Momentumm Digital

Introduce your business and what you do there.

I’m the CEO of a company called Mondo Payments. We provide payment processing services to businesses across Canada.

What challenge were you trying to address with Momentumm Digital?

We had two challenges: we wanted to revamp our website and we needed to build a marketing program that encompasses emails, Google Ads, Facebook Ads, and social media marketing in general.

What was the scope of their involvement?

After a good amount of research into the nature of our business, our products, and our competitors, Momentumm redesigned and redeveloped our website and its landing pages. They gave it the ability to handle forms, capture details from potential leads, and link the gathered information to our CRM system. Their team also helped us set up an outbound campaign from that CRM database in the form of email marketing so that we could close deals. 

They then went into setting up our social media marketing and proactively managing our Google Ads to direct traffic to the website and its landing pages. Momentumm designed our Facebook ads, managed the SEO on our website, and developed all of our email templates in both English and French. 

Momentum also structured our social media platforms in such a way that if somebody leaves a comment on any Facebook, LinkedIn, or Instagram post, our sales staff gets notified and could respond to it immediately. 

What is the team composition?

We’re currently working with 3–4 people. We’ve interfaced with a Facebook Ads specialist, a Google Ads specialist, a web designer, and the CEO of their firm. 

How did you come to work with Momentumm Digital?

We had an in-house marketing person but they weren’t versed with Facebook or Google Ads. No one person could possibly be a specialist in all of the available marketing platforms, so we were obviously limited by what our marketing person knew. That’s when we started searching for companies that could take over the role of an in-house marketing team. 

We interviewed 2–3 companies before finally landing on Momentumm. We asked them certain qualifying questions about marketing, and they came up with a plan of action that best coincided with ours. We also liked that they could cater to all of our needs in the web design and marketing aspects. 

How much have you invested with them?

We spend $45,000 a month for their services.

What is the status of this engagement?

The project began around May–April 2021. It is currently ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

Since working with Momentum, we’ve seen more web traffic come into our website. Our google ranking has gone up through organic searches as well. 

They’ve also cut down our costs for Facebook ads in half, from $79 down to $36. Prior to this engagement, we had to go through several steps just to see how we were performing and how much we were spending on ads. Now, we only need to access the one-stop dashboard that they set up for us to see monthly trends and marketing costs across all of our social media channels. 

How did Momentumm Digital perform from a project management standpoint?

They’re very good on this front. They initially asked us to log into their project management platform, but I didn’t have the time, so now we just exchange updates on a weekly basis. They discuss any issues or developments and impart what their plan is for the coming week. It usually takes place within a 20-minute phone call. We also communicate via email and Slack. 

What did you find most impressive about them?

Momentumm is very good at listening to us when we want to make certain changes. They’re also good at attending to hiccups in the process, quickly correcting their system if something isn’t performing fast enough. Other companies we’ve worked with would insist on their own method of doing things, but Momentumm listens attentively to our challenges and finds solutions for them. They’re very resourceful, and they know a lot about what they’re doing. 

Are there any areas they could improve?

No, I’m very satisfied with their services. They’ve reached their targets and accomplished the work in the timeframe that we’ve initially set out. 

Do you have any advice for potential customers?

It’s up to you as the customer to know your brand and know what works for it. You need to be able to communicate to Momentumm what your business is, what you want to get out of digital marketing, and who your competitors are. It also helps to understand what you’re asking and set realistic expectations because their agency has all the tools to work with to build the most effective marketing strategy for you.

Introduce your business and what you do there.

I’m the CEO of Mobilus Technologies, a software company. We've developed a software to optimize routes for local couriers.

What challenge were you trying to address with Momentumm Digital?

We wanted them to develop a short video that explains the value proposition of our software.

What was the scope of their involvement?

They developed a one-minute animated video to show our potential customers what we were doing. We had a kickoff meeting where we explained our needs, our business, and the kind of video that we wanted to have. We also knew what we wanted when it came to the text, and we gave them examples of videos that we liked.

Then, Momentumm Digital came up with a scenario, which was followed by the images and animations. After that, we chose an appropriate voice to narrate the animation. Subsequently, they produced the video, and they gave us our project’s completed version. During each milestone of the partnership, we had multiple iterations in order to continually improve our work.

What is the team composition?

We worked with Anthony (CEO & Co-Founder).

How did you come to work with Momentumm Digital?

We found them online, and their portfolio, price, and the way they wanted to handle the project made us want to work with them. Overall, they looked qualified for our project.

How much have you invested in them?

We spent $4,000–$5,000 CAD (approximately $3,100–$3,800 USD).

What is the status of this engagement?

