MINUTTIA

Please describe your company and your position there.

I'm a content manager at Digital Olympus, working on developing a website on digital marketing topics. My main goal is to fill the website with high-quality content delivering value to the reader.

For what projects/services did your company hire MINUTTIA, and what were your goals?

We needed someone who knows every little aspect of search engine optimization and is able to deliver detailed content briefs based on thorough keyword research and competitor analysis for our digital marketing website. MINUTTIA became our SEO partner to tackle this challenge.

How did you select this vendor and what were the deciding factors?

Following a referral, we scheduled an interview with Georgios, managing partner at MINUTTIA. The final partnership decision was made after a thorough consideration of MINUTTIA's wide range of successful case studies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our partnership began with a call, where we were asked to provide basic information about the project. After that, I received a questionnaire requesting to provide as many details about the project as possible. Based on this information, MINUTTIA then started to work on keyword research and developed a really state-of-the-art document with all the keywords and content ideas. We are currently working with it, and it's super easy prioritize content topics in it.

After the keyword research was complete, I started receiving content briefs. We're still working with them, the briefs are very detailed, provide all the information the writer needs to write a high-quality article, especially when it comes to the structure. Once the article is complete, it's a must to check it through Clearscope, the link to which the company provides in every brief. This way, we ensure all content is SEO-optimized.

How many people from the vendor's team worked with you, and what were their positions?

Two, a managing partner and a content team lead

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main goal was also to drive traffic, to our website. If we compare the results in Search Console, in August-September we received only 45 clicks. In the first two months of working with MINUTTIA, the number of clicks rose to 216. Overall, in the period between October 2021 and March 2022, the number of clicks is over 10K.

Describe their project management style, including communication tools and timeliness.

MINUTTIA's management team is very professional interms of communication. None of my emails have been left without attention, I can always get extra help if needed. We had a problem with traffic due to Google updates in the beginning of 2022, and Georgios came up with the list of solutions very quickly.

What did you find most impressive or unique about this company?

Definitely the approach to SEO and creating briefs. There is no fluff in content briefs, everything is well-structured and to-the-point. Besides, the way these guys care about their clients is very professional.

Are there any areas for improvement or something they could have done differently?

No, we've been working with them for over six months, and we're more than satisfied with everything.

Please describe your company and your position there.

I am the marketing director of an established SaaS business. We are a referral marketing platform. My main focus is to bring more leads, mainly through content marketing.

For what projects/services did your company hire MINUTTIA, and what were your goals?

We were already doing a good job with SEO (our primary channel for bringing new clients), and we wanted to scale our efforts while keeping our in-house team small. We were looking for a team to help us expand our keyword coverage, improve our rankings for our targeting terms, and overall dominate the search engine results related to our business.

How did you select this vendor and what were the deciding factors?

After being introduced by a referral, we contacted Minuttia to express our interest in their services. They listened to our needs carefully, answered our questions, and quickly came up with a rough plan as to how we should move towards completing our goals. We based our hiring decision on our conversation with them; their answers were great, they seemed to understand our needs immediately, and their professionalism was impeccable.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by providing access to our tracking properties (Google Analytics, Google Search Console), data from our PPC campaigns, and our customer use cases. The information helped them understand our company's SEO efforts up to this point and build a proper SEO strategy. Based on that, Minuttia completed the keyword research and started creating briefs based on the keyword opportunities identified.

At this point, we decided that we could also try to outsource our content production for the established parts of our business to Minuttia. We started with a few pieces of content per month, but we've since increased the amount due to the quality of the deliverables and their impact on our business.

How many people from the vendor's team worked with you, and what were their positions?

Minuttia assigned us a project manager with whom we're in open communication, along with a Content Lead. Apart from these two people, we also get in touch with their Director for strategy meetings.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After a few months working with Minuttia, we started seeing improvements to our rankings, an increase in our organic traffic, and our keyword coverage expanded. Also, their content creation services allowed us to focus on other aspects of the business which had a big impact on the way we do things.

Describe their project management style, including communication tools and timeliness.

Communicating with Minuttia was always a simple task. We keep our touchpoints asynchronous, so we use only email. Once in a while, we do strategy calls to agree on our next steps together.

What did you find most impressive or unique about this company?

Their level of professionalism, deliverables, and organizational skills are outstanding.

Are there any areas for improvement or something they could have done differently?

Not that I can think of. We're always improving and expanding our cooperation.

