Join The Brand
Everyone has an option to join your brand. It’s our job to make them want to. We’re an integrated marketing agency that builds brand communities through two-way participation, turning one-time purchasers into lifelong superfans.
Moosylvania developed a trivia game platform to capture our consumers’ attention during the busy holiday season, rewarding our fans’ knowledge–and speed. The first fans to answer the questions correctly for each of our four games won, resulting in a total of 500K+ game engagements and an average of 9:30+ minutes spent on the game.
The PayPal Cashback Mastercard launched in 2017 as a leader in the credit card category, with a compelling 2% cashback offer on every purchase. Moosylvania played an integral role in both the launch strategy and marketing execution of the new card within this highly regulated category.
Moosylvania helped Sapporo plant a flag in their very own holiday: International Sushi Day. Since debuting the campaign in 2015, we’ve expanded fan participation opportunities, seeing year-over-year sales growth–and a year-over-year increase in fan excitement.
The Travis Manion Foundation is a veteran organization that focuses on developing connections within the community through various programs and service outreach. As the TMF community is growing at a rapid pace, the Foundation needed a better way to communicate the mission. Therefore, we executed a multi-phase approach to redefine the brand style and tonality to maintain consistency across all consumer touchpoints.
For our fans, E&J isn’t just a brandy. It’s a cultural icon. Moosylvania has fostered our fans’ love of the brand with campaigns and content that inspired two-way participation and even built an owned platform for our most engaged fans–The E&J Family–that welcomed 10,000+ members in its first quarter.
RumHaven fans are looking for moments of escape, so Moosylvania created a campaign to help them find their happy place while simultaneously introducing the brand to thousands of new consumers. With custom swag featuring quirky quotes, personalized quizzes, and engaging retail programming, we achieved 260K+ giveaway entries on our microsite.