MIU Creative Agency

Please describe your company and your position there.

I am a Senior Consultant that manages projects for our key clients in the Southeast Asia office - in their majority - fortune 500 multinational American companies.

For what projects/services did your company hire MIU Creative Agency, and what were your goals?

MIU is currently helping with one American biopharmaceutical company.

How did you select this vendor and what were the deciding factors?

They are reliable, responsive, extremely professional, and results-driven.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project involved four workstreams: redesign of the website from WIX to WordPress, server migration to the owned company server (which involved a series of security and capability assessments by the company's processes standards and Global IT team), development of SEO and SEM campaign in order to optimize and widen the site's reach and promotion of their multimedia assets and the upkeep and maintenance of the site and content management.

How many people from the vendor's team worked with you, and what were their positions?

Two people: the two co-founders Now that the migration project is done, the day-to-day has been moved on to the project manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site migration to WordPress and the global server have been done. The team was able to navigate a myriad of issues that emerged and were not flagged by the global team and I was impressed by their determination and continuous engagement of the team to make the project come to light.

They provided different solutions and successfully managed to implement the full migration. The ongoing work of maintaining and upkeep the site is a lot simpler and it's about uploading and updating content.

Describe their project management style, including communication tools and timeliness.

They have a system to manage the project but they were very flexible in adapting to my and my client's needs which require a more day-to-day approach with weekly team calls and overall close collaboration through traditional means (email and phone).

I am very thankful for this flexibility as it allows a wider team to be involved and gave me a wider peace of mind. They entirely took over the process so I only had to be updated when there were issues arising and had to get the client involved to escalate the issue/process.

What did you find most impressive or unique about this company?

Their flexibility and support! They were able to manage a series of hurdles that were not foreseen - even by the Global IT team on the client's side - and were able to deliver solutions that made the migration successful.

They're always very patient, supportive, and understanding of the issues at hand - especially dealing with people (like me) with limited background in website development.

Are there any areas for improvement or something they could have done differently?

At times their emails would not receive my invites so I had to double-check they got them - and vice versa. Small technical details but important.

Introduce your business and what you do there.

I was the director of The Hoffman Agency when I worked with MIU.

What challenge were you trying to address with MIU Creative Agency?

They helped us with a digital marketing campaign with a text message application and website.

What was the scope of their involvement?

Our client had a negative reputation in certain markets in Southeast Asia that we used digital marketing to revamp. MIU was very helpful in not only shaping perceptions but actually laying down the infrastructure of the project: helping optimize the client’s website in terms of SEO and SEM, developing content for SEO, and managing the website and social media accounts.

Our client was a Chinese company, and they needed a diversified strategy for all of Asia. The client provided corporate content for us to reuse and MIU optimized it.

What is the team composition?

I worked with both of MIU’s co-founders: Abizer and Saifee. They were very hands-on and active, which is very rare. After that, we worked with a content creator, making a total of three people I was in constant contact with. There were also teammates I never met that were involved in the work. Abizer was my main point of contact.

How did you come to work with MIU Creative Agency?

We met at a trade event and stayed in contact, eventually co-pitching a project to another company that we weren’t chosen for. They left an impression on me, however, so when this opportunity came along, we won it together. I’m glad we finally got to work as a team.

How much have you invested with them?

We spent $11,000 per month with them.

What is the status of this engagement?

We worked together from November 2018–January 2020.

What evidence can you share that demonstrates the impact of the engagement?

I am very happy, and the client is very happy. In terms of specific metrics, we increased their user base by about 40%. The website looks new and modern, generating buzz that helped change the negative perception of the company.

How did MIU Creative Agency perform from a project management standpoint?

They were very good. We spoke over Slack and Zoom. They also used a piece of marketing software. Their comfort and effectiveness in using it showed their expertise and experience in the industry.

What did you find most impressive about them?

Their accountability stood out, as well as their professionalism. They brought a great attitude to the work.

Are there any areas they could improve?

Their price structure could be clearer.

Do you have any advice for potential customers?

Go with them. I’ve introduced MIU to a lot of our other clients, and they’ve begun working with them directly. These clients always come back and tell me how good the recommendation was. MIU’s talent speaks for itself.

