B2B Marketing Experts

The Mezzanine Group accelerates revenue growth for business-to-business companies. We build B2B lead generation machines that combine traditional and digital marketing with marketing technology, systems and processes to deliver powerful and consistent revenues. Over the past decade we’ve helped over 250 B2B companies across a variety of emerging and mature industries achieve their business goals.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
Toronto, Canada
headquarters
  • 500 King St West, Suite 300
    Toronto, ON M5V1L9
    Canada

Portfolio

Key clients: 

Acroturn, BVT, CES, Comtek, DAGIGA, Etratech, HABCO, MIrus, Lorpon, Southwest Bindings, Webcom, York Metal Products, American Appraisal, ChannelAssist, Cognition, Diamond Immigration, doctorcare, dynargie, Ecommerce Pathways, experiencepoint, Gertex, HR Transformations, iCapital, Knightsbridge, Legacy Leaders, Mainway, Mobilize, NRIGlobal, Origina-Cause, O'Sullivan, PSAV, PSI Engineering, Quality & Compliance, SIGMA, Six Degrees Medical, Zeifmans, Lanworks, Nymity, Trader

Reviews

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Branding & Design Services for Legal Insurance Company

“They execute on everything we ask them to do, and I can't think of anything they could do better.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2019 - Ongoing
Project summary: 

The Mezzanine Group refreshed the branding for a legal services provider. After a market analysis, they developed a focused targeting method for new users and designed visuals to attract key audiences.

The Reviewer
 
1-10 Employees
 
Bermuda
Dean Carberry
Director, Legal Insure
 
Verified
The Review
Feedback summary: 

Audience reach is greatly improved, and the list of potential users has grown from 200 to 17,000 in three months. The Mezzanine Group cultivated a deep understanding of the brand and its needs, and they are always prepared to take the next steps and nurture growth.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a market leader for after-the-event legal insurance. We provide access to justice for plaintiffs who want appropriate compensation after their day in court. I'm the director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Mezzanine Group?

We offer a great product, which we feel is best in its class. We wanted to restart the company and refresh the brand, with much more focus on this particular product. We wanted help with the messaging, audience targeting, and lead generation.

SOLUTION

What was the scope of their involvement?

We discussed how the product works and what it does. Together, we examined our competition and analyzed the parts of our product that were stronger than similar options on the market. They understood our needs immediately, and they helped us pinpoint the key points and the important information to share. Suddenly, we had a laser-focused picture of what people respond to, which was a huge positive for us.

They did some design work for us, which we presented at a major conference. Their work included the whole layout of our booth, our messaging, and our marketing materials. They came with us, listened to our client interactions, and observed how clients responded.

What is the team composition?

We have one main point of contact who acts as the project manager. We also work closely with another team member who does a lot of the day-to-day work.

How did you come to work with The Mezzanine Group?

We circled all the potential companies in the phonebook that might work for us. After some awful telephone calls, we had a great conversation with The Mezzanine Group. We decided to work with them the next day.

How much have you invested with them?

We’ve spent $50,000 in the first three months with them.

What is the status of this engagement?

We started working together around August 2019. The work is ongoing, and our plan is to use them for the long-term.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Compared to last year, this year's conference was hugely successful. We've had several meetings since then, and The Mezzanine Group raised our presence dramatically. Companies reach out to us and are very interested in us. We've done a few campaigns with them, which attracted an audience of 17,000 potential candidates. That's up from 200. Our social media campaigns have a lot of traffic, and we're hopeful that our leads will improve over time. 

How did The Mezzanine Group perform from a project management standpoint?

It was almost as if they worked for us internally. They made sure they followed up, and they helped us complete everything we needed to do. When we had our first conversation, they told us to dedicate the time to teach them about the project. We threw everything we could at them, and they did exactly what they said they would do. We have regular calls, and they always have materials prepared. They always talk about the next steps, and our experience with them is very refreshing.

What did you find most impressive about them?

Their attention to detail is wonderful. They take the effort to research and get to grips with our needs and our business. They developed a deep understanding very quickly, and they absolutely got us. The Mezzanine Group is far better than any other agency we've worked with, even large companies. I don't hold back any praise for them, and we're very pleased with their work.

Are there any areas they could improve?

I struggle to come up with anything negative to say about them. They execute on everything we ask them to do, and I can't think of anything they could do better.

Do you have any advice for potential customers?

Be committed to the project, and give them the data and resources they need. In your first month of interactions with them, be prepared to give them as much information about your company or your project as you can. Their understanding of our business was critical to our success.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They offer a good value for the money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them to three other companies.

Marketing for IT Consulting Company

“They integrate seamlessly not only with our team, but also with our customers.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2019 - Ongoing
Project summary: 

Spearheading a digital marketing campaign, The Mezzanine Group creates content for the blog and social media, manages SEO, Google Ads, and PPC campaigns, and helps with the graphic design.

