brand`s horizons.
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Launch of the Savory brand on the market
Background
Savory is a new ambitious player in the pet food market. It is difficult to eclipse competitors and become a niche leader because the audience does not understand the difference between Savory and the well-known Royal Canin, Brit, or Acana.
Goal
To launch a new brand in the highly competitive animal feed market.
Solution
To differentiate Savory from its competitors, we have developed positioning «The taste of life. Having a personal blog on Instagram, chatting with the owner on Petcube, and even having dinner with the same favorite dishes — all this staff is an integral part of the modern pets life, and in order to enjoy this taste to the fullest, there is a Savory.
The NEBO agency is always a synonym for the phrase “non-standard approach”, this project is proof of that.
In order to divert the brand from the faceless category of "feed", we have turned it into a gourmet dish, because our pets deserve food with quality and tasty ingredients. That is why an elegant cloche was chosen as a central visual element of advertising. It emphasized the atmosphere of haute cuisine and became a feature of Savory. For points of sale, we have even developed unique price tags made of mirror paper, depicting cloches. And the column "Savory dishes" has become an independent category on online platforms and due to this separated from the feed competitors. The brand's freshly prepared strategy has been reflected in different communication channels. In the audio jingle "Savory «dingle» is served» we played around the sound of serving dishes in a restaurant. This sound also decorated the videos and became the basis of radio advertising.
Creation of «Room Temperature» book
Background
Oleh Kyselytsia, Creative director at Nebo ideas agency, wrote a poetry book named “Room Temperature”. To turn this book into something more than just a book, we needed to develop a design and create an unusual promotion.
Goal
To turn poetry into a functional interior accessory, popularize poetry through the city streets, engage the poetry community and launch at the main literature event in Kyiv.
Solution
When designing the poetry book, we decided to play around its name – “Room Temperature”. That’s why a thermometer stem was attached to the book spine. As a result, when this book is on a shelf, it serves a function, instead of merely collecting dust.
We managed to create a simple and clear visual identity with the use of lines, and in each geometric form of it the corners and walls of a room could be observed. A red and blue line appeared near pagination numbers. They once again refer the reader to the thermometer, where red colour goes up, and blue colour goes down.
Shortly before the book presentation we announced the #комнатнаятемпература (#roomtemperature) contest on social media. Poets from Kyiv took part: they recited poems and marked their room temperature on a special page in the exclusive copy of the book.
Also, with the aim of informing Kyivans about the book, we placed unusual white posters with poetry around the city. For example, a poem about basketball was placed near the recently opened Puma basketball court, while the “Libraries Are the Anthem to Loneliness” were put across the Vernadsky National Library. Posters also appeared in Ziferblat anticafe, Squat 17b yard cafe, Orang+utan, near Closer, across The Naked Room and along the Reitarska street. Thanks to these posters, people also discovered that “Room Temperature” can be found in the book corner of The Naked Room.
Identity design for EamCOMMERCE
Background
The e-commerce market is now growing rapidly, and among it, the EamCommerce brand is growing as well. The company creates, manufactures, and sells products in the US, Canada, and Europe. At the same time, the company's CEO created a group on Facebook, where he shares lifehacks in the field of e-commerce. Over time, this has grown into full-fledged consulting, mentoring, and expertise on "growing" brands. To complete the formation of the brand, we need to give it individuality.
Goal
To develop an identity for a company whose main rule is to grow constantly.
Solution
We started by creating a naming — EamCOMMERCE. This title uses with effect both e-commerce and the phrase «I am», which also refers to Amazon. Eam has also linked all of the company's subsidiary brands: EamPARTNERSHIP, EamMENTORSHIP, EamCONSULTING, EamCOMMUNITY, EamINVESTMENT. In addition, the company's slogan — “Intergrow businesses” reminds of continuous development. To emphasize the growth of both EamCOMMERCE and its customers, we have created a "growing" identity. Due to its stratification, the logo began to form a monolith that strives for infinity. Besides the static logo, EamCOMMERCE received a motion version. In it, the name of the company literally grows up. We kept the color palette of the corporate style in a cold but saturated key. Due to the presence of EamCOMMERCE umbrella brands, each of the colors was attached to a specific direction. The website, the presentation template, business cards (of course digital), online conference backgrounds, social media branding, auto-signature, blanks and welcome drink (a special cocktail that will be presented to all EamCOMMERCE partners) also became the elements of the corporate identity.
HR-campaign “Headhunting relatives” for Mazars
Background
At the market of audit and consulting there are 4 companies that take leading positions: KPMG, EY, Deloitte, and PwC. When Mazars is considered to be a “brave number 5”: its employees do all the same work as competitors but in a more human way.
Goal
To attract the attention of top professionals who will join Mazars.
Solution
We came up with an extraordinary approach — to search for employees with the help of their relatives. We posted the vacancies of an accountant’s and an audit manager`s relative, as well as a senior auditor`s friend in the most conservative social network — LinkedIn. In these openings, we emphasized that the company is suitable not only for the candidate but also for his family. The LinkedIn page of “Mazars Ukraine” acquired the branding of the project: our slogan “Headhunting relatives” and even the positions of the company's current employees` relatives. We also talked to them on camera: we took an interview in which relatives talked about work in Mazars from their point of view. At the end of filming, all video heroes received personal real business cards with their comic positions. We also brought the innovation to the company and created an original extended job offer: from now on the applicants` relatives can add any wish to it, for instance, a large pizza as a bonus or a Netflix family subscription. Using a relatives approach, we not only attracted top professionals for Mazars, but also reminded current employees that they work for the most humane company on the market.
Social movement #noshamefor for baed stories
Background
baed stories — the brand of erotic lingerie, have faced two problems at once:
- Many people lack knowledge of role underwear. The reason is the ingrained connection between sex and shame.
- Restrictions on communication channels - outdoor and radio advertising is prohibited Facebook and Instagram block sex content.
Goal
To convince Ukrainians that sex is not something to be ashamed of. Push them towards emancipation, sex experimentation, and even role-playing games.
Solution
To provoke a sex dialogue, we launched the social movement #noshamefor. The project was accompanied by a flash mob, in which every Ukrainian could participate. A wide audience participated in the flash mob, but Facebook and Instagram blocked the revelations of Ukrainians, believing that this was overly sexual content. Despite media restrictions, the following communication channels were involved:
– SHA radio podcast
– An article on BIT.UA with frank celebrities’ stories
– Sex shop posters
– Sex-positive influencers’ posts
Bacardi Martini at Atlas Weekend
Background
Vermouths were stereotypically perceived as a drink for middle-aged women. The youth get used to an image of a lady drinking Martini with an olive in her glass.