Please describe your company and your position there.

I'm the marketing director of an education business.

For what projects/services did your company hire MIU Creative Agency?

We were looking for an agency that could provide us with a refreshed angle to target customers as we have traditionally been doing collaterals in house and designs are getting standardised.

How did you select this vendor?

We found a couple of companies that were advertising their creative services but MIU stood out for us as they were proactive in their pitch process and delivered an eyecatching pitch deck that captured our attention.

Describe the scope of their work in detail.

MIU was tasked to design two collaterals, a brochure and a flyer for a new product we are launching in the market.

What was the team composition?

I worked closely with their cofounder, Abi, and the account manager, Tas. They were very prompt in their responses and were always eager to help.

Can you share any outcomes from the project that demonstrate progress or success?

The first few drafts weren't something we had in mind but they did give us a fresh perspective into what we want and we were able to communicate this effectively with the team.

How effective was the workflow between your team and theirs?

Timelines and status updates on progress were prompt and i was always informed about when to expect revisions.

What did you find most impressive about this company?

Their eagerness to truly understand the project at hand was something I didn't see in other agencies. Their team complemented mine well and ensured that the ultimate goal of delivering a well-presented brochure was met.

Is there any area for improvement or anything that could have been done differently?

There were various communication channels setup that were not used eventually. Would have saved the hassle with just communication via emails and whatsapp as that worked best.

Please describe your company and your position there.

We are a licensed Employment Agency handling talent acquisition, training, coaching, payroll management, etc. I am the Director, Operations

For what projects/services did your company hire MIU Creative Agency, and what were your goals?

To create a website with extensive form functionality to submit resume, upload paper work and communicate with us

How did you select MIU Creative Agency and what were the deciding factors?

Very professional and quick in response. Was able to meet our requirements. Pleasant people with a common goal to meet our direction. They also advised us with their expert opinions. After sales service was also commendable.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We kicked off the meeting with the company goals and objectives. Mentioned about our target audience and most of all our target dead line. They were very interactive and quick. Goal met!

How many people from the vendor's team worked with you, and what were their positions?

2 were front facing - the rest were 1 designer and 2 developers

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Till to date, there has been constant flow of viewership to our website. Good feedback too. Till to date, there has been follow ups from them

Describe their project management style, including communication tools and timelines.

We had daily communication via Emails and other communication platforms. We had face to face brainstorming They were also able meet up even after office hours

What did you find most impressive or unique about this company?

Team work. They worked precisely to what we wanted and advised us accordingly. Quick.

Are there any areas for improvement or something they could have done differently?

They were so prompt that we had to keep up with them. Good work done by them actually. No improvements needed.

Please describe your company and your position there.

I was the Marketing and Sales director for Haulotte - an European and global leader in Aerial platforms, for the Asia pacific & ME region.

For what projects/services did your company hire MIU Creative Agency?

We were looking to activate the digital marketing journey for the organization, in a wholistic way vs the ad-hoc manner. The goal was to increase brand awareness using digital marketing and validating success with measurable data.

What were your goals for this project?

An initial part of the project was to understand the different customer journey and identify critical touch points. Deliverables included a content marketing plan to target specific touch points, SEO work to optimise the channels and creating usable content to increase brand awareness.

How did you select MIU Creative Agency?

I was introduced through a referral. They had an equal opportunity to pitch like other agencies. The biggest asset of MIU unlike other agencies, they do listen intently and try to approach the designing of the solution in a collaborative manner.

Describe the scope of their work in detail.

The main scope and project expectation has been identified above.

What was the team composition?

3 members - 1 project manager, 1 digital expert, 1 digital architecture (an important role for a digital agency that most companies do not have). They had a strong backend support to assist.

Can you share any outcomes from the project that demonstrate progress or success?

The project was the first digital marketing project commissioned for Asia. The initial target was brand awareness. A strong content plan was put in place, with content curation. Digital channels were optimized. Although there were uptakes in awareness both internal and external, it was difficult to directly link to ROI as it was in the nascent stages. MIU also undertook a project to provide social media market research for the Australia and Asia market that was beneficial to position and time our campaigns, more effectively.

