Building Brands That Matter.
At Might & Matter we bring the might that comes from 30+ combined years of experience at name-drop worthy agencies to help you build brands that matter. We pride ourselves on being nimble and adaptable and our size allows us to eliminate the red tape and bureaucracy that comes along with a lot of the larger shops. We believe in the value of fully understanding your business so that we can help determine what you actually need and we’ll be straight with you when sharing our recommended solutions. We believe in the power of challenger brands who want to build a more truthful connection with their consumers and in the importance of driving business with purpose. Clients cast their votes with dollars, and they are casting those votes for brands who want to be better. We are Might & Matter. Let’s challenge the status quo, together, and help you build a memorable and relevant brand.

headquarters
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Portfolio
BankUnited, Duri Cosmetics, Aria Development Group, Miami-Dade Beacon Council, Loud & Live, Natutreats, GOJA, DROPS CBD

2200 Brickell Branding and Advertising
The real estate market in Miami is booming. To stand out from the crowd, one group of developers decided to take a different approach, creating a space where the overall health and wellness of the end resident came first. We partnered with the developers and sales team to create the brand world for 2200 BRICKELL, a boutique collection of luxury residences designed to deliver residents with a more thoughtful and intentional living experience that will advance their health, happiness, and well-being.
The meticulously crafted brand world exudes sophistication and elegance while keeping the importance of a balanced lifestyle at the forefront, not only in the visual brand identity but also resonating throughout the brand voice and every piece of marketing collateral. The result is a brand platform that celebrates 2200 BRICKELL as the place for a life well lived.

The Rover Hotel Branding
Travel to Miami is booming and our client came to us with a boutique hotel property that needed an identity that would appeal to the new traveler demographic. After identifying the key traits and behaviors of our target, and our relevant positioning in the market, The Rover was born.
Inspired by the innate explorer nature of our visitors and the vibrant colors of our location, a name and identity was developed that truly brought the property to life.

Cutler Bay G.O. Bond Website
The Town of Cutler Bay came to us with a challenge. They had purchased a 16-acre vacant lot for development but needed a “yes” vote on a G.O. bond to obtain the necessary funding to develop the land. They already had one failed vote and the upcoming election was their last chance to move forward and create a green space and municipal complex that the community so desperately needed. In order to succeed, it was imperative that a platform be created where residents could learn more about the project, understand the financial impact of the vote, and learn how this space could directly benefit them.
The website Might & Matter developed was a key component in community outreach and education which resulted in a YES vote!

DROPS CBD Brand Identity and Packaging
In a world flooded with CBD products, standing out from the pack can be a daunting task. However, a strong visual brand identity can be the key to unlocking your brand's potential. At Might & Matter, we took this challenge head-on by utilizing visual metaphors that represent the various types of relief that DROPS products provide.
By crafting a unique and memorable visual brand identity, we were able to differentiate ourselves from the competition and connect with our audience on a deeper level. Whether it's combating stress, anxiety, or pain, our loyal customers can easily recognize and trust the relief that our brand provides.

Natutreats Pet Food - Brand Identity and Marketing
As a brand new natural treats brand for pets, Natutreats needed a name and brand identity that would help them stand out from the clutter in a saturated pet goods market. We partnered with them to create a full brand identity that expressed the unique nature of the offering and the fun and friendly essence of the company.
Natutreats has seen exponential growth and an increase in partnerships and sales of 21% as a result.

Duri Cosmetics - Bottle Collection Digital Renders
Duri Cosmetics, a distinguished brand in the nail polish industry, sought our expertise following a recent revamp of their product packaging. In order to present their high-end nail polish offerings on their online platforms they needed realistic and true-to-life renders that would accurately depict the bottles and polish colors.
Might & Matter partnered with Duri to bring their vision to fruition, resulting in a product that showcases the upscale nature of the brand and allows customers to see accurate color representations, which had not previously been available.
Reviews
the project
Branding & Design for CBD E-Commerce Store
"You can rest assured that you're counting on brains, brawn, and branding excellence."
the reviewer
the review
The client submitted this review online.
Please describe your company and position.
I am the Owner / Manager of a CBD e-commerce store
Describe what your company does in a single sentence.
Creative & e-commerce.
What specific goals or objectives did you hire Might & Matter to accomplish?
- Develop a brand
- Design
- Creative strategy
How did you find Might & Matter?
- Referral
- Other
Why did you select Might & Matter over others?
- Great culture fit
- Referred to me
- Company values aligned
- Other
Describe the scope of work in detail. Please include a summary of key deliverables.
I needed to help develop a brand from the ground up. Might & Matter helped me create everything from scratch, including the logo and design guidelines, product labels, product packaging, web design, and curated content, to mention a few.
What were the measurable outcomes from the project that demonstrate progress or success?
- End product, design and brand looked absolutely fantastic.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always timely with deliverables. Fantastic communication. Clear and straightforward feedback. Understanding and patient when changes were needed or additional time was needed.
What was your primary form of communication with Might & Matter?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
With Might and Matter, you can rest assured that you're counting on brains, brawn, and branding excellence all in one place. Having relied on them heavily for the creative development of my own brand, I can say that Milton and Andrea are two creative powerhouses capable of turning out world-class work for everything and anything from one-and-done deliverables to full-on original brand platforms.
The team’s experience, character, and reliability make Might and Matter an easy choice for anyone on the lookout for their next creative partner!
Are there any areas for improvement or something Might & Matter could have done differently?
None in my experience.