An award-winning UI/UX Design & Development agency
We are an award-winning user experience design & product design company providing startups & enterprises with UI/UX, Product Design, Web Design & End-to-End Development services.
We build products using a time-boxed approach for product design, where we work in sprints of 3,4, or 5 days to ideate, build, and test product concepts & prototypes.
We put people at the center of our process and work with fast-moving, bold, and ambitious organizations in a high-performance environment where we put emphasis on speed, progress, and continual improvement.
We've helped startups, mature organizations, and Enterprises alike, to improve their product portfolio, build MVPs and SaaS products at scale across multiple-industry verticles.
We believe design to be an experiment that involves continual iterations and our value lies in reducing chaos in product research and development, where we focus on tangible and incremental results from the get-go.
This is where stand out :
- 3 Day product Concepting: Come to us with your product/business challenge on Monday, and see your product vision in reality on Wednesday.
- 5 Day Product Prototype: Walk out with an amazing product prototype within 5 days of our project kickoff. Showcase it to investors, stakeholders, and users to gain early feedback before going ahead.
- 4 Week MVP: Get your hands on the beta version of the product with which you can test with your users before going all in.
What more can we do:
- Build and develop new products for scale
- Improve existing products and solutions
- Product Audit and Consulting
Our customers are our friends and we are grateful and super joyful to have worked with some of the best - Philips, Ken42, Turbostart, Mitter, IFMR, Hiration, Aimsquant, Equities.Chat, Equidor, and more.
Have a business challenge or a product idea? Let's concept together.
Focus
Recommended Providers
Portfolio
Chronosphere Technologies Private Limited, Ken42
Fitness tracking app
We helped strategize, design & prototype a habit-forming application to enable users to eat & track their meals easily. Scope of work : • Product Strategy • Navigational system design • UX Design • UI Design • Prototyping Deliverables : • Wireframes • User flows • Development ready UI Screens Timeline: • 2 weeks
Fintech Dashboard Design
When we begin to design dashboards, we ask ourselves one important thing :
Is it really required?
Only after we are absolutely clear that the dashboard does add value to the whole equation is when we move forward to think about it.
Do you need a dashboard?
Most products that are designed to solve one problem can still serve the goal they wish to without a dashboard - and in a very decent way, too.
Take for example the most frequent products we use, for instance - Google, Amazon, Airbnb, or even the browser , they all don't come with a dashboard out of the box.
But we don't feel the lack of a dashboard when we use them. Right?
Think of the ramifications when Amazon introduces a dashboard. Think about the stress it puts on you when it says "Overall purchase value - $89,000. Last updated a minute ago" Scary isn't it?
If you do need a dashboard, when?
In contrast, few products can't function without a dashboard. Take for example Google analytics. It would mean nothing without a dashboard showing metrics.
So, the bottom line(s) is (are)
1. Dashboards are not your "should have" features/screens.
2. For products that are designed to solve one pain point, dashboards don't necessarily add a lot of functional value.
3. For products that focus on insights and information as compared to performing an action, say, booking a flight ticket, dashboard does have quite a weight.
4. When a client pushes you to add a dashboard as a part of the product, reason with them. Dig deeper into understanding the purpose before understanding the purpose.
It's always good to not design something that is not important.
Fintech Marketing page aimed at conversions
Fintech product website we worked on with a goal to :
1. Increase conversion
2. Improve brand engagement
3. Reduce bounce-rate
Fintech Web App Onboarding
User onboarding and Landing page screen for an investment based platform.
Challenges
1. To increase sign-ups by convincing early adopters that the platform adds value to their investment efforts.
2. To make the entire product experience seamless
3. To reduce the cognitive load on the end-user to foster better product retention
Solutions
1. Touched upon all the possible concerns a user can have during the on-boarding itself
2. Adding emphasis to the product functionality to reduce the fear of uncertainty
3. Keeping the visual style unique from the competitors to reduce "another copycat" syndrome
4. Making the whole experience more human-centered by adding enough visual illustrations and -keeping the content conversational ( read not robotic)
Reviews
the project
Dashboard & Website Design for Tool Developer
"The passion to create something of value and not just deliver because they have to and it's a project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Mitter.io is a developer tools company based out of Bengaluru, India, providing easy to use Chat APIs for developers to consume and build applications and services around IP messaging.