We worked with them from August–September 2021. They completed the whole project in 4–6 weeks.

What evidence can you share that demonstrates the impact of the engagement?

The general comments we received about the video were very positive.

How did Momentumm Digital perform from a project management standpoint?

They had a good project management process, which allowed them to be on schedule and on budget. They were also responsive, and we never waited for them. In fact, they were the ones who waited for us when they needed answers. We communicated through email and video conferencing.

What did you find most impressive about them?

Momentumm Digital delivered high-quality work, but since it was our first experience with video production, it would be difficult to say what made them stick out.

Are there any areas they could improve?

No, they had no areas to improve.

Do you have any advice for potential customers?

I’d recommend Momentumm Digital to potential customers. We were very clear about what we wanted, including the quality of our video, and they were able to deliver what we needed.

Please describe your company and your position there.

I'm the lead of an initiative/organization that aims to advance the quantum science and technology sector in Quebec, Canada.

For what projects/services did your company hire Momentumm Digital, and what were your goals?

We hired Momentumm Digital for the production and editing of short videos promoting the quantum science and technology sector in Quebec along with some of its main players.

How did you select this vendor and what were the deciding factors?

I worked with the team on a previous mandate at a different organization and was satisfied with their professionalism and the quality of the work at a good rate for their services. They are friendly and adapt their solutions to your needs.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a pretty straight forward process. I gave them a scenario with the questions that I would ask various players from the ecosystem along with an intro and outro from presenting our initiative. We then proceeded to film everybody's answers. Momentumm did a first cut with the best answers and we started editing from their to finish with a preview video, 4 small videos in line with 4 questions that were asked and a final video including everything under 5 minutes.

They filmed some b-roll at the various locations were we filmed and added in some extra b-roll that was provided. They were resourceful and needed very little direction to finalize the product. They added some animation to our logo and with names under the interviewed people and wrapped it all up nicely.

Who did you work with and what was the feedback process like?

I worked with 2 people that filmed, but with most interaction and the entire editing process with Steven. We did some back and forth through emails and some calls and had a session in person to do the first major editing cut.

Can you share any outcomes from the project that demonstrate progress or success?

It's still too early to tell and we don't actually sell any products or solutions, but rather financed through the government and non-profit organizations to move the needle in getting the sector known. The initial feedback we received with the first few videos released has been great so far from the community though.

Describe their project management style, including communication tools and timeliness.

Very simple with emails, call, video calls and 1 or 2 live meetings. No wasted time and straight to the point.

What did you find most impressive or unique about this company?

No bs and quality service without trying to constantly oversell me anything extra. They understood my needs and gave me exactly what I needed within the agreed timeframe.

Are there any areas for improvement or something they could have done differently?

The work was really great. The only thing would have been the attention to small details that were fixed quickly but that maybe could have been caught earlier. I would still rate them as top providers.

Introduce your business and what you do there.

I’m the web marketing manager at Jeune Chambre de commerce de Montréal, a chamber of commerce. We work with entrepreneurs and business people, especially young people, in Montreal to develop economic growth, entrepreneurship, and more.

What challenge were you trying to address with Momentumm Digital?

I needed help with some videos for our social media. The content had to go out quickly.

What was the scope of their involvement?

Momentumm Digital produced 15 videos to be displayed on our Facebook, Instagram, LinkedIn, YouTube, and website. These videos were about the current economic and social issues in Quebec’s business environment. They also touched on diversity and inclusion.

We worked collaboratively on the project. I met with Momentumm Digital’s CEO and partner to talk through the video concepts and scripts, and they gave us some really good ideas. After production, their team handled all the post-production editing as well.

What is the team composition?

My main point of contact was Anthony (CEO & Co-Founder) in the beginning. During the production, it was Steven (COO & Co-Founder).

How did you come to work with Momentumm Digital?

We didn’t want a large agency because it would’ve been too expensive for us, so I was looking for a small or medium-sized agency. We ended up finding Momentumm Digital through our network. I met Anthony and decided to work with his company because the price and quality were really good.

How much have you invested with them?

It cost $2,000 for the 15 videos. In the beginning, the price was around $6,000. 

What is the status of this engagement?

We worked together between September 2020–February 2021.

What evidence can you share that demonstrates the impact of the engagement?

It was a really quick turnaround, considering that we started to film the videos in January and I now have the final products. One month for 15 videos is a great metric.

How did Momentumm Digital perform from a project management standpoint?

The partnership was good, and I liked working with them. We had a Zoom meeting once a month. Besides that, we communicated via email, and I could text them at any time to receive answers quickly.

What did you find most impressive about them?

