Unlocking the WHOLE MIND for Deeper Insights

95% of decisions are made from a non-conscious, emotional state of being. What if you could systematically tap into that state through market research?

 

MDRG coined Whole Mind Market Research to speak to the way we integrate both System 1 and System 2 tools and methodologies into every study we design – allowing you to understand not just what your consumers say, but also the underlying emotions driving their decisions. Whether your organization has questions about brand, product, customer experience or advertising, our white-glove approach ensures we understand your business’ broader goals so that the Whole Mind Market Research we design will bring you closer to reaching them.

 
$25,000+
 
Undisclosed
 
10 - 49
 Founded
1994
Show all +
New Orleans, LA
headquarters
  • 935 Gravier St., Ste. 2160
    New Orleans, LA 70130
    United States

Portfolio

Key clients: 

CenturyLink, DISH | Sling, T Mobile, Mazda, Tyson, Sanderson Farms, McCormick, Ochsner Health System, BCBSLA, Piedmont Health Crae, MD Anderson, SunTrust, Comerica

MDRG + Entergy: Utility Safety Ad Copy Testing Image

MDRG + Entergy: Utility Safety Ad Copy Testing

MDRG worked with Entergy Louisiana and The Ramey Agency to research and test several concepts for Entergy’s 2016 Safety Campaign. The utility ad copy test’s goal was to inform consumers of the danger of power lines.

Exploring Coffee Consumption Using Mobile Ethnography Image

Exploring Coffee Consumption Using Mobile Ethnography

A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how branding impacts their decision process, and, ultimately, how purchase decisions are made.

Ochsner Health System: Branding & Re-Positioning Case Study Image

Ochsner Health System: Branding & Re-Positioning Case Study

MDRG conducted multiple studies to assist Ochsner Health System in developing their advertising campaign with their new tag line and ensuring brand success.