Media Contour | The Conversion Leaders

BACKGROUND

Please describe your company and position.

 I am the Co-Founder / Creative Director of a food & beverage company 

Describe what your company does in a single sentence.

We are a food manufacturer specializing in macaron production and other products made out of macarons.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Contour to accomplish?

• create landing pages for 2 holidays
• conversion rate optimization

SOLUTION

How did you find Media Contour?

Clutch Site

Why did you select Media Contour over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Media Contour were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website Strategy & Guide
• Heuristics Analysis
• In-Depth Market Research Report
• Sitemap
• New Page Designs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We removed the low margin 'free shipping' model from our website and instead, with the help of the Media Contour - installed a gamification app to where all orders over $100 qualified for free shipping. Anything less than $100 in their cart required a $13 shipping fee based on other competitors. With this new model, our margin went from an average of 33% to 48%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Media Contour worked on a strict deadline that we appreciated and were very responsive when it comes to any questions we had.

What was your primary form of communication with Media Contour?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Media Contour team was very helpful in so many ways, responsive, and readily available to get on a call whenever we needed.

Are there any areas for improvement or something Media Contour could have done differently?

Media Contour does an excellent job with CRO but they need to have an equally talented marketing / advertising partner.

BACKGROUND

Introduce your business and what you do there.
I'm the founder and CEO of Rrhoid Rage. We sell hemorrhoid treatment and prevention products on Amazon, Walmart.com, and our website. Potentially, we'll be selling our products on certain retail shelves next year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Contour?
One of our struggles as a new startup was that we created our website ourselves. We're not website experts, but we did the best job we could. However, we noticed that our website had a high bounce rate and wasn't converting well. Even though we had very high conversion rates on Amazon and other channels, our website had very low conversions, so we knew the products weren't the problem.

SOLUTION

What was the scope of their involvement?
During the first stage of the project, Media Contour went through our website and identified the pain points we had regarding conversions, pinpointing the places where we had high bounce rates and were losing customers. They also provided us with a full heuristics report, for which they did market research on our product to show us its strengths and weaknesses.

Media Contour also provided us with their recommendations, which we really liked. The team went through their recommendations and provided us with mock-ups of what implementing the solutions and changes would look like. Moving forward, they'll provide us with maintenance and monitoring services.

What is the team composition?
At least two people from Media Contour were working on the project. Although I don't know if more teammates were involved in the project, I had direct contact with Ben (Co-Founder) and Matthew (CEO).

How did you come to work with Media Contour?
I met Ben at a small business expo in Dallas, Texas, and he told me about his business. We hit it off, and he explained that his company offered website and conversion optimization services, so we decided to hire him and give him a shot.

How much have you invested with them?
We spent around $3,500 on the main project. The maintenance cost will be around $400–$450 per month. I know that Contour Media cut us a special deal.

What is the status of this engagement?
We started working together around mid-November 2023, and the process took about a month, from the initial meeting to the delivery of their services. Although the main project was completed, Media Contour's monthly maintenance and monitoring services will continue.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
It's too early to see any results because we're still making some of the website changes Media Contour recommended. These changes included redesigning the website, so the version of the website they recommended isn't even live yet. Nevertheless, by just looking at the redesign mock-ups Media Contour recommended, we know the new website will do better than our current one. How much better the performance will be is yet to be seen, but we're confident that there will be an improvement.

As qualitative feedback, Media Contour's work quality is top-notch. Throughout the project, we knew we were dealing with competent people who knew what they were talking about, so we were confident we were in good hands. When their team was presenting what they came back with, I felt very good about the money I had spent because I knew it was worth it.

How did the company perform from a project management standpoint?
Media Contour was very upfront about the deadlines and budget; there were no hidden fees. The team used Asana to help everyone track the tasks, so we always knew when things were due and what they were working on. In addition to Asana, Media Contour was very available via email, Zoom calls, and phone calls. They made themselves available whenever we needed something.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Both Ben and Matthew delivered outstanding work.

What did you find most impressive about them?
I really liked the fact that Media Contour provided us with recommendations. Everyone can pinpoint areas of improvement, but not everyone can present a logical and relevant solution to our challenges. Still, the product they delivered at the end was the most impressive thing about working with them. They delivered a very professional and high-quality product.

Moreover, Media Contour's team had very nice people, which was a plus. We got to deal with kind people who were pleasant to speak to.

Are there any areas they could improve?
I can't think of anything Media Contour could have improved on — they were very good across the board.

Do you have any advice for future clients of theirs?
Be very honest and upfront about your needs and expectations. The more details and information you can share with them, the better because a lot of their work relies on how much you share with them. If you share all the details about your business, Media Contour will provide you with a more detailed report.

BACKGROUND

Please describe your company and position.

I am the CEO of Dermaclara, LLC

Describe what your company does in a single sentence.

The Collagen Boosting Brand. #1 Clinically Proven Skincare. Say Goodbye to Stretch Marks & Scars, Wrinkles, & Fine Lines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Contour to accomplish?

