What was the scope of their involvement?
Our first initiative started with a strategy discussion, where we identified the audience, user experience, and content that we wanted to include. Our teams then developed wireframes and explored several options for the site design. We then pivoted to the development and execution, where Mess Marketing was accountable for all of the architecture and tying it back to our internal CRM. They were integral in working with our marketing team but also with our IT colleagues, as well.
I’ve also leaned on them for other sorts of marketing services. For example, I engaged them to develop a few radio spots for us. I included them in that RFP process as a courtesy, and they turned out to be the best in terms of creativity, responsiveness, and price.
Mess Marketing also works well with the other firms we use for SEO and content creation. I feel just as comfortable having personnel from those companies interact with Mess Marketing directly because it’s such a fluid and well-functioning relationship.
Overall, I view our working relationship as a partnership. They have been a part of some critical initiatives around the website development, and they are continually looking to improve our presence.
What is the team composition?
I interact with one of the principal owners, the lead designer and his team, a copywriter, and a project manager.
How did you come to work with Mess Marketing?
I received several referrals from trusted colleagues and associates in the industry. I interviewed a few firms and determined that Mess Marketing offered the ideal combination of skill set, price point, and relevant experience in the industry. They were also a good fit from a personal and cultural perspective.
How much have you invested with them?
I expect to spend $300,000 by the time we wrap up this project.
What is the status of this engagement?
We engaged them late in 2017, and our work is ongoing.