MURAHA

Jasmine is an online store of quality Turkish bed linen and home clothes. The project started in 2020 in the midst of a pandemic, as an additional source of income, in addition to two stores.

Tasks:

• Conduct a comprehensive audit of advertising accounts on Facebook and Google Ads.
• Highlight growth points.
• Improve advertising performance.

SERVICES / TECHNOLOGIES

Facebook, GTM, Google Ads, Google Analytics, Hotjar, Data studio, Instagram

PROJECT WORK

• Conducted a detailed audit of the advertising office and previous advertising campaigns. As a result, we developed an advertising strategy and hypotheses to test;
• Created and configured events in Facebook event manager;
• Created event audiences for retargets and wide audiences to attract new customers;
• Created advertising creative and es, text for Facebook and Instagram placements;
• Set up advertising campaigns for the conversion of "buy on the site", which allowed to target the target buyer, as well as create a "hot" audience retarget,
• In parallel, a promotional post on Instagram was launched to develop the social media platform, increase subscribers and visibility;
• In the process of advertising, we monitored the results and tested hypotheses. As a result, we settled on a working and cost-effective option for the client.

RESULT

• In retail in search advertising, the results were 5-10% better.
• KMS did not give significant sales and results.
• Google Merchant generated a lot of cheap traffic, but conversions were more expensive than search.

TEP is the leading company in the Ukrainian textile industry, known for the quality of its products in the CIS countries. Since its founding in 1996, the company has firmly established a niche in the production of home textiles.

TASKS

Redesign advertising campaigns with refinements and extensions of the semantic core, launch a wholesale direction in Google advertising. Also encourage retail sales in targeted advertising.

SERVICES / TECHNOLOGIES

Facebook BM, Google Analytics, Google Ads, Google Data Studio

PROJECT WORK

GOOGLE

• Setting up search advertising for wholesale under the list of goods: pillows, blankets, bedding, etc.
• Remarketing settings are the return of those visitors who did not take the intended action and left the site.
• Launch Display network by keywords. Different audiences will also be selected and tested.

TARGETED ADVERTISING

• Adjust traffic to an existing page (or a new one).
• Adjust and test leads form.
• Creation of a questionnaire and its testing.
• Adjust traffic on Instagram, using creative images from those categories that are most bought on the site.
• Adjust ads directly to messages on direct Instagram.

RESULT

Google B2B

• Based on statistics after the first week of advertising, we left those campaigns that gave the highest results with the lowest cost and emphasized them.

Targeted B2B advertising

• Based on the statistics after the first week of advertising and feedback, it was clear that the hypothesis worked in both cases. So we continued to work in both directions. When the lead forms began ty lose on the results, it was decided to stop them and continue to work only for the quiz without increasing the budget.

Google B2C

• • After the first week of unscrewing, it was clear which of the campaigns show the best results: product and search branded. It was decided to leave them and remarketing.

Targeted advertising in the USA for 3D design visualization studio

Visense - a studio for 3D visualization of the design of your home, apartment or office. The team follows the best world trends, trying to find a balance of realism and art. "It's important for us to get the most out of what we create," says Visense.

TASKS

• Detailed audit of the site and all set metrics (Google Analytics, Facebook, Google Tag Manager);
• Create goals for forms and Facebook pixel connection;
• Creating and setting up an Ad Account on Facebook;
• Generating hypotheses to test the first advertisements;
• Get the result of 2 potential customers per month from the attracted applications.

SERVICES / TECHNOLOGIES

Facebook, GTM, Google Analytics, Instagram, Marquiz

PROJECT WORK

We launched an ad for conversion to the site, which immediately yielded results in the form of leads (12 from the site, 5 from the quiz). While working, we worked with customers to make decisions that we thought were ineffective. After 2 months, we identified two effective ads and left them. There were also briefings during the quiz to identify issues as clearly as possible and to interest the leaders.

Next, we tested 2 more ideas for finding leads (lead forms and quizzes).

