Monster Agency®

Introduce your business and what you do there.

I’m the president of Libertas Institute, and we’re an educational nonprofit.

What challenge were you trying to address with Monster Agency®?

We needed help with marketing for our e-commerce channel.

What was the scope of their involvement?

Monster Agency manages all of our PPC campaigns. They set up paid ads for Facebook and Instagram for us to sell our books. They make sure we’re at a certain level for our cost per acquisition (CPA). The process has been the same every day since we started our relationship.

What is the team composition?

I only work with Andrew (Founder).

How did you come to work with Monster Agency®?

I found Monster Agency on Google. I interviewed a few different people and felt like Andrew was competent enough to take over our ads.

How much have you invested with them?

We’ve probably spent over $150,000.

What is the status of this engagement?

Our partnership started in June 2019 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I don’t pay much attention to any metrics or statistics. However, they make sure that our return on ad spend (ROAS) is at a sufficiently high rate for us to justify the continued ad spend.

Also, Andrew has been very responsive to our requests, and he knows his business. He’s been very helpful in brainstorming new opportunities for us to explore.

How did Monster Agency® perform from a project management standpoint?

I don’t have any complaints. Monster Agency provides regular reporting and stays on top of what we ask them to do.

We communicate through Slack. They use Facebook Business Manager for all of the ads. They may use some other tools on their end, but I’m not familiar with them.

What did you find most impressive about them?

Monster Agency is really good at communicating on a regular basis. I always know where things stand and what’s happening.

Are there any areas they could improve?

It would be nice for Monster Agency to come up with their own ideas and experiments, rather than just taking direction and doing what we asked. They do so a little bit, but there’s an opportunity for growth there. That will provide more value to their work.

Any advice for potential customers?

It’s always a good idea to be clear about your needs and how Monster Agency can provide value to your company. They provide other services that we don’t use but could benefit others. Clarity in communication is always good.

Please describe your company and your position there.

I am the Founder of JohnDSaunders.co, focused on providing resources to Web Design Agencies and Startups.

For what projects/services did your company hire Monster Agency®?

We wanted to develop a creative ad video for a release of a course

What were your goals for this project?

The goal was to create an innovative and fun ad we could run evergreen for top-level marketing strategy.

How did you select Monster Agency®?

Their work is unparalleled. They're one of the FEW agencies that create engaging, beautiful and quality ads that resonate.

Describe the video(s) and the process in detail.

I'm a retro gamer and was looking for a way to tie my love for video games into my ads. I worked with Andrew on some ideas and this was the result.

What was your vendors' project management or feedback process?

Simple, effective and straight forward

Can you share any outcomes from the project that demonstrate progress or success?

Man, Andrew is brilliant when it comes to this. He's a creative mind that knows how to tap into buyer signals by leveraging pop culture, nostalgia and references to create ads that resonate with the consumer. 

How effective was the workflow between your team and theirs?

Amazing. Fluid.

What did you find most impressive about this company?

Honestly, there aren't many creative agencies that can deliver on creative visual ads that convert.

Are there any areas for improvement?

None. Amazing experience.

Introduce your business and what you do there.

I’m the CEO and founder of Lutzka's Garage, a high-performance motorcycle shop. 

What challenge were you trying to address with Monster Agency®?

We hired Monster Agency to help drive traffic and sales to our website.

What was the scope of their involvement?

Monster Agency brought their ideas to the table, and we started to run retargeting audience ads that I had previously approved on Facebook and Instagram.

They made sure that the ads were redirected to the right audience and ran correctly. 
We ran those ads for about six months, and then I turned them off a little bit, but now we’ve turned them back on again.

What is the team composition?

I work directly with Andrew (Founder & CEO).

How did you come to work with Monster Agency®?

I found Monster Agency through an ad that I saw on the internet. I talked to Andrew, and he happened to be a fan of my skateboarding career. That’s basically how we started working together.

What is the status of this engagement?

We started working together in April 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

My sales went up from the moment we started running ads. Then, when I turned them off, my sales decreased. Therefore, I turned them on again, and my sales have gone up over 200% in the last six months. Our website traffic is also increasing.

How did Monster Agency® perform from a project management standpoint?

I communicate with Andrew over the phone. He’s been absolutely awesome and easy to work with. He’s right there to answer any questions I have, and he explains everything very well.

What did you find most impressive about them?