How effective was the workflow between your team and theirs?

I enjoyed working with MIU from the kick-off. There was high rate of responsiveness as well as discussion/advisory on digital marketing, the future of digital, the trends as well as the challenges. MIU also gain on my perspective coming from a strong B2B environment.

What did you find most impressive about this company?

I have found them to be truly listening to the clients needs, being responsive and trying to bridge between what is needed vs what is what others are doing. We established a common platform to communicate very quickly from our first meeting. The work they produced always met or exceeded my expectations. And if there is any redo or improvement need to be done, they get on with it efficiently. They definitely speak Digital.

Are there any areas for improvement?

Keep it up.

Please describe your company and your position there.

I am business development and product consultant for telecom services, a subsidiary of Palau Telecom

For what projects/services did your company hire MIU Creative Agency?

The key deliverables for the project were:

• Brand conceptualization
• Brand guidelines
• Brand name
• Brand Tagline
• Brand packaging
• Pre, post and ongoing marketing strategy
• Pricing Strategy
• Customer Journey online and offline

What were your goals for this project?

The key goal of the project was to facilitate the marketing and product launch, a new mobile service for Island nation of Palau

How did you select MIU Creative Agency?

MIU presented a very unique lean and targeted campaign and service portfolio for the launch of this product.

Describe the scope of their work in detail.

The scope of the project with MIU was:

• Brand conceptualization
• Brand guidelines
• Brand name
• Brand Tagline
• Brand packaging
• Pre, post and ongoing marketing strategy
• Pricing Strategy
• Customer Journey online and offline

What was the team composition?

I was principle coordinator between MIU and the business requirements from the telecom company

Can you share any outcomes from the project that demonstrate progress or success?

The telecom company was able to launch the new mobile service accompanied with targeted branding and marketing campaign in record time, thanks to a wonderful work by MIU

How effective was the workflow between your team and theirs?

MIU Creative Agency used industry best practices to implement effective workflow for the delivery of key services.

What did you find most impressive about this company?

- Lean and agile team able to iterate quickly with business requirements - Impressive documentation for effective handoff of deliverables - On time delivery with detailed communication - Impressive support pre and post implementation

Are there any areas for improvement?

None

Please describe your company and your position there.

Our company specialise in Import and export of industrial tools and machinery

For what projects/services did your company hire MIU Creative Agency?

To create awareness through branding and publicity

What were your goals for this project?

To achieve maximum awareness and global business

How did you select MIU Creative Agency?

They served perfectly on time with their professionalism and perfection

Describe the scope of their work in detail.

They created an amazing logo which totally stood out and uniquely different. Just what you need to create exclusivity and guided towards globalisation

What was the team composition?

Trust and professionalism

Can you share any outcomes from the project that demonstrate progress or success?

Yes

How effective was the workflow between your team and theirs?

Very effective and efficient

What did you find most impressive about this company?

Team work. Fast responses and timely delivery

Are there any areas for improvement?

c

Please describe your company and your position there.

I am the CFO of an interior design firm based in Kuala Lumpur.

For what projects/services did your company hire MIU Creative Agency?

To assist us with our Social Media strategy, of which we had none.

What were your goals for this project?

Increase awareness of our Brand on Social Media platforms.

How did you select MIU Creative Agency?

Word of mouth.

Describe the scope of their work in detail.

Social Media posting and management of FB, IG and LI.

What was the team composition?

Multiple people

Can you share any outcomes from the project that demonstrate progress or success?

We have got and closed some really good leads in a matter of 4 months. Much more awareness of our brand. Very good progress.

How effective was the workflow between your team and theirs?

They used Trello. They were very effective. The lag in the project is from our side usually. Very effective team in terms of collaboration/communication.

What did you find most impressive about this company?

Very responsive. They do their due diligence. Ease of communication. They understand their clients well.

Are there any areas for improvement?

1. Price was high compared to the Malaysian market.
2. They are extremely tech-savvy - but their clients might not be. This needs a little adjustment.