What evidence can you share that demonstrates the impact of the engagement?
Compared to last year, this year's conference was hugely successful. We've had several meetings since then, and The Mezzanine Group raised our presence dramatically. Companies reach out to us and are very interested in us. We've done a few campaigns with them, which attracted an audience of 17,000 potential candidates. That's up from 200. Our social media campaigns have a lot of traffic, and we're hopeful that our leads will improve over time.
How did The Mezzanine Group perform from a project management standpoint?
It was almost as if they worked for us internally. They made sure they followed up, and they helped us complete everything we needed to do. When we had our first conversation, they told us to dedicate the time to teach them about the project. We threw everything we could at them, and they did exactly what they said they would do. We have regular calls, and they always have materials prepared. They always talk about the next steps, and our experience with them is very refreshing.
What did you find most impressive about them?
Their attention to detail is wonderful. They take the effort to research and get to grips with our needs and our business. They developed a deep understanding very quickly, and they absolutely got us. The Mezzanine Group is far better than any other agency we've worked with, even large companies. I don't hold back any praise for them, and we're very pleased with their work.
Are there any areas they could improve?
I struggle to come up with anything negative to say about them. They execute on everything we ask them to do, and I can't think of anything they could do better.
Do you have any advice for potential customers?
Be committed to the project, and give them the data and resources they need. In your first month of interactions with them, be prepared to give them as much information about your company or your project as you can. Their understanding of our business was critical to our success.