Monster Agency has great customer service. They’re an awesome company, which is why I work with them.

Any advice for potential customers?

If you own a business, you should definitely work with Monster Agency. They’re one of the best out there. They put everything on the table and are very easy to work with. They’ll help drive a lot of traffic to your website and that’ll relate to your sales. Our sales have gone up a lot in the last six months, which has been an amazing experience.

Please describe your company and your position there.

I am a USA Today and Wall Street Journal bestselling author of more than twenty-four novels which have been translated into six languages. I have been self-publishing on Amazon since 2014.

For what projects/services did your company hire Monster Agency®?

I hired Monster Agency to run the Facebook advertising for my books, specifically an upcoming release I planned for June of 2020. They manage my Facebook ads account entirely.

What were your goals for this project?

To increase visibility, to see a higher ROI than with the ads I'd been doing myself, and to have the book's release reach a higher number of readers in a crowded market.

How did you select Monster Agency®?

My husband found them, actually and suggested I try them out. We had an informative and comprehensive Zoom meeting (one of several) and they exhibited a professional, experienced knowledge of Facebook advertising, despite not having worked specifically in the romance novel genre.

Describe the scope of their work in detail.

I turned over all control of my Facebook ad account to them. I give them ad image ideas and text, and set a daily or weekly spending budget, and they manage the account running multiple ads, targeting (and retargeting) audiences while maintaining low costs per click and ensuring underperforming ads are killed quickly.

What was the team composition?

I was assigned a direct contact for ad creation and maintenance, though I talk most frequently with the owner who is very hands-on and accessible, which I appreciate. I tend to have very specific (and immediate) issues, given that I am constantly having to change my own strategies and have new content (putting a book on sale, for instance) that needs advertising attention. We are also in contact with someone who punctually reports the progress report of the ads that week, including spend, reach, impressions, etc. and how they've improved or declined based on the week previous. I appreciate this so much too, as it shows they are keeping statistics about what works and what is slipping, and are simply not spending the budgets. They pay attention and are extremely transparent, which is wonderful.

Can you share any outcomes from the project that demonstrate progress or success?

I hired them specifically in advance of a new book I was releasing. That book broke the Top 100 in Amazon and stayed there for several days. Despite it being a relatively new book, it is my top-selling novel of all time, beating out other best sellers that have been around (and earning revenue) for years. Now that the book is nearly a year old, it is still out-performing other novels due to Monster Agency's ad support. Additionally, I have begun running lead generation ads to bulk up my newsletter subscriber list. Within a few short weeks, I've already amassed more than a thousand new emails and counting. Andrew, the Agency's owner, was also instrumental in helping me capture those emails efficiently though it's not technically in his job description. He has also taken it upon himself to help me with account verification with Facebook and his team keeps me apprised of the privacy changes Apple is introducing which may impact my business.

How effective was the workflow between your team and theirs?

It was interesting at first, given the team is a bunch of dudes and I'm writing romance novels, but they adapted themselves to the task without any issues. They are extremely responsive and communicate easily and frequently. I have never felt as if I had to wait long (even on weekends, which I'm trying not to bother them on) and have never felt that I"m not a high priority. I know they have many, many clients but I often feel like I'm the only one given how attentive they are.

What did you find most impressive about this company?

Their attentiveness, their customer service, their attention to detail and diligently keeping track of the ad money spent and reporting any changes or issues, making suggestions, etc. They're very conscientious about keeping their clients happy--I never feel like it's going to be a chore changing things up. They're just on the job, literally, and I appreciate it so much since I don't want to spend my time wrangling with ads when I could be writing.

Are there any areas for improvement?

It would be ideal if I didn't have to come up with my own creative but that's specific to my profession and no fault of theirs. I know they create ads for other clients so this is not an area they have no experience in, but no one knows my books like I do. I'm the only one who can pick quotes from the novel to make ad copy, or find images that match the characters. Plus, it's important that I, as the author, maintain quality control over the content that I am putting out there. So long story short, no. :)

Introduce your business and what you do there.

I am the CEO and founder of a modern-day roofing company. All of our quoting and presentations are done online.

What challenge were you trying to address with Monster Agency®?

We were looking to bring in more customers.

What was the scope of their involvement?

Monster Agency® runs Facebook and Instagram ads for us. Their team provides any necessary graphics or designs for the advertising campaigns,

What is the team composition?