I, Sharath Ramesh Iyengar, Co-founder, and Business Development Lead was primarily responsible for handling client projects. As we were an early-stage startup wrt this idea, I also looked into all support functions of the company including but not limited to Product design inputs, finances, hiring, contracting, etc.
For what projects/services did your company hire Metastate?
Situation As mentioned in the earlier section we were an early-stage startup of fewer than 10 employees and weren't looking to hire a full-time designer. We had built a pretty good dashboard which would be the primary interface for our users (developers) to use while working with the Mitter.io Chat APIs.
Challenge/ Opportunity This dashboard needed not just a cleanup but a UI UX overhaul from the basic barebones version the engineering team had cooked up to a professional-looking usable interface at par with the other players in the market to match with basic industry expectations from a dashboard.
For this job, through a reference, we came in touch with Jay Sahitya and his team.
What were your goals for this project?
Note: We started work on the dashboard project but ended up working on 1 more as mentioned above in the first section.
Each of the project’s goals is mentioned below Mitter Dashboard At least try to offer industry-standard wrt UI/ UX of the dashboard if not all features, as usability was the key -- fear of bounce on login/ repeated usage of the dashboard.
Mitter Website Professional industry-standard website to improve the trustworthiness of an unknown brand and its unique offering in a decently competitive market landscape.
How did you select Metastate?
We primarily reached out to our first circles for references specifically looking for UI/UX experts. After going through 2-3 potential teams to partner with we went ahead with Metastate.
I think within the first 2 interactions, both Rohan, Co-founder, and Engineering Lead and I were super impressed with Jay and his team. 2 cents about Jay, Co-founder of Metastate, being an engineer and worked in the IT industry for a short stint he understood the requirements from the Get-Go.
It wasn't just about understanding requirements but also the effort Metastate invested with our team to understand the details, willingness to hear our ideas out, and not just use acronyms or industry jargon saying this is how it's done today, etc, never.
They actually shared their knowledge about how we should approach this together and this showed their capacity in breaking down complex problems into simple chunks to solve them effectively.
Describe the project in detail.
Mitter Dashboard A clean, minimalistic design, simplifying complex user flows and merge certain existing ones to bring in uniformity across the platform. This needed to be done keeping in mind the existing work in terms of the foundational engineering effort invested and reduce the additional engineering man-hours needed.
Mitter Website Bold yet minimalistic design with a lot of emphasis on the landing page accentuated using the brand colors along with code samples/ refs to capture the user’s attention to the power of Mitter’s offering In addition, visuals (illustrations) to explain the offering in detail including but not limited to a separate features webpage.
They provided additional support and delivered more than what was discussed as discussed mutually to complete the project.
What was the team composition?
Totally, there were 3 people who interacted with Metastate, directly or indirectly. Sharath -- Projects’ Lead from Mitter.io Rohan -- Engineering lead of Mitter.io Aniket -- Brand and Communications lead From Metastate, it was primarily the Co-founder Jay who worked with us personally and Reshma who coordinated the project
Can you share any outcomes from the project that demonstrate progress or success?
The engagement was definitely successful even though it was on very short notice in general. The outcome of this exercise was that we were able to signup a 500 fortune company's India division for a project $50000 upwards.
The overall positioning we were able to achieve with the combined project/s delivered helped us create a strong trustworthy brand image and increase usability internally ( Our engineers were the first ones to use the dashboard every day) and externally.
How effective was the workflow between your team and theirs?
This was definitely huge learning for a small company like us who are completely engrossed in what we were building and not just being tech engineering heavy but believe in structured processing using all of the tooling available.
