Mayple

Please describe your company and your position there.

I'm the founder of a start up.

What challenge were you trying to address with Mayple?

I was looking for help in getting started with marketing and to find backers for my Kickstarter campaign. 

What was the scope of their involvement?

I was not involved enough in letting them know what I needed.  I had almost no time to dedicate to the project, so I was not able to implement their suggestions very well or quickly.  I did not even find the time to tell them about what I was looking for, or what Kickstarter is.

What is the team dynamic?

We had an advertising expert in the UK and an account manager in Israel.  They were both knowledgeable and willing to help.

How did you come to work with Mayple?

Mayple is a good option for those with a limited marketing budget. They provide three layers of service at a reasonable price.

1. A marketing expert
2. A manager to make sure the marketing expert is meeting your expectations
3. A software layer that helps visualize marketing spend, etc.

Keep in mind that they do not provide the ‘creative’ so you will have to come up with your own ads, and they will help to manage them.

How much have you invested with them?

I spent $1000 on their services, plus ad costs.  We worked together for over a month, but I did not have enough time to dedicate to utilizing their services to the best advantage.

What is the status of this engagement?

It wasn’t a good fit for me, because I needed help with overall strategy, marketing basics, and the making of the creative elements.  I believe Mayple can help with the strategy/basics, but I never even found the time to discuss with them what I needed.

How did your relationship with the vendor evolve?

I never provided them with feedback or had time to check on how they were doing.  I believe they would have made adjustments to help make it a success if I had.

How did Mayple address the challenges that arose?

They were unaware of the issue and I didn’t tell them about it.

Describe the impact this engagement has had on your business.

Working with Mayple helped me to feel more confident in running ads, and learning more about what my business needs and what I am looking for in employees or firms we work with. 

Is there anything that the vendor did well or that you would consider a strength?

On my previous review I said that they charged me for 3 months and we barely worked together for two.  That was not true, I read my QuickBooks statement wrong.  I was not overcharged.

In what specific areas can they improve?

If they could also add in a layer of an employee that could help with the creative work, that would be very interesting.

This review was published on March 11, 2021.

Founder, Edge Coffee Company

Consumer Goods

1-10 Employees

St. Paul, Minnesota

Less than $10,000

Dec. 2020 - Feb. 2021

Project summary: 

A coffee startup hired Mayple to handle their advertising efforts, PPC, and digital strategy. The team was tasked to identify and reach the client's target audience. 

Feedback summary: 

The client had a learning experience during their engagement with Mayple. The differences in their timezones made it difficult to reach the team and communicate. 

BACKGROUND

Please describe your company and your position there.

I'm the founder of a start up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mayple?

Direction/strategy and help with advertising.

What were your goals for this project?

Increase awareness and get customer email addresses for my Kickstarter campaign.

SOLUTION

How did you select Mayple?

I think the idea is brilliant. You have a system that tracks marketing performance, a manager, and they hire for you a part time marketer. This system is able to be as effective, but cheaper than a part time marketer - in theory.

Describe the scope of their work in detail.

They knew slightly more about facebook advertising than me. (I had never looked at it before). So I did learn a couple things about how they work from them. They used their "targeting" to find an audience - results were over $63 per click. That is sixty-three dollars for each click! After I fired them, I used my own targeting to get $1.65 or less cost per click with the same ad set. They did not save me money on my ads, instead they cost me money.

What was the team composition?

Their team consisted of one woman to sell me on Mayple, one woman to hire a consultant, and one consultant to have meetings with me and do a really bad job of targeting ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

no. I definitely had a good learning experience, hiring and firing my first consultants and learning facebook ads and advertising in general for myself.

How effective was the workflow between your team and theirs?

We had skype calls. They we're in Israel and UK and I was on west coast time, working after hours so it was nearly impossible to get a time that worked for all of us.

What did you find most impressive about this company?

That they billed me 3 months for $1000 each and spent 3 hours at most on my project.

Are there any areas for improvement?

