Mediahead

Introduce your business and what you do there?

I’m the digital marketing manager at a consumer goods company, responsible for all digital communication and marketing needs. This includes digital out-of-home, Spotify, and TV advertising.

What challenge were you trying to address with Mediahead?

We needed help managing digital performance and brand awareness campaigns, as well as special projects involving opinion leaders and digital PR articles.

What was the scope of their involvement?

Mediahead is providing digital marketing and content creation and research. The content includes both localization of our global materials and developing content from zero. They’re responsible for all our digital channels, including social media. We’re also running special projects with key opinion leaders.

What is the team composition?

We’re working with three account managers and Mediahead’s director of client services.

How did you come to work with Mediahead?

We typically run pitches for big projects, and Mediahead won our pitch.

What is the status of this engagement?

We started working with Mediahead in January 2018, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We get reports after each campaign, and we compare results against company benchmarks. The metrics we’ve gotten from Mediahead’s campaigns are higher than those from our other partners.

How did Mediahead perform from a project management standpoint?

We have a kickoff meeting for each campaign, to discuss the next steps, and we have short status calls every week.

What did you find most impressive about them?

We have a few product managers in the company, for different categories, and the ones that’ve worked with Mediahead are very satisfied with them. We’re always happy to work with them. They deliver good results that are better than our other digital advertising partners.

Are there any areas they could improve?

They work well with us and they should maintain this high level of service.

Do you have any advice for future clients of theirs?

We’re totally satisfied with the results of our campaigns, and I’d recommend them to someone else. Mediahead has had a good impact on our overall sales. They’re professionals in the digital area and provide correct strategies based on our goals.

Introduce your business and what you do there.

I’m the head of marketing for Optimums, LLC. We sell climate control equipment.

What challenge were you trying to address with Mediahead?

We had a product that aimed to implement energy-efficient solutions in air conditioning technology. We needed a digital marketing and strategy partner to help us convince consumers to buy this product, which was initially more expensive, and would save money in the long run.

What was the scope of their involvement?

They analyzed the current market, including consumer triggers for purchase and their behavior, as well as the port rate of our consumer. Based on that, they provided some solutions, such as visual messages, to best reach consumers through our advertisements and campaigns.

They helped us make a campaign and also worked on other projects, including some branding of a product that suffered from negative consumer perception.

What is the team composition?

We worked with about six people from their team.

How did you come to work with Mediahead?

We had worked with them when they were part of a larger, national agency. When they formed their own company, we continued the relationship.

How much have you invested with them?

We spent around $300,000–$400,000.

What is the status of this engagement?;

We worked together from January 2015 until January 2018.

What evidence can you share that demonstrates the impact of the engagement?

They helped us use our product to grow a niche market through their strategies, helping consumers see their need for our product and trust it enough to buy it. We were very happy with the results, and still feel the impact of their work.

How did Mediahead perform from a project management standpoint?

They were professional and experienced. They documented, gave reports, met deadlines, and communicated very well. We used several tools for file transfers, setting milestones, and more, including Google Calendar for scheduling meetings.

What did you find most impressive about them?

They are a client-oriented team that is easy to work and communicate with. They act quickly to handle any problems, usually solving it within a couple of hours.

Are there any areas they could improve?

Perhaps they should expand their team to gain more experience and resources. This will extend their reach and capabilities for projects.

Do you have any advice for potential customers?

Clearly define your goals and set good targets. They will create a good campaign for you.