Integrated performance-driven solutions
We improve our clients digital performance and increase your online sales using a wide variety of data-driven and smart solutions, to get the most out of every click.
Nokia is an innovative global leader in 5G, networks and phones.
An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).
We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.
After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.
Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.
Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power.
Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.
Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices.
Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions.
We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework.
We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices.
Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.
We set up the measurement system and the dashboard that reports on website performance and opportunities.
Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.
Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets
Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.
The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.
We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.
Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.
To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.
The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.
Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.
Introducing Tungsram, a 100+ year old lighting brand to US car-savvy customers
Tungsram acquired GE Lighting in 2018 and after 2 years it’s said farewell to the brand. Mito's task was to support the rebranding by raising brand awareness in the United States.
Our media planning approach was to utilize highly specific targeting and select the most efficient and relevant touchpoints to reach the niche target group.
Why was it uncommon? As a digital, performance agency our aim was to strengthen Tungsram’s Share of Voice with a diverse, data-driven approach. The result was a multi-surface campaign from dynamic data-driven banners, to Digital Out-of-Home (DooH) screens all around the US. Moreover, we placed them contextually using digital billboards next to the busiest motorways only. To highlight the product benefits, we targeted these ads only after sunset.
Tungsram’s brand awareness has grown according to Google search trends, because of the more than 1.4 million DooH and 4.9 million online display banner impressions, and the more than 3 million video ad impressions.
"They were self-reflective and agile in every step of the project, which I really appreciated."
A mobile company collaborated with Mito Performance for SEO services. To organize and define a new strategy, the team conducted research on the content creation process, metatags, website structure, and more.
"They were self-reflective and agile in every step of the project, which I really appreciated."
Aug 23, 2021
After three months, Mito Performance produced an implementation strategy and a program for content creation. This helped several keywords ranked on Google’s first page and grow site traffic. Overall, the team’s knowledge, professionalism, and transparency were some of their noteworthy assets.
The client submitted this review online.
Please describe your company and your position there.
I worked for Nokia as a Global head of online, being responsible for the performance and reach of the Nokia website and other digital channels.
For what projects/services did your company hire Mito Performance, and what were your goals?
We've seen a falling organic visit number on our website and a clear issue with creating the content for the website. We clearly needed to take a step towards more organized and better content from an SEO perspective. We wanted to figure out a new structure for the website both in content and architecture. We hired Mito to help us optimize our website and define a new strategy for content creation and structure.
How did you select this vendor and what were the deciding factors?
They did a pretty awesome pre-sales activity, showed us what they see about nokia.com, and came to us with some solution ideas. Their pitch was definitely the best. Our main deciding factors were: Speed, agility, price, and level of seniority of the people in the project. Mito showed excellence in all factors.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our project started with a big review and research of the existing website. We went into the deepest details of our website, content creation processes, metatags, website architecture, competitor analysis, details analysis of google tag manager, advertising, and promotion tactics. After a 3-month research and analysis phase, Mito came up with an implementation strategy and an educational program for content creation.
The educational part included the whole marketing organization with several workshops and training on how to write well for the web. Another part of the project included a technical SEO redesign of the website that take another 4 months after the research phase and resulted in significant growth.
How many people from the vendor's team worked with you, and what were their positions?
They assigned a project manager for the project who coordinated the team well. He coordinated among the 2-3 SEO specialists, depending on the task type.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since implementing the SEO efforts, we are ranking on the 1st page for several keywords, Our site traffic is steadily growing too. Several colleagues said they see significant growth on campaign landing pages, and also the costs of paid advertisements are lower on the Google network, because of better targeting of our pages.
Describe their project management style, including communication tools and timeliness.
They've been great at managing expectations and timelines. Communicated clearly and they were transparent in case of issues or if they were missing any information. If there were a delay they always communcated in time, and also clearly communicated what caused that.
What did you find most impressive or unique about this company?
Their level of professionalism and overall knowledge within the industry stands out. They put in a lot of due diligence and research before getting started and it's ensured that the work we will be doing would be smooth and clear. They were self-reflective and agile in every step of the project, which I really appreciated.
Are there any areas for improvement or something they could have done differently?
I'd be happy with some more scalable resources, but this is more an industry-level issue.