Goal
To make Martini an advanced summer
drink and to make the brand “younger”.
Solution
To become the most stylish and visible sponsor at Atlas Weekend. We came up
with a cocktail recipe that was close in spirit to the youth, a fordable and consisted of two ingredients only –
Martini and tonic. We have equipped 3
bars and special recreation areas with
marquises, tents, and memorable installations. A total of 302,000 cocktails
have been drunk at Martini Bars. Martini
stuck in visitors’ memory as the most
advanced brand of the festival.
UAH 35 per cocktail
302,000 Martini cocktails
have been drunk
527,870 festival visitors
from 50 countries worldwide
«Mirror Shaving» gift sets for ARKO MEN
Background
ARKO MEN is a conservative brand with a 60-year-long history. Because of this, mostly older generation uses the company's products. Millennials perceive ARKO MEN as a “shaving foam of my dad/grandpa”.
Goal
To create striking and unusual gift sets for the purpose of rejuvenating the ARKO MEN target audience.
Solution
“Mirror Shaving” gift sets have this name for a reason – it’s all about the front side of the box. We slightly altered the 60-year-old company logo to make it hipster: we enlarged the brand hero’s beard and executed it as a mirror surface. It transformed the gift set into a totally functional accessory, which you can use to shave anywhere.
We developed eight gift set designs and picked 4 brand coherent colors for them. Special attention was paid to the font and a semicircle-shaped set name. The result did not scare away the regular target audience of the brand but managed to engage the youth. Now ARKO MEN can be picked from the same shelf by grandsons and grandpas alike.
We added a dash of humor in the technical information outline on the backside of the set, so one of the phrases goes like this: “The gel has a cooling effect so that your cheeks won’t burn and blaze”.
So from now on there’s no need for a special occasion to buy a gift set. “Mirror Shaving” is a must have for every day.
Happy Paw’s lockdown gurus
Background
With the beginning of lockdown people tended to get bored and complain about sitting within four walls. The wards of the Happy Paw Foundation understood them very well having been forced to isolation in their cages for months or even years. It was difficult to raise money for the needs of shelter animals during quarantine so surviving became a real challenge for them.
Goal
Raise funds for the shelter maintenance and prove that isolation with animals is much more fun.
Solution
For people to be more willing to donate to four-legged, it was necessary to give something in return. Therefore, we decided to turn Happy Paw’s wards to Quarantine Gurus so that they began to teach people their own business.
Sport gurus along with Dasha Astafieva, DJ Nana and The Maneken ran online training sessions in Zoom and Instagram.
Supported by Film.ua and Megogo film gurus watched Ukrainian film "Foxster & Max" on Twitch together with actress Dasha Rybak.
Book gurus read “Story told by Zhuka” with Gracia Oliyko and “I (don’t) need a dog” (a book by the young author Tais Zolotkovskaya) with Irma Vitovskaya.
Gourmet gurus together with food bloggers Dmitry Borisov, Sergey Didkovsky, Maria Yakush, Katerina Peskova and Vladimir Yaroslavsky shared porridge recipes and ran online cooking classes. The audience was welcome to donate money for pet food.
Foreign language gurus helped Ukrainians master the idioms about cats and dogs and taught online lessons together with the Green Forest school. Music gurus created playlists with their own paws selecting the best tracks about four-legged on Apple Music.
Nice to know that such a corporation as Crafta.ua joined Quarantine Gurus for a team warm-up and made their charitable contribution.
M82 location launch
Background
There are lots of small event-location around the Kyiv. Whereas there are no large and significant locations on a grand scale for events in Kiev.
Meanwhile, a huge Tetra Pak factory was empty on Podil: thousands of square meters were abandoned and useless. For large Kiev, a new, fresh and large location was required.
Goal
To create massive and attractive event-location in order to please the Kyiv’s party people with the new and unique place!
Solution
We gave a second life to the empty plant and turned it into a fashionable location that became popular immediately. A geotag appeared on the Kyiv map — M82!
Event-location M82 — is a cultural, educational, concert, advertising, night center of Podil. 18 000 м² opened their doors to guests.
Identity is based on monumental urbanism and laconicism. The number “82” is entered as the house number (location address is Mezhigorskaya 82), and simple forms allow you to dynamically use the logo in creating presentation patterns and outdoor advertising.
M82 is in demand of events of all directions. The location has already hosted such major and significant events as: a concert by Ivan Dorn, don’t Take Fake festivals, Kyiv Vibe City festivals, Big Money intensive and Devoxx conference, as well as CEE — a major electronics exhibition.
“Lav mic in the center of everything” for PowerDeWise
Background
PowerDeWise lavalier microphone brand— a bestseller on Amazon. The time to go beyond the trading platform and conquer new channels have come. In ordinary life, the mini mic is always invisible and its value also seems small. It is even difficult to
draw the attention of an ordinary viewer, and bloggers are a particularly spoiled audience.
Goal
Launch the product campaign for American bloggers.
Solution
In the USA, the number of YouTube bloggers is growing at a frantic speed, even children are planning a future YouTube career. To have high-quality video content, a lavalier microphone is
needed. $ 22 PowerDeWise mini mic is a perfect “First Microphone” for a blogger. To accurately reach the audience, we decided to create a super product ad - a 6-second YouTube video. Our team put a lav mic in the middle of everything and made a microphone with super abilities. It
not only gives subscribers but also mounts anywhere. And here we mean the back, but not what you thought! For the audience to accurately notice such a small product, we attached about a thousand lac mics to the suit and even created a hairstyle made of mini mics. But the campaign does not end on this point. In collaboration with a blogger, we plan to film a promo-video in prank style. This means, that further will be even more interesting.
Blockbuster Mall rebranding
Background
Owing to its scale, Blockbuster Mall is honored as the biggest shopping and leisure center in Ukraine. Rebranding was required before setting the great ship to the big sea. Colors, logotype and a cinema-inspired name were the legacies that we had to work with.
Goal
To differentiate the mall from competitors and create a striking identity for it, drawing on the existing legacy.
Solution
We converted all the challenges into opportunities. In cinema, a blockbuster is a highly popular and commercially successful movie. That’s why our decision was to play around the multifaceted cinema world.