Please describe your company and your position there.

I am the CEO of an organic herbal tea company based in Thessaloniki, Greece. With respect to our principles of fair trade, ethical and organic food production, we have developed a network of certified organic smallholder family farms all over Greece which supply us with raw dried herbs. Each of our products is produced and packed by hand with honesty and integrity in our certified facilities in Thessaloniki.

For what projects/services did your company hire MINUTTIA?

We hired MINUTTIA to help us with content and SEO strategy for our website's blog in order to increase organic traffic to our website.

What were your goals for this project?

Our goals were the in-depth keyword research, content ideation, creating an editorial calendar, general SEO consultation and to increase organic traffic to our website.

How did you select MINUTTIA?

We chose MINUTTIA due to the company's track record when it comes to content and SEO. We knew that MINUTTIA works with clients from all over the world targeting English-speaking countries, and since these are the same countries we're interested in targeting, we thought that bringing them onboard would make sense for us.

In the selection process, we talked with five other agencies. MINUTTIA was the only one that added value upfront by presenting us a realistic view on what we can expect from them, as well as setting out the right expectations from the very beginning. Their pitching process is out of this world and has the sole purpose of educating and helping you make a well-informed decision.

Describe the scope of their work in detail.

The project started with the onboarding, where the company asked for business-related information, as well as for information that would form their strategy. After the onboarding was completed, we waited three weeks for MINUTTIA to prepare all the deliverables we'd agreed upon before we started working together. In the meantime, the team was proactively informing us about what they were working on and were always there if we had any questions or concerns.

When MINUTTIA had all the deliverables prepared, we set up a call where they presented us our findings - which were above and beyond our expectations - as well as giving us access to training material about how to create content and how to deal with several SEO elements, such as title tags and meta descriptions.

All deliverables were kept in a Google Drive folder (MINUTTIA calls it a "Private Client Folder") and we had access to it at any time.

What was the team composition?

Two people worked with us. The company's managing director and the account manager, who managed the onboarding process and the delivery of everything that was prepared.

Can you share any outcomes from the project that demonstrate progress or success?

Since the scope of the project wasn't to drive performance but to get help with our content and SEO strategy, we don't have any measurable outcomes to illustrate. We can say this though: these guys operate at an unreal level. We felt that they were there every step of the way.

Having heard stories about agencies taking over marketing programs, missing deadlines, and failing to deliver on their promises, we were really happy that we found and worked with MINUTTIA.

How effective was the workflow between your team and theirs?

All the deliverables exist in Google Drive. The team is extremely communicative and very responsive. Throughout the whole project, we felt that they had the lead and that they knew what they were doing. Our calls, e.g. the onboarding call, were all made in Google Meet and everything ran smoothly each time.

What did you find most impressive about this company?

They really care about you as the client and they're fully transparent with everything that they're doing. They're also very proactive when it comes to communicating the value of their work. Last but not least, they'll help you understand content and SEO in simple terms, without the fluff and marketing jargon. If you have a chance to work with these guys, take it.

Are there any areas for improvement?

From the one project we had together, there wasn't really anything they could be improved. We loved how they work and we'll be working with them again on implementing parts of the strategy they built for us.

Please describe your company and your position there.

We are a tech based company focusing on the self storage industry, bringing an all inclusive collection / packing and storage service to customers currently based in London I am COO & Head of UK

For what projects/services did your company hire MINUTTIA?

We hired MINUTTIA to create high intent blog posts to support our technical SEO plans.

What were your goals for this project?

Reduce our reliance on PPC as our main source of leads / sales in order to reduce our overall CAC but maintain strong growth.

How did you select this vendor?

They were recommended via our investors as strong fit for what we need.

Describe the scope of their work in detail.

They are responsible for taking a technical brief from our SEO team and also our local team on what relevant articles could support us, to create relevant content to help our customers understand the service and in turn engage with our service

What was the team composition?

We deal directly with George who takes briefs and works with his own team to deliver

Can you share any outcomes from the project that demonstrate progress or success?

Since working with the the guys we've seen an extremely large increasing in website traffic, as well as a large amount of customer being more educated on the service.

How effective was the workflow between your team and theirs?

George has been great in understanding our needs, but also proactively bringing us suggestions for improvements as well highlighting potential blind spots.

What did you find most impressive about this company?

They're proactive, and they want to really help us on our journey to grow and provide a better offering, they go above and beyond every time.

