Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
One good example is the redesign of the website they developed. We had a new logo and design, so we wanted the website redesigned in a certain way. They came up with two suggestions: one more aligned with the corporate color and design and the other one being less flashy and exciting than the first site but still fit within our design guidelines. Our company wanted the more exciting corporate version of the site. However, they convinced us to make a data-driven decision to understand which landing page had a better conversion rate. In the end, it turned out that the less flashy site performed much better. I really liked their approach of convincing us through data-driven metrics and not only on personal opinions.
How did Monterail perform from a project management standpoint?
They performed very well from a project management standpoint. It was well-structured and clear with weekly calls and email updates in between weeks. Their communication with us was positive. They always had someone responsible for certain tasks with one account manager being our main point of contact, who was extremely responsive. What was quite nice was they felt like a part of our team rather than a typical client-agency relationship.
What did you most impressive about Monterail?
I liked that they took the time to understand the requirements at the initiation of the project. They not only took the requirements for granted but challenged them by getting behind the requirements and making sure that everything made sense.
Meetings with Monterail were fun because it was about creating something together rather than dictating what you want, and I found that to be very impressive. So far, it is the only time I have found an agency doing this, and it is something that is quite uniquely positive.
Are there any areas Monterail could improve?
I can see it potentially happening where they might go against specific expectations of a client. But in my case, it worked out very well. It is not like they never understood what I wanted and I was not disappointed with anything about them.