We began with a mall affirmation: “You are the lead character of Blockbuster Mall”. Now every mall visitor can say without kidding that they were a blockbuster lead character.
The cinema poster look, adored by all movie buffs, was used in the outdoor advertising templates, design of indoor directional signs and business cards. Besides the typical business cards, we also created unusual popcorn pack business cards for employees.
A brand hero that runs on letters appeared in the logo design, with a static and dynamic version. He embodies the Blockbuster Mall visitor, and he can do anything, just like a lead character in a movie: run, jump, transform and even get on the mall sign. For variety in brand identity, we developed brand hero alternatives.
Dynamical screens were put in the basis of identity since they are crucial for projecting a film. Just as crucial as recognizable blockbuster fonts, which everyone remembers from watching movies on old VHS tapes back in the days.
Creative platform «The city will speak to you first» for EasyPay
Background
There are many mobile payment apps for everyday tasks (riding transport, buying groceries, filling up a car with petrol etc). However, all of them require many steps: scanning a QR code, following links and tons of confirmations.
EasyWallet, a product by EasyPay company is all about simplicity, convenience, and actual everyday needs. EasyWallet app cares for people and reminds them about payments through push notifications, and the user only needs to click “OK”.
Goal
To inform the audience about the app and differentiate it from the competitors.
Solution
We developed a creative platform “The city will speak to you first” to emphasize the uniqueness of this app. The whole city struck up a direct conversation with citizens. All of it began with city transport, which advised commuters to change to a more advanced trip payment method.
Soon after, supermarkets spoke to people as well. This was mostly caused by quarantine due to the coronavirus: Ukrainians were asked to leave their houses as little as possible in order to stay safe. However, there was still a need to shop for groceries, so EasyPay tackled it in its application.
Supermarkets urged citizens to stay at home through outdoor advertising and SMM, while EasyPay promised to tackle the question with groceries.
At the moment, transport and supermarkets have spoken to the audience, but in a while restaurants, cafes, petrol stations and the whole city will, too.
Magic of coffee «Chorna Karta»
Background
For more than 13 years, Сhorna Karta coffee has built its positioning and found supporters. Using the themes of divination, magic and mysticism in communication, the brand "played
the naming card" as much as possible.
By the beginning of 2020, the company could no longer surprise and encourage a new audience to try the Chorna Karta. Young audiences follow coffee trends and strive to replicate them at home.
Purpose
To show a variety of coffee recipes and create a simple ritual that everyone can repeat at home.
Solution
The advertising campaign was implemented in two stages.
The first stage. Spring online campaign
During the quarantine activities, the work went completely online so the main advertising channel was the Internet. Four 15-second videos were shot for the brand. In the prerolls, we surprised the viewer with unusual ingredients that were added to coffee. Juicy orange slices, lemon zest, cardamom seeds, red
pepper, cinnamon, popcorn, cream and ice have become integral parts of the drink.
The coffee extravaganza from the Сhorna Karta encouraged experiments.
The second stage. Autumn TV campaign
After the previous campaign proved the versatility of Chorna Karta coffee and encouraged experiments,
it was decided to show the simplicity and ease of the coffee ritual in the new storytelling. The main heroine of the new video was a branded spoon that made coffee with a light movement. All
that it took was to say, "Lozhka — tudy, lozhka — syudy"
Promotional campaign for Happy Paw Charitable Foun
Background
The closer the holidays are, the more often people think about gifts for their loved ones. By tradition, we give each other souvenirs for good luck and amulets for happiness. But luck in the new year will be needed not only for people, but also for the Happy Paw funds — lonely cats and dogs from shelters.
Goal
To raise funds for the maintenance of the fund's shelters and give people a festive mood.
Solution
There is an old belief that $ 2 is bound to bring a lot of income and good luck. For years, many Ukrainians have carefully kept a bill with Thomas Jefferson in their wallets and gifted such copies for the holidays.
We decided to activate the magic of 2 dollars and make it so that luck will overtake everyone in the new 2022, and especially the animals from the shelter.
Together with Happy Paw, we developed a promotional campaign in which we urged people to donate $ 2 to the fund and activate their luck, because kindness is a real talisman.
The key visuals with the lucky bill were posted on the fund's social networks and placed in outdoor advertising media. Next to them, special boxes were installed to collect lucky bills. The promotion was supported by pet shops, cafes and shops. Foxtrot even launched a special raffle of gifts, timed to coincide with the activation. In the posters, we played with the monetary style and integrated the fund's logo into the banknote, and the font for the slogan was synchronized with the inscription on the original banknote.
Viral PR campaign for the vegan brand
Background
“Zelena Korovа”(eng.“Green Cow”) is a young Ukrainian brand of vegan products. The company started with local sales and gradually began to expand to the national level. To strengthen the market positions, the brand needed a lot of information support, but there was no budget for large media and promotion.
Solution
Having a minimal budget for promotion, we integrated the brand into the world's top series “Game of Thrones” and attracted Hollywood star Richard Break to the campaign. The actor was perfect for communication because he was a vegetarian. To make the “Zelena Korovа” a part of pop culture, we developed an alternate continuation of the series in which the Green сow becomes the main spirit animal of all White Walkers, inspiring them to turn to the side of good and become green. In collaboration with the star actor of the series, we told the audience about this and due to this fueled public interest in the mysterious green cow and caused a wave of discussions about a possible continuation of the series.
The Night King's address lasted only 15 seconds, but it was enough to intrigue fans with a new plot twist. And at the end of his speech, the hero said that Zelena korova is coming. The video with the actor quickly went viral and sparked a lot of theories and discussion among the audience. On their social media, the band played along with its new series role and released a series of vegan recipes from the TV-Show.
Rebranding for printing house
Background:
Photocopy center is a new brand of copy centers in Mariupol. The general name and outdated corporate identity prevented the brand from developing and reaching the national level.
Goal:
Determine the ways of the company's development during the strategy session and create a strong national brand with a stylish identity and memorable naming.
Solution:
Create a dynamic system that will become the basis of naming, design and communications. We have developed a creative brand slogan “Dobre nadrukovano” (Good printed), which became the naming and background for the visual identity. The basis of the logo was a simple typeface and a gradient block. And the texts embedded in the dynamic element, on the one hand, show the services and offers from "Dobre nadrukovano" and, on the other hand, act as a guarantee slogan.