The Reviewer
 
11-50 Employees
 
Toronto, Ontario
Nim Nadarajah
Partner & Director, Advisory and Consulting Firm
 
Verified
The Review
Feedback summary: 

The cold lead conversions have skyrocketed and user engagement is on the rise. The Mezzanine Group goes above and beyond to meet all needs, while their commitment and superb project management make them stand out among competitors. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a partner and director at a consulting firm in Toronto. We specialize in digital transformation and insurance risk services focused on Microsoft ecosystems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Mezzanine Group?

We were looking for a vendor to help us with various marketing services.

SOLUTION

What was the scope of their involvement?

The Mezzanine Group manages SEO, Google Ads, and PPC campaigns for us and takes care of our collateral. In terms of our blog and social media, they create and post the content. We just review it and provide them with any business acumen that they might not have. In addition, they do graphic design and run our webinars.

What is the team composition? 

We work with an account executive, a dedicated project manager, and a marketing director. There is also a team of about five people behind the scenes. 

How did you come to work with The Mezzanine Group?

They're a HubSpot partner, so we found them through HubSpot.

What is the status of this engagement? 

We started working with them in January 2019 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've seen an 80% increase in our cold leads conversions and a 100% increase in the user engagement on our blog. The user participation in our webinars has also more than doubled. The Mezzanine Group has helped us increase our brand awareness, so our customer base has grown.

How did The Mezzanine Group perform from a project management standpoint? 

They're very detail-oriented. We have weekly meetings and they give us regular reports with the updates. Compared to the other companies we've worked with, The Mezzanine Group's project management skills are unparalleled.

What did you find most impressive about them?

They integrate seamlessly not only with our team, but also with our customers. There are three dimensions to every relationship–capability, competency, and culture. The Mezzanine Group has a perfect balance of all three aspects. 

Are there any areas they could improve?

I can't think of anything. 

Do you have any advice for potential customers?

Have someone in your company dedicated to managing a relationship with them. You need to bridge the gap between their team and your team, bringing them up to speed in terms of the business acumen of your organization and your customers. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their project management is excellent.
  • 4.5 Cost
    Value / within estimates
    It's a premium product, so don't expect it to be cheap. All of our transactions are high-value transactions.
  • 5.0 Quality
    Service & deliverables
    They engage with us along the journey to gather the necessary input and help us visualize the end product.
  • 5.0 NPS
    Willing to refer

Marketing Automation & Strategy for Software Firm

"They took ownership, so it wasn’t just a job to them." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2017 - Feb. 2019
Project summary: 

The Mezzanine Group provided marketing consulting and leadership. They spearheaded a modernization plan that saw the introduction of marketing software and automation to improve campaign tracking and results.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
COO, Privacy Compliance Firm
 
Verified
The Review
Feedback summary: 

Marketing agility and efficacy increased significantly thanks to The Mezzanine Group’s advice and experience. Their resources integrated seamlessly with in-house resources to become true team members. The energy they displayed and regular communication was appreciated.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the COO at an organization in the privacy compliance space. We help and support the privacy compliance offices of multinational organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Mezzanine Group?

We work in a market that was exploding in its size and scope (due to GDPR) and wanted to get external marketing to address that. Additionally, one of our directors was going on maternity leave and we decided to replace them with an agency rather than hire someone for a year.

SOLUTION

What was the scope of their involvement?

Initially, we contracted a single individual to be work in-office with us 2–3 days a week and lead our internal marketing team. They provided recommendations for us to move forward, and then that became them developing project and executing them.

They also helped on our content side and going to market. We’d been using NetSuite (our financial CRM) but they introduced us to Hubspot and marketing automation. Sales consulting was also a small part of their contributions.

What is the team composition?

The main person was Gale, and she acted as our main point of contact. We also worked Nikki and Kim.  

How did you come to work with The Mezzanine Group?

I wasn’t involved in that process, but I know our CEO and marketing director looked at different agencies. I think Mezzanine came in through a referral.

How much have you invested with them?

We spent $250,000–$500,000.

What is the status of this engagement?

We worked together from May 2017 until February 2019. The original contract was a year, but we extended it on a monthly basis. Eventually, we hired an VP of marketing to grow our in-house team and transition us away from Mezzanine.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The first thing is that bringing in Hubspot made us much more agile. We’re now up to speed with current marketing trends and can break down campaigns with metrics and results. Their web design has also brought us up to compete in the market at a 2019 level.  

How did The Mezzanine Group perform from a project management standpoint?

I wouldn’t have extended contract if there was any concern about project management or performance. We had weekly updates in-person to ensure everything was on track. They’re really good at time and cost estimates, too.

What did you find most impressive about them?

Their personnel were great. All three brought expertise and acted as leaders. Their experience and passion were a great help. They took ownership, so it wasn’t just a job to them.

They were Nymity when they were with us.

Are there any areas they could improve?

No, not that I can think of. They did what they needed to do. If anything, they went above and beyond.

Do you have any advice for potential customers?

Scope out the work and have actionable timelines with weekly updates. Make sure they’re aligned in the beginning and let them do their thing.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    There were a couple of delays.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer