Where Smart Media Matters.
At MBI, our focus is making your working media dollars work harder.
We are an award-winning, national leader in media research, planning and buying with over 29 years of experience. Our team of seasoned media professionals seamlessly plan, buy and optimize across all mediums — not in silos. We utilize the media resources and tools of a large agency, with the attention and care of a boutique firm, to maximize every budget.
MBI aims to exceed client expectations through a strategic, Smart Media approach. We listen to your needs and understand your audience, then apply powerful insights and unconventional thinking to achieve your advertising goals.
Honda, RumChata, RaceTrac, Bed Bath & Beyond, Bona, Big Green Egg, The Company Store, Stella Rosa Wines, Resurgens Orthopaedics, Diva International, miraDry, Cochlear and more at https://media-brokers.com/testimonials.
RaceTrac is a chain of over 550 gas stations and convenience stores, located in the Southern region of the U.S. While facing an abundance of competition among quality c-stores in the South, RaceTrac was looking to partner with a media agency who could implement an integrated campaign to drive increased store traffic as well as increase the frequency of store visits with new and existing customers.
Full case study: https://media-brokers.com/racetrac-case-study
RumChata is a cream liquor that infuses the traditional Horchata flavors with Caribbean rum. MBI created a plan to increase their aided and unaided brand awareness, product trial and national sales velocity. RumChata tasked us to accomplish this while maintaining the feeling of grassroots growth and being a non-intrusive advertiser.
Full case study: https://media-brokers.com/rumchata-case-study
The Company Store is an online retailer that provides quality comfort through premium bedding and bath products. They faced increasing competition in the direct to consumer market and tasked MBI to grow revenue with positive ROAS through new marketing initiatives. The brand had been dependent on print media for years and was seeking a mass reach campaign to break through the clutter and competitive landscape.
Full case study: https://media-brokers.com/the-company-store-case-study
Sambucol is a line of unique immune support supplements containing black elderberry extract. They had strong national distribution and consistently innovated with new products yet still faced stiff competition in the homeopathic cold and flu remedy category. To drive purchase consideration, and boost retail and online sales, we sought to increase national brand awareness through a mass-reach, omni-channel campaign.
Full case study: https://media-brokers.com/sambucol-case-study
Tasty Bite is an all-natural line of shelf-stable Indian and Asian meals and rice available in all major grocery, natural and club stores across the US. We were tasked with the goal to drive increased sales velocity and increase national HH penetration in 8 key markets.
Full case study: https://media-brokers.com/tasty-bite-case-study
A revolutionary medical treatment needed to breakthrough to the aesthetics consumer market with a new brand refresh, alongside new patient demand and acquisition strategies. MBI was one of the partners that were chosen to help revitalize this brand and kickoff its consumer marketing re-launch. The primary KPIs were to increase awareness and web traffic.
Full case study:https://media-brokers.com/aesthetic-procedure-case-study
"The data showed that their strategy worked."
MBI assisted with brand awareness and pulse strategy for a beverage company. They worked with the client leading up to the launch of a first-to-market product.
"The data showed that their strategy worked."
Jul 1, 2020
As a result of MBI’s work, the client saw an increase in both their sales and clickthrough rates. Their team offered unique ideas and well-thought-out solutions that elevated the client’s brand.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the former CEO and CMO of a beverage company. We developed a first-to-market product called Aqua Ball that was a zero sugar children’s drink.
What challenges were you trying to address with MBI?
We hired MBI to assist with a massive brand awareness campaign leading up to the launch of our product. They also helped with pulse strategy by helping us understand if we had a revenue drive in certain locations.
What was the scope of their involvement?
Their team helped with strategic planning. They helped us understand media and its pitfalls. They did geo-targeted research around certain DNAs around locations that were carrying the beverage. Their team provided recommendations that developed our overall strategy.
They were also very involved in the creative aspect and call to action. Their team helped with everything from color theory, to data analysis.
What is the team composition?
There were about three people on the team. I worked with Marina (EVP Marketing and Media Strategy) directly.
How did you come to work with MBI?
They approached us. As a publicly-traded company, lots of agencies solicit us. However, their persistence impressed me. I decided to hear them out, and I was sold by their pitch. I was also attracted to their smaller size.
How much have you invested in them?
We invested about $500,000.
What is the status of this engagement?
We started working together in 2018, and we did a six-month-long campaign.
What evidence can you share that demonstrates the impact of the engagement?
Our click-through rates were off the charts. They were high above industry standards. The data showed that their strategy worked. We also saw an increase in sales when we started to geo-target specific stores.
How did MBI perform from a project management standpoint?
They really understood our industry and worked well within our budget. They were an asset in strategic planning and creative. The team jumped in with our in-house team and worked well with us.
What did you find most impressive about them?
They came up with a lot of ideas that we hadn’t thought of. Their team members gave feedback based on their own experiences as parents, which was really eye-opening. Marina was a professional. She knew her business inside and out. I hope I can work with her again soon.
Are there any areas they could improve?
The only thing was that we were in California and they were in Georgia. It’s always better to work face-to-face, so it would be nice if they had an office on the west coast.
Do you have any advice for potential customers?
I don’t have any specific advice, but in general, I’ve referred many other customers to MBI.