MONSOON

Please describe your company and your position there.

Flow Neuroscience is a neurotech company founded in Malmö, Sweden, by clinical psychologist Daniel Månsson and neuroscientist Erik Rehn to develop revolutionary solutions in the field of mental health. Flow is the first solution and is the only medically approved at-home brain stimulation treatment for depression.

Based on the proven technology of tDCS, the Flow headset alleviates the symptoms of depression on average 81% in 3 weeks. It is combined with the therapy app, which empowers and motivates individuals to self-manage their treatment with less severe side effects than alternatives.

As marketing and communications lead, my role is to ensure healthy growth of the Flow treatment through B2C and B2B2C channels to reach as many people suffering from depression as possible, enabling accessibility for a non-pharmaceutical, portable treatment alternative.

For what projects/services did your company hire MONSOON, and what were your goals?

As we were at the beginning of our marketing journey for our med-tech product, we wanted the services of a digital marketing agency that would act as an extension of our own team. The main goal was to create a strategic sales funnel across the customer journey utilising online marketing opportunities focusing on channels such as SEA, Paid Social, Native & marketplace.

For us to reach this, we required MONSOON to analyse the touchpoints we currently had to our audience, evaluate both the content and cost-effectiveness of how we were reaching our customer segments and then provide strategic optimisations.

We require dashboard setup, campaign overhauls, creative content input so that we could define our lead generation funnel with clear trigger points for our customers. The eventual outcome was to be able to better understand our marketing opportunities and customer needs per segment.

How did you select this vendor and what were the deciding factors?

During our search, we outreached selected agencies that were either recommended or highly ranked for performance marketing. This was our key focus, as we knew we needed at the core of the agency a team of experts who really understood the different advertising panels, how to optimise and run efficiently, with a secondary prioritisation on strategic planning and reasoning.

Following interviews and pitches, MONSOON was the only agency that could provide deep-level channel expertise with a long-term strategic mindset. The way they approached the problem and how they would tackle it in the different phases very much aligned with what we knew we were missing in-house; essentially acting for us as a growth marketing manager.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

From the outset, we had a clear scope of what needed to be done in the initial phases vs. when we reached growth potential. Following discovery, auditing and optimisations, MONSOON have created a customer journey funnel, implemented tracking & attribution across our analytics & GTM, created and continually optimised google universe campaigns on search/display/shopping, created and optimised Facebook/Instagram advertising, provide content performance updates and creative insights.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with over 6 MONSOON team members across a range of performance marketing, strategic marketing, social marketing and branding positions. As well as more recently, MONSOON have aided in localisation of our product for the DACH market, where we have worked with in-house consultants for content moderation and translation.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a consistent growth that as we have been able to increase the budget as only grown past expectations. With sales increasing 20% month over month whilst CPO has remained within the baseline, and all micro-conversions such as email subscriptions, app downloads etc. increasing incrementally with the marketing efforts executed by MONSOON.

How effective was the workflow between your team and theirs?

The workflow is very productive and streamlined: -> We have bi-weekly performance update meetings that follow a clear meeting agenda, where MONSOON provide a running deck which is updated. -> We have a joint slack channel for quick conversation and to flag any concerns. -> We have monthly content & strategic meetings to look at other opportunities that we could explore which are not part of the core channels.

What did you find most impressive or unique about this company?

They are a true team member for us, with any new initiative, market launch, product update. They are a team of experts that help execute anything needed and with core insights that help drive our strategy.

Are there any areas for improvement or something they could have done differently?

Nothing so far.

Please describe your company and your position there.

I’m the owner of Lech Kaniuk Holding, a serial entrepreneur, investor, and business scaling expert. The co-founder of Delivery Hero, pizzaportal.pl, Bean&Buddies, iTaxi, ePark, Prowly.com, and currently the President of the Management Board and the main shareholder in SunRoof.

For what projects/services did your company hire MONSOON, and what were your goals?

Monsoon’s Team has run digital marketing activities for many of my businesses over the years. They consistently deliver the highest quality of work and outstanding performance. The goals of our online campaigns were usually to acquire high-quality leads, boost sales and increase brand awareness of our products. Additionally to this, we have made a few viral campaigns with more complex content creation.

How did you select this vendor and what were the deciding factors?

