We build brands that people love to buy.

You work hard to grow your brand and generate more raving fans. We partner with people like you who want to build long-term brand value by offering remarkable, quality products, services and experiences for consumers. We don't generate customers. We help build long-term clients and relationships, because the lifetime value is always higher when they do business with you for a lifetime.

The ways we can help you the best:

  • Branding + Identity Design
  • UX Design & Development
  • Video + Storytelling
  • Branded Content

 

 

 

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
2015
Show all +
Mobile, AL
headquarters
  • 1751 Old Shell Road Suite C
    Mobile, AL 36604
    United States
other locations
  • 3280 Peachtree Rd NE
    Atlanta, GA 30305
    United States

Portfolio

Béni Image

Béni

Béni approached Mighty to develop a brand for their company. They were in the process of patenting and developing new products for parents and asked us to work on their logo. Their product line needed to appeal to both mom and dad, it needed to be for modern families, and it needed to communicate the quality of the products. Their flagship products would have a higher-end price tag, so they needed a logo that would position the

brand appropriately. The final logo is elegant yet gender neutral, making it appealing to all parents.
Meat Boss Packaging Design Image

Meat Boss Packaging Design

We poured it on thick.

A second aspect to the branding project for Meat Boss included rebranding their BBQ sauce line, Boss Sauce. Previously only sold in their restaurant, Boss Sauce had much more potential for supermarket shelves. We redesigned the labels to better stand out on the crowded shelf and establish both a brand and an easily identifiable flavor profile system. Once we had the design nailed

down, we dug in and injected some personality into each flavor description.

 

See More Work

Wilkins Miller Branding + Website Image

Wilkins Miller Branding + Website

An experience that counts.

Wilkins Miller is a growing accounting and financial consulting firm. They have continued to add both talent and services to their firm, and as such, they have outgrown their brand. Mighty was engaged to position Wilkins Miller competitively with larger regional and national firms and build a new digital experience for their audiences.

href="http://www.wilkinsmiller.com" rel="nofollow">Visit Website

 

Haint Blue Brewing Co. Crowdfunding Image

Haint Blue Brewing Co. Crowdfunding

Building Mobile's front porch.

Haint Blue Brewing Co. was set to be Mobile's first true microbrewery and taproom. The founder didn't take this lightly, carefully crafting the brand to preserve and celebrate aspects of the city. He also wanted to make sure that what he created had the buy-in of the residents. To do this, he decided to use crowdfunding, a practice that allowed regular guys and gals to

invest in a startup and earn a return on their investment. Haint Blue Brewing enisted us to ensure their story was told accurately and in a compelling manner to secure the most investments. We shot a three minute video that told the story of what the brand represents, inspiration for the name and the vision for Mobile's brewery and taproom.

See Campaign

Meat Boss Website Image

Meat Boss Website

Delicious digital.

After a complete rebrand, Meat Boss tasked us with rebuilding their website. We took into careful consideration UI/UX, making sure the site catered to users' needs. The site is built responsively, with the mobile version placing a 'now open' and call button at the top during open hours. The site features a full-screen video of meal prep to get taste buds salvating prior to their

visit. We added ecommerce to create a sales channel for Meat Boss' signature line of BBQ sauces as well as gift cards and merch. Every detail for logo to checkout cart icon was customized to create a unique experience that builds on the brand.

See Website

Shoe Station Email Marketing Image

Shoe Station Email Marketing

Enjoy the read.

Upon our entrance as agency of record, we immediately began evaluating each medium. We focused on Shoe Station's email campaigns, as those had climbed to the top of coupon redemptions. But we wanted more than just coupon redemptions, we wanted higher open rates and more click throughs. We began designing simple yet fun emails that had less calls to action. We kept the subject lines short

and to the point. The goal was to reduce the number of options, thus increasing the ability of the user to make a decision to act. Almost immediately, we saw an increase in opens and click throughs. An unforseen result was that vendors began to notice the emails, and offered to pay co-op to have their products featured. 

See how we achieved 468% ROI with a mobile app

Mitchell College of Business Branding Image

Mitchell College of Business Branding

In 2016, the University of South Alabama underwent a complete rebrand. As a college of the university, Mitchell College of Business needed a new brand strategy that they could implement as part of the university's efforts. Since Mighty was instrumental in the roll out of the University of South Alabama's new branding, Mitchell College of Business turned to us to help them launch their own brand. We started with an audit of both

competitors and existing materials. After numerous on-campus interviews, Mighty developed a brand strategy, tone and messaging guidelines that Mitchell College of Business could utilize across all marketing efforts. We then continued work with Mitchell College of Business to build out and execute each tactic.