Invision and sketch were used for sharing the design prototypes, workflows, and even for visualization. It was further used by the front-end team for the implementation of the dashboard and the website.
What did you find most impressive about this company?
The passion to create something of value and not just deliver because they have to and it's a project. It was a lot more and the trust we built with Jay and his team go beyond just work today which is a key to long sustained business growth.
The bottom line, they didn't just deliver but delivered in the right spirit, quality, and commitment by owning the work.
Are there any areas for improvement?
I believe if they can get a few more folks with a varied skill set but maintain the culture, they could go really far and this would assist working with startups and established companies as requirements in today's dynamic world are every changing/ updating.
the project
UI & UX Design for Fintech Startup
"We had a very pleasant experience and no major areas of improvement."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company is an early stage fintech startup aiming to solve the liquidity problem based out of Bangalore, India. We are currently in stealth mode and are in the process of launching an alpha version. I am the COO and one of the co-founder.
For what projects/services did your company hire Metastate?
We hired Metastate for three projects:
- Design, UI and UX of our main website to detail our product and value proposition to our customers
- Design, UI and UX of our on-boarding platform to on-board the users of our platform
- Design, UI and UX of our platform which had several components - Dashboards, transaction pages, status pages, emails, notifications and auto triggers to name a few.
All of these were designed for different types of user personas
What were your goals for this project?
Our goals of the project were:
- On time delivery of the project
- A clean and minimal UI/UX for our platform users where every single journey point was well thought out and optimised
How did you select Metastate?
When we decided to look for an external agency to help us with our project we did extensive research on the players. After zeroing in on 1-2 prospects the following steps were taken in choosing Metastate:
- Call with the Founder and project lead to understand their process
- Evaluated their existing work
- We also loved the fact that Metastate offered a free 1 week sprint to where they spent considerable amount of time with us to understand the product and come up with initial designs and thought processes at no cost to us
- As both teams were working remotely, Metastate very clearly laid out the plan and tools that will be used to deliver this project on time.
Describe the project in detail.
Since we are in stealth mode we will not be able to divulge too many details about the project. We are building a fintech platform in India which is addressing a pressing need of liquidity issues for various stakeholders.
The platform has several components to it - On-boarding, KYC, documentation management, financial transaction management, dashboards etc. Metastate had a very clear product mindset and we were running two week sprints.
Jay was the main point of contact and he made sure that the entire process was smooth and the project was delivered on-time. Metastate had to deliver design, UI and UX of the entire platform and website.
What was the team composition?
A product manager/owner from Metastate with analysts, designers etc worked on the project.
Can you share any outcomes from the project that demonstrate progress or success?
- https://invis.io/HVUCRQG2WEU
- https://invis.io/YSVJRVU9Z6R
- https://miro.com/app/board/o9J_kwuT294=/
- https://loagesteam.atlassian.net/l/c/wavDqMMH
How effective was the workflow between your team and theirs?
On a scale of 1-5 I can say it was a 5. The tools chosen by Metastate and the process was top notch and it made sure we had a smooth journey right from start to finish
What did you find most impressive about this company?
- The way they think and imagine the product by putting themselves in the users shoes. Very forward thinking and very few companies among all my research that follow google’s design ideologies
- The amount of hand holding or knowledge transfer required about the product was minimal. Least amount of time spent on this exercise
- Small team and they were able to deliver a product at a significantly lower cost and quicker turnaround times than established companies with more resources and bandwidth
Are there any areas for improvement?
We had a very pleasant experience and no major areas of improvement. Small issues but those are prevalent with any small team and will be fixed as they grow.
the project
Web Design for Cyber Defense Platform
"Post-workshop, less than 48 hours, we had a prototype; which essentially showcases the agile team Metastate has."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I own multiple portfolio's in BluSapphire with Primary being; Sales/ Operations and Marketing. As Head of Client Engagement, I also engage with C suite executives in evangelizing Cybersecurity & strategizing Go To Market for our partners.