Are there any areas for improvement?

N/a

Please describe your company and your position there.

I am a Senior Marketer responsible for our content strategy, including SEO, content partnerships and email marketing.

For what projects/services did your company hire MINUTTIA?

SEO & content marketing

What were your goals for this project?

Grow the company's reach especially in organic results. The project has increased in scope to closer work on our product and content partnerships.

How did you select this vendor?

4 reputable agencies were approached locally and interviewed. We selected Minuttia as it was the most professional in communication and offered more value than the other agencies. Also, from early on, our communication showed that the expertise of the agency was on point and suggested best industry practises. Knowledge, professionalism and the range of services were the main drivers.

Describe the scope of their work in detail.

The work includes SEO consulting, identification of opportunities, directing the activities of our team, consulting and regular meetings to increase our organic traffic. During the scope of the project, we have expanded the work and Minuttia has openned up opportunities for collaborations with other companies in the SaaS space, both in content and other marketing activities. Working with Minuttia is not just about consulting, but also about learning and implementing processes, industry standards and improving our team's skills and competences. I am working directly with Minuttia, being the internal project owner of such activities and acting as intermediary between the consulting and execution and of the project.

During the past 5 months, we have worked to refurbish the blog, written targeted content pieces that already rank high in Google results, increase our organic traffic and built high quality backlinks from partnerships, guest posts and other means to our website. We have also worked on the technical SEO aspects of our website and the project is expanding to get consultation on our product and how to improve it's SEO functionalities for our customers to get similar results like ours.

What was the team composition?

Our main contact is the agency owner and account manager, through him we have received the services of other people in content and technical seo (at least 2 other people in his team) with no direct contact with them as it was not needed.

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely satisfied by this collaboration. We see month by month growth in all content pieces we have worked with Minuttia. About a 20-30% increase in from our usual organic traffic growth and especially in high value keywords. We have also build links to several of our content pages from authoritative websites and started collaborations with 4 other SaaS companies that were introduced through him. Our team is more productive due to the processes suggested and internal expertise has increased, learning new more effective methods and automating many processes that were time-consuming before.

How effective was the workflow between your team and theirs?

Communication is very good. We use a combination of Google Drive, email and slack to communicate and weekly video conferencing, adding quick calls where needed. Minuttia has responded well and quickly to any changes we requested in the processes and improved it's communications and how tasks were assigned and taken care of during our collaboration.

What did you find most impressive about this company?

Professionalism. They have under-promised and over-delievered results with a high degree of professionalism and being accessible.

Are there any areas for improvement?

We are constantly exchanging feedback as how we prefered to work with them and this is being considered and improved along the way.

Please describe your company and your position there.

I am the CMO of an outsource software development company for startups.

For what projects/services did your company hire MINUTTIA, and what were your goals?

We hired MINUTTIA to help us improve existing SEO and content marketing processes to grow our online presence and generate more inbound leads faster.

How did you select this vendor and what were the deciding factors?

We were at the top of outsourcing development companies in Ukraine even before we hired this agency. That's why the decisive criterion for me were really expert and actionable advices, which mid-level SEO experts don't even know about.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work includes rewriting 2 articles in super competitive niches. The guys gave us a report with an analysis of what needs to be fixed, a detailed work plan, as well as verification of the work done. In addition, I must note the high level of customer support.

How many people from the vendor's team worked with you, and what were their positions?

2 people. They're both partners.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yeah, we grew to feature snippet place in 1 article, and for another, we grow to the top 5 from 67.

Describe their project management style, including communication tools and timeliness.

They are really great team. Communication and deadlines were good.

What did you find most impressive or unique about this company?

They were professional, supportive, and communicative.

Are there any areas for improvement or something they could have done differently?

I think, they work pretty good.

Please describe your company and your position there.

I'm the SEO team lead at a Washington-DC-based SaaS company.

For what projects/services did your company hire MINUTTIA, and what were your goals?

As the company was growing, we had an ever-growing need for more quality search-focused content. So we started working with Minuttia on scaling our content production.

How did you select MINUTTIA and what were the deciding factors?

I was referred to Minuttia by a good friend of mine. We hopped on a call, and after an intro call, it was clear that they were a great fit for us and our content needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started the project with an onboarding. We discussed the company's needs and goals, as well as our audience, and product. After that we jumped right into the work. We onboarded Minuttia's team into our project management tool, and they started working on the content.