See more work

Studio Fitness Branding + Website Image

Studio Fitness Branding + Website

There's only one gym men can't handle, and it's a women's gym.

When Studio Fitness was looking to relocate, we saw an opportunity to refresh their branding with a visual identity that was more fitting for their gym. Their drive and determination for physical fitness coupled with their tight-knit 'girls only' comaraderie, a natural attitude was present just waiting to be released. Mighty evolved the

existing color palette as to preserve brand equity, but created a visual identity that could be utilized as a mark of pride. We took it a step further and redesigned the website to act a sales channel for generating new members. Almost instantly, inquiries came pouring in.

See complete project

Shoe Station Mobile App Image

Shoe Station Mobile App

468% ROI. Now that's a deal.

Shoe Station is a regional retailer that has built a loyal customer base with couponing. After three decades of running the coupons in print media, Mighty helped them transition into the digital age by designing, developing and launching their first ever mobile app. The app not only connects them better with their loyal customers, but it also serves as a data mining tool and

reduces their overall marketing budget by eliminating the need for other paid services. After ten months, the app had resulted in a 468% return on investment for our client.

See case study

Meat Boss Branding Image

Meat Boss Branding

Branded like a boss.

Mighty loves BBQ. More specially, we love the boss of BBQ who is appropriately named Meat Boss. Mighty was engaged to rebrand this mom and pop operation to better position their brand for growth as a multi-location restaurant, possibly even a franchise model. With our hearts already slathered in BBQ sauce, we dove right in. We wanted to speak to the level of craft that is involved

with smoking and preparing these carnivorous offerings. Award-winning smoked meats don't just happen over night. Well, actually, they do. It takes the commitment of a pit master to tend to the smoker at all hours of the night. The end result is nothing short of amazing. So that's where we set the bar.

See complete project

Reviews

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Promotional Videos for Showcasing Newly Renovated Commercial Spaces

“They successfully captured our vision, were on time, and quick to turn around deliverables.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Jun. 2017 - Dec. 2017
Project summary: 

Mighty Marketing filmed and edited promotional videos, including footage from about 10 different building locations. 

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
Marketing Director, Commercial Construction Company
 
Verified
The Review
Feedback summary: 

In addition to capturing quality video content, Mighty Marketing's team brought a lot of creativity and expertise to the table. Highly professional, proactive, and quick to capture needed content, working with their team was seamless. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director of a commercial construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Marketing?

We reached out to Mighty Marketing to create some promotional videos for our business.

SOLUTION

What was the scope of their involvement?

Mighty Marketing shot video of about 10 of our offices, traveling to our city on two occasions. They provided complete production services, from planning and filming material to editing. 

What is the team composition? 

We worked with four people in total.

How did you come to work with Mighty Marketing?

Someone recommended them to our CEO, and they clicked after meeting.

How much have you invested with them?

We spent close to $50,000.

What is the status of this engagement?

We started filming around June 2017 and got the final edited version of the videos in December of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't used the video to its full potential yet, but we plan to launch something from the footage they got for our upcoming 10th year anniversary. Even though it's still a working piece for us, we're very happy with their quality of work. They successfully captured our vision, were on time, and quick to turn around deliverables.

How did Mighty Marketing perform from a project management standpoint?

They were very easy to work with. We mostly communicated through email but spoke over the phone as it got closer to them flying in and filming on location. Although it was a little difficult to schedule time to reach our main point of contact, it didn't cause any issues for the project overall. 

What did you find most impressive about them?

Their team is very knowledgeable and top of things. They had all the equipment and know-how; all I had to do was show up and unlock the door. 

Are there any areas they could improve?

No, I can't think of anything. They did a good job, and we're going to engage them again for other projects.

Do you have any advice for potential customers?

Have some ideas prepared, but also be open to their suggestions and feedback. Mighty Marketing is very innovative and creative, so take advantage of their expertise. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Branding & Marketing Strategy for Internet Connectivity Company

“We’ve seen a large amount of positive feedback from our partners and customers.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Responding to the need for a comprehensive branding and marketing strategy and a new website, Mighty led the creation of the website and various social media ads, while tracking their results with HubSpot.

The Reviewer
 
11-50 Employees
 
Fairfax, Alabama
Forrest Derr
Director of Marketing, Altaworx
 
Verified
The Review
Feedback summary: 

The new website prompted unsolicited feedback from partners who were impressed with the professional feel of the site and its functionality that has given them more tools to interact with their customers. Mighty assures client satisfaction with their responsive delivery and measurable results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Altaworx provides internet connectivity for businesses as well as voice over IP and hosted PBX services for business clients. I’m the director of technology and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

We needed to come up with a comprehensive branding and marketing strategy. We had been limping along over the last four or five years using outsourced subcontractors. We had a graphic designer that was a subcontractor and we had a company that we talked to about strategy, but we were very fragmented. We wanted to bring it all under one roof and create a cohesive brand across all of our platforms as well as build a new website.

SOLUTION

What was the scope of their involvement?

The first thing they did was take us through an interview process where they sat down and talked to us about what our goals were as a company. We talked about sales goals, revenue, as well as our number of clients. Once we set those goals, they asked us questions about strategies we’ve used in the past to try to reach those goals and what we would like to do going forward. With the logo design, they gave us a lot of different options for taking our existing logo and redesigning it in a way that you could still look at the logo and realize we were the same company but it gave us a much fresher and cleaner look. The original logo we had was designed by one of our employees several years ago and it wasn’t a good option.

I’ve been working primarily with Natalie Sonnier and Stephean Grimes. Jared was on the frontend of the project but we still interact with him off and on at meetings.

How did you come to work with Mighty?

Mighty reached out to our marketing coordinator. One of the worker’s spouses at Mighty had a previous friendship with her. They found out about the things we were doing in the IoT space so they reached out and asked us if we would be interested in helping them create a blog piece on IoT. We didn’t have to pay anything for it, but it was a way for them to understand more about IoT. Through the process of writing that blog piece, we got to know them and mentioned that we were looking at hiring a marketing firm and the relationship developed from there. We looked at three other firms pretty seriously.

How much have you invested with Mighty?

We have spent around $45,000 with them so far.

What is the status of this engagement?

We started working with them in January 2017 and the project is ongoing. We signed an annual contract for 12 months with them to do a large amount of work including the website, rebranding, social media ads, and targeted banner and native ads.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve seen an increase in our website traffic. We’ve seen a large amount of positive feedback from our partners and customers. We had a symposium last week where we had partners come in to learn about the new products and services. We got unsolicited feedback that they were really excited about how the website looked and how it gave them more tools to work with their customers.

How did Mighty perform from a project management standpoint?

They set up a Trello board for us to work back and forth with them. I am not directly involved in that on a consistent basis; our marketing coordinator is. The board has tasks that are laid out in groups. When Mighty is waiting on us for something, they’ll tag us on that task so that we’ll get notified that they’re waiting on information from us so that they can complete the next task. We have a weekly meeting to go over where we are on the open pieces of the project. This is a 12-month scope of work so it’s not just one project; it’s multiple projects spread out over 12 months. They collect our feedback on how they’re doing.

What did you find most impressive about Mighty?

The thing that impressed us about them and why we chose them over several other marketing firms was because they put themselves out there from a measurement standpoint by using HubSpot. They proposed integrating HubSpot with our website, social media campaigns, and blogs where you could track and see measurable results whether it be traffic, newsletter signups, leads, etc. The other three firms we looked at never even discussed a way to track success. Because we’re results driven, we were interested to work with a company that brought up the concept of tracking results to measure and make sure that they were successful.

Are there any areas Mighty could improve?

They’ve been very responsive to everything we’ve asked them to do. I can’t come up with anything negative or anything they need to improve on at this point.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Historic Preservation Consulting Firm

"Mighty is the only organization that I trust to handle my business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2016 - Ongoing
Project summary: 

Mighty created engaging logos and digital marketing content for a historic preservation website, as well as targeted ads for an industry conference. They now supply documentation to finalize design guidelines.

The Reviewer
 
1-10 Employees
 
Mobile, Alabama
Stephen McNair
Owner, McNair Historic Preservation
 
Verified
The Review
Feedback summary: 

Thanks to Mighty’s innovative approach to promoting this field, digital conference materials drew widespread positive feedback from participants and the local community. The team’s responsiveness, prompt turnaround time, and eagerness to meet expectations strengthen the partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the owner of a national full-service historic preservation consulting firm. We specialize in historic tax credit projects, The National Register of Historic Places, design, materials, government relations, and compliance. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

I needed logos and a certain branding campaign for the website, business cards, and general advertising, as well as specific ads for historic preservation conferences. This was my first engagement with a team like Mighty. 

