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    Austin, TX
    512.766.3576

Go Beyond Beautiful.

4.5
2 reviews 

 

Mighty is a digital strategy and design studio.  We design web and mobile applications that produce meaningful, user-centered experiences.

 

Our areas of expertise include:

- Discovery & Strategy

- Experience (UX) Design

- Interface (UI) Design

- Development Solutions

- Visual Identity

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$75,000+
 
Undisclosed
 
2 - 9
 Founded
2015
Show all +
Austin, TX
Headquarters
  • Mighty. Austin, TX
    United States
    512.766.3576

Portfolio

Key clients: 

Facebook, HomeAway, Bypass, Lyra Health, Kernel, Resignation Media

Reviews

4.5
2 reviews 
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Brand Identity for Biotechnology Company

"They have a nice blend of innovation and creativity while still being responsive to customer needs."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - July 2016
Project summary: 

Mighty took over brand identity challenges for a sci-tech startup. They created a style guide, logo, guidelines for usage, standard colors, secondary palette, background art, and mockups.

The Reviewer
 
1-10 Employees
 
Washington, D.C.
Independent Consultant
 
Verified
The Review
Feedback summary: 

Mighty’s work is long-lasting and creative. They have an edge and originality paired with an openness to hear out client needs. They’re innovative and responsive, and the team remains available even after the end of a project. As a sincere team, they make hard-pressed collaborations easy.

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BACKGROUND

Introduce your business and what you do there.

I’m an independent science communications consultant. My work with Mighty was through a mutual client. I was the project manager of the client’s work and hired Mighty as part of that work on behalf of my client.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

I was working with a new biotechnology company to launch them publicly, and we needed a brand identity. We had a short timeline of a month, and we needed a logo and an entire brand style guide.

SOLUTION

What was the scope of their involvement?

We needed them to create an original logo. We wanted it to be iconic and approachable because the work that the company was doing was very technical but also had a human element to it. We wanted a visual identity to get a sense of what all of the marketing products coming out of the company would look like. We wanted a color palette, a guide on how to use the logo, background art that we could use on the website and in other products like signs for conferences or speaking events, and just generally the whole visual identity. They started talking to me and to other people at the company about what our design sensibility was and what kinds of shapes, colors and patterns we wanted to have associated with this company. We wanted to match the visual identity to the messaging that we had already developed for the tagline, etc. They surveyed us and came back to us with some initial ideas.

From then on, it was just really a nice collaboration. It was a back and forth process of iteration with them coming up with some logo ideas. Once we started in the right direction, with the general concepts that we were happy with, they made some really clever tweaks and changes to the logo. Once we had the logo in place, we were able to narrow down the color. Driven by their own initiative, Mighty came up with this amazing background art that we did use in a number of places. In the end, we had a finalized style guide that had a logo, guidelines for usage, the colors, the secondary palette, the background art, and then a lot of examples of use. They mocked up what would it look like on business cards and stationery and what we could use as a framework for our website. We used all of these pieces with our own web developer to build out products in the style that they conceptualized. It was an amazing collaboration.

How did you come to work with Mighty?

They were recommended to us through a PR firm that we were working with. We did a competitive process looking at two or three other companies and we decided to use Mighty based on the strength of their past work. When we first started talking to them, they gave us samples of their work, and I was immediately drawn into it because they just had so much creativity and originality in similar work that they had done for other groups. We saw something in them that would be a good fit for what we were trying to do. Their price was competitive relative to some of the other groups that we were working with. They were also willing to work on a really short timeline and were willing to dive into this new technology arena that they hadn’t previously worked in.

How much have you invested with Mighty?

We spent $20,000 with them.

What is the status of this engagement?

We started working with them in June 2016 and the project was completed in July 2016. After the project was completed, they kept the lines of communication open and made themselves available for any questions. As we were doing web work or other projects, we could go back to them. I’ve kept in touch with them since, but I haven’t had any projects that I’ve been able to give to them yet.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It was a launch of a science-technology startup. I know that the company is still using the same logo. The website is largely unchanged from how we designed it with Mighty's input. The company has used the background art in a number of different settings, including with high-profile press placements, and we got tons of press. We did have quantitative data to suggest that the launch was a huge success in terms of reaching a lot of people and the mainstream press. All of the visual identity that Mighty developed was a big part of that.

How did Mighty perform from a project management standpoint?

They were very responsive. I felt like we had really good communication. They stayed on all of their targeted deadlines. Even though it was a short project, they had phased out the different parts of the project including the surveying, the initial ideas, and then the rounds of iteration and they stayed true with that plan, so they did a great job with the management. I was in communication with two team members, Jon who is their lead designer, and the cofounder, Jason. We set up remote working tools including a Slack channel and some other project management tools.

What did you find most impressive about Mighty?

I consider their work very creative, very original, and very innovative. But at the same time, they were very responsive to our aesthetics and our needs, and very willing to be open and to change. That’s a rare combination for designers. Often, you have the geniuses who go out and do the really creative and innovative stuff, and if you don’t like it, tough. Or you have people who are trying to please you so much that they sort of lose that edge and creativity. Mighty had a really nice blend of both.

