Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We unveiled the work at our global partner conference in April 2016. Immediately after the site went up, we received some very positive feedback from industry analysts, partners, and employees. The site looked fresh, polished and clean, compared to the old version. That one was boring and made us look like an old, stuffy company, even though we weren't. Our cloud offering made us look like a young, scrappy startup. It had a lot of animation and cartoon-style graphics, and that's not who we were either. Having an in-between vision was a breath of fresh air for many people.
It took us a while to get our feet back under it, given that it was such a massive shift. We were using Clickability and WordPress with the old sites. The Clickability page had the most traffic, while the other one had the most equity regarding organic results for the things we cared most about. After the migration, when everything needed to redirect to the new domain, it was painful. We had to recover a lot of organic traffic, but we had a very solid platform. From the outside, it was great, looked good, and showed us good conversion metrics, but it's also a solid site at its core. We've gotten good feedback from some of our consultants, including our SEO [search engine optimization] and paid search agencies.
How did Myplanet perform from a project management standpoint?
I want to have t-shirts made saying "I love Myplanet." They were great, and helped us with every step of the way, even though it wasn't easy. Myplanet was good at putting things in context, allowing us to make decisions. It can be hard to know what impact something will have, especially for a non-technical person. I've had to make decisions based on what I thought at the time, and those decisions will often be financially-motivated. I would have to choose between an option which was cool and easy-to-use but cost $1,000, or one which was completely manual and a pain, but free.
We're a funny-sized company: we're an enterprise with a need for a solid infrastructure, but we also don't have a huge size. A 40,000-employee organization would require a completely different level of CMS, for example. Trying to build something which would be big and strong enough to allow us room for growth, and remain stable during this process, from traffic and content perspectives, as well as offer us a reporting infrastructure, is a pretty tall order. The middle ground is not easy to find. Myplanet was very helpful in going through this process with us, and we trusted what they told us.
I work for our CMO [Chief Marketing Officer], who was monitoring this process directly. The fact that Myplanet understood how to work with executives was helpful. Sometimes, nothing's more dangerous than the big reveal, because we never know what we're going to see. If the board doesn't like it, it will be a problem. Myplanet was very responsive in not doing that, and making sure that, for every step of the way, we'd have regular check-ins, and got approval from everyone for things which weren't changeable, and required decisions on the same day. Keeping us on-task was important because, while we were undertaking the website project, we were also merging 2 instances of Salesforce, 2 instances of HubSpot, and planning a global partner conference for 1,500 people.
What did you find most impressive about Myplanet?
Myplanet has understood the marriage of design and function. A site which drives conversions and which works for a business is more important than simply a good-looking one. Coming from the demand generation department, I see web leads as an essential factor, so I may be biased. When talking with Myplanet, we went through how everyone else did the same work, and how users were looking for information. We received non-biased feedback on how we could build a website which was best-in-class and would achieve the results required, instead of just being fancy.
Are there any areas Myplanet could improve?
We had massive scope creep, but this was our issue more than Myplanet's. I wasn't a part of the scoping discussions, so I couldn't say for sure.