SOLUTION

What was the scope of their involvement?

After reaching out to Mighty and setting up a meeting, we had a consultation to go over our vision, expectations, and goals. They quickly responded with a budget, anticipated billing hours, and a schedule for the deliverables. They’ve also provided design assistance in creating documents for historic district guidelines and prepared some business cards for me.

I primarily worked with Jarrett, their co-founder, as well as his business partner.

How did you come to work with Mighty?

I found them through a professional network of coworking spaces in Mobile, Alabama. I asked for a quote, and Mighty’s price was within my budget. Their responsiveness was also the best of any organization I contacted. We set up an initial meeting, and I quickly realized that they had the talent, skills, and energy to reflect our vision, which we didn’t know how to articulate.

How much have you invested with Mighty?

The cost of their work was between $3,000 and $4,000.

What is the status of this engagement?

I started working with Mighty in January 2016. The initial project of creating logos was completed within 30 days. The second, creating advertisements for a conference, was completed within the same timeframe. We’re in the process of creating design guidelines using Mighty’s assistance, and we plan to complete this stage in 15 days. Mighty is the only organization that I trust to handle my business. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I don’t have any metrics, but I do have anecdotal information based on the designs Mighty made for the conference. The responses I received from participants and the local community who saw the advertisement on social media were extremely positive. Viewers thought the ad was clever, interesting, and different. Mighty created a new approach for promoting a historic preservation firm.

How did Mighty perform from a project management standpoint?

They were extremely responsive and honest about prices, goals, timetables, and expectations. Mighty went hands-on for everything I brought to them. I could tell that they were taking a personal interest in the product. I didn’t require any project-tracking platforms, but they might use some internally.

What did you find most impressive about Mighty?

I’m most impressed by their design work and their approach to creating branding, logos, and images in a way that attracts business. Mighty is extremely responsive to the client’s vision, but they also have a keen awareness of how to take an idea and turn it into something tangible and representative of the company. I want to get to know the people handling the branding of my company, and Mighty’s members are extremely approachable and likable.

Are there any areas Mighty could improve?

They run a small operation, which I appreciate, so I don’t really want them to grow or move. I like being able to reach the owners. 

5.0
Overall Score They’ve never disappointed us in terms of work. They’re friendly to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re always timely and responsive. I never had an issue with delayed products.
  • 5.0 Cost
    Value / within estimates
    For our local market, Mighty’s pricing seems to be the most competitive.
  • 5.0 Quality
    Service & deliverables
    They’ve always done exceptional work and go out of their way to understand our goals.
  • 5.0 NPS
    Willing to refer
    As a small business themselves, Mighty can understand how to help other firms.

Rebranding for Accounting & Advisory Firm

"They made an effort to get to know us and deliver a solution which made us feel like an important client."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2016 - May 2017
Project summary: 

Mighty assisted with a website overhaul and rebranding, beginning with a thorough discovery and analysis phase. They delivered a new logo and some graphic design work along with website development.

The Reviewer
 
51-200 Employees
 
Mobile, Alabama
Managing Partner, Accounting Firm
 
Verified
The Review
Feedback summary: 

Through Mighty’s detailed and phase-driven approach, they delivered a new website and branding that fulfills expectations. They were responsive and open to suggestions, making sure all needs were met. Their effort to become part of the team and really understand the company was impressive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Respondent 1: I am the managing partner of a professional accounting and advisory firm. We offer traditional accounting and also have affiliates in the wealth management and information technology areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

Respondent 1: We were looking to update our brand and create a new website. We had worked with an agency before Mighty but wanted to find a group with a desire to understand us and develop a solution around our company.

SOLUTION

What was the scope of their involvement?

Respondent 2: The process with Mighty started with the branding element before the website rebuild. They went through an extensive process of meeting with our leadership and different people at various levels of our team. Mighty sat down and asked specific questions, getting an idea of what our brand currently was, how we identified ourselves, and any other relevant information. All of this was taken and presented back to us. The first part involved a general vision and the first phases of the new logo.

The website process engaged several members of our team in sit-downs, working through the logistics of different pages and what we needed. It was an integrated process between several people in our team, with both of us making sure that everything went according to plan.

Mighty made the new logo for our firm, as well as the ones for our wealth management and IT entities. They developed our website and are currently working on some graphic design pieces as well. We were given a few other small deliverables like images of our website being displayed on a laptop, which we could send as announcement pieces.

