What was the scope of their involvement?
Respondent 2: The process with Mighty started with the branding element before the website rebuild. They went through an extensive process of meeting with our leadership and different people at various levels of our team. Mighty sat down and asked specific questions, getting an idea of what our brand currently was, how we identified ourselves, and any other relevant information. All of this was taken and presented back to us. The first part involved a general vision and the first phases of the new logo.
The website process engaged several members of our team in sit-downs, working through the logistics of different pages and what we needed. It was an integrated process between several people in our team, with both of us making sure that everything went according to plan.
Mighty made the new logo for our firm, as well as the ones for our wealth management and IT entities. They developed our website and are currently working on some graphic design pieces as well. We were given a few other small deliverables like images of our website being displayed on a laptop, which we could send as announcement pieces.
A separate developer was contracted by Mighty for the backend of the site. They worked hand in hand on the technical pieces, but we didn’t interact with the developer at all.
How did you come to work with Mighty?
Respondent 2: We found them through the person who was in my position prior to me; they had a relationship and had been emailing back-and-forth. When I came to the position, I was told about them and we ended up setting a meeting, where we talked about our needs. Mighty developed a formalized proposal for us, which we presented to our key marketing group in the firm.
Mighty understood who we are and did a wonderful job of reflecting this. Another reason for choosing them over our other proposals was that Mighty seemed to have a fresh perspective and created an impressive deliverable to go along with our proposal. We liked the style and professionalism of it.
When we started working together, Mighty was a newer group which had experience in other places. We liked the fact that we’d be working with their team closely, and that they could be integrated into our own team and core values through the process.
How much have you invested with Mighty?
Respondent 1: The cost of their work was in the $30,000–$35,000 range.
What is the status of this engagement?
Respondent 2: We started working with Mighty in February 2016. The project was finished in May 2017.