Monsoon is a team of true marketing experts who go above and beyond to deliver the best possible service. I’ve been working with Maciej, the CEO of Monsoon, on many projects even before the Monsoon agency was born. We have built mutual trust after many years of collaboration, so I’m confident that my marketing campaigns are always in good hands. I also value a high flexibility in the approach and set up.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon has supported us with building marketing strategies, tracking, and lead generation campaigns, across various advertising platforms, such as Facebook Ads, Google Ads, and LinkedIn. They also manage SEO activities and content creation, build multiple landing pages, deliver reporting and tracking. Their approach to marketing is holistic, so they can also provide us with services based on our/the market needs. We’re currently working on scaling the SunRoof products to 4 different markets: PL, DE, SE, and the US.

How many resources from the vendor's team worked with you, and what were their positions?

I’ve worked with many Monsoon team members based on project needs. The SunRoof project has a dedicated project manager Natalia, also a marketing expert. The CMO, and Google Ads expert Monika, regularly attends the weekly meetings, and I have direct, regular contact with Maciej, the CEO of Monsoon.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Despite the pandemic, we have significantly increased YoY growth for SunRoof when comparing 2020 to 2021. Besides, we see sustainable growth in leads and conversion rates for our top markets. Together, we scaled the business from one to four markets and did successful market entries. Even though we grew very fast, we see the same commitment and energy from the Monsoon team, which is great.

How effective was the workflow between your team and theirs?

The workflow is smooth and productive. We have a dedicated project manager and regular weekly meetings. If an additional catch-up is needed, it’s never a problem. In case of any ad-hoc matters, we also communicate via emails, Slack, or we do a quick phone call. The Monsoon team is always happy to support us when needed. This has been included late afternoons and weekends too.

What did you find most impressive or unique about this company?

What stuck out to me is their holistic marketing approach. I feel like everything is possible for this team. They’re proactive and always willing to run the extra mile. I appreciate this attitude and often feel like I work with my internal marketing team, not the agency. We have done super quick gerilla marketing campaigns, retaliations to agresive competitors actions and advanced viral content marketing. They have also helped us to create very good marketing reporting dashboards. Never got this help from other agencies like this.

Are there any areas for improvement or something they could have done differently?

I can’t think of anything at the moment. I’m happy with our collaboration so far.

Introduce your business and what you do there.

We’re an international consumer lending bank, and I’m the digital marketing manager.

What challenge were you trying to address with MONSOON?

We needed help with digital marketing but also paid social media advertising.

What was the scope of their involvement?

We began working with Google Ads to reduce costs and attempt to increase volume. They also assist us with Facebook advertising as well.

What is the team composition?

Monika (Co-Founder)  is our main point of contact.

How did you come to work with MONSOON?

They were referred to me. 

How much have you invested with them?

We’ve spent $12,000–$15,000.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They helped us reduce the cost of Google Ads by 60% from when we started until the present. Also, the volume has increased by 70%.

They integrated as a senior member of the team; the experience and knowledge they provide have enabled us to draw better judgment.

How did MONSOON perform from a project management standpoint?

We collaborate with them closely; we have weekly meetings, they’re helpful, and they keep communicated with us. We communicate through email, Microsoft Teams, and Google Drive. They also deliver detailed reports very often, which we appreciate.

What did you find most impressive about them?

Their enthusiasm and willingness to go the extra mile for what we ask is what distinguishes them from other providers. Also, the passion that Monika brings to the advertising accounts is something that I haven’t seen before — I’ve worked with other agencies, and they’re the only ones that I’ve enjoyed working with.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Give them a test run and try it out. Also, try to communicate your needs from them before you go into anything. They’re flexible around your needs and coming to an arrangement.

Introduce your business and what you do there.

I’m the CTO of Fintune, a financial education startup. Our goal is to make a better financially literate generation.

What challenge were you trying to address with MONSOON?

We just went live with our app for Android and iOS in the App Store and we wanted to reach a big audience. We don’t have much organic growth yet so that’s why we wanted to engage MONSOON.

What was the scope of their involvement?

They provide us with support in setting up Google Ads and Facebook Ads. They also help with connecting those ads with the performance events from the app so we can measure the cost preinstalled and the cost per registration more accurately. MONSOON suggested that we make the content accessible directly, so we optimized the URLs to access our blog posts. Social media is used for marketing to connect with audiences. Last month we talked more about SEO and how that will intensify moving forward.

What is the team composition?

Maciej (CEO) is our main point of contact.

How did you come to work with MONSOON?

We found them online through a web search. After we talked with them, we decided to collaborate with them.

How much have you invested with them?