RESULT

During our promotion, we decided to abandon lead forms because they were unreasonably expensive ($ 133.89 per lead). When Quiz on the contrary showed even better results than the site. As a result, only quizzes were left. AFTER CLIENT FEEDBACK, THE ICE ON THE SITE WAS WARMER, AND MADE ORDERS. SUMMING UP - WE PERFORMED THE TASKS. WE HAVE SUCCEEDED TO ATTRACT NEW POTENTIAL CLIENTS OF WHICH 2 HAVE CONCLUDED AGREEMENTS WITHIN THE MONTH. ROMI BECAME - 248%.

First of all, the marketing department started the audit of the site with its usability and Google Analytics.

During the Google Analytics survey, it became clear that most people leave the home page (we have 27,000 people, of which only 9,700 go further. We see 80% of interruptions and quite a lot of traffic to the main russian version. There can be many reasons including errors in advertising. Google ADS support has confirmed to us that there are problems.

Also, we found a large percentage of abandoned carts - about 80% (170 people go to the cart and only 38 make orders).

It follows that we need to view the cart, maybe there is something extra to fill or it is simply inconveniently implemented.

Then we gathered all the edits into one document, divided them into two iterations, and made a call with the client to clarify all the tasks. Let's open a little behind the scenes of these edits.

The first iteration included:

1. Blocks from "Promotions", "Hits", and "Novelties" were divided into 3 separate blocks with the ability to flip through.
2. Made a fixed header so that you can quickly return to the main page or any other page. They also made pagination pages so that customers didn't have to scroll down.
3. The product card descriptions are placed at the top, on the visible and quickly accessible part of the screen.
4. Connected the Nova Poshta plug-in for fast and convenient ordering.

Results

We show how it was before (October - November)

Due to several contextual advertising issues, the transaction rate was lower than desired. As a result, the client decided to disable contextual advertising until all changes are made to the site.

• • Bounce rate -  From advertising - 72%, SEO - 41.77%.
• • Transaction ratio ** - 0.25%

How it happened (December-February)

• • Bounce rate -  SEO - 43.15%
• • Transaction ratio  - 0.54%

TIME: CODE is a team from Serbia that showcases unusual and exciting places around the world, synchronizing the views and emotions of visitors in exciting music videos. They distribute them through their official channels.

TASKS

1. Use targeted advertising to tell people about the event (there should be at least 100,000 coverage).
2. Sell tickets to the event with the help of targeted advertising (minimum 500 pieces).
3. Develop an Instagram account and get new subscribers (minimum 1000 visits)

Services / Technologies

Facebook & Instagram ADS, Google Analytics

PROJECT WORK

THE FIRST TASK IS TO TELL AS MANY PEOPLE AS POSSIBLE ABOUT THE WEST.

To implement it, an advertising strategy was chosen to watch the video. In parallel, we gathered an audience of people who watched 50 percent or more of the video. This advertising campaign worked from 28.12 to 8.01.

In 12 days, 54,882 people saw the ad, including 9,277, and watched 50 percent or more of the video.

THE SECOND TASK WAS TO SELL TICKETS.

It was implemented in two ways:

1. Post to Instagram Direct, followed by transferring people to the Telegram bot, where people could purchase tickets.
2. Transfer traffic from social networks to a site where people can buy a ticket by following the link.

We launched advertising for "Messages in Direct" to implement the first point. Advertising worked in the period from 29.12 to 14.01.

During the period of broadcasting the ad, we received 189 started correspondence on Instagram Direct, the cost of the started correspondence was $ 1.39

RESULT

1. A total of 266,498 people saw our ad and found out about the event.
2. The site was visited by 1,962 people, 512 went to the site to buy tickets.
3. During the broadcast advertising period, 1,357 people switched to the Instagram account. There were a total of 189 conversations started in Direct.

Ecommerce Development

Ecommerce for furniture company "Estella"

Landing page for event company "Artel Moscovy"

What we do:

- Web design

- Web development

- SEO optimization