A separate developer was contracted by Mighty for the backend of the site. They worked hand in hand on the technical pieces, but we didn’t interact with the developer at all.

How did you come to work with Mighty?

Respondent 2: We found them through the person who was in my position prior to me; they had a relationship and had been emailing back-and-forth. When I came to the position, I was told about them and we ended up setting a meeting, where we talked about our needs. Mighty developed a formalized proposal for us, which we presented to our key marketing group in the firm.

Mighty understood who we are and did a wonderful job of reflecting this. Another reason for choosing them over our other proposals was that Mighty seemed to have a fresh perspective and created an impressive deliverable to go along with our proposal. We liked the style and professionalism of it.

When we started working together, Mighty was a newer group which had experience in other places. We liked the fact that we’d be working with their team closely, and that they could be integrated into our own team and core values through the process.

How much have you invested with Mighty?

Respondent 1: The cost of their work was in the $30,000–$35,000 range.

What is the status of this engagement?

Respondent 2: We started working with Mighty in February 2016. The project was finished in May 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Respondent 2: We haven’t gotten to the stage yet where we get metrics; we also didn't have analytics on our site before. We have started a training with Mighty, which will take us through our measurables.

How did Mighty perform from a project management standpoint?

Respondent 2:  We worked with most of Mighty’s team but mainly with Jarrett [Partner, CEO], Stephean [Partner, COO], and Maury who was our day-to-day contact. We spoke to Maury once or twice per week and there was never a time when we didn’t get a response back. They were all great to work with, open to our needs, and adaptive in managing the delays caused by our side. They made sure that our needs were being met and that we weren’t having to push our team when it wasn’t possible.

Mighty was also open to any suggestions we had and there was no time when we were refused. They were always willing to explore possibilities, which was great for us since we hadn’t gone through this process as a firm for quite a while. We needed that trial-and-error phase.

What did you find most impressive about Mighty?

Respondent 1: They made an effort to get to know us and deliver a solution which made us feel like an important client.

Respondent 2: Based on working in other industries and collaborating with other creative agencies, Mighty’s ability to become a part of our team and understand the requirements instead of delivering a logo based on who they thought we were has been most impressive. Before even looking at other things, we confirmed that they understood who we were. Mighty was responsive to us having a vision and being a part of it. They helped us have a great product in the end.

Are there any areas Mighty could improve?

Respondent 2: I don’t have anything. We had a great experience.

5.0
Overall Score We had a great experience. We really enjoyed working with their team, and everyone on our side was pleased and excited to work with Mighty throughout the process.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept us on a deadline, even during times when we needed to adjust based on our schedule.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We were extremely happy. We received exactly what we wanted and there were no compromises.
  • 5.0 NPS
    Willing to refer

Crowdfunding Campaign for Startup Brewery

"Mighty knocked our socks off."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2016 - Dec. 2016
Project summary: 

Mighty told the story of a new microbrewery’s brand for a crowdfunding campaign. They created a video and curated visuals. They also designed collateral, a website, and social media strategies.

The Reviewer
 
1-10 Employees
 
Mobile, Alabama
Founder, Haint Blue Brewing Company
 
Verified
The Review
Feedback summary: 

The campaign raised over $250,000 over a few months, and success was largely based on the intro video and social media that Mighty created. Visitors to the site have given positive feedback on its design and content. Mighty met deadlines, even on a short timeline, and communicated consistently.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of Haint Blue Brewing Company. We operate currently out of a 1920s era icehouse that we are converting into Mobile’s first microbrewery and taproom since Prohibition. We are made up of three employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

Because of the age of the building, we could not secure bank financing to do the level of interior construction needed. We decided to do something a little untraditional—crowdfunding. Since I was not sure what I could expect from regulation crowdfunding or what kind of mark we would hit, I enlisted Mighty to make sure we were telling our story appropriately and that our brand and staff came across in the light that we wanted.

SOLUTION

What was the scope of their involvement?

We already had our name and our brand. Our story and designs were very much ours, and we came to Mighty to further develop it. They came up with the overall campaign.

I had a pretty good idea of the content I wanted, but how to deliver that through video was their idea. Since I was not sure how we were going to do a video, we had some back and forth of seeing that come to fruition. They helped us create a three-minute intro video, where I got to tell our company’s story. They hired a videographer that met with us on site at our location as well as front porches around Mobile where we got footage of conversations that I had with would-be patrons. This allowed us to display our brewery in the best possible light.

