What was the scope of their involvement?
We turned to NameStormers after an unsuccessful attempt at an internal name to provide us with some support of coming up with a suitable alternative that we could then take to our managers and gain approval from them.
This was the first time I had worked with a naming agency directly. From that perspective, essentially, we had an intake call where we talked about the technology. NameStormers had worked with our operations in the US before, so they were reasonably familiar with the background of what we do and the kind of clients that we serve.
We were quite appreciative of them having at least some understanding of our industry, as it can be quite difficult sometimes to explain what we do and how we do it so it was good that they had that background.
We talked them through the solution that we had from a reasonably technical level to a high level of the service, and also talked about the customer benefits of the service that we were providing. We also gave them a little bit of background and discussed the key attributes that we wanted the name to fulfill and to represent with the services we were offering.
We had also indicated that we were considering that this name needed to be applicable, not only to the service but also to a product just in case we were able to go down that route of turning that into a product that customers could use themselves directly.
After that initial intake where we talked about the solution, they went away and came up with a matrix of names. Some were related and some were variations, and others were much more invented. We had a really good mix of names within that matrix and they would talk us through the names, and we would then go back and pick the ones we thought were our favorites. They had done some preliminary assessments on the status of these names and whether they were available. There was a good bit of due diligence on their side in each of the suggestions that they had.
There was a second round of name generation which really focused in on one of our key requirements: freedom to operate. They had gone from names that were quite descriptive to names that conjure up feelings. We were quite happy with the process of narrowing down the options.
In the end, they actually helped us with trying to secure the .com address, because it looked as if it was available. It wasn’t a fast-moving project where we need to be really careful and diligent over the name. It was very much a relatively small project from that respect.
What is the team composition?
We had a team of three with one main point of contact. During the naming presentation, he was tag-teaming with a couple of others.
How did you come to work with NameStormers?
They were recommended to us by other people in the company who had worked with them.
How much have you invested in them?
We spent about $20,000 USD.
What is the status of this engagement?
We worked together from June–September 2019.