Mindset Marketing

Introduce your business and what you do there.

I’m a co-owner of Astro Creative Company. I mainly deal with content production and manage the backend of the business.

What challenge were you trying to address with Mindset Marketing?

We needed someone to help us with content creation and acquire more digital engagement across our social channels and Google.

What was the scope of their involvement?

Mindset Marketing manages our Facebook, Instagram, and LinkedIn accounts.

What is the team composition?

We work with Andrew (CEO & Co-Founder) and Kyle (Advertising Intern).

How did you come to work with Mindset Marketing?

We met them through a couple of networking events in Detroit. We chose to work with them because of the personal relationship we’ve established, and they’re just very good and honest people to work with.

How much have you invested with them?

So far, we’ve spent a total of $9,500.

What is the status of this engagement?

Our ongoing partnership started formally started in January 2021.

What evidence can you share that demonstrates the impact of the engagement?

It took about 90 days for our marketing efforts to gain traction, but we’ve since increased our lead funnel to 200%–300%.

How did Mindset Marketing perform from a project management standpoint?

They’re extremely reachable and helpful when it comes to fixing issues and answering our questions.

We usually do monthly meetings and communicate mostly through text and Instagram.

What did you find most impressive about them?

We like how they provide value by teaching us how to catch attention and create content that resonates with the people. They’re very focused on driving knowledge and making us understand the whys and hows of their process.

Are there any areas they could improve?

Throughout the partnership, there have been some team changes on their end. While I would prefer to have a consistent team, we understand that that’s not always predictable when it comes to running a business.

Do you have any advice for potential customers?

I would advise them to be more patient and listen to Mindset Marketing’s advice.

Introduce your business and what you do there.

I’m the owner of a company that works with businesses to help them leverage their position online. We mainly provide online marketing services; our team builds marketing systems, lead capture and nurture processes, email follow-ups, and other marketing functions. We also do marketing backend automation within clients’ CRM systems. 

What challenge were you trying to address with Mindset Marketing?

We mainly used paid ads on Facebook and Google for lead generations. When we started getting more demand for lead generation services, we connected with Mindset to help us out. We essentially needed them to give us more firepower and a clearer marketing path.

What was the scope of their involvement?

We initially brought Andrew (CEO & Co-Founder) and Mindset for a consulting style role. They checked our accounts and helped us determine what we were doing right or wrong. Initially, they started getting acquainted with our clients to understand our goals and industries. Based on that audit, they created a marketing roadmap for us. 

We’ve continued working with Mindset to implement that roadmap. Their team has served as a helping hand with our client accounts. Their resources restructure our ads and budget, making sure that we’re getting the most bang for our buck on the frontend while generating leads. 

What is the team composition?

I primarily work with Andrew, who’s hands-on with us on paid ads and consulting. He’s the mastermind that goes deeper into our accounts to see what needs to be changed.  I’ve worked with an account manager, but he’s no longer with the team. 

How did you come to work with Mindset Marketing?

I started my business right around the time Mindset started theirs. Then, I met Andrew at a marketing event in Chicago. The meeting was random, but we had a few mutual acquaintances that were mostly agency owners. We also lived relatively close to each other in Michigan, so we kept in touch. 

Andrew and I bounced ideas here and there with each other. After a couple of years, I met with him personally for lunch and decided that it would be smart to start a partnership for us to help our clients. 

What is the status of this engagement?

We started the partnership in January 2019, and the engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

My experience with Mindset has been positive. The most important thing they’ve done is move our KPIs in the right direction, specifically for the lead generation side of things. Moreover, they’ve given us clarity in terms of the playing field; we now know where we’re at and where we need to be. Beyond that, their hands-on help has been great for reducing costs and increasing conversion rates.

Overall, we’ve gotten more promising metrics across the board by working with Mindset. Everything we’re trying to reduce is going down, while our CTRs and traffic are going up. As a result, we’ve gained a highly positive experience from them. 

How did Mindset Marketing perform from a project management standpoint?

Mindset’s project management has been smooth. We haven’t had any standout instances where we’ve had to push anything back — they haven’t dropped the ball on us. Everything has been clear to understand; we have no complaints in this area. To communicate, we do almost everything on Zoom or phone calls and texts. 

What did you find most impressive about them?

Their level of transparency is impressive. In our industry, we’re not always sure whether someone is simply selling a good story or inflating numbers. With Mindset, we have the confidence that they set realistic expectations. 

They don’t sell us any pipe dream. Rather, their resources tell us disclaimers around things, showing us how long things will take to work. As a result, they ground our expectations. Simply put, they’re transparent and we trust them. They’re truly hands-on with the things that they recommend. 

Are there any areas they could improve?

No, there aren’t any. We haven’t had any issues with them. 

Do you have any advice for potential customers?