How many people from the MINUTTIA team worked with you, and what were their positions?

2 people. One project manager as well as the agency director.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Minuttia, we've been able to drastically increase content production bandwidth. Allowing us to target more KWs and reach our target audience.

Describe their project management style, including communication tools and timeliness.

Most of the communication is through emails and our project management tool. I love the communication, it's concise and to the point. We also have bimonthly catch-up calls where we touch base and talk about content and SEO.

What did you find most impressive or unique about this company?

I love how much love and care both Georgios and Odysseas put into every piece of content and deliverable. They do their own research, they are proactive, and they share helpful tips and suggestions, even when it's outside the scope of their work.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind really. They've been open to feedback and quick to implement changes.

Please describe your company and your position there.

President and founder of Promotion Resource Group

For what projects/services did your company hire MINUTTIA, and what were your goals?

Keyword Research, Building and Managing Editorial Calendar, general SEO consultation.

How did you select MINUTTIA and what were the deciding factors?

We went through a process of evaluating local vendors, proposals on Upwork and a proposal received directly from MINUTTIA.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword research and building a list of focused content over a 6 month period to improve SEO visibility.

Our implemented strategies include website content landing pages, internal linking strategy, blog content building and thought leadership, backlink building, Google PPC, guest posts, infographic creation, FAQ's and on page SEO optimization.

How many people from the vendor's team worked with you, and what were their positions?

Three contacts - Day To Day Management , Content Creation, Account management.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's a challenging time, especially being in the middle of the Pandemic. We know that achieving many of these objectives take time and are more of a marathon than a sprint. That said, very have been very pleased with our progress and had some unexpected wins along the way to our overall objectives.

Describe their project management style, including communication tools and timelines.

Their project management style is very collaborative and they take the time to explain, help and support with whatever our needs are. We communicate regularly with email, Loom videos and bi-monthly Zoom calls.

What did you find most impressive or unique about this company?

Their level of transparency is very high. Many parts of SEO can appear as a dark art, smoke and mirrors, you never know what you are going to get or if you are being taken for a ride.

From day one, they thoroughly explained everything, answered any question, even shared all of their tools, templates and screens. They immediately established a trust and confidence and have continued since the beginning of the engagement.

Are there any areas for improvement or something they could have done differently?

I took some time with this question and honestly couldn't think of anything. Wish we started working together years ago.

Please describe your company and your position there.

I am the Head of Growth at email marketing and marketing automation platform Moosend. We help SMEs and Enterprises engage with their audience at scale.

For what projects/services did your company hire MINUTTIA?

We wanted to run an evaluation on some of our older content pieces in order to update them effectively.

How did you select this vendor and what were the deciding factors?

Their expertise and clientele.

Describe the project in detail and walk through the stages of the project.

They received our target pages and produced highly detailed briefs for our content team to follow.

How many resources from the vendor's team worked with you, and what were their positions?

Account Manager and Content Specialist.

Can you share any outcomes from the project that demonstrate progress or success?

In some of the articles, we've updated based on their recommendation we've seen an increase of up to 50% in sessions.

How effective was the workflow between your team and theirs?

Their asynchronous approach helped streamline the communication process. There was minimal friction.

What did you find most impressive or unique about this company?

They accompany each deliverable with a short 15 to 20-minute video explaining their thought process and how we should approach it. No other agency we've worked with has ever done something like that!

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind.

Please describe your company and your position there.

SaaS Company empowering non-designers to create compelling designs, presentations, and data visualizations.

For what projects/services did your company hire MINUTTIA, and what were your goals?

SEO, On-page optimization and improvements. Improve organic ranking and positioning, site audit.

How did you select MINUTTIA and what were the deciding factors?

Referral and based on interview process and comfort level.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ongoing consultation and meetings, review of goals and recommendations, site audit, scope of work based on snackable measurable goals and milesones.

How many people from the vendor's team worked with you, and what were their positions?

One primary contact which is what we'd preferred than getting passed between contacts.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Improvement on page rankings and page score, consolidation of organic goals into a more structured and reliable methodology.

Describe their project management style, including communication tools and timelines.

Primarily asynchronous communication, including email, and screen recordings. and weekl/bi-weekly live calls.

What did you find most impressive or unique about this company?

Their attention to detail is impressive. They provide recommendations and clarify on instructions to reach milestones and improvements is good.

Are there any areas for improvement or something they could have done differently?

N/A