I have had any experience with advertising. After I fired Mayple, I was able to get over 100X lower cost per result with the ad that I created.

Star Ratings: 

Overall rating: 0.5

Quality: 0.5

Schedule: 0.5

Cost: 0.5

Willing to refer: 0.5

Introduce your business and what you do there.

I am a co-founder of SH1FT and we are a marketing agency.

What challenge were you trying to address with Mayple?

Essentially, we help them deliver for their clients, and they help us bring new clients to our agency.

What was the scope of their involvement?

They provided mostly Facebook advertising, which included graphic design, motion design, and ad management. They looked at our website and what we had already done, and they also asked us what we liked. Initially, they did the creative and then we talked with them to see if we liked it or not. They had a 24/7 dashboard where we had access to all the information we needed.

What is the team composition?

We worked with three people. We initially spoke to a sales rep, but we didn’t really talk to them throughout the process. We were in contact with the project manager as well as a Facebook ads manager.

How did you come to work with Mayple?

I found them on Google, and I liked the concept of matching us with an expert.

How much have you invested in them?

We spent under $10,000.

What is the status of this engagement?

We started working with them around April 2020, and the engagement ended in September 2020.

What evidence can you share that demonstrates the impact of the engagement?

They were able to take our ROI from 0.5x to 2x.

How did Mayple perform from a project management standpoint?

They were good. They were pretty proactive and would touch base with us often. We used email and Google Meet to communicate with them.

What did you find most impressive about them?

I would say that having a good project manager as well as craft experts makes the process better. Sometimes, experts aren’t very good project managers because they don’t want to get on the phone. That was a nice part of working with them.

Are there any areas they could improve?

Sometimes it was hard to communicate with the experts. There was a gap between the project manager and the experts where sometimes we needed more information from the actual experts since the project manager didn’t have all the answers we were looking for. I know this is a hard challenge to resolve, but it was important for us.

Do you have any advice for potential customers?

Although it is a benefit, we still have a third-party between us and the expert. Because of that, we try to be really communicative so the expert gets all the information.

Please describe your company and your position there.

I am a regional sales director in an IT solutions company

For what projects/services did your company hire Mayple?

We hired Mayple to design our new digital marketing strategy and to monitor it when its executed

What were your goals for this project?

We needed a new digital strategy to a new line of software we were about to launch. Our goal was to reach the right audience with new and compelling marketing messaging, that will allow our sales team to get qualified and knowledgeable leads they can support.

How did you select this vendor?

We searched online and found Mayple to be a very recommended agency on various websites (such as this one). Their website looked impressive and interesting too so we decided to contact them.

Describe the scope of their work in detail.

We answered Mayple's online questionnaire and connected our previous social advertising accounts. We immediately got a dedicated account manager that guided us through and asked us a few more questions. We were impressed by the level of professionalism and thoroughness of this initial process with Mayple. After 2 days we got a detailed audit report of our past digital marketing campaigns and a proposal for a new strategy. After accepting the proposal they started a more detailed work with us.

What was the team composition?

We've worked with Mayple's head of strategy and with our account manager.

Can you share any outcomes from the project that demonstrate progress or success?

I saw many strategy files in the past, but the strategy we got from Mayple was definitely the most professional, through and smart strategy I ever got from an agency. They were referring to every aspect of our business, including KPIs, operation, target audience and more, and built a strategy that was both goals oriented and simple to understand and implement.

We are following this strategy and see very good results. Mayple helps us monitor our campaigns and keep us focus on the activities that would make the most impact on our business.

How effective was the workflow between your team and theirs?

The fact that we had both an account manager and a professional strategy expert was a bit confusing when we started off, but after a while I understood the value of it. Daniel, our account manager is our go-to-guy for everything-digital and beyond.

What did you find most impressive about this company?

Their level of professionalism and knowledge in digital marketing is very high compared to anything I've experienced before from other vendors. We feel like they really care about us succeeding.