The two main colors — black and white — refer to the basics of printing, and the accent yellow adds status to the brand and makes the identity more saturated. The new philosophy also formed the basis of creative posters that have evolved into unusual outdoor advertising. On them, we depicted color canvases of various exotic shades and colors, demonstrating that the company prints even the most subtle shades well. In the second product series of posters, we played in the territory of literalism and visual demonstration, telling what exactly can be printed well in a copy center.
Positive Change campaign for the inclusive atelier
Background
Lady Di is the first inclusive accessories atelier. The brand has achieved significant success on its own, but wanted to loudly declare its social mission.
Goal
Find a positioning and launch a bright project that will tell about the social mission of the brand.
Solution
First of all we have identified brand positioning and key messages in communication. After the strategic session, it became clear that the global idea of the brand sounds like "self-realization". This is about adults and children with disabilities who create paintings-designs for scarves, which reveal their creative potential, and about mothers who are realized in their careers and work in a comfortable mode for them. Thus was born the project "You are a victory" with the participation of Paralympians. Its goal was to show that achievement does not end with medals, but is manifested in every effort that leads a person to realize their dreams and potential. Within a week, Lady Di created a design and sewed nearly a hundred twillies — long narrow scarves — in order to present them to the Paralympians before leaving for Beijing. The gift was their first prize at the 2022 Paralympic Games and reminded them that even without a medal, each of them is already a hero. The slogan of the campaign and the main message on the twillie was the phrase "You are the victory".
Rebranding for IGROTECO wooden toys
Background
IGROTECO is a modern toy for modern Ukrainians who cherish the hope that a child’s development is an interesting world of logic. Thanks to IGROTECO, the family gains experience of being together, distracting themselves from gadgets and cartoons on Youtube, immersing themselves in the world of analog logic, where you have to compose, think, rearrange and interact with your own hands.
Goal
To create a dynamic corporate identity that would present IGROTECO as a modern player among competitors and help mark a wide range of toys.
Solution
We have created a corporate identity with color-coding that will be understandable to both children and adults. Four basic colors emphasized the simplicity of design thought. Branded elements were collected from elementary geometric figures — because they are the foundations of geometry and logic. The dynamism of the corporate style and the construction of the logo reflects the main values of the brand — development, and logic. The logic and consistency are demonstrated by the ever-changing elements that are an integral part of the logo. Colored shapes create a variable system that has a unique self-identification. Each trend or collection receives its own unique outline of the IGROTECO logo.
Information campaign “Stop Z”
Background
On February 24, Russian troops, marked with the letter Z, launched an attack on Ukraine. The war has begun. The Russians are dropping bombs on peaceful cities, killing children, women and the elderly. This is a real genocide of the Ukrainian people. Marking themselves with the Z sign, the Russians have created a new swastika in the 21st century. Now the letter Z for Ukrainians is associated with war and death.
Goal
Support the information war and unite the whole world in the fight against Russia and Russian fascism.
Solution
We offered global brands, in the names of which the letter Z, to support Ukraine. It was for them that we created a special site http://stopz.org/, where we talked about the mechanics of the flash mob. It was necessary to replace the letter Z with a capital one, which was 3 in spelling and resembled an inverted coat of arms of Ukraine — a trident. Such a change in brand identity is really important support for Ukrainians because Z is the death of Ukrainian children, women, and the elderly! Z stands for destroyed cities and captured nuclear power plants. Z is hunger, bullying, and robbery. Z is a lie. Z is the new swastika. Z is Russia, which revived fascism in Europe. Our flash mob should stop Z and help Ukraine in the information war!
Logo for the charitable foundation “True Victory”
Background
Since the beginning of the military aggression, Ukrainians have created a powerful charitable front in support of the Ukrainian Armed Forces and the Territory Defense. One of such funds, “True Victory”, did not have a visual code and therefore could not be seen among hundreds of organizations.
Goal
To create a logo that would reflect the pulse of time and be clear to every Ukrainian.
Solution
The founders of the charity fund, Ukrainian young businessmen from around the world, cannot accept that the enemy has crossed the red line of Ukraine's state border. The agency embodied this idea in a dynamic identity. The thin red line (as in Terrence Malik's film of the same name) became the main symbol, and the sketches of our border clearly showed that the enemy had crossed it and was committing terror in our territory. Each direction of the fund received its own sketch of the state border and a unique logo. We are proud of Ukrainians from all over the world who are trying to help their motherland to defeat the invaders.
Manifesto ‘Ukraine is our Earth’ for Adweek
Background
To support Ukraine in difficult times of war, the most popular advertising media 'Adweek' released a special issue 'On Ukraine, by Ukrainians', the funds from which will go to help Ukrainians.
Goal
To draw the attention of the creative community to the war in Ukraine and help in charitable fundraising.
Solution
We decided to join the Adweek`s initiative and created the 'Ukraine is our Earth' project in collaboration with the Weiden+Kennedy Amsterdam agency. This work is based on one of the most famous photographs of the Earth, taken by NASA in 1990, and the iconic speech of astronomer Carl Sagan 'Pale Blue Dot', which he dedicated to this image. Inspired by Sagan's work, we created a tribute to his speech to tell the world how every Ukrainians feel now. The rethought manifesto was renamed to 'Pale yellow-blue dot' and became a powerful message of Ukraine to society. In the text, the pale dot that was originally the Earth became Ukraine. And the yellow ray against the blue sky turned into a visual symbol of hope that Ukrainians do not lose despite the dark times.
An art project for the Panfruit freeze-dried goods
Background
Freeze-dried products are still a little-known category of goods for Ukrainian consumers, and Panfruit is a new player in this market. Potential consumers do not know the features and advantages of freeze-drying over drying or freezing. Therefore, we needed not only to launch a new brand but also to talk about its uniqueness.
Goal
Introduce to Ukrainians organic freeze-dried products and set Panfruit apart from the competition.
Solution
To begin with, we defined the positioning of the brand as "the art of healthy snacking". Sublimated, or freeze-dried berries and fruits taste almost no different from fresh, so any dish at any time of year turns into a creative masterpiece. Therefore, the first serious communication of the new brand decided to start literally with an art. The complex formulation of "freeze-drying" is the process of dehydration and vacuum freezing of products. It does not create another version of the original product, such as drying, but makes the product self-sufficient and adds a bright crunch to it. This is a new stage in fruit and berry evolution. To show this metamorphosis, we created the unusual Panfruit art. Due to it Van Gogh's "Still Life with Pears", Cezanne's "Curtain, Jug and Fruit" and Chardin's "Basket with Wild Strawberries" sparkle with fresh colors. We recreated the famous still lifes of the artists, in which replaced the original fruits and berries with sublimated ones. After sublimation, the products become rough on the outside, becoming similar in texture to those painted. Therefore, with a few strokes of the photographer's magic brush — and a new artistic trend in painting is ready.
