What was the scope of their involvement?
Mighty Fine Design Co. did a full rebrand for us. This included our website, our logo and mark, and all of our printed collateral materials, such as gallery guides, brochures, and membership materials. We hosted several input sessions and focus groups with our internal constituencies, like our board, volunteers, and staff, as well as the community. Then, we worked with the principal at Mighty Fine Design Co. to refine what our mark was going to look like and what we wanted to put across.
The rebrand was an extensive, year-long project. We’re still working with Mighty Fine Design Co., as they continue to help us with videos, photography, and occasional web updates. They’ve produced three videos for us, including short-form and long-form promo videos. We’ve done messaging and ad collateral internally and with another agency, but all of that is based on the branding and designs provided by Mighty Fine Design Co.
What is the team composition?
We work with John (Senior Graphic Designer, Mighty Fine Design Co.). Their whole team is really great and easy to work with.
How did you come to work with Mighty Fine Design Co.?
I knew the owner and had previously worked in their neighborhood, so I was familiar with them. We put out an RFP to a number of different agencies. Mighty Fine Design Co. submitted a proposal that caught our attention, so we decided to work with them.
How much have you invested with them?
We’re approaching $65,000–$70,000.
What is the status of this engagement?
Our work with them began in June 2017, and it’s ongoing. They continue to do projects for us; most recently, they completed a really great longer-form promotional video.