We work with three members of their team, including Andrew (Founder & CEO).

How did you come to work with Monster Agency®?

I found Monster Agency® through an ad on Google. I received presentations from other companies as well, but I liked theirs the best.

How much have you invested with them?

We invest about $4,000 per month.

What is the status of this engagement?

Our ongoing engagement began in April 2020.

What evidence can you share that demonstrates the impact of the engagement? 

We have seen an increase in business since working with Monster Agency®. They provide regular monthly reports to show me the impact of their work on our business. They helped us meet our goals.

What did you find most impressive about them?

I was impressed by how transparent Monster Agency® is.

Are there any areas they could improve?

Everything is great. If anything, they could improve our ROI even more!

Do you have any advice for potential customers?

Give them full control of your advertising, then just sit back and relax.

Introduce your business and what you do there.

I’m the co-founder of Sundae Muse, a women’s clothing e-commerce store.

What challenge were you trying to address with Monster Agency?

We hired them to scale our Facebook ads.

What was the scope of their involvement?

It involved high-level planning and Facebook campaigns to promote a little-funnel and bottom-funnel. They also set up evergreen campaigns, which are our most successful campaigns. They handled split testing to see which performed well.

We have an in-house creative team. They feed us material, and Monster Agency turns it into ads. They’ve been essential to our Facebook and Instagram ads.

What is the team composition?

There was one person mainly, although other people were involved.

How did you come to work with Monster Agency?

Their reputation was stellar. I had conversations in the past with them and knew they were experienced and honest. When I had the opportunity to move forward with them, I gave them a chance.

What is the status of this engagement?

We’ve worked together since April 2020.

What evidence can you share that demonstrates the impact of the engagement?

I’m really impressed with the agency; they’ve been very helpful for our growth as a company. They’ve handled one of our best campaigns. We’ve been running it since 2019, and since they took over it's seven times as successful. We’re getting more customers and more lifetime customers because of their work.

How did Monster Agency perform from a project management standpoint?

They’re very quick and always available. I had no issues with following up or deadlines. They’re set up for efficiency.

What did you find most impressive about them?

They don’t overpromise, but they get really good results. They’re quite humble and you know you can trust them. They’re very easy to work with.

They also run their own ads. I don’t trust an advertising agency that doesn’t run their own ads. They run Facebook Ads for themselves, which makes them more trustworthy.

Are there any areas they could improve?

They could diversify. I wish they worked on Snapchat, Pinterest, and LinkedIn. Even TikTok would be great.

Do you have any advice for potential customers?

Have realistic expectations of what can be achieved and take their advice.

Introduce your business and what you do there.

I’m the owner and founder of Lid Launch. We create custom embroidered headwear for anyone on the Internet. We’re an online source for a variety of orders from small and bigger businesses, and also individuals with personalized requests.

What challenge were you trying to address with Monster Agency®?

We needed Monster Agency to take care of our advertising. Up until hiring them, I was running our entire advertising myself. While this worked, I knew there was a way to get people to go on our site and purchase without me interacting with them, and we needed help to do this. Monster Agency was capable of getting that kind of system and running it for us.

What was the scope of their involvement?

Monster Agency maintains and runs our Facebook and GoogleAds. Moreover, they set up the advertising, and they do the testing creative to figure out what works best. Once they find out the ones that work the best, they use that to build and fine-tune the audiences and creative. It’s an ongoing process, which means they’re constantly improving and buying the correct amount of ads for the correct audience in the right creative sales.

What is the team composition?

I work hand-in-hand with Andrew (Founder & CEO), Ted (Marketing Strategist), and other account representatives. Ted is in charge of giving me updates, buying ads, and making sure things run smoothly. I communicate with both on a semi-weekly or daily basis. 

How did you come to work with Monster Agency®?

I had followed Andrew’s personal brand for a couple of years, and I thought his marketing agency was creating some very funny content on their Facebook ads. I told myself one day I’d be able to afford to let him run our ads. Finally, there was a point when I decided to move forward and hire Monster Agency. Ever since, we’ve been a really good fit.

How much have you invested with them?

We started in August 2020, and our partnership is ongoing.

What is the status of this engagement?

Their agency fees are $25,000 a month, and they offer a fixed rate just for Facebook and Google ads, where they charge 5% of the total ad spending. With that rate, our monthly bill is usually $5,000 a month.