We used Wefunder to conduct our crowdfunding. Mighty curated the visuals, whether it be photos or creative sketches, for our Wefunder page. They made informational booklets as a leave-behind when we visited residents, serving as a way for people to remember what I said once I left. They created our website and helped get our social media off the ground. They basically gave us a presence.

How did you come to work with Mighty?

I looked at different marketing firms in Mobile. I came across their website and thought it was fresh. Since what I had seen from them at that point was good, I scheduled a meeting. I previously met with another firm, so I already had a bid from a firm we were potentially going to use.

Mighty knocked our socks off. We were relatively new businesses, so we thought it was symbiotic to be with them. That necessarily was not the case with firms here in Mobile that have been around for longer, so I thought it would be good to give them an opportunity. Additionally, their website was great, and that was one of the things I wanted to hire them to do.

What is the status of this engagement?

We started working with them August 2016 and finished the campaign in December 2016. I am looking to hire them to do more designs for us in the future; they do such a great job.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We had a successful funding campaign—we ended up raising $268,000 in a few months. The only interaction that most investors had was with the intro video and our social media, which Mighty created.

We have heard nothing but positive things about content on the site. People are happy with it, which makes me think Mighty did a good job when creating it.

How did Mighty perform from a project management standpoint?

They met our deadlines. I wanted them to create content within a month for a September 21st launch, and they met it. That does not happen as much as I would like it to, so that is a high mark for them.

I spoke to them typically 2 to 3 times a week via text, email, or phone. A week did not go by where I did not talk to them. Email was the best mode of communication with them. If I ever had a question, I could call them, and they always picked up.

What did you most impressive about Mighty?

It is the fact that they are entrepreneurs themselves. They are not a big firm where the owners distance themselves from the company. The people who started Mighty are the people you are talking to. I think they are trying to make a name for themselves. If you have not already used them, it is a good time to get in with them.

Are there any areas Mighty could improve?

I wish they would not charge me as much sometimes, but you get what you pay for.

5.0
Overall Score They ultimately helped us achieve our goals.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Deliverables were delivered as needed. They never missed a deadline.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They were able to create great content and were able to do it on time.
  • 5.0 NPS
    Willing to refer
    The return on investment was huge.

Visual Identity For University of South Alabama

"All of the departments are very happy with their new marketing materials."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Mighty provided visual marketing materials for a large public university. The major rebranding effort mainly required graphic design, logo creation, and print templates.  

The Reviewer
 
5,000-10,000 Employee
 
Mobile, Alabama
Executive Director for Marketing, Public University
 
Verified
The Review
Feedback summary: 

Mighty's logos and templates were received positively by all departments. The new designs considerably increased cross-branding, which resulted in a more unified brand image. Throughout the project, the team's management was highly dependable and accessible for questions. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a large university located in South Alabama. I'm the executive director for marketing and communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

The university was undergoing a major rebranding effort that was affecting all aspects of our communications. Mighty was not the agency that was handling the overall rebrand, but we did bring them in to design the logo and brand materials for both internal and external organizations. Our primary goal was to refresh all brand materials and make sure they were consistent across departments.

SOLUTION

What was the scope of their involvement?

It was primarily logo and graphic design, which included designing templates for brochures and that sort of thing.

How did you come to work with Mighty?

We wanted to work with a local company and one that had a lot of creative potential. Mighty was a great fit and didn't break the bank.

What is the status of this engagement?

We broke the project down into three different phases and completed them during a four-month period in 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The results have been very positive. Universally, we've seen a great enthusiasm for Mighty's graphic design. All of the departments are very happy with their new marketing materials. It's hard to give you metrics for a project like this, but I will say that we've seen a dramatic reduction in cross-branding – where two departments are sending out different versions of the same material. That alone is a huge win for us.

What did you find most impressive about Mighty?

I found Mighty to be a pleasure to work with. I loved the access that we had to their leadership and always feeling like we were getting the best they had to offer. I didn't always get that with the larger agencies we were working with. I would definitely consider working with Mighty again.

5.0
Overall Score It was a phenomenal experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had no problem here.
  • 4.5 Cost
    Value / within estimates
    I was very happy with what we paid.
  • 4.5 Quality
    Service & deliverables
    The quality is just as good, if not better, as the big companies
  • 5.0 NPS
    Willing to refer
    I am extremely likely to refer them.