We’ve invested about €30,000 (approximately $35,000 USD).

What is the status of this engagement?

We began our collaboration with MONSOON in October 2020 and it is currently ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Their work helped us significantly by reducing the costs for overtime per installation coverage. We now have 1,700 users, which we are very proud of because the budget we used for Facebook and Google wasn’t very high. Probably about 90% of the new users are coming from the ads.

How did MONSOON perform from a project management standpoint?

They’re good. We meet regularly once a week where they present us the latest numbers of the week, how many additional users we have, how the ads are performing from a cost perspective, and what suggestions they have to improve engagement. Maciej always comes up with new ideas which help us get new users. We communicate through video calls and email.

What did you find most impressive about them?

I find their can-do attitude to be the most impressive because not every marketing agency is willing to work with a small startup in the early stages. Their expertise is also very good. We get support to deal with Facebook and Google, and these are programs we don’t actually always know how to set up. A lot of companies have their own opinions of how to do things and with MONSOON, we’re a really good match.

Are there any areas they could improve?

I think they lack a bit in customer engagement. We want to be able to keep our users and currently we really just increase the number of new users.

Do you have any advice for potential customers?

Clarify in the beginning what the expectations are in terms of budget and service. It was very helpful for us to be transparent with the stage and exact situation.

Introduce your business and what you do there.

I’m the social media manager for a computer hardware company.

What challenge were you trying to address with MONSOON?

We hired them for community management services in the German market.

What was the scope of their involvement?

MONSOON's engaging with our community on Facebook, Instagram, and YouTube. Their team answers to all of the comments on social media profiles and the occasional message. Occasionally, they’ll translate posts to German for us too.

What is the team composition?

We work with two people from MONSOON, so the CEO and our community manager.

How did you come to work with MONSOON?

After searching Google, we reached out and managed to jump on a call with them. We decided to work with them because they were cost-effective and nice.

What is the status of this engagement?

We started working with them in November 2020, and it’s an ongoing project.

What evidence can you share that demonstrates the impact of the engagement? 

Our problem was that we didn’t have the language capabilities in-house to respond to comments in German. There has been an increase in engagement with our profiles. We’re slowly building our community. Engagement has improved, but we’re hoping to see a higher influx of messages in the coming months.

How did MONSOON perform from a project management standpoint?

We usually communicate via email, so that's how MONSOON provides us with data and recommendations. Those are useful. There’s been good communication from their team, which also completes work on time.

What did you find most impressive about them?

It’s a great experience working with MONSOON because they’re a friendly and kind team. Their customer service is stand-out.

Are there any areas they could improve?

At the moment, it’s hard to say because the nature of the project isn’t big. It’s only been a few months, but everything has gone well.

Do you have any advice for potential customers?

It’s important to properly communicate with their team and set your expectations. I’m sure MONSOON will be able to achieve your goals because they’re hands-on.

Please describe your company and your position there.

Rankwerk offers everything you need for natural gardening in your home. In our shop people can get the right products to turn their homes into a green oasis. Our product range includes organic Demeter seeds, hand-forged garden tools, as well as natural planters and other accessories. With our products we want to shape our environment positively and promote it in the long term. That is why we only work plastic-free and with natural resources.

For what projects/services did your company hire MONSOON?

We decided to grow our online sales and chose MONSOON to lead the project. They were responsible for setting up the tracking on our website, creation, optimization of Facebook and Google campaigns and consulted us also a lot in our general company growth.

What were your goals for this project?

We wanted to improve tracking on our website, increase sales in our webshop and reduce CPO during the season. MONSOON’s actions brought us the desired results and when their campaign was on we were able to hit the all time sales records.

How did you select this vendor?

It was recommended to us by one of our Business partners.

Describe the scope of their work in detail.

MONSOON was responsible for creating and optimizing our online marketing campaigns. Starting with the preparation of the strategy, choosing the right channels as well as creating and managing campaigns in these channels. They also provided us with detailed reporting of their work and campaign results. When we had other marketing or growth related questions we could always discuss and brainstorm with them. The management team helped us a lot to build up our own marketing setup & team.

What was the team composition?

We worked directly with the management team - Lasse, Monika and Maciej. Other team members were also working on our project, but we didn’t have direct contact with them.

Can you share any outcomes from the project that demonstrate progress or success?

MONSOON managed to achieve all the goals we set and helped us a lot to find a structure in our growth plan. Their support and work were an important part of our success.