What evidence can you share that demonstrates the impact of the engagement?

In our second month of running ads with them, our revenue increased 600%. It has exploded. Our company keeps getting bigger and bigger. When our company started, it was just me in my basement, and now it’s me and other people in a building that we’re already busting out the seams of moving into a warehouse in six months.

Now we have the ads throttled because I don't want to take on more business than we can handle. It’s been like a dial that we can turn to throw more money at the ads that they've set up and more revenue will come in.

How did Monster Agency® perform from a project management standpoint?

We mainly use Slack for communication. Andrew is always there and around even at times when I’ll be sending a message at 3 am. The others communicate mostly during business hours but also respond beyond that. Our weekly reports are sent via email, and all of the signing and other paperwork are done through DocuSign.

What did you find most impressive about them?

Andrew's ability to balance all of his clients and still make us feel like we have a personal connection with them is most impressive. Monster Agency has been responsive and has looked out to make sure the team is doing the best they can for us, which has been great.

Are there any areas they could improve?

In the beginning, the people they had running the ads didn't fully grasp the audience that I was trying to capture, but we’ve shifted to our ideal customer, which has driven into great sales lately.

Any advice for potential customers?

Make sure upfront that they do a deep dive on what you’re selling and what you’re trying to achieve. They’ll try to do their part, but it’s a new business for them, so it’s important to be a little more upfront in the research and meetings to figure out exactly the people they should be trying to target. That’s part of building your ads. 

Introduce your business and what you do there.

I work for a pre-K–12 private school in the Washington area. My current position is the marketing and communications director.

What challenge were you trying to address with Monster Agency®?

We wanted to get into social media advertising since that was a hot space for people looking for schools. Social media marketing was something that I didn't have the time or the technical expertise to devote to. I wanted someone with real expertise who could handle Facebook's ever-changing rules and all the technicalities that go along with that.

What was the scope of their involvement?

The services that Monster Agency® provided were Facebook Ads crossing over into Instagram Ads. With the correct marketing, you can really dial in with the exact people that you're looking for, so our end goal was enrollment growth and feeding our pipeline for our sales team. We're a very small school with a narrow sales funnel, so we were looking for very acute and specific types of families who would want a specific type of education.

We worked together to develop a campaign to represent us, touching on who we were and what we were about. I provided a lot of the materials as far as videos and pictures, but they provided some photos as well. We linked all these ads through our landing pages, through our website, and all the different avenues feeding into our system. We would track everything on our end, from people who are clicking in to learn more about the school. That's why Facebook and Instagram advertising was key to our success.

What is the team composition?

I primarily worked with Andrew (Founder). There were a couple of other people in the periphery, but I didn’t deal with them directly.

How did you come to work with Monster Agency®?

My husband had connected with Andrew and thought that he would be a great fit for me. We had a conference to get to know each other and see what Andrew and Monster Agency® could do for us. It was all very positive, and they were willing to work within our budget — which was huge. We hadn't been able to find the type of quality we needed for the budget that we had.

How much have you invested with them?

We spent between $50,000–$100,000.
 
What is the status of this engagement?

We worked on the project from November 2019–March 2021. We had to pause the campaign because our budget has been exhausted, but we plan on continuing to work with them.

What evidence can you share that demonstrates the impact of the engagement?

If you think of the campaign as a graph, it would be all positive and onward and upward. The longer it kept going, the better it got and the more impact our ads were having, while also giving us a better return. The campaign became a real positive tsunami of great affirmation and social proof as the leads got better.

We were getting a lot of interest coming in and overwhelming our sales department — which was great. Separating our marketing from our sales allowed us to really start focusing on doing an excellent job on our side. Monster Agency® just helped to fill that bucket and pour leads into our sales department.

One of our leads remarked that she saw us every time she opened up Facebook or Instagram. It was excellent ad placement, and it continued to show up on her feed. Then, she called directly to the school and told us that our ad was exactly what she needed to hear and that it kept showing up. Because of that persistence, she decided to make that big leap to reach out and move forward in our sales process.

How did Monster Agency® perform from a project management standpoint?

Andrew and I mostly connected over Slack, and we would do some Zoom meetings when we needed to speak. The communication was always good. There were times when we needed to make changes, so we worked together on that; they were flexible and timely. When I just didn't have the time to be responsive, Andrew was really patient and proactive at reaching back to me, which was helpful.

