MediaGroup Worldwide

MediaGroup supports Saxo Bank, a leading Danish investment bank, in improving the visibility of their website in search engines, growing organic traffic, and most importantly, increasing revenue directly attributable to organic search.

Through our holistic strategy embracing all three aspects of SEO, including on- and off-site factors and SEO content, we have been able to deliver tangible results in an extremely competitive industry. Our online activities for Saxo Bank are conducted on a global scale with local translation, covering 15 markets.

In the period from October 2020 to March 2022, we have been witness to impressive large-scale results:

• Saxo’s organic traffic increased significantly by around 179%.
• The total number of organic keywords for the domain increased by 166%.
• The number of referring domains increased by 81%, exceeding our expectations.
• Monthly impressions increased by approximately 58%.
• The keywords in local markets such as Singapore rank in the top 10 on local SERPs, despite fierce competition.

We are very happy with the successes we have achieved to date in our campaign for Saxo Bank, and we are pleased to say that our SEO efforts are well appreciated as we continue to grow and develop our ongoing partnership with the bank.

When MediaGroup started their cooperation in 2018 with Universal Robots, a robotic automation company, they were doing most of their marketing the old-fashioned way. Attending conferences, placing print ads in industry publications, and employing a large sales force and distributors to generate new business.

Knowing that there was an opportunity to scale up their acquisition funnel through online advertising, the company asked us to design a media strategy that would generate high quality new business leads for their salesforce, globally.

Starting with an audit of the marketing efforts and performance data to that point, MediaGroup concluded that while awareness in the market place was high (as they are the global market leader), not enough efforts were employed to shape brand preference, and to generate conversions through acquisition advertising.

Initially using a variety of content in the form of whitepapers, MediaGroup was able to get the thought leadership content in front of a relevant audience, shaping their thoughts about the brand as a industry leader while at the same time generating thousands of leads through sign up forms and the like.

The campaign kicked off in April 2018, targeting 18 countries, and was expanded to further regions (24+) later in 2018. To further scale up volumes, various platforms were introduced, including Global (Google, Bing, Facebook, LinkedIn, DV360), and local ones (Y!Japan, Naver, Baidu, WeChat, Kakao etc.).

Besides paid media, a focus was put on utilizing the clients’ site and content to generate organic new business through concerted SEO efforts in a variety of search engines and countries. The SEO work included on-site optimizations and link building, which resulted in a dramatic increase in organic traffic, and subsequently business generated through inbound queries.

The campaign has been running for 2 years now, lead volume is high (thousands per month), cost per lead goal maintained (below $25), and lead quality is high.

For several years, we have been working with a major Danish luxury brand. They are one of the leading brands in the home fashion industry with an annual turnover of more than 1 billion DKK.

Even though the brand is at the forefront of the industry, they were not in the lead when it came to complementing their retail with ‘e-tail’. Especially the Asian market was found challenging, as it happens for many Western companies. The size and diversity of Asia often makes it complicated to reach the right customers.

Thanks to a combination of MediaGroup’s local Hong Kong office (with native Asian language capabilities), and our specialists around the world, we exceeded the ROI targets on both display and social ads. Contributing to the remarkable increase in the brand’s online sales were our efforts regarding SEO, SEM and paid social.

Fortunately, this solid success goes beyond the Asian market. Our dedicated team have managed to improve sales in all the brand’s 10 online markets, turning their e-tail weakness into an important part of their turnover.

MediaGroup helped a leading B2B company, a provider of lift table solutions in Europe, increase year-on-year revenue by 35% and achieve a 2300% ROAS through a global 
cross-channel marketing campaign.

Throughout the Covid-19 pandemic, our client was eager to get more out of their marketing budget by focusing on online advertising opportunities. We implemented a new campaign structure that aligned different stages in the customer journey, from shopping campaigns to automation with lead-generation marketing objectives and finally with sales as the end goal.

To profitably deliver qualified leads that convert to orders on Google and Bing, MediaGroup carried out a campaign restructuring to align customer journeys at different funnel stages, optimizing the campaigns continuously with Google’s latest automation update, in order to collect sufficient data for machine learning.

The PPC campaign was launched in the UK, Ireland, Germany, Austria and Switzerland, and aimed to generate high quality leads at scale, while maximizing B2B revenue and turnover with the addition of a new customer base. The campaign is being rolled out gradually in all 20 markets, with local translation.

Owing to massive B2B quote growth and MediaGroup team’s ground-breaking statistical data analysis effort, we have been witness to an impressive digital marketing transformation that truly stands out for its high achievement.

MediaGroup’s team of specialists have been consulting an under-digitized company, helping them kick in the door to online sales.

The Danish owned client sells supplements all over Europe. However, they were stuck in analog marketing traditions, longing for online success. By customizing an acute digital media strategy and optimizing their SEO, we transformed the outdated offline brand to an online success. The media strategy included paid social, link building and PPC.

In fact, the company welcomed 45.000 new online customers in 2019 and achieved an increase of sales on 500% after working with us.