They’re also very nice people. They’re very pleasant to work with. It was just a really lovely collaboration.

Are there any areas Mighty could improve?

No.

5.0
Overall Score They’re a great company.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all of their deadlines.
  • 4.0 Cost
    Value / within estimates
    They’re moderately priced.
  • 5.0 Quality
    Service & deliverables
    They went above and beyond.
  • 5.0 NPS
    Willing to refer
    As soon as I can recommend them, I will.

User Research and Design for Security Platform

"There was never a time when we doubted whether they would be able to accomplish something."

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4.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Mighty designed a platform for security collaboration and conducted user research. They later oversaw development and the go to market strategy.

The Reviewer
 
10,000+ employees
 
California, USA
Manager, Social Media Company
 
Verified
The Review
Feedback summary: 

Though the platform never went to market, Mighty's research has driven the development of related security products. The client highly praises Mighty's reliability, dedication to the work, and due diligence. 

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BACKGROUND

Please describe your organization.

I work for a large social media company.

What is your position?

Strategic project manager. I work on many of the information security projects that our team releases.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Mighty?

We were trying to address the lack of security collaboration. We were hoping to get companies across industries to collaborate on common security threats. We went to them with the goal of creating a platform to both facilitate and encourage security collaboration.

SOLUTION

Please describe the scope of their involvement in greater detail.

The core of the Mighty team was previously at another company who started the engagement. After we had finished all design, user discovery and user validation we started to develop the platform externally. At that time many of the core members of our team left and started Mighty. We were so confident in their abilities and held so much respect for them that we actually changed vendors and moved with Mighty to have them continue supporting the product. They oversaw external development. While they didn’t do the development themselves, we hired another third party to do development, they were the product project managers overseeing the third party development. They were also responsible for developing the go to market strategy for the product including all content creation and curation which was the big need at the time. Mighty’s job was to understand who our target audience was, how we got them from the start and how we would retain their engagement and trust in the product as we grew the community.

How did you come to work with Mighty?

When it came down to us choosing to move under Mighty, the choice came down to having absolute confidence in the track record they as individuals had provided before. We were so confident in their abilities to correctly manage external engineering teams and guide the strategy for the platform, that the choice was clear. We knew the product wouldn’t be the same without the folks who now constituted Mighty. We were so confident in those individuals that we were willing to completely change the vendor support that we were getting for the platform. What it came down to was our confidence in their ability to continue delivering the results that we had seen them deliver under their previous company.

Could you provide a sense of the size of this initiative in financial terms?

$100,000 to $200,000

What is the status of this engagement?

June 2015 through February 2016.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The user experience that they defined and the values that they were able to flush out from user interviews has defined how we approach all other security products since. So even though we didn’t release the product that they worked on the work that they did has driven all other successful security products we’ve released. What it really comes down to is understanding what motivates a security industry to collaborate and what allows them to enjoy the trust that is necessary to facilitate collaboration. It was really their deep user insights that had the lasting impact at our company.

How did Mighty perform from a project management standpoint?

It was fantastic. We had an underperforming external engineering team. Mighty was really crucial in getting them back on track in terms of shifting from their standpoint of assisting with strategy and some design. Their reliability is one of their best assets. There was never a time when we doubted whether they would be able to accomplish something that they had said they would within the given timeframe. When you’re able to entirely trust the work of a vendor it makes everyone’s job so much easier and we found that balance with Mighty.

What distinguishes Mighty from other providers?

They did an absolutely incredible job of understanding an incredibly complex user space. And not having any previous experience in it were able to really immerse themselves in the culture and in the desires of the industry. They were an incredible team to work with from a relationship standpoint. They very quickly embedded into our own internal team’s workflows and cultures and value. They really felt like they were a part of our company. A lot of other external vendors aren’t able to bridge that divide. From a workplace relationship standpoint, Mighty was an absolute pleasure to work with.

Is there anything Mighty could have improved or done differently?

In the limited scope that we worked with them on we weren’t able to identify any areas where they needed real improvement.

We didn’t see any limitations other than what is also perceived as a benefit and them being a small company. So the scope of the amount of work they can do at one time is limited because they are such a focused boutique company. But at the same time, that means that you get the full attention of the products they do support. When they are on a product you completely expect that it’s an all-hands-on-deck effort and everybody in the company is completely dedicated.

4.0
Overall Score Only because of external factors that were in no way driven by them, the product didn’t have the success that we had imagined. I’m confident that if we had released it the long term engagement would’ve indicated what they had built.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline we had set. That was because they put such a large premium on doing all due diligence ahead of time and really logically scoping out each sprint instead of arbitrarily setting deadlines.
  • 4.0 Cost
    Value / within estimates
    Although the choice was clear to go with them we did do an RFP process to benchmark and validate their quotes. We were reassured that the value we were getting out of them was great. The other quotes that we got came in much higher.
  • 5.0 Quality
    Service & deliverables
    There was never a time when we had any doubt that what they were expected to deliver would differ from the end result.
  • 5.0 NPS
    Willing to refer
    It was an absolute pleasure working with them.