The speed was really quick — I wasn’t expecting to have the videos ready this month. If I’d wanted the delivery to be even faster, I think they would’ve accepted that.

Are there any areas they could improve?

This wasn’t necessarily a bad point, but I think they moved too fast at times. They were so quick that I wasn’t always able to give my complete feedback. I wanted more time to think about the project and suggest modifications. In the end, the results were really good, though, so it wasn’t a problem.

Do you have any advice for potential customers?

It’s okay if you don’t come with a script prepared because they’re able to brainstorm with you. I didn’t have one ready when we met them since I was just thinking about the video ideas. They’re a really good team, and I definitely recommend them.

Introduce your business and what you do there.

I’m the marketing and communications director at Propulsion Quebec, a smart transportation company. We represent over 215 organizations here in Quebec that develop electric vehicles.

What challenge were you trying to address with Momentumm Digital?

We needed help with a special project to sustain the workforce needed to grow our industry in Quebec. Momentumm Digital is developing a new website to highlight our sector and all the carrier opportunities in it.

What was the scope of their involvement?

The website is being built from scratch using WordPress. We wanted to be able to showcase a number of job offers on the site, so Momentumm set up different categories of information. There are also articles and innovative solutions, making the site both informative and useful for people who are looking for a new job.

Momentumm also works with us on a paid ads campaign, social media marketing, and Google Ads. They’re also shooting a couple of videos for us. Finally, Momentumm helped us with a special section on the site regarding an event we’re going to have this March. The website has a registration area with the necessary forms. Momentumm also did the branding and logo design for the project.

What is the team composition?

My main point of contact is one of the founders.

How did you come to work with Momentumm Digital?

Since we’re a public organization, we have to solicit proposals when we start new projects. We chose Momentumm Digital because we liked their approach, and they were really patient. Their team and technical tools matched what we were looking for.

How much have you invested with them?

We’ve spent around $50,000–$100,000 CAD (approximately $39,600–$79,100 USD).

What is the status of this engagement?

We started working together in November 2020.

What evidence can you share that demonstrates the impact of the engagement?

We set KPIs for both of the campaigns, as well as the number of visitors on the website and registrants on the event platform. I have a team working with me, and we also have members and partners of the project who give us feedback.

How did Momentumm Digital perform from a project management standpoint?

We do Zoom meetings for one hour every week, and we also use email and Slack. They provided us a special KPI platform where I can see all the results and analyze them. Communication has been great; we have specific meetings to talk about different topics whenever necessary.

What did you find most impressive about them?

Their creative and reactive team delivers what they promise. There were a couple of propositions they made for the branding and the website, and with our feedback, they were able to propose new things.

Are there any areas they could improve?

The collaboration has been great. I don’t have anything that comes to mind.

Do you have any advice for potential customers?

It’s a really fun collaboration. Their team is very professional. Don’t hesitate to ask questions — they’ll answer gladly and go above and beyond.

Introduce your business and what you do there.

I’m the owner of Black & Blond Pub Santé, an online delivery service for gluten- and nut-free meals. We go door-to-door throughout all of Quebec.

What challenge were you trying to address with Momentumm Digital?

I wanted to switch over from my former agency because I wasn’t seeing the right results. That’s when I came across Momentumm Digital. They’ve helped in the form of PPC advertising and Shopify support.

What was the scope of their involvement? 

Momentumm Digital manages our PPC advertising for our Facebook and Instagram accounts. They also support our Shopify site, handling anything that we’re not able to do in-house. That might include adding new products, troubleshooting, and implementing existing web apps to access additional functions not available in Shopify.

For example, we had a problem with providing user-friendly discount services, so we needed to find a workaround. Momentumm Digital excavated and integrated web apps to solve that issue. Other apps allowed us to schedule publishing and more.

What is the team composition? 

I work directly with Anthony (Owner).

How did you come to work with Momentumm Digital?

I was looking for an agency that had expertise in both advertising and Shopify. It’s hard to find a great service provider that does both. There are so many companies out there that claim to be experts but are just improvising. They don’t know how the data works and can’t produce the results you’re looking for.

But, Momentumm Digital was different. They had a platform where I could check out the live stats on my Facebook campaigns, and I liked that they were really big on data. Diving into the numbers allowed them to educate their customers (in this case, me) on what was working, what wasn’t, and how it all fit together.

How much have you invested with them?

I’ve spent $5,000–$6,000 CAD (approximately $3,800–$4,600 USD) so far.

What is the status of this engagement?

Our engagement started in August 2020 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

It’s a great collaboration. Direct sales from social media are up, and they communicate openly with us about everything.