What did you find most impressive about them?

I worked with another provider doing Google Ads. We could only go so far with them and their expertise. However, with Andrew and Monster Agency®, I felt like we were just getting started with our long-term vision for the relationship. The goals are ever-evolving. Our end goal is always the same, but the means to get there are different.

That to me is really distinctive of them. Even though I know we're not their easiest client, I know they can handle this and much more than what we need. That's fabulous because I know that as our budget increases and our ability to engage increases, they won't feel overwhelmed by us. They're the experts—and that's what we want.

Are there any areas they could improve?

The only area of improvement that I recommend is that sometimes there were misspellings in the ad copy that I had to go back and ask for correction. Some of those details were fine since I was highly involved at that point. That’s my only area for improvement, and we were able to work through that without much hassle at all.

Any advice for potential customers?

I would say that clients should ask for whatever they might need and keep that line of communication open. I think that their capability far outweighs what we need from them, which is good for us. Not only that, but I feel confident in saying that Monster Agency® and Andrew would be able to meet that need very quickly and well.

Introduce your business and what you do there.

I’m the CEO of a fitness brand.

What challenge were you trying to address with Monster Agency®?

We needed someone to manage our ad campaigns on Facebook and Snapchat.

What was the scope of their involvement?

Monster Agency® helps us determine our positioning strategy and they tell us what types of creative we need to make and execute. They come up with ideas on materials that can work and create a better return on ad spend (ROAS). They structure our accounts and conduct testing, as well as scaling when we need to, and they stop non-performing ads if we have one. 

Internally, we had a good understanding of digital performance marketing and we knew how to do Facebook ads ourselves. We were just swamped and we had reached the limit of our skillset — we wanted to advance our efforts. 

Initially, Monster Agency® only coached our team. This went on for a year until we decided to give them a shot and have them manage the ads themselves, rather than doing it in-house. 

What is the team composition?

I primarily work with Andrew (Founder) and another teammate that prepares reports.

How did you come to work with Monster Agency®?

I saw their ads online and I found them to be really good. With such high-quality ads, I figured they understood what it took to conduct effective online marketing. 

How much have you invested with them?

We have spent more than $50,000–$100,000.

What is the status of this engagement?

We started working together in March 2020 and it is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We are using all the important KPIs for Facebook such as ROAS, cost per link click (CPC), click-through rate (CTR), as well as time, efficiency, and communication — on all metrics, Monster Agency® performs well. 

How did Monster Agency® perform from a project management standpoint?

They have excellent communication skills. 

What did you find most impressive about them?

Monster Agency®’s skill set is above average — they know what is necessary to create converting ads and campaigns on Facebook. They also have a very creative insight. 

Are there any areas they could improve?

I don't think so. They're good and fine.

Do you have any advice for potential customers?

When they ask for something, provide it to them as soon as possible. I heard that other clients don’t follow Monster Agency®’s instructions when they say they need a certain creative. That makes their job more difficult, because even though they know what materials can be potentially successful, if the brand doesn’t do what they say, it wouldn’t be effective. Just listen to their team and do what they say. 

Introduce your business and what you do there.

I’m the president of MSI Credit Solutions.

What challenge were you trying to address with Monster Agency®?

We wanted to gather more leads.

What was the scope of their involvement?

Monster Agency works to generate more leads for us. Their team focuses on social media, mostly Facebook. They create ads and content for our page. Their team also uses a chatbot.

What is the team composition?

I mostly communicate with Andrew (Founder & CEO).

How did you come to work with Monster Agency®?

I knew Andrew, so I knew he was experienced in this field. That’s the reason I chose Monster Agency.

How much have you invested with them?

We’ve spent about $150,000 on their services.

What is the status of this engagement?

We started working together around 2018, and the partnership’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Monster Agency has reasonable prices, which is important because we didn’t want to pay a fortune for leads. We receive more leads at a good cost per lead — about $25 per lead during good months and about $40 during worse months. Those are great results.

How did Monster Agency® perform from a project management standpoint?

We communicate through phone and email. Their project management and communication are good, so I have no complaints.

What did you find most impressive about them?

Monster Agency gathers more leads at a decent price.

Are there any areas they could improve?

No, I’m happy with everything.

Do you have any advice for potential customers?

Trust them and give them time to work. Understand that it takes time to realize results.