How effective was the workflow between your team and theirs?

The workflow was smooth and efficient. We had one main contact person who managed all processes and consulted us. Communication and workflow were easy to control and understand.

What did you find most impressive about this company?

It always felt that our product & growth is personally important to them. The optimization work was always very good and professional. The young team is very creative, helpful and has extensive experience in the digital business - not only marketing, but also in product development, tracking or managing users. They are always happy to give advice and valuable feedback.

Are there any areas for improvement?

Although there is always something to improve, we cannot find any significant faults or problems in our cooperation.

Introduce your business and what you do there.

I’m the COO of a taxi service named TaxiJakt AB.

What challenge were you trying to address with MONSOON?

We needed help with marketing and business development.

What was the scope of their involvement?

They took over our processes related to marketing and, primarily, performance marketing. They run our Google Ad account, create campaigns, and optimize the campaigns to match our budget. They set KPIs and check our customer orders. They also helped to benchmark our results, our possibilities to grow, and to have better visibility on our performance.

They started our SEO a couple of months ago. The regular activities were related to SEM and organizing our Google account.

They started more creative, branding campaigns for our customers and drivers.

What is the team composition?

We worked with Monika (CMO/Co-Founder) and Maciej (CEO/Co-Founder).

How did you come to work with MONSOON?

The company was working with them before I started working here.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

We started working together in June 2019 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’re very good when it comes to performance marketing and analyzing data, so we’re 100% sure that its under control. Consequentially, we can invest our money in an appropriate way.

When it comes to the creative area, it’s harder to judge right now. With Google Ads, impression shares are around 87% depending on the campaign. We’ve been able to reach this number of impressions due to our cooperation with them. We plan for this to be a long-term collaboration.

How did MONSOON perform from a project management standpoint?

They’re prepared with reports for monthly reviews. They’re very transparent with everything that they do for us.

What did you find most impressive about them?

They’re knowledgeable. Their reports are very detailed, specific, and clear.

Are there any areas they could improve?

We started the creative part with them, but they are definitely stronger when it comes to performance marketing and delivering data and analysis.

Do you have any advice for potential customers?

Set the KPIs from the very beginning and what you want to achieve. Make sure it’s very clear from both sides.

Introduce your business and what you do there.

I’m the managing director of MSL Interiors Ltd.

What challenge were you trying to address with MONSOON - Online Marketing?

We had a very poorly performing website from a SEO perspective – organic and inorganic. There were fundamental issues to the website structure that made it unattractive to Google. The initial goal was to bring the site back up to the performance of the old site in the short term. We wanted to regain our Google credibility.

What was the scope of their involvement?

Originally, the project was to identify our problems because we had no clue why we’d fallen off Google’s radar so dramatically. We engaged MONSOON to identify what the causes were. That was phase one, and that took some time. Phase two was implementing practical things: removing toxic links. And then it was forensic work in terms of establishing the new site – we had more products and groups of products. We wanted to realign the site with the new mix of products we had.

There is also ongoing SEO work, but the forensic work is concluded. There’s a great balance between SEO and PPC. He’s actually reduced our PPC budget by 50%, which is fantastic.

What is the team composition?

I work with two people. There are many people behind it but I work with Matchiek and his partner.

How did you come to work with MONSOON - Online Marketing?

I’d known Matchek from a previous life, and I’ve always respected his knowledge of the SEO world. We already had a really good relationship from when he worked at another agency. When he set up MONSOON, and we were desperately in need of the work, it made it a no-brainer.

How much have you invested with them?

We’ve spent between $5,000–$10,000 with them.

What is the status of this engagement?

We’ve been working together since June 2019.

What evidence can you share that demonstrates the impact of the engagement? 

Acoustic pods and dens are all the rage in the furniture world. Their tweaks behind the scenes have caused us to be overwhelmed with inquiries about this product range. That’s coming from zero products being available. We’ve jockeyed for position on the search listings really well. They’ve done an amazing job on that front. In the face of the site being compromised by backlinks, they’ve done a brilliant job remedying that.

We map the monthly visits to each of the targeted product ranges. That’s a continuous process.

How did MONSOON - Online Marketing perform from a project management standpoint?

We have monthly reviews on a live video chat, which I found really helpful. They’re based in Poland, and it’s always good to have, effectively, a live meeting. It feels more human. You can register people’s emotions more easily. The telephone is one thing, but it’s sort of two-dimensional.