Instead of going over a monthly report full of things that I don’t necessarily understand, Momentumm Digital has weekly calls to go over our live stats. There, I can see how much money we’re spending, check on our return on ad spend (ROAS), and more. 

How did Momentumm Digital perform from a project management standpoint?

Their team keeps us on track and meets all deadlines. The only time they’re not on schedule when I’m not ready with something, but they’ll let me know ahead of time. In terms of communication, we use email and video calls. They're easy to reach and give clear, simple answers. 

What did you find most impressive about them?

They do what they say they will. I don’t know how they manage—it’s like they’re magicians. I’ve referred them to some of my clients to coach on social media because they have such in-depth knowledge in their field.

Are there any areas they could improve?

A project management tool could be useful, but they might not be using one with me based on the scale of the work.

Do you have any advice for potential customers?

Do your best to really understand your dashboard so that you can make the most of it. If you don’t understand something, don’t hesitate to ask what it means. By having all of that data, you can better focus your goals around your metrics.

Introduce your business and what you do there.

I’m one of the owners of The Floor Box. We sell flooring, such as laminate, vinyl, or rugs, and flooring accessories online. In addition to consumers, we also sell to builders and designers.

What challenge were you trying to address with Momentumm Digital?

Momentumm Digital is in charge of our paid media campaigns, including Google Ads, Google Shopping, and Facebook. Our goal was to generate sales and improve customer acquisition.

What was the scope of their involvement?

We have several thousand products, so they had to manage many different PPC campaigns with different parameters depending on the products’ category and collection. They established these campaigns, also focusing on our audience’s location.

Now that the campaigns have been launched, they’re helping us optimize our campaign by making adjustments to refine our target audience. As we go, we adjust our budget and target keywords. We have monthly reviews and they propose solutions and changes then.

What is the team composition?

We have a central point of contact, Anthony (Co-Founder).

How did you come to work with Momentumm Digital?

I’ve worked with two different agencies before, but they weren’t a great fit. Momentumm Digital was referred to me by another business owner. When I called them, they seemed to understand our business model. So, we decided to start small and see what they could do. It went well, so we started giving them more business.

What is the status of this engagement?

We started working with them in May 2020 and our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The traffic itself has really exploded. We earn about 20 times the traffic we had before. For every dollar we spent, we generate at least $10.

How did Momentumm Digital perform from a project management standpoint?

We’re a startup, so we’re very fast and agile, and we needed a partner who could keep up with our pace. So far, they have been able to keep up with us. Overall, we’re really satisfied with how they handle our requests. They’re always available for a call when needed.

What did you find most impressive about them?

They understand our business at a high-level. A lot of agencies have mastered the technical aspects, but they don’t understand our business strategy. Momentumm Digital, on the other hand, is able to translate our business model into our campaign.

Are there any areas they could improve?

I haven’t had any complaints so far.

Do you have any advice for potential customers?

When you’re looking for a partner, you have to know what your needs are. They will do the job, but you need to have guidelines and a clear strategy in mind.

Introduce your business and what you do there.

I’m the Marketing Manager for a company called NPI Technology Management. We are a managed IT services provider based in Burlington, Vermont and have been in business for over 30 years.

What challenge were you trying to address with Momentumm Digital?

We had a new website made last year but hadn’t done any SEO with it, so we needed a partner to work specifically on internal SEO for the site.

What was the scope of their involvement?

They are exclusively handling our internal SEO through page organization, keyword targeting in our existing content, and new content creation.

What is the team composition?

I work directly with Anthony (Owner).

How did you come to work with Momentumm Digital?

Anthony ran a webinar through a peer group that we’re involved in, and I was really impressed with his approach. I was doing research on SEO providers at the time and knew that I wanted one who was familiar with managed service providers. We talked about his experience and I contacted a few of his references, and it was an easy decision from there.

How much have you invested with them?

We’ve spent about $2,000 with them so far and are planning to continue work on SEO and possibly add other services in the future.

What is the status of this engagement?

The partnership started in June 2020 and is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

At the beginning of the engagement, we sat down to determine the keywords we wanted to start ranking for and wrote down our online position for each of those keywords. I just checked our new rankings, and of the seven terms we targeted, we are now on the first page of results for all but one.

How did Momentumm Digital perform from a project management standpoint?

Anthony is an absolute delight to work with. He is very easy going, easy to talk to, and responsive to our requests. From the beginning of the project, he outlined what we would be doing each month and set deadlines for each of those steps. We communicate monthly on the phone and more frequently via email about our progress towards our goals.

What did you find most impressive about them?