Rebrand and Website Design For Local Restaurant

"[W]e’re totally satisfied with what they’ve done for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Mighty provided a range of rebranding services for a restaurant. Projects included label and packaging design. Later the relationship expanded to include a website build and online marketing.

The Reviewer
 
11-49 Employees
 
Mobile, AL
Dara Chinis
Head of Marketing, Meat Boss
 
Verified
The Review
Feedback summary: 

The rebranding campaign has produced tangible results and increased the business's visibility. Mighty's approach was equal parts personal and professional. The team was genuinely invested in the project's success and valued the company's input on the project. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are a smoked meats and barbecue restaurant.

What is your position?

I oversee sales, catering, and marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Mighty?

We have grown rapidly, and recently have gotten into the retail business by producing our own line of sauces that we are trying to sell in grocery stores and online. I didn’t have enough time to devote to marketing, so I decided to hire an outside team.

SOLUTION

Please describe the scope of their involvement in greater detail.

The project has mostly been around updating our brand. That started with a new logo for our restaurant, and coming up with the packaging for our sauces. Now they’re moving to creating a new website and updating our online presence.

How did you come to work with Mighty?

We knew we wanted to work with a local company. The guys at Mighty eat at our restaurant all the time, so it was a no brainer to go with them.

Could you provide a sense of the size of this initiative in financial terms?

It’s been around $10,000.

What is the status of this engagement?

It’s an ongoing project. We’re not a company that is going to take on a lot of debt just to rebrand ourselves. So we’ve been doing everything slowly, piece by piece.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We’ve been open three years, and we’ve never advertised. We have built the business on our catering and basically word of mouth. Now that we feel more comfortable with the business, we wanted to take things to the next level and put ourselves out there through advertising. We’re definitely seeing the benefits.

What distinguishes Mighty from other providers?

To me, Mighty is professional yet humble. They were able to come in, eat with us, sit down, and talk to us, and not treat us as though we were just a small local business. I don’t know them that well, but I feel like I know them well enough to be able to say that they treated us the same way that they would treat a multi-national corporation. They treated us the same, and we’re very loyal to that. Even though we’re starting out smaller, they’re willing to help in any way they can.

Mighty doesn’t treat us like they always know better than we do, which is the way a lot of companies do business. That can be very demeaning. I feel like they’re doing business with us because they love the food, and actually want to help us succeed.

Is there anything Mighty could have improved or done differently?

No, we’re totally satisfied with what they’ve done for us.

5.0
Overall Score We know how vendors and people treat you when you work for a big company...With the big business, people are knocking down your door trying to get your business. Mighty treats us the same...I think that’s a big deal, and I think they are rare for that.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to several people.

Marketing Management For Regional Footwear Company

"Since Mighty has taken over, we've seen significant increases across the board, including departments that haven't seen an increase in half a decade."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Sept. 2015 - Ongoing
Project summary: 

Mighty consults on marketing strategy and coordinates 12 media markets, including print, radio, and television. The team also heightened the brand's digital presence by developing a mobile app. 

The Reviewer
 
201-500 Employees
 
Mobile, Alabama
Executive Vice President, Shoe Station
 
Verified
The Review
Feedback summary: 

Return on investment has been excellent. Since implementation, the new ad strategy has revitalized brand image and boosted sales across departments. Due to customized project management and reasonable fixed rates, Mighty's strategies produce results. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

Shoe Station is a family shoe store chain, operating 19 stores in the Southeastern United States. We sell men's, women's, and children's footwear and some apparel and accessories. The vast majority of our merchandise is branded, and the stores range in size anywhere from 12,000 to 25,000 square feet. All are open shelf and self-help.

What is your position?

I am the executive vice president and the chief operating officer of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Mighty?

We have historically operated with local, high-powered marketing groups that were bloated in terms of their overhead. They could do very crisp work, but expected a high rate of pay in terms of hours for that work. In our opinion, these firms got very complacent as to what they considered was an hour's worth of work for an hour's worth of pay. It got to the point that both of them were almost accounting companies that were spending so much time keeping track of how many hours their people worked and less time on getting the job done.

When contract renewal time came around, the agency demanded a 35 percent increase in wages with a substantial decline in the amount of work that they were going to put in. That's when we decided to look for other solutions.

SOLUTION

Please describe the scope of Mighty's involvement in detail.

