Unlocking the WHOLE MIND for Deeper Insights
95% of decisions are made from a non-conscious, emotional state of being. What if you could systematically tap into that state through market research?
MDRG coined Whole Mind Market Research to speak to the way we integrate both System 1 and System 2 tools and methodologies into every study we design – allowing you to understand not just what your consumers say, but also the underlying emotions driving their decisions. Whether your organization has questions about brand, product, customer experience or advertising, our white-glove approach ensures we understand your business’ broader goals so that the Whole Mind Market Research we design will bring you closer to reaching them.