He goes above and beyond and has offering advice that has been really helpful. He’s willing to look at our SEO needs in a more holistic way, which we really appreciate. Our project has benefitted from his understanding of the MSP business. Anthony knows the terms that people search for and employs that in his work.

Are there any areas they could improve?

I don’t have a ton of experience with them to draw from, but in our work since June, I haven’t experienced anything that I would consider a shortcoming.

Do you have any advice for potential customers?

The best advice I would give is to have a clear idea in your mind of what terms you want to rank for. It is a very collaborative process, so the better ideas you have, the more effectively you’re going to be able to collaborate.

Introduce your business and what you do there.

We're a ten-person recruiting firm. Most of our clients are Fortune 500 companies in the US. We recruit mostly sales, marketing, IT, banking, and finance employees.

What challenge were you trying to address with Momentumm Digital?

We wanted to attract more candidates to our platform and as well as clients to our services.

What was the scope of their involvement?

They created a video for us to promote our services. We wanted to convey a specific process about how we do things, the environment we work at, and it being fun and professional. They asked me about my message and what I wanted to convey and gave me suggestions too. They visited the location before doing the video so they knew where they had to position themselves as far as lighting, camera, etc. They also advised me of the process and how it was going to happen. I was really familiar with exactly what we were going to do that day. They gave me a first draft, and changed what I needed.

What is the team composition?

We worked with two people from their team.

How did you come to work with Momentumm Digital ?

I learned about them through a friend and from that point on we did the video.

How much have you invested with them?    

We've invested a bit more than $4,000 CAD (approximately 2,800 USD).

What is the status of this engagement?

The project happened in December 2019.

What evidence can you share that demonstrates the impact of the engagement?

 I was really happy with all of the changes they made to the video and they made the effect we wanted to have. We're happy with the quality, and once things are back to normal, we'll be happy to release it and promote it.

How did Momentumm Digital perform from a project management standpoint?

They performed well. They managed the quality of the video, audio, and overall tech organization professionally. 

What did you find most impressive about them?

They really wanted to make a perfect video. Whenever something was wrong, they re-did it. They really took the time to get things right. 

Are there any areas they could improve?

No, I don't think they could improve.

Do you have any advice for potential customers?

My advice is to prepare prepare prepare. Know what you want before you start shooting.

Introduce your business and what you do there.

I’m the director of business development for MicroAge Canada. We’re one of 37 franchises within the MicroAge Network, which does national marketing and campaigns.

What challenge were you trying to address with Momentumm Digital Inc.?

We needed help with marketing and advertising campaigns.

What was the scope of their involvement?

Momentumm Digital Inc. does quite a bit for us. They helped us upgrade our website to be more digital; it was outdated, and some of the SEO functions didn’t work. They did a lot of work on the site to make it more modern and work better so that we can get more customers.

They also provide content, including blogs, for our website. The team helps us with our six annual campaigns. They help us with everything, from creating the presentations to doing the webinars for us.

For MicroAge Canada’s annual conference, Momentumm Digital Inc. not only led a marketing presentation, but they also recorded the whole conference for us and created a marketing video for us.

What is the team composition?

They have a videographer, a webmaster, blog writers, and translators, because we have to do things in French. They are the perfect fit for us.

How did you come to work with Momentumm Digital Inc.?

We knew Anthony (Co-Founder & CEO, Momentumm Digital Inc.) because Momentumm Digital Inc. had worked for MicroAge in the past. We talked about the kinds of projects we wanted to do, and it was a good fit. We knew the talent level that they had.

How much have you invested with them?

My company has spent over $50,000.

What is the status of this engagement?

We started working together in 2018, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We receive reports in terms of the people who come to the website and click on the different links that we have. We also track the success of the webinars with how many people attend, register, and click on the different content that we make available to them through that webinar. This is why we continue to work with them.

How did Momentumm Digital Inc. perform from a project management standpoint?

Momentumm Digital Inc. does a good job. They’re on top of things; they let us know if something is going to be delayed or if there’s an issue with something. They’re good about delivering on time and making sure we know the steps they’re taking to complete the projects. I’m very happy with that.

What did you find most impressive about them?

They’re knowledgeable about digital marketing and having a digital footprint. They understand that world really well, and they’re able to provide the services that we need to make sure that we’re participating in the digital realm. The other thing is that they understand and have a good background in IT and technology, and that’s helpful. They know what triggers to use to get customers to respond to campaigns.

Are there any areas they could improve?

Perhaps they could offer more guidance on some of the new stuff that’s coming out. I’m stretching here; there’s really not much that they could improve.

Do you have any advice for potential customers?

With any new partner, you need to sit down and hammer out what it is you want to accomplish.