For what projects/services did your company hire Metastate?
In Designing and Developing a Website with a strategic vision in building Brand BluSapphire and educate/ create awareness around need of cybersecurity in B2B Market segment.
How did you select this vendor and what were the deciding factors?
Design driven content approach while building a website from scratch. Driving passion from Metastate team in understanding our businesses and needs of our consumer in depth. Multiple good references within peer group as a 1st choice vendor for Website/ UI/UX design.
Describe the project in detail and walk through the stages of the project.
I personally loved the involvement of team to understand the need even before signing off a contract; the through discussions and correct questions which were asked were more consultative and proactive. Post Kick off- a detailed workshop was carried out in hashing out key outcomes which was done super creativity and ensured the smallest aspects were covered well.
Post workshop, less than 48 Hours, we had a prototype; which essentially showcases the agile team Metastate has. Team Metastate was through with checklists and were fluidic in their approach to the work as if they know us for ages, It was just amazing. I can quote they happily go beyond the contract and support you for good. Proper care was taken in closing the project as well.
How many resources from the vendor's team worked with you, and what were their positions?
In total; we had 2 front end resources. Jay- Cofounder & Reshma- Developer- Cofounder.
Can you share any outcomes from the project that demonstrate progress or success?
What best can it be, when a complex world of cybersecurity is now being understood by laymen? It just was made possible by BluSapphire's website.
How effective was the workflow between your team and theirs?
It was super collaborative with no parallels/ confusing communications. Love the fact that, Team Metastate believes in using collaboration tools such as Slack in making complex communications reach people on time and ensure no siloes are building within the teams!
What did you find most impressive or unique about this company?
Their passion to deliver the best/ unique product and willingness to go beyond the contract. The team was hit by COVID- of course, we did give them a levy but their responsibility & dedication in delivering the product even during tough times was commendable.
Are there any areas for improvement or something they could have done differently?
They are a super fun team to work with & I do not see any real reason as such.
the project
Website Dev for Corporate Gifting Business
"The fact that they were able to understand and deliver exactly what we had in mind was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Partner at the firm.
For what projects/services did your company hire Metastate, and what were your goals?
To create a new and improved website.
How did you select this vendor and what were the deciding factors?
Came across Metastate from a colleague.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Quite impressed with how organized the team was.
How many people from the vendor's team worked with you, and what were their positions?
We had two people handle our project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
A beautiful website came into shape.
Describe their project management style, including communication tools and timeliness.
We had slight issues with Metastate delivering the project as per our deadline, however would definitely say the final outcome was worth the wait.
What did you find most impressive or unique about this company?
The fact that they were able to understand and deliver exactly what we had in mind was impressive.
Are there any areas for improvement or something they could have done differently?
Just timeliness.
the project
Web Dev for Education Technology Startup
"We found them to be responsive and truly interested."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I head the marketing team at Ken42, an edtech startup, India's first system for education design and management. (SEDM)
For what projects/services did your company hire Metastate, and what were your goals?
To create a website to introduce a tech platform and services poised to disrupt education.
How did you select Metastate and what were the deciding factors?
We found them to be responsive and truly interested. They worked like an internal team.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Building a responsive website with a cutting edge user experience.
How many people from the vendor's team worked with you, and what were their positions?
Jay and Reshma Basthi worked directly with us.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We love the site design and experience. It led to many conversions from our campaigns.
Describe their project management style, including communication tools and timelines.
They use notion and slack to keep track of the project and communicate with the Ken42 team.
What did you find most impressive or unique about this company?
Design Approachability Customer support
Are there any areas for improvement or something they could have done differently?
Shorter timelines Faster turnaround
Though the partnership was done on short notice, the company considers the collaborations with Metastate to be successful. Thanks to the efforts of the team, the company was able to sign up several Indian Fortune 500 companies, creating a trustworthy brand.