Guerrilla cybercampaign “Torrents of truth”
Problem
Since the beginning of the war in Ukraine, all independent and opposition media in Russia have been recognized as foreign agents and are leaving the country. Hundreds of journalists have gone abroad and cannot speak the truth openly. At the same time, horrendous propaganda is gaining momentum.
The truth about the war in Ukraine has become illegal on the territory of the Russian Federation.
Goal
It was necessary to find a unique way that would help reveal the truth and tell what is really happening on the territory of Ukraine. The war should be called a war, and not a “special operation to denazify Ukraine”, as they say in the Kremlin.
Solution
Our response to the propaganda was a cyberguerrilla campaign using Russian torrent trackers that was created together with the agency 72andSunny Amsterdam.
Ukrainian and Russian journalists recorded video files with the truth about the war in Ukraine - they told about everything they saw, know and really happened.
Small "information bombs" were embedded in the files of films, series, musical compositions and training download videos for graphics programs.
By downloading a new blockbuster via torrent, Russian users not only learn the truth, but also become its distributors. We managed to infect thousands of Russian computers with the “truth virus”.
Reviews
the project
Advertising & Marketing for Dried Food Company
"The team did everything clearly, on time, and very interestingly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m Serhii, the founder of brands Panfruit and Medyk-Vedmedyk
For what projects/services did your company hire Nebo ideas agency?
Panfruit is a new brand of freeze-dried healthy food. Since this is a new brand, we needed the support of a marketing agency to understand how to move. People know little about the benefits of freeze-dry, and such products are not cheap, so we wanted to tell potential consumers about it.
How did you select Nebo ideas agency?
We have registered to participate in the state program of marketing support for small businesses. We were chosen from among many participants and so we met Nebo
Describe the scope of their work in detail.
At the beginning of the program, Panfruit was a brand that was just beginning. We have already sold in well-known places in Kyiv, but we did not yet have a website, social networks, or any advertising and marketing activities.
As it was difficult to find out about us online, we had a preliminary meeting with the agency team. We told them about the brand, the process of freeze-drying, and its benefits. Nebo asked us many questions about the brand and our wishes, after which it took us about a week to prepare the materials. Next time we met live for a strategic session.
The team presented us with a great presentation of the analysis of our competitors and trends in the world. Fortunately, most of our competitors are not very active in advertising. Therefore, the agency gave us a lot of recommendations on how to stand out, run social networks and point out the mistakes of competitors. The agency also determined the positioning of our brand.
It was so close to our brand that we realized together we could make it a creative platform. To promote it, we made an art project. The agency came up with the idea to recreate the still lifes of famous artists. Only instead of fresh fruits and berries use our freeze-dried.
What was the team composition?
We worked with the whole team: SEO Olha, creative director Oleh, copywriters Yuliia and Daryna and designer Ivan. Additionally, we hired a photographer for the project.
Can you share any outcomes from the project that demonstrate progress or success?
Due to the beginning of the war in Ukraine, we postponed the start of the campaign. It is still difficult to evaluate the results, as we were able to launch it only now, in two months. But we are sure that the results will be good.
How effective was the workflow between your team and theirs?
The team responded very quickly to all our questions or calls. We met as often as needed. It is nice that the Nebo team controlled and supported all the processes. For example, they controlled a photo shoot to achieve perfect photos.
What did you find most impressive about this company?
Their creativity and structure. The team did everything clearly, on time, and very interestingly.
Is there any area for improvement or anything that could have been done differently?
Together we did our best
the project
Branding for Confectionery Company
"The team met the client halfway and helped in every way."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Mariia, I am a pastry chef and owner of new healthy sweets and confectionery decor brand in Lviv, Ukraine.
For what projects/services did your company hire Nebo ideas agency, and what were your goals?
In order to create my brand, I needed a name, identity, and packaging design.
How did you select Nebo ideas agency
I haven’t worked with advertising agencies before, so I chose the best option – to ask my friends for recommendations, who have more experience in this. They advised NEBO, so it was decided to collaborate with them.
Describe the scope of their work in detail, including any steps and the final deliverables.
For the brand, I needed to come up with a name, logo, and packaging design. I contacted the agency, we discussed the task, agreed on the price. After 2 weeks, I was presented with 7 naming options. After I chose the name, the team proceeded to the visual part. Two weeks later, I was presented with options for design directions to choose from.
One of them, which I liked the most, was refined over several weeks, taking into account all my edits and wishes.
How many people from the Nebo ideas agency team worked with you, and what were their positions?
The presentations were attended by the owner of the company Olga, and the creative part of the team. But most of all, communication was with the manager and the designer.
Can you share any outcomes from the project that demonstrate progress or success?
The work ended recently, so it is still difficult to talk about global results. But the first response from friends and clients is positive. The name is easily remembered, and the packaging is beautiful and laconic, which the customers also liked.
Describe their project management style, including communication tools and timeliness.
Everything was great and on time. No delays, I received all the materials when they agreed. Since I am from another part of the country, all communication was via phone and email, and presentations were done through zoom. It was very convenient for me.
What did you find most impressive or unique about this company?
The speed of response to any request is no more than an hour! Also, the team met the client halfway and helped in every way. For example, I was persuaded to choose a different packaging material. And I'm glad about that because it looks better than the one I planned.
Are there any areas for improvement or something they could have done differently?
No, everything was excellent.
the project
Digital Strategy for IT Services Company
"Their designs were trending and highly relevant."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Chief Marketing Officer for an IT services company in Israel. I have held this position for over 10 years.
For what projects/services did your company hire Nebo ideas agency?
We have been working on creating a gaming application for android users. We needed the services of an experienced creative team in order to launch digital ads and attract as many users as possible.
How did you select this vendor?
Our media partners recommended this agency to us. Then we conducted our research, looked at the cases, organized a joint meeting, and started negotiations.
Describe the scope of their work in detail.
We filled out a brief form, discussed all stages of the campaign and signed an agreement. Then, within a month, the agency's team organized meetings-presentations of materials, we made our own edits and they left to finalize them. In total, we received the following materials from the agency:
- 2 banner options
- Email newsletter
- Setting up for CEO copywriting
- 12 ad layouts for social networks
- Promotional video lasting 10 seconds
- We also received a content plan for 3 months.
