Might And Matter

The real estate market in Miami is booming. To stand out from the crowd, one group of developers decided to take a different approach, creating a space where the overall health and wellness of the end resident came first. We partnered with the developers and sales team to create the brand world for 2200 BRICKELL, a boutique collection of luxury residences designed to deliver residents with a more thoughtful and intentional living experience that will advance their health, happiness, and well-being.

The meticulously crafted brand world exudes sophistication and elegance while keeping the importance of a balanced lifestyle at the forefront, not only in the visual brand identity but also resonating throughout the brand voice and every piece of marketing collateral. The result is a brand platform that celebrates 2200 BRICKELL as the place for a life well lived.

Travel to Miami is booming and our client came to us with a boutique hotel property that needed an identity that would appeal to the new traveler demographic. After identifying the key traits and behaviors of our target, and our relevant positioning in the market, The Rover was born.

Inspired by the innate explorer nature of our visitors and the vibrant colors of our location, a name and identity was developed that truly brought the property to life.

The Town of Cutler Bay came to us with a challenge. They had purchased a 16-acre vacant lot for development but needed a “yes” vote on a G.O. bond to obtain the necessary funding to develop the land. They already had one failed vote and the upcoming election was their last chance to move forward and create a green space and municipal complex that the community so desperately needed. In order to succeed, it was imperative that a platform be created where residents could learn more about the project, understand the financial impact of the vote, and learn how this space could directly benefit them.

The website Might & Matter developed was a key component in community outreach and education which resulted in a YES vote!

In a world flooded with CBD products, standing out from the pack can be a daunting task. However, a strong visual brand identity can be the key to unlocking your brand's potential. At Might & Matter, we took this challenge head-on by utilizing visual metaphors that represent the various types of relief that DROPS products provide.

By crafting a unique and memorable visual brand identity, we were able to differentiate ourselves from the competition and connect with our audience on a deeper level. Whether it's combating stress, anxiety, or pain, our loyal customers can easily recognize and trust the relief that our brand provides.

As a brand new natural treats brand for pets, Natutreats needed a name and brand identity that would help them stand out from the clutter in a saturated pet goods market. We partnered with them to create a full brand identity that expressed the unique nature of the offering and the fun and friendly essence of the company.

Natutreats has seen exponential growth and an increase in partnerships and sales of 21% as a result.

Duri Cosmetics, a distinguished brand in the nail polish industry, sought our expertise following a recent revamp of their product packaging. In order to present their high-end nail polish offerings on their online platforms they needed realistic and true-to-life renders that would accurately depict the bottles and polish colors.

Might & Matter partnered with Duri to bring their vision to fruition, resulting in a product that showcases the upscale nature of the brand and allows customers to see accurate color representations, which had not previously been available.