Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We do a global tracker in which we get results back, and all of our key metrics are up for the year of 2016. The metrics are around brand awareness. There are increases in metrics around “I like Coca-Cola more,” “I like soft drinks more,” “I value restaurants where I find Freestyle machines.” Our key metrics are up significantly, and we’ve seen nice increases statistically.
How did Mistress perform from a project management standpoint?
I loved working with the account team. For the most part, I worked with a woman named Toshi, and Lee Roth was involved with a lot of the strategy. I’d give super high marks for both of them. I felt like they over-delivered and everything was on time, within budget, and of a high quality.
What did you find most impressive about Mistress?
I feel like there’s an intimacy about Mistress, no pun intended. It doesn't feel like a big shop where a smaller brand is going to get lost. Even though Coca-Cola is gigantic, the project I'm working on, Freestyle, is a very small part of The Coca-Cola Company. I felt like we were a brand that people cared about within the shop, and I had the highest quality people in that shop working on my project. I also felt like they were willing to take risks; they weren't afraid. That fearlessness comes across in the fact that they’re bold enough to name their agency Mistress, and they kind of live that brand themselves. I always feel like they’re going to give me riskier, cut-through, standout creative work, and I think they delivered on that.
Are there any areas Mistress could improve?
My experience with them was great. I would maybe push them a little bit more on a strategic level beyond just having cool ideas. We did great work together and had a great relationship in 2016, but I’m a little worried that two of my key people have now left the company. So far things seem to be going great, and I have no complaints.