What was the team composition?
I communicated most closely with the project manager and director, with them we discussed all administrative and organizational issues. As for creativity, the creative director was the contact person for the team, we discussed all edits and creative materials with him.
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to the advertising that the agency has created, we have managed to achieve very good rates in downloading the application. Moreover, as our research has shown, about 75% of users came to us precisely because of the advertising materials created by the vendor. These are very good results for us.
How effective was the workflow between your team and theirs?
We have divided all work on the project into 5 large blocks. Each of them took about 2 weeks. After the deadline, we met for personal presentations, where the agency presented its work to us. We solved smaller issues by email.
What did you find most impressive about this company?
First, the ability to hear the client and clearly understand his needs. Secondly, very bold and unusual ideas. Their designs were trending and highly relevant.
Is there any area for improvement or anything that could have been done differently?
I would like to have more personal meetings, but since we were in different countries it was not always possible
the project
Branding Services for Pet Food Brand
"We admire their data-driven approach and great research skills."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Oleg Miroshnichenko. I am the brand manager of the Ukrainian super premium pet food brand “Savory”.
For what projects/services did your company hire Nebo ideas agency?
Our brand is very young, but promising. We recently entered the market and needed to develop a strong marketing strategy. Our global goal is to become the top of mind in the super-premium pet food category and rise above the existing market leaders.
How did you select this vendor?
We chose NEBO after several negotiations with agencies. After meeting, we agreed that the best option would be to cooperate with this particular agency. They were very convincing at the presentation and offered us suitable conditions.
Describe the scope of their work in detail.
After the approval of all documents and the setting of clear objectives and a brief, the agency proceeded to develop a brand strategy. This is a rather long process that requires maximum involvement in the market. And despite the very short deadlines for implementation, the agency did its job with professionalism and full immersion.
As part of the strategy, we received a detailed analysis of our competitors, a description of all trends in the field of animal feed, both Ukrainian and global, and of course a detailed strategy with all the important components. As part of it, the agency also presented a communication plan for the next period and creative directions.
Further, we chose those that we liked more and the agency began to work on the second large-scale block — working out preroll scenarios, design of outdoor advertising and other creative materials. Now, with a strong clear strategy, we are working on the implementation of creative ideas.
What was the team composition?
The agency's CEO, strategist, copywriters, designers and project manager worked on our project.
Can you share any outcomes from the project that demonstrate progress or success?
The marketing strategy allowed us to get our clear differentiation from competitors and build a communication plan for brand development in the market. Now we are preparing for implementation of the first materials of our advertising campaign based on a new strategy from Nebo ideas agency.
How effective was the workflow between your team and theirs?
It is worth noting that we worked remotely, since we are located in different cities. Despite this, everything was great. All meetings were scheduled in the calendar, invitations were sent by email. The main channel of communication was zoom calls, as well as phone calls with the manager. We appreciated that the team came from Kyiv to us in Kharkiv for the presentation of creative materials.
What did you find most impressive about this company?
We admire their data-driven approach and great research skills, as well as their detailed analyses, and high expertise.
Is there any area for improvement or anything that could have been done differently?
We are still in the process of working with the agency, but at the moment everything is great, everything suits us.
the project
Gift Set Package Design for Personal Care Products Company
"Everything was great in our work with Nebo ideas agency."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m Olga Krykun, I represent the brand “Arko Men” in Ukraine. Our brand is quite conservative, we’ve been on the market for 60 years.
For what projects/services did your company hire Nebo ideas agency, and what were your goals?
The purpose of hiring the agency was to create an unusual and vivid gift set, with which we could rejuvenate the audience of “Arko Men”.
How did you select this vendor?
There was a tender and NEBO won.
Describe the scope of their work in detail, including any steps and the final deliverables.
We sent out invitations to agencies to participate in the tender. We announced all the wishes, taboos, and our vision of this project. After 14 days different agencies presented their ideas to us and we chose NEBO. Subsequently, we chose one idea called ‘Mirror Shaving’ and began to refine it. It is worth mentioning that the agency respected our edits but just as competently defended their proposals and ideas. After that, the very process of developing 8 gift sets in 4 different colors began, playing along with the colors of “Arko Men”.
How many people from the vendor's team worked with you, and what were their positions?
The communication was led by manager Oksana, with whom we could easily contact and discuss the details of the project, we also often communicated with the creative director, CEO and in general with the entire NEBO team.
Can you share any outcomes from the project that demonstrate progress or success?
NEBO created cool packaging, due to which we were able to reach a younger audience and now the products of “Arko Men” are taken from the same shelf by both a son, a father, and even a grandfather. Our gift wrappings are still in demand and can be found on the shelves in almost all supermarkets. Since the Gift sets were very successful in 2020 in terms of sales we decided to continue with them in 2021.
Describe their project management style, including communication tools and timeliness.
We met both personally and remotely, communication was prompt and efficient. All important questions were solved in the mail, everything went at the highest level.
What did you find most impressive or unique about this company?
A very clearly formulated idea, quick implementation and the ability to work with craft, bold and breakthrough ideas, understanding and accepting attitude to all our wishes.
Are there any areas for improvement or something they could have done differently?
Everything was great in our work with Nebo ideas agency.
the project
Communication Strategy for Humanitarian Organization
"The non-standard approach of this agency leads our entire team to incredible delight!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The International Red Cross and Red Crescent Movement is an international humanitarian movement with approximately 97 million volunteers, members and staff worldwide, which was founded to protect human life and health, to ensure respect for all human beings, and to prevent and alleviate human suffering. Galkin Viktor Yurievich — representative of the Ukrainian Red Cross Society. Fundraiser, expert, Coordinator of the Department of Cooperation and Resource Mobilization.
For what projects/services did your company hire Nebo ideas agency?
The challenge is that the Ukrainian Red Cross Society is associated with medicine by ordinary people. In the Soviet Union and at the beginning of independent Ukraine, there was a focus on medicine and the home visiting nurses. We needed to develop an idea of communication that would tell people about other services of the Red Cross, work, show that it is a modern charity that can be trusted, and most importantly we needed people to start actively subscribing to the monthly donation of the organization.
How did you select this vendor?
According to the rules and procedures of the organization, such decisions must be agreed upon with the management and carried out on a tender basis. So it was this time. Nebo ideas agency won the tender and started developing creative solutions.
Describe the scope of their work in detail.