Acquire some form of consulting or auditing services from Mindset before jumping straight into the partnership. A consultative approach will help them give you the best advice before executing any plan. That way, you can hear different options. You’ll also understand what you actually need; they’ll help clear that up. 

Introduce your business and what you do there.

I’m the CMO of Lefty's Cheesesteaks, a restaurant group.

What challenge were you trying to address with Mindset Marketing?

I needed their expertise in social media marketing.

What was the scope of their involvement?

Mindset Marketing initially launches a brainstorming session before executing our social media campaigns. They plot their deliverables, identify our target audience, and formulate strategies that can help elevate our digital presence across our social media platforms. Upon concluding this phase, they create our campaign materials, such as posters, videos, and other social media ads.

What is the team composition?

My main point of contact is Andrew (CEO), but I’ve worked with four resources from their team.

How did you come to work with Mindset Marketing?

I reached out to a friend who worked with Mindset Marketing in the past. Upon having a conversation with their team, I was convinced that they’re capable of sharing our brand message with the right audience.

How much have you invested with them?

We spent a monthly rate of $1,000 for their services, and they’ve managed $30,000 worth of our ad spend so far.

What is the status of this engagement?

Our ongoing engagement started in December 2020.

What evidence can you share that demonstrates the impact of the engagement?

Our Facebook following has skyrocketed – from an initial 2,500, we now have over 12,000. Mindset Marketing’s strategies have also helped us launch our most successful store openings. Over the course of our engagement, we’ve opened about 20 locations, and their team has unfailingly helped us market those to ensure impressive sales.

How did Mindset Marketing perform from a project management standpoint?

Mindset Marketing has tremendous project management skills. I can always count on them to respond to my needs, even outside their work hours.

What did you find most impressive about them?

Mindset Marketing’s high-level expertise and field knowledge bring our goals to fruition.

Are there any areas they could improve?

I can’t think of anything off the top of my head. We’re pleased with everything they’ve brought to the table.

Do you have any advice for potential customers?

Hire Mindset Marketing. They’ll put your needs first and create tailored content that will elevate your brand.

Please describe your company and your position there.

I'm the owner of The Feel Bar and we kicked off a huge marketing campaign with Andrew at Mindset Marketing.. Best decision of my career thus far.

For what projects/services did your company hire Mindset Marketing, and what were your goals?

We hired Andrew with Mindset Marketing because we heard via word of mouth he was great at getting brand exposure through his marketing funnel. Growing awareness through engaging content on various platforms, building trust and asking for a CTA. This method he proposed seemed enticing, we gave it a go and generated 20k in sales first month using his strategy vs the old 5k a month.

How did you select this vendor and what were the deciding factors?

Word of mouth, he had a great reputation from what the other agencies were saying.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting, reviewed all necessary steps from building SEO to content generation to structed release of content. The funnel was seamlessly executed: build trust via content, initiate CTA.

How many people from the vendor's team worked with you, and what were their positions?

Andrew and his assistant Kyle did a phenomenal job managing the campaign with constant increase in exposure while reducing our CPC.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic was boosted 343% while orders increased 40%. A campaign well worthwhile.

Describe their project management style, including communication tools and timeliness.

Very easy to communicate, always next to a phone with any questions. The best client customer relationship I've had to date.

What did you find most impressive or unique about this company?

Andrew with Mindset Marketing is a master craftsman when it comes to building out a strategic campaign. They think outside the box and opened my eyes to many marketable ideas I didn't know existed!

Are there any areas for improvement or something they could have done differently?

The experience was seamless, I have no regrets and think my experience was as professional as it can possibly get. Thank you for evolving my business to the next level mindset!

Please describe your company and your position there.

My name is Mike and I'm the Founder of Small Business Mentor. We help small businesses start, manage, and grow.

For what projects/services did your company hire Mindset Marketing?

We needed help attracting businesses, refining ad strategies, and with general messaging and strategy.

How did you select this vendor?

We shopped around for a few vendors and ultimately landed on Mindset because of their transparency and their ability to do the work requested. They were incredibly knowledgable and it was a no brainer after talking to them.

Describe the scope of their work in detail.

After meeting with Andrew and his team, He helped us set up ad campaigns, landing pages, and retargeting advertising funnels to help us secure more leads and attract new business.

What was the team composition?

I worked closely with Andrew and a few of his business partners.

Can you share any outcomes from the project that demonstrate progress or success?

We saw a huge increase in our leads and had success with advertising for the first time.

How effective was the workflow between your team and theirs?

It was great and they were really easy to work with.

What did you find most impressive about this company?

Their knowledge of marketing and advertising was second to none. They had an answer to every question I had.

Is there any area for improvement or anything that could have been done differently?

I don't think I can come up with anything they could have done better.