I look forward to the reviews, and not just from a business perspective. It’s good to have a chat with them. Largely, communication is reserved to email and phone calls.

What did you find most impressive about them?

If something happens in between our monthly reviews, they’re proactive about getting on the phone. Their administration is great.

Are there any areas they could improve?

I wish I could pay them more and have more of their time because they’re very good. That’s it.

Introduce your business and what you do there.

I’m the co-founder of a company that focused on tenancy protection. We believe that every tenant should have rights while renting. If a renter runs into a problem with a landlord, they can join our club and our partners will aid them in figuring out the legal situation. We work with them to find solutions to their tenancy problems.

What challenge were you trying to address with MONSOON - Online Marketing?

We wanted to increase traffic and conversions coming into our company through online search engine advertising. It was important for us to grow our efforts with Google.

What was the scope of their involvement?

Prior to bringing on their team, we were handling our Google Ads account on our own. They took it over upon being onboarded and set up tests to organize the account and improve tracking. Their team recommended solutions to us based on their knowledge of Google PPC algorithms. Our teams worked closely to iterate on our strategy throughout our relationship.  

In addition to their digital marketing services, we’ve also discussed the potential for social media advertising and brand strategy. 

What is the team composition?

I was in contact with two people.

How did you come to work with MONSOON - Online Marketing?

We were referred to them by another company. Our teams met and had our initial discussions at an event. We liked them, but still had conversations with other companies to make sure we were making the right decision. After interviewing a few others, we decided to work together.

What is the status of this engagement?

We started working together in the summer of 2019 and continue to collaborate.  

What evidence can you share that demonstrates the impact of the engagement?

So far, through their customer engagement tracking, our traffic has more than doubled and our cost per customer has been cut in half. 

How did MONSOON - Online Marketing perform from a project management standpoint?

We had a weekly call with them during which we’d discuss strategy and operational execution of the work. Our meetings always went well, and they were able to meet our set deadlines. 

What did you find most impressive about them?

They have a very analytical approach, focusing on the actual results rather than what seems best. When working with them, their high-energy and willingness to go the extra mile for us is refreshing. They’ll even work evenings in urgent times if needed.

Are there any areas they could improve?

Nothing comes to mind. They’re a smaller company, so they should be able to specialize more as they grow.

Do you have any advice for potential customers?

They have strong abilities, so I’d recommend partnering with them. Because they’re smaller, they can tend to get busy though.

Please describe your company and your position there.

I am a serial entrepreneur, investor and co-founder, among others, of Jumia Travel and Sunroof. I have worked with brands like Glovo, OLX, Rocket Internet, and now I’m the executive and a managing director at SunRoof and Audiobible Superproduction.

For what projects/services did your company hire MONSOON, and what were your goals?

SunRoof and Audiobible Superproduction are the two projects we entrusted our online marketing activities to Monsoon. We were particularly keen to raise the quality of our online campaigns to achieve high sales figures for both businesses.

How did you select this vendor and what were the deciding factors?

I heard of Monsoon and its online marketing expertise when joining SunRoof’s team, so they were the first choice agency when looking for marketing support for my other businesses. They were able to maintain an imaressive performance for SunRoof even during pandemic times, so I was convinced I’m in good hands and I can trust these guys.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon supported us in creating marketing strategies and implemented campaigns on Google and Facebook as well as took care of SEO. At the very beginning of our cooperation with the Audio Bible, they increased our product sales by 82% which should be particularly emphasized. The agency's activities and great work allowed us to expand our products to other foreign markets.

How many resources from the vendor's team worked with you, and what were their positions?

The collaboration was multidimensional. Using Monsoon's services for two projects meant that we could work with each team member and with project managers assigned accordingly. Maciej and Monika (the founders of Monsoon and marketing experts) also regularly attend our weekly meetings and oversee all projects.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Monsoon achieved our goals in 2021, bringing new investors to the table. We can see increases comparing 2020 to 2021. We are boldly entering more markets, and Monsoon members continue to accompany us in doing so.

How effective was the workflow between your team and theirs?

We were assigned a dedicated project manager who set up regular meetings with us from the very beginning. This person keeps us informed about what is happening in our campaigns and what stage they are at. During our weeklies, we meticulously discuss all points of the campaign, so we feel that we have control over how they run.

What did you find most impressive or unique about this company?

Flexibility, holistic approach, professionalism

Are there any areas for improvement or something they could have done differently?

So far, everything has gone our way.