Improve your return on marketing investment!
Founded in 2004, Nabler is an award-winning marketing analytics consultancy. For nearly two decades now, Nabler has helped marketers raise their bottom line through sound, data-driven, in-the-moment insights. We have advised and assisted some of the top 100 global brands, numerous Fortune 500 firms, and four of the five largest media holding companies.
Nabler provides a range of services around Marketing Data Infrastructure, Cloud Consulting, Business Intelligence, Data Science, Conversion Rate Optimization, and UX Design. Nabler is also a well-recognized, award-winning partner for almost all marketing tech stacks available in the industry. Salesforce and Datorama considers Nabler as one of their top five global partners. Likewise, Nabler has experience and partnerships with AWS, Google, Adobe, Azure, and many others.
Our dedicated teams design and implement solutions that deliver tangible results for our clients. These results often include optimized Return on Ad Spend, reduced Customer Acquisition Cost, increased Conversion Rate, and increased Lifetime Value. Nabler provides these results with a clear focus towards delivering an enriched data user experience and highly actionable insights and recommendations.
Nabler has clients across the globe and serves them throughout all the major geographical locations, including North and South America, Europe, Asia Pacific, and Australia. Our worldwide team maintains an office presence across multiple time zones with key locations in Charlotte, New York, Bangalore, and Goa.
headquarters
other locations
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Nabler, Level 5, Prestige Ferozes, No. 74, Vasanth Nagar, Cunningham RdBengaluru 560052India
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Data Analytics and Engineering on the Cloud
Nabler produces highly scalable and economical Big Data Engineering solutions. We provide Data Engineering services that support digital marketing across the complete life cycle of the data on cloud.
Nabler's Data Engineering services provide:
- Trained and certified resources across AWS, GCP, Azure, and SFMC.
- Pod structure that offers a combination of skill sets required for any project.
- Data Engineers who are experts in marketing, advertising, and e-commerce analytics.
- Starter sets and pre-configured stubs that reduce time to market.
Nabler is currently the Select Partner for AWS
- Proven use cases for marketing and e-commerce across various industries
- Verified service delivery for AWS Lambda, AWS Redshift and AWS RDS
- Successfully deployed data applications using AWS API Gateway, AWS Lambda, AWS S3, AWS EC2, AWS Glue, AWS RDS, AWS Redshift, AWS Sagemaker, AWS Quicksight
Please read more about Nabler's Data Engineering services at the following link:
https://www.nabler.com/data-engineering/
In-the-moment Insights for Optimizing the Campaigns
Nabler helps marketers answer these 4 key questions in-flight using in-the-moment insights that allow them to proactively optimize campaigns, rather than wait for the lengthy post-campaign analytics.
- Are my campaigns achieving the best possible outcomes?
- How could my ROAS be better?
- Is there unusual campaign spend?
- How can I improve the audience targeting?
Observed benefits of Nabler's Augmented Insights:
- Lift ROAS by 15% by shifting media spend from bottom 15% of media campaigns
- Save 20% of the annual media budget by timely detection of anomalous media spend
- Improve campaign targeting efficiency by identifying high performing audiences across the media mix
The solution can be conveniently deployed on a cloud platform of your choice.
Please read more about the solution and the live use cases for Fortune 500 customers at the following link
https://www.nabler.com/data-science-consulting/augmented-insights/
Optimize Return on Ad Spend
CMOs of today are under constant pressure to deliver significant return on marketing spend. Traditional methods of driving ROAS have been deemed inconsistent, time consuming and laborious.
Nabler’s Media Spend Optimization suite guarantees at least 15% improvement to your organization’s Return on Ad Spend. MSO leverages advanced Machine Learning models to optimize the spend across media channels. It can be conveniently deployed on a cloud platform of customer's choice.
The key components of the solution are:
- Measure the contribution of each marketing channel - Evaluate the channels based on their contribution to key business outcomes. Look at YoY or Quarterly numbers do understand which channels are driving growth.
- Understand marketing ROAS - Measure the effectiveness of marketing channels by comparing the contribution with the spend. Look at trends over a year to understand how this effectiveness changed and the tactics that are driving this change
- Identify saturation level of marketing Channels- Understand the reach of marketing channels and identify optimal spend thresholds that prevent saturation
Please visit us at the below link to know more about Nabler's MSO
https://go.nabler.com/attribution/?li_fat_id=d268d06f-6815-4b31-8674-b5177ed8dcda
Reviews
the project
Prosumer Dashboard Dev for Marketing & Advertising Agency
"They're excellent at understanding potentially ambiguous directions and producing positive outcomes."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Global Network Project Manager at Havas, overseeing the management, production, publication, and distribution of our Prosumer Reports.
For what projects/services did your company hire Nabler?
We rely on Nabler to help us make our exhaustive Prosumer more snackable via interactive dashboards.
How did you select this vendor?
We selected Nabler for their flexibility, efficiency, and rates.
Describe the project in detail and walk through the stages of the project.
We share our raw Prosumer (Excel) data and they chop everything up into fancy-looking dashboards for members of the Havas network to examine. For each of our three reports, the data is shared with Nabler where we do about 2-3 weeks of QAing per report. We then publish them to our internal platforms.
How many resources from the vendor's team worked with you, and what were their positions?
3-4 who were mostly consultants and account leads.
Can you share any outcomes from the project that demonstrate progress or success?
Nabler is extremely responsive to all forms of communication. They're also very flexible with timing and solutions. Their positive attitude and efficiency makes them a joy to work with.
How effective was the workflow between your team and theirs?
Extremely. The time between emails and status updates was regular, and they're very comfortable adhering to your desired cadence of communication.
What did you find most impressive or unique about this company?
Their adaptability and skillset. They're excellent at understanding potentially ambiguous directions and producing positive outcomes.
Are there any areas for improvement or something they could have done differently?
None that I could think of. They're fabulous!
Nabler has been a flexible, responsive, and efficient partner with a positive attitude. They provide regular project updates through email and are comfortably adhering to the client’s preferred communication cadence. Moreover, their adaptability and skillset stand out the most.