What was the scope of their involvement?
We needed them to create an original logo. We wanted it to be iconic and approachable because the work that the company was doing was very technical but also had a human element to it. We wanted a visual identity to get a sense of what all of the marketing products coming out of the company would look like. We wanted a color palette, a guide on how to use the logo, background art that we could use on the website and in other products like signs for conferences or speaking events, and just generally the whole visual identity. They started talking to me and to other people at the company about what our design sensibility was and what kinds of shapes, colors and patterns we wanted to have associated with this company. We wanted to match the visual identity to the messaging that we had already developed for the tagline, etc. They surveyed us and came back to us with some initial ideas.
From then on, it was just really a nice collaboration. It was a back and forth process of iteration with them coming up with some logo ideas. Once we started in the right direction, with the general concepts that we were happy with, they made some really clever tweaks and changes to the logo. Once we had the logo in place, we were able to narrow down the color. Driven by their own initiative, Mighty came up with this amazing background art that we did use in a number of places. In the end, we had a finalized style guide that had a logo, guidelines for usage, the colors, the secondary palette, the background art, and then a lot of examples of use. They mocked up what would it look like on business cards and stationery and what we could use as a framework for our website. We used all of these pieces with our own web developer to build out products in the style that they conceptualized. It was an amazing collaboration.
How did you come to work with Mighty?
They were recommended to us through a PR firm that we were working with. We did a competitive process looking at two or three other companies and we decided to use Mighty based on the strength of their past work. When we first started talking to them, they gave us samples of their work, and I was immediately drawn into it because they just had so much creativity and originality in similar work that they had done for other groups. We saw something in them that would be a good fit for what we were trying to do. Their price was competitive relative to some of the other groups that we were working with. They were also willing to work on a really short timeline and were willing to dive into this new technology arena that they hadn’t previously worked in.
How much have you invested with Mighty?
We spent $20,000 with them.
What is the status of this engagement?
We started working with them in June 2016 and the project was completed in July 2016. After the project was completed, they kept the lines of communication open and made themselves available for any questions. As we were doing web work or other projects, we could go back to them. I’ve kept in touch with them since, but I haven’t had any projects that I’ve been able to give to them yet.