MBD | Morshed Business Development

We assist the client in Iraq with their business activities at all levels, by providing support in locating, selecting and developing new opportunities and business relationships.

A market entry strategy is a planned distribution and delivery method of services to a new target market.

We Ensure Market Access excellence by striving at the optimal launch timing in collaboration with the client departments and stakeholders.

Helping client to explore and identifies key stakeholders in-market and establishes relationships with key influencers and decision-makers to facilitate broader and deeper market access for new products and services to keep market access for existing client products, in coordination with all involved departments across the world or region.

Our deep understanding of the Iraqi political environment and culture make our expertise especially in the area of market access and can contribute to its regulatory and policy environment and market access process and delivers a government policy in the different key area’s where the client or organisation is active.

Our accountabilities:

Develop programs and materials for use by account managers, government relations and field staff that integrate information on product value to support strategies for optimizing revenues, reimbursement.

Explore, identify and foster trust-based working relationships with key national, regional and local stakeholders to facilitate bringing new products consistently and efficiently to market for the client.

Advance company interests and positions (including legislative developments) in the client industry’s local trade association.

Provide internal consultancy to the client on legislative and political matters, as well as on influencing strategies.

Support disease advocacy activities with KOLs, local organizations and authorities in cross-departmental cooperation.

Public relations Business Services

Project size: Confidential

Oct. 2018 - Ongoing

Project summary:

A regional-owned gas company hired MBD to provide PR services. The efforts include advice, content, research, and strategies to help the client handle their corporate-to-government relations.

Feedback summary:

MBD’s efforts help the client reach regulatory and public affairs sectors through deep and healthy connections in critical areas. The client highly rates the advisory services provided throughout the partnership. The strategic consultancy delivered is also key to the success of the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their content work is fantastic. MBD puts deep and healthy connections into critical areas, and that helps us to reach regulatory and public affairs sectors. There is a sense of needing them and keep them around.

How did MBD perform from a project management standpoint?

They do a lot of advisory services, which are highly valued and require verbal communication. In terms of contact, we use email, Teams, and Zoom. 

What did you find most impressive about them?

They give good strategic advice that has helped us quite a lot.

Are there any areas they could improve?

It would be great if they could add other languages into their work.

Do you have any advice for potential customers?

Have a clear sense of what you need their services for. They aren’t a marketing agency; they’re more like a strategic consultancy that works in public affairs and relations

The GIZ programme Private Sector Development (PSD) | BDS Regulation & Laws for MSME

Servicing companies & entrepreneurs with guidance on regulations and administrative hurdles- Mosul | Services by a consultancy.

the project builds capacities in labour market organizations to increase the service offers for skill-development and job placement, in coordination with the Ministry of Planning and the Ministry of Labour and Social Affairs. It also supports business associations such as chambers of commerce and industry to develop a

portfolio of business development services (hereafter BDS) to help micro, small and medium companies (MSME) grow, and cooperates with the international private sector to generate new job offers for young unemployed and returnees.