We operate across 12 separate media markets, and they coordinate between the media markets and me. Mighty handles all of our print media. They handle the creative as well as working with local papers in our 19 store locations. In addition to print, they oversee our radio, digital strategy, and television, which we produce, or have produced, twice a year. They've coordinated to get us a Shoe Station app. In addition to that, they sit in on our weekly ad meetings and help us coordinate marketing strategies.

How did you come to work with Mighty?

Jarrett [McCraw, chief executive officer of Mighty] worked for one of those companies that we've worked with in the past. Jarrett oversaw our account at one point, and we really enjoyed working with him, and saw how strong and talented he was. At first, we recruited him to join our team at Shoe Station full time, but we settled for just working with his new agency, Mighty.

He knew Shoe Station extremely well and was able to leverage our account to build an agency, and he's assembled a core of some very talented people. They're able to crank out work faster, better, and more accurately with a much smaller group of people than the larger agencies were able to do. They're hungry, and don't complain like the other agencies. If we need something changed, it's changed. To me, it should be seen as a model of a new type of agency. The larger agencies should be very afraid if people like Jarrett could replicate his model in other markets.

Could you provide a sense of the size of this initiative in financial terms?

If you factor in all of our forms of marketing that they oversee, our account is more than $4 million. We pay him a competitive rate. It's not cutthroat, but it's well worth the value. It's within the range of what we were paying before and [now we are getting] infinitely better service.

What is the status of this engagement?

We started engaging with Mighty in February [2015] in a dialogue. We switched in mid-March or mid-April, and we've been working with them since [September 2015]. However, we've worked with Jarrett off and on for nearly a decade in some capacity.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since Mighty has taken over, we've seen significant increases across the board, including departments that haven't seen an increase in half a decade.

What distinguishes Mighty from other providers?

We've had agencies in the past where they were looking to push a spend for the sake of pushing a spend because they were on a percentage model. If they encouraged the client to spend 20 percent more on marketing – whether or not that marketing was effective – they got 20 percent more money.

With Mighty, we are on a monthly spend that's independent of our overall marketing spend. By being on a monthly spend, we've completely uncoupled those two. Jarrett will only push forms of marketing that he feels are productive for the overall goal, and that's growing our overall business. It's a symbiotic relationship instead of a parasitic one.

Is there anything Mighty could have improved or done differently?

My only recommendation is that they need to do more to get the word out because there are so many companies out there that could benefit from them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I'd give them a six, if that was in the scale.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand For Group Fitness Studio

"They were timely, easy to work with, and did great work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Mighty supported a rebranding effort for a small fitness studio. The team redesigned the company's logo and website redesign and filmed several promotional videos. 

The Reviewer
 
1-10 Employees
 
Mobile, Alabama
Samantha Jones
Owner, Studio Fitness
 
Verified
The Review
Feedback summary: 

Fresh logo designs have given the company a stronger brand image. The new website has seen a 15-20 percent traffic increase and keeps users engaged. Mighty developed a strong strategy, responded productively to criticism, and delivered quality work on a tight schedule. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

Studio Fitness is an all-women group fitness studio. We offer more than 175 group fitness classes a month.

What is your position?

I am the owner of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Mighty?

When we first opened the business, we were very small and had a very basic logo and marketing plan. Marketing was not my specialty, and I had more than enough work on my plate just getting the company off the ground. 

Mighty took what the company was, and my ideas of what it could be, and just ran with it. Ultimately, the brand they created wasn't exactly what I had envisioned. It was even better.

SOLUTION

Please describe the scope of their involvement in detail.

Their work included a new logo, website, and a short series of video clips showing off our studio.

How did you come to work with Mighty?

Actually I knew Jarrett [McCraw, CEO at Mighty] when he was just starting up the agency, after leaving one of the larger agencies in Mobile. He approached me be to be one of their first clients.

What is the status of this engagement?

The turnaround of the project was three weeks [April 2015]. We were very pressed. We were moving into a new space. When I approached him, I was under a time crunch and Mighty totally delivered.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We saw a 15 to 20 percent increase in traffic, and the time spent on our website rose dramatically. The new logo is fantastic as well. Our company's logo went from being a negative for our brand to a huge positive. We try to put it on everything now.

What distinguishes Mighty from other providers?

It was very easy to work with them. For example, the first logo they brought to me I wasn't crazy about. They were very intuitive, and took my criticisms to heart, and the next logo was absolutely perfect. 

Is there anything Mighty could have improved or done differently?

Honestly, no. They were timely, easy to work with, and did great work. I'd recommend them to anyone.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I absolutely have – twice – and just in a short period of time.