• Increased revenue
• increased conversion
• research

SOLUTION

How did you find Media Contour?

they found us

Why did you select Media Contour over others?

Company values aligned

How many teammates from Media Contour were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a guarantee that they would 5X our investment, increase onsite conversions/AOV and in total raise revenue. We are a team of 6 and had no time to dig into the data to do this ourselves, Matt and Ben sold us on the project with the guarantee and then proved the project by owning it, communication was tight, and they became an extension to our 6 person team tackling the one objective they know best, this was perfect from a bandwidth perspective for me and the team as we had no bandwidth left.

Each meeting wasn't pointless (so refreshing), they dialed and delivered, we trusted their expertise and they drove it home.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Daily Revenue by $2-3K, resulting in an additional $700+k yearly to the bottom line.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Completely hands off, they asked for something, we would get it to them, and then they would run with it. The learning in regards to our customers was priceless. Absolutely delivered on time, perfect timing quite frankly for us to be able to maximize on BF/CM resulting a big win for the brand. They understood our needs, and then used their expertise to build, and we trusted, and that worked!

What was your primary form of communication with Media Contour?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The guarantee spoke our language, they put their money where their mouth was and relied on their expertise to prove their value. We have worked with a ton of agencies over the years and fired all of them, the agency model is broken, money up front for no results. This experience with Media Contour was extremely refreshing to see out of an agency, and quite frankly, every agency should be replicating their model.

Are there any areas for improvement or something Media Contour could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the President of NextRX Pharmacy

Describe what your company does in a single sentence.

Retail and online pharmacy and telemedicine provider. We are a cash only self pay pharmacy. Which means we do not take insurance and don’t contract with any middlemen saving our customers a significant amount of money.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Contour to accomplish?

• As a new start up, our first goal was to establish an online presence where people could learn more about our new business model, and get contact information to reach out to us.
• Once we started to grow, our aim was to expand our footprint by offering an e-commerce solution to new customers to find us on line, see a physician via telemedicine, obtain prescriptions on line, and have them shipped to their homes. All of this can now be done on our website.

SOLUTION

How did you find Media Contour?

• Referral
• Other

Why did you select Media Contour over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Media Contour were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started as a new website built to help NextRX establish an online presence. Media Contour helped us refine, test and optimize our messaging to help us get set up to launch our WOO COMMERCE store and telemedicine services. They we able to help us get accredited through NABP and acquire our .pharmacy URL, which allowed us to move forward with our e-commerce store. 

While working on the accreditation, they built out our e-commerce store and created a unique conversion funnel and UX that helps visitors easily up understand the journey and intuitively know how to convert without giving it any thought. They now continue to optimize and improve the conversion funnel and UX though there conversation optimization services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were a lot of roadblocks and complexities throughout the entire project. Media Contour continued to find ways around and through them to help our business launch its new business model that would disrupt the healthcare industry. 

This included navigating uncharted technologies, processes, and more. They were able to put it all together and launch our telemedicine and e-commerce website. Now that we have a website that conveys the value we offer to our patients along with a UX that allows patients to easily navigate a complex process. We expect significant increases in our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Media contour was always just a phone call or email away. We were able to sink up and communicate with them frequently. And they provided clear feed back to our team.

What was your primary form of communication with Media Contour?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Media Contour team has a great deal of adaptability to the project's changing needs. Due to hippa and other constraints with our internal software, we had to pivot several times and figure our unique solutions to unexpected problems. Media contour handled this in stride and helped us resolve the issues and accomplish our original goals.

Are there any areas for improvement or something Media Contour could have done differently?

No, this was a unique project and we will continue to work with them as our business evolves. This is a complex and challenging project with new uncharted situations.

BACKGROUND

Please describe your company and your position there.

I am the founder of Dandurand Drug Company, a chain of independent retail, long-term care, and compounding pharmacies that include unique boutique gift stores established in 1976.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Contour, and what were your goals?

We were using a pharmacy-specific out-of-box website solution that made our brand look very cookie-cutter. We are well known in the area for our quality of service and, in particular, our unique high-end gift boutique. We're not your average independent pharmacy.

Not only did we need a website that matched our brand, but we also needed an online eCommerce presence so that we could begin to sell online locally, grow, and eventually sell nationally.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Media Contour because of their proven track record of success, ability to identify exact needs and areas of focus, creative problem-solving, and tailored solutions to exact problems. More specifically, they knew eCommerce and how to facilitate awareness and convert that into sales.

Their strict timeline and dedication to high-quality work products were also deciding factors. We felt they would be the perfect partner to help our company reach its goals.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We met with Media Contour to discuss our project, our concerns, and both our short-term and long-term goals. During initial consultation meetings, they asked question that really drilled down into what makes us different from other pharmacies. They listed to our answers and created a website tailored to our needs. We went through a content creation process. Met with videographers to craft our story and how we fit into and support our community.

We wanted to convey our values and highlight what makes us different not only from traditional pharmacies but from other independent pharmacies. We met with photographers, to discuss product shots, in-store shots, staff photos and external photos, there was so much that went into this project. We sat down with the content writers for web copy and the web designers for the website. At the end of it all we were left with a stunning website that perfectly blended modern design and usability with the needs of an independent pharmacy and unique store.

