B2B Sales Appointments
MoreMeetings.com, "MMI", in business since 2001, arranges high-quality B2B appointments for hardware and software companies in the US, Canada, Central, and South America, United Kingdom, and Australia. Additional core services include performance-based lead nurturing, trade show lead qualification, and sales coaching.
Over the past 19 years, MMI has opened up opportunities on a national basis for globally recognized tech companies, such as Fujitsu America, Virtual Instruments, Hitachi Data Systems, and dozens more.
Our team works with both direct sales teams and through the channel sales organization. We do not sell our clients’ software and hardware, rather, we convey the need to meet. Further, our callers do more than just read a script. They will make a case for why it is important to engage with your company and learn about your products and services; complete with qualifying questions.
headquarters
Recommended Providers
Focus
Portfolio
Fujitsu, Virtana, Hitachi, & Equinix.
Trade Show Lead Qualification
Are you happy with your trade show results? MMI guarantees a three-fold increase in the conversion of trade show leads to sales appointments. Our callers will contact the prospect by phone and email, non-intrusively, until they get a response, especially if the prospect indicated an interest in your product or service at the event.
Sales Training
MMI can help guide your new salespeople, who are oftentimes working from home. Sales managers want to be coaches with their new sales staff, but often don't have the time. Routinely, new people are sent to corporate, or the factory floor, for a crash course on products and services. Then they are on their own! MMI can help fill that gap...
Lead Nurturing
Performance metrics are everything. We are often asked, “What is the ROI with your services?” But asking about ROI is like asking a major league baseball manager if their team will win the World Series during spring training. Many things must fall into place to make for a winning situation. The better question to ask is, “How many of your sales meetings make it to the funnel, as either short-term, mid-term, or long-term opportunities?” With MoreMeetings, the answer is 72%.
B2B Appointment Setting
Sales begin with the first appointment, and let's face it, no one likes cold calling or receiving a cold call. Our virtual ISR's endeavor to maintain the highest level of professionalism and courtesy when arranging sales appointments for your company. You can count on short-term, mid-term, and long-term sales opportunities with the right person connected to the decision-making process.
Reviews
the project
Lead Generation Services for Data Analytics Solution
"They’re consummate business professionals that deliver results."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a former global account manager at Hitachi Data Systems, a data analytics company.
What challenge were you trying to address with MoreMeetings.com?
We wanted to net new customer meetings specifically with Fortune 1000 accounts.
What was the scope of their involvement?
MoreMeetings.com set up face-to-face business meetings — ranging from 30 minutes to an hour — to net new customers in Fortune 1000 accounts across the country. I personally focused on the Mid-Atlantic region.
What is the team composition?
A team was assigned to us, but I primarily worked with John (CEO and Manager Director). He grew his business with us to be the top vendor that sets up new meetings for us.
How did you come to work with MoreMeetings.com?
I had researched and worked with 3–4 top companies for appointment setting and wasn’t happy with them. I found MoreMeetings.com when I worked in the channel and brought them over to work with our global sales team.
What is the status of this engagement?
The partnership ran from 2010 until 2017.
What evidence can you share that demonstrates the impact of the engagement?
MoreMeetings.com added $22 million in active opportunities to our system in the Mid-Atlantic alone. They delivered better than any other company that I’d worked with. I call it a white-glove service: they’d set the meeting, attend some meetings over the phone, record them, and create a nurture program to help our struggling reps set up future meetings.
They’re the best vendor I’ve ever had the opportunity to work with. What I liked was that we paid for performance. We knew exactly how many meetings we were going to get and how much it would cost. We also knew these were going to be high-quality meetings with some of the best companies we’d ever met with.
How did MoreMeetings.com perform from a project management standpoint?
It was all about the process. John also had a good method of hiring, maintaining, and training employees. He’s so focused on customer service and works very hard.
What did you find most impressive about them?
They’re consummate business professionals that deliver results. Their quality of work was excellent or else John didn’t bill for it. Everyone there knew the process and how to produce good results.
Are there any areas they could improve?
John’s a perfectionist, so it’ll take him a while to craft the perfect message. He’ll tinker around with it until he gets it right. Sometimes, that drove me nuts, but it always led to a good quality product. All in all, I can’t think of anything he did that I didn’t appreciate.
Any advice for potential customers?
Go with John. He treats everyone the same way.
the project
Lead Generation for Performance Monitoring Company
"We always had frank, open discussions. They weren’t a typical vendor but a true partner."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was the CMO of Virtual Instruments as it was called at the time. I ran marketing and sales development. I was managing all the outbound marketing of the company which included lead generation, demand generation, corporate marketing and sales collateral.
What challenge were you trying to address with MoreMeetings.com?
It was critical to drive an increased number of leads to hand over to our inside sales teams. We hired them to increase our velocity of new opportunities to hand over to our sales teams.
What was the scope of their involvement?
Their primary job was to take our qualified criteria list, ask potential customers some questions, qualify them, and then set up and manage meetings. They also did the follow-up, including if there was a no-show.
What is the team composition?
We had status calls roughly once a week. I personally dealt with John (CEO, MoreMeetings.com), plus an account manager named Vanessa. Lisa (Inside Sales, MoreMeetings.com) primarily did the calls.
How did you come to work with MoreMeetings.com?
They were recommended by someone on my team who’d worked with them before. I was working with another firm at the time so we had two firms working on the project. The other firm eventually went out of business, so we became almost exclusive with MoreMeetings.com as we went on.
How much have you invested with them?
We used a pay-per-meeting model, but, on average, we spent around $150,000 within a year.
What is the status of this engagement?
We worked together from January 2015 until January 2020. We shifted the company to hire our own in-house team. They were developing a lot of leads for us and we were growing, so we decided to hire our own team, which is common for a situation like this.
What evidence can you share that demonstrates the impact of the engagement?
The goal was to get them to produce 4–5 meetings per week and they quickly started producing 6–7. What was amazing about them was that they were unbelievably consistent. If they said they were going to do 6 per week, they would deliver 6–7. They were reliable and consistent. I knew I could budget for them well in advance.
We’d worked with many other agencies, and MoreMeetings.com was not the absolute cheapest, but, in terms of cost for performance and predictability, they were absolutely the best. I’ve worked with six inside sales companies in my career and they were far and away the best.
How did MoreMeetings.com perform from a project management standpoint?
It was extremely well done. I could give them immediate feedback in real-time. They learned and adjusted fast and were very responsible. Little issues always come in with these programs, but those were few and far between. Between John and the team, they were very responsive. They never blamed the customer or the client. We always had frank, open discussions. They weren’t a typical vendor but a true partner.
What did you find most impressive about them?
It’s the two things we already touched on. They deliver results, and they do it predictably. Marketing leads are very unpredictable, but we knew what they would do for us, both in terms of leads and conversions, which allowed us to forecast. We didn’t have to go through layers of management to resolve issues either. They addressed things immediately.
Are there any areas they could improve?
I don’t think so. We had a woman who worked with us that was just fantastic. They tried to bring on some other folks and they weren’t as good. Consistent quality across people is hard to get. Everyone was good, but not at the same level as that one resource.
Do you have any advice for potential customers?
It’s critical to make sure that they have training in place for the callers. They have to understand their target buyers and products and messaging. They have to be as good as an internal person. Establishing constant communication — either daily, or weekly at worse. The feedback loop is essential to success. You have to give feedback on calls that don’t go well immediately.
MoreMeetings.com’s leads netted $22 million in opportunities for one region alone. Their performance exceeded that of past vendors the client worked with. Their methodical process, attention to detail, and willingness to train sales professionals made them a standout partner.