Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We've had more than 50 concerts streamed. We got the first feedback from musicians that they need distribution to Facebook and YouTube, which we're building out right now. In the full product, it will be available. Several unique functions are included for musicians, such as sound settings. They need sound a lot, so we launched it without this function, and then we started getting feedback from musicians. For now, there's an opportunity to see the level of sound and to incorporate special settings that is useful and musicians do use it. Another thing is multicamera, which is a cool thing. Musicians can take several iPhones and get different angles, which makes the whole experience look professional like it's a real TV broadcast from several cameras. All of this stuff was done based on the musician's feedback during our MVP process. One more thing that is cool is that we're in cooperation with Universal Music in several European markets where there will be indie label backed by Universal that will promote music among their musicians. That will launch in a couple of weeks.
How did MobileUp perform from a project management standpoint?
From my point of view, it was good. They're not a big agency, but it was very personalized. I was in touch personally with their CEO all the time developing the project – a lot. Overall, any questions I had regarding content and design were solved immediately. We can personally ask any project leader or any of the developers if we have an issue. It's flexible overall, and almost always on time. There were some things that couldn't be on account of research. They were researching the best streaming engine to use, and it took more than we expected at the beginning of the project but, more or less, management was good.
What did you find most impressive about MobileUp?
They were proactive when we had a task. We needed to build the product, but we personally – at MusicNow – didn't know how to build it. We came to MobileUp, and they proactively proposed a solution. Then, during the development process, we found out that this solution, for example, doesn't work, and they proactively proposed another solution. Also, user experience design and overall visual design were good, and we also didn't have many bugs. This was good. They developed pretty well and gave feedback during the testing. Our MVP launch was smooth with just a few issues.
Are there any areas MobileUp could improve?
We had mobile and web product in the plan. They're definitely professionals in mobile development in both front-end and back-end. They probably need more staffing for web development. It was a little longer than planned, but maybe it's not what they focus on.