The first stage of the project was a strategic session. The agency conducted extensive interviews with all key representatives of the Red Cross — from volunteers to CEO. The goal was to get the most out of the organization of our community, to get to know our mission and purposes better. After the received answers to all the information, the stage of developing creative directions began. At the presentation, we were pleasantly surprised.
The agency has developed 6 ideas - 4 main ones and two additional ones. In addition, we also received a study on the 4P system, which allowed us to look differently at the communication of competitors, learn about global and Ukrainian trends in the industry, and competently segment our audience. In this, we were all helped by research from Nebo ideas agency. We could not stop at one chosen idea, so we chose one for implementation, and the second was postponed to later.
By the way, now we are actively working with the agency on its implementation.
What was the team composition?
Hard to say exactly. The strategic session was often attended by various team members, including creators, in order to better understand the specifics of our work and get inspired. The main communication was carried out through the account manager Oksana, and we also resolved all strategic issues with the CEO (Olga).
Can you share any outcomes from the project that demonstrate progress or success?
The project is still in the development stage as it involves many third parties (partners).
How effective was the workflow between your team and theirs?
Very effective. First of all, we kept the timing of the project in the Excel table, where the areas of responsibility of each participant in the process were also described. After each meeting, we received a meeting report from the manager.
What did you find most impressive about this company?
Ideas. Incredible, vivid, varied. After the presentation, we wanted to applaud, which we actually did. The non-standard approach of this agency leads our entire team to incredible delight!
Is there any area for improvement or anything that could have been done differently?
It would be nice if the partners on whom the implementation of the project depends more actively do their work, but of course this does not depend on the agency. They do their best to activate this process and always support and accompany us.
the project
Digital Marketing Services for Animal Shelter Foundation
"We liked the full engagement and willingness to do everything possible and impossible to complete the project on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Alina Kryvkina. I work as PR manager at the HappyPaw charity fund. We help stray animals and shelters that support them.
For what projects/services did your company hire Nebo ideas agency?
We regularly launch advertising campaigns to help and find owners for more stray animals. But with the beginning of the quarantine due to COVID-19, the number of donations has dropped dramatically, and the needs of the animals have not changed. Therefore, we needed to launch a new advertising campaign so that the animals could survive the quarantine period.
How did you select this vendor?
The agency offered us the most interesting idea, which, moreover, would attract many famous people or brands at a lower cost, and would help raise funds for animals.
Describe the scope of their work in detail.
During the quarantine, donations to the fund decreased greatly. As you know, funds at other times are constantly short of funds, so a decrease in donations could have disastrous consequences for pets. Therefore, we decided to launch a new advertising campaign. NEBO came up with an interesting creative idea and undertook to implement it. They selected and connected to the campaign celebrities and well-known Ukrainian brands who supported us.
The campaign was launched on different platforms: Instagram, Facebook, Twitch, TikTok.
What was the team composition?
We talked with the CEO of the company Olga and Oleg, the creative director, and the copywriter Maria. The main communication was also carried out with the manager Oksana.
Can you share any outcomes from the project that demonstrate progress or success?
The campaign was supported by 10 famous people of Ukraine, several large Ukrainian brands, and even TV channels filmed reports about this project. The results were not long in coming. Thanks to such activity, a lot of caring people responded to the fund's request. Site visits increased 200%, and donations helped buy the pet food they needed. By the way, some of them even managed to acquire owners and a new home. Overall, the campaign reached more than 4.5 million.
How effective was the workflow between your team and theirs?
Because of the urgency and severity of the situation, the campaign needed to be implemented as quickly as possible. So we are very grateful to the agency for their work. Therefore, all communication was as efficient and clear as possible.
What did you find most impressive about this company?
We liked the full engagement and willingness to do everything possible and impossible to complete the project on time.
Is there any area for improvement or anything that could have been done differently?
No
the project
B2C Marketing & Advertising for Poetry Author
"Nebo ideas agency professionally communicated and provided services."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Ukrainian poet, creator, author of the blog. Author of poetry book.
For what projects/services did your company hire Nebo ideas agency?
For many years I have been working on the creation of my poems. And finally, it's time to turn them into something more than posts on my social networks. I wanted to publish a real collection of poems and launch the book to the masses. The task with which I turned to the agency was to create an unusual book design, as well as a promotional campaign to distribute the book to the masses.
How did you select this vendor and what were the deciding factors?
The main goal that I pursued was to create a bright custom book design. And although, in the agency's portfolio there were no previous works related to books, I was attracted by their creative approach to work. I believed that these guys would be able to bring something really unexpected to life. After the briefing, I was convinced of this again.
Describe the project in detail and walk through the stages of the project.
It all started with a strategic session. There, I tried to present all the information related to the book, to show the agency my vision. Even then, the agency brought several cover design concepts to the meeting. And although we did not stop at the first concepts, even then they were very worthy. Then we started with the elaboration of the naming. The book meant a lot to me, and I am glad that the team caught the right emotion and mood that my poems conveyed.
This is how the concept was born. Then everything moved around this concept. Together with the agency's design team, we started developing the visual language of the book. After lengthy discussions, we settled on the thermometer concept. This idea made me fall in love at first sight. It was bright, unpretentious, but it reflected the essence very well.
The idea behind the design was to sew a real thermometer into the spine of the book. The agency suggested doing this to make the book even more meaningful. To transform it from another unpopular literature into the desired element of the interior. This ingenious idea formed the basis of the entire book design. Due to the lines, the designer managed to create a simple and understandable visual style, in each geometric shape of which angles and walls of the room.
Red and blue stripes appeared next to the page numbering. They again refer readers to the thermometer, where the red line moves up and the blue line goes down. The next step after the design was promotion. On the eve of the presentation, the agency offered to announce a contest for #room temperature in social networks. It was attended by Kyiv poets: they read poetry and left their room temperature on a special page an exclusive copy of the book.
Also, in order to tell the people about the book, unusual white posters with poetry were placed in the city. For example, near the recently opened basketball court from Puma we posted a poem about basketball. Thanks to the posters, people also learned that appeared in the book corner of The Naked Room. Throughout the implementation of this project, the agency has always did their creative supervision. Thanks to them, I managed to turn my poems into a unique craft project.
How many resources from the vendor's team worked with you, and what were their positions?
In total, about 8 people from the agency's team worked on the project. They included designers, manager, copywriters, art director, CEO, and a lawyer (to handle paperwork).
Can you share any outcomes from the project that demonstrate progress or success?