On top of that, we had a spectacular video that we used on the website and for local TV spots. We had assets for the site as well as social media, and a roadmap for images and content going forward. Since launching the new site, we've seen increased customer engagement, faster loading times, and a more cohesive brand presence online. We're proud of our work with Media Contour and believe it has set us up for success in the future.

How many people from the vendor's team worked with you, and what were their positions?

We worked with various team members all the way from the CEO and VP of Operations to our Project Manager, and various web designers, developers, and videographers who would then turn our vision into reality.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Media Contour was able to significantly improve our Google Search rankings for all of our focus keywords. Additionally, we are now selling in 20 states nationally and continue to expand. We have been working with them for over a decade.

Describe their project management style, including communication tools and timeliness.

Media Contour has a very "hands on" management style with frequent communications and updates at least on a weekly basis.

What did you find most impressive or unique about this company?

The Media Contour team continues to provide value by evolving our strategy to get better. They do a fantastic job of understanding our needs and are passionate about getting us the results we wanted.

Are there any areas for improvement or something they could have done differently?

No, they were very professional, thorough and very understanding of our unique needs and industry. We've been very pleased with the results achieved.

BACKGROUND

Please describe your company and your position there.

FedReceiver, Inc. is a service provider involved in court appointed receiverships, provisional director, partition referee, real estate expert witness, dissolution manager and additional fiduciary services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Contour, and what were your goals?

Media Contour was hired to (1) improve the existing website, create content, implement an SEO strategy, analyze competition, identify geographical markets, teach and instruct the client regarding the use of SEO to increase website traffic as well as converting clicks to client inquiries and business. The goal was to achieve the #1 ranking for certain keyword searches.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected this vendor based on a prior relationship going back approximately twenty years. The deciding factor was their prior performance.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Work details include but are not limited to: website creation, color schemes, logos, photos, art, infographics, overall website design, a lot of education about the process, SEO and optimization work, "back end" and link work, blogging, content and graphic design.

How many people from the vendor's team worked with you, and what were their positions?

Three people worked on the project including the CEO and VP of Operations.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The goals and objectives of the assignment have been achieved including #1 ranking on Google and other search engines. The website is fantastic and it has resulted in new business. The amount of business generated has exceeded the fees paid to the service provider.

Describe their project management style, including communication tools and timeliness.

The management style was professional, inclusive, educational, collaborative and friendly.

What did you find most impressive or unique about this company?

I found that the company was good at listening to client challenges and turning those challenges into opportunities. The representations made regarding results , i.e. Google ranking, etc. were achieved. The work has resulted in new business for the company.

Are there any areas for improvement or something they could have done differently?

No. We are thrilled from top to bottom.

BACKGROUND

Please describe your company and position.

I am the IT Manager of Executive Car Leasing

Describe what your company does in a single sentence.

Vehicle leasing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Contour to accomplish?

• Website development
• Website management and maintenance

SOLUTION

How did you find Media Contour?

Online Search

Why did you select Media Contour over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Frontend and backend website development and design
• SEO
• PHP/MySQL
• HTML5
• FTP download and upload
• CSV
• Excel data download and upload
• user portal
• credential management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great functioning websites

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Media Contour have always delivered projects on a timely fashion, responding quickly every time we need assistance

What was your primary form of communication with Media Contour?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Media Contour has been developing and managing our websites since at least 2009. Since then we've been thru several re-designs, updates and functionality upgrades always.

Are there any areas for improvement or something Media Contour could have done differently?

The projects are always done with transparency, on schedule, and cost-efficiently. We know we can always count with Matt's and Media Contour staff's professionalism, competence and expertise for a wide range of solutions and a job well done.

BACKGROUND

Please describe your company and position.

I am an executive of Angello Creative Group

Describe what your company does in a single sentence.

ARTISTHEAD is a virtual patch-bay, connecting the various components of the entertainment business by offering career enhancing guidance and education, artist development, production help, record label creation, copyrights, trademarks, marketing, PR, legal and accounting services, ongoing business management, and much more!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Contour to accomplish?

• Website creation
• Continued support

SOLUTION

How did you find Media Contour?

Online Search

Why did you select Media Contour over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Media Contour’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Consulting
• Development
• Website Design
• Site Building
• App Implementation
• SEO
• Continued Support
• Asset Management
• Audio Player
• Video Player
• Logo Design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Game changing and imaginative design and functionality
• Stellar communication and accountability
• Continued upgrades and support

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project came in better than imagined, as we were implementing uses and services that had not previously been done or available for the music business client base, or for that matter, any online business platform. Based on our unique demands, Media Contour delivered a stellar platform in a timely fashion.

What was your primary form of communication with Media Contour?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Media Contour takes pride in their work and made sure that we got what we asked for, which was certainly no easy task.

Are there any areas for improvement or something Media Contour could have done differently?

I feel that Media Contour grew with us as we navigated uncharted territory. I think that we all improved from completing the Artisthead project.