My book is still on the shelves of Kyiv bookstores, and is also a participant in book festivals and awards. Also, the guys from the agency have put together a case study about our project, where you can get acquainted with the details of the book's design.
How effective was the workflow between your team and theirs?
It was important for me to stay on the same creative wave with the agency. Since I am an author and still wanted the agency to feel a similar vibe with me. We have never had global disputes. Nebo ideas agency professionally communicated and provided services. After the end of the project, I received all the initial design materials for working with them and we collaborated for a couple of months on promoting the book to the masses.
What did you find most impressive or unique about this company?
Firstly, everything was at a very high professional level. Communication, organization of meetings, work processes. It was nice that even though it was a small craft project, it was taken as seriously as working with big brands. I was more than satisfied with the result. Because I have never seen anything like this in the book design of other authors.
Are there any areas for improvement or something they could have done differently?
We created a great project in the end, which means that everything was done correctly. So I think no.
the project
Recruitment Campaign for Accounting Firm
"Everything was top-notch."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am marketing and communication leader of Mazars in Ukraine. Mazars is an international audit, tax and advisory firm.
For what projects/services did your company hire Nebo ideas agency?
In the global audit market, the “Big Four” players share the leading positions among themselves. The international company Mazars, although considered a confident number 5, provides services at the same high level as competitors. But while others may regard their employees as a resource, at Mazars people are primarily part of one large family. We wanted to find new senior level employees for the company and convince them that Mazar is "human values company" with opportunities worth international experience. To do this, we needed an idea for a creative employer branding campaign.
How did you select this vendor?
We were familiar with the NEBO cases and heard a lot about their work, and we had meetings from time to time. Finally, we crystalized our demand and goal understanding and called to make an appointment.
Describe the scope of their work in detail.
After interviewing Mazar employees, Nebo began work on creative ideas. At the presentation, we were presented with about 5 ideas and analysis of competitors. The presentation also included research on trends in our field. The ideas were just wow! After the first presentation, we gave the team some edits, they finalized the presentation, and then we also did the second one for our CEO. It was great that the team was able to present the material in English, it was important for us.
At the presentation, NEBO brought us an unusual gift that embodied one of the ideas — a painting of “The Little Prince”, carved from rare francs. Then we chose the idea we liked and proceeded to implement it (choice of production, script, shooting, post-production - at all these stages, NEBO did creative supervision over the project). Together we have implemented a wonderful creative campaign “Headhunting Relatives”, which became our first serious marketing communication.
What was the team composition?
There were: CEO Creative director Account manager Designers Copywriters
Can you share any outcomes from the project that demonstrate progress or success?
The campaign is now in its active phase. Many specialized media have already written about us, and every day we are receiving more and more responses to our vacancies. Moreover, people indicate that they want to work with us after the creative advertising from NEBO, and this is good news.
How effective was the workflow between your team and theirs?
Everything was top-notch. We easily resolved any issues and communicated in a way convenient for both teams.
What did you find most impressive about this company?
I value puncuality, structured approach (you know, you rarely expect sustanability in creative sphere). But with NEBO I felt supervised all the time) and in schedule. As well I appreciate non-standard approach to solving standard situations. It was difficult to develop something really cool and effective, even within the framework of a complex and narrow field of audit, but the agency presented us with truly unique solutions that are worth a lot.
Is there any area for improvement or anything that could have been done differently?
We have resolved all misunderstandings on the way very quickly. Guys are really flexible.
the project
Branding & Design for E-Commerce Consulting Services Company
"It was a positive experience. I would definitely recommend Nebo ideas agency to my colleagues and partners."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Denys Nesterenko - I am the CEO of EamCOMMERCE. Our brand works with e-commerce clients around the world for many years. We provide e-commerce consulting services.
For what projects/services did your company hire Nebo ideas agency?
We hired an agency to create the face of our brand - identity, name, slogan, brand elements and a complete guide on how to use them.
How did you select this vendor and what were the deciding factors?
We chose the agency, on the one hand, according to the recommendations of colleagues, and on the other, according to their cases. We were impressed with the identity they made for Blockbuster mall.
Describe the project in detail and walk through the stages of the project.
First we got together for an acquaintance meeting. I represented our company and from the Nebo we communicated with the manager, CEO and creative director at the first stages. We started with a brief, where we wrote down all the wishes, taboos and discussed the references that I liked. Immediately after that, an active process of work began — we started from the development of the name.
The next stage after the naming was approved was the process of creating an identity. A brand manifest was developed in parallel. I appreciated that all the directions that the agency brought me were not superficial, but reflected my brand values and refered to design trends. NEBO ideas agency developed 4 unique design directions, among which I chose the best in my opinion. Then the team finalized this concept - detailed the identity, created the brand manifesto, slogan and the entire visual language.
After the design materials were approved, the team created a detailed guidebook for us on using all the visual components. The identity included: logo, corporate fonts, brand colors, patterns, presentation template, social media covers, social media pattern, website concept, backgrounds for online meetings, virtual business card, blank design, guidebook, slogan, brand manifest, and even a welcome drink!
How many resources from the vendor's team worked with you, and what were their positions?
We communicated with the manager Oleksandra. And also I often had the opportunity to communicate with the CEO and creative director, they controlled all stages of work. All team members involved in the project were at the presentation including designers and even copywriters.
Can you share any outcomes from the project that demonstrate progress or success?
Identity is now successfully living on the social networks of our brand and soon we will implement it on the website. When our brand got a presentable face, our customer flow increased and the brand became more recognizable.
How effective was the workflow between your team and theirs?
There were no problems with this. We communicated well with the manager both by phone and by mail, when it was necessary to note important points in writing.
What did you find most impressive or unique about this company?
Probably the fact that their ideas did not lie on the surface. I wanted to get something unusual, meaningful, distinguishing us from others. I wanted my brand to visually look alive and I myself could not understand for a long time what would be its basis. NEBO helped me with this — they found a great insight, created a zest for my brand and transformed it into visual language. and of course it is important to note that all my wishes were always taken into account.
We did not have any controversial situations, because the team was able to competently defend their point of view. It was a positive experience. I would definitely recommend Nebo ideas agency to my colleagues and partners
Are there any areas for improvement or something they could have done differently?
I did not have such thoughts during work.
Although the evaluation was delayed to war, the client was confident of receiving favorable outcomes. Nebo ideas agency communicated well to provide quick responses and answer all the questions. They were creative and structured in the workflow.