Are there any areas for improvement?

The technical part of the advertising accounts connection was not so intuitive at start, especially if you don't have experience with doing this before, and needs a human support (that we got).

Please describe your company and your position there.

CEO of a SaaS technology solution

For what projects/services did your company hire Mayple?

We used Mayple to help build a digital strategy for our service

What were your goals for this project?

To create a unified marketing strategy across our digital assets: website, social channels, and materials.

How did you select this vendor?

Web search

Describe the scope of their work in detail.

We had just decided on making some offer changes in our solution and wanted to "relaunch" it properly. Mayple helped us build a gradual and detailed digital marketing strategy that would help us.

What was the team composition?

We worked closely with Mayple

Can you share any outcomes from the project that demonstrate progress or success?

The marketing message is finally clear to us internally as well as outward in our advertising.

How effective was the workflow between your team and theirs?

The workflow was great and to the point.

What did you find most impressive about this company?

How much we got to be included in the process

Are there any areas for improvement?

Nothing I can think to mention

Please describe your company and your position there.

I am a Technology Leader at a software company focused on Blockchain technology

For what projects/services did your company hire Mayple?

We came to Mayple to find someone to lead digital marketing and genrate interest in our blockchain solution.

What were your goals for this project?

We were aiming to drive 20% new business per quarter.

How did you select this vendor?

We conducted a web search, and chose Mayple from the final 3, because of their promise for professional expertise, and continuous improvement.

Describe the scope of their work in detail.

Operating in the very sensitive market of FinTech we knew we needed focused guidance and strategy from someone experienced to both "educate" and generate interest in our solution. Mayple connected us with an expert with the exact experience in the specific market segment we operate in.

They built a strategy based on our initial brief, and after working out our mutual expectations, we just went for it. true to their promise our expert and Mayple worked hard to make sure our strategy was realized.

What was the team composition?

The team composition was me and our marketing director. We had weekly update calls with our expert and kept an eye on our performance on the Mayple platform. Very efficient and reassuring.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a lot more traffic flow and leads since working with Mayple. The process really helped us focus, build our message and invest our marketing budget to generate a positive return.

How effective was the workflow between your team and theirs?

Our communication was very effective. We communicated on a regular basis.

What did you find most impressive about this company?

The most impressive thing about Mayple is how they stand behind their promises. We got to work with someone truly good and professional who cares about our performance and gets us results.

Please describe your company and your position there.

Pass It Forward is an online giving platform where Givers and nonprofit organizations come together to make a positive impact across the globe. Our one-stop platform allows nonprofit organizations to publish fundraising and volunteering campaigns for free!

Donors and volunteers can easily support these campaigns anytime, anywhere. What makes us stand out is the concept of Giveback—empowering nonprofit organizations and their beneficiaries to pass the gift that they receive through simple acts of charity.

For what projects/services did your company hire Mayple?

We needed that extra ingredient in our marketing efforts. We wanted to expand our audience reach and engagement.

What were your goals for this project?

Help our hosted fundraising projects to reach their goals and hosting additional campaigns.

How did you select this vendor?

Word of mouth recommendations from a colleague.

Describe the scope of their work in detail.

The project has 2 layers. The basic layer was generating more traffic and awareness of our unique fundraising platform with paid and organic social media. Then we needed marketing content to educate leads about how we can help them get support for their cause.

Mayple helped us reach out and find experts for our various marketing needs. They all had experience working with other non-profits and understood our unique industry constraints.

What was the team composition?

Our own marketing team worked closley with the Mayple experts.

Can you share any outcomes from the project that demonstrate progress or success?

We are deep into the first stage of generating interest in our platform and seeing siginficant high quality traffic increase.

How effective was the workflow between your team and theirs?

Our marketing team and Mayple's marketing experts work well together.

What did you find most impressive about this company?

The level of expertise and market-specific experience that Mayple was able to provide us with, during the initial matching process was impressive. It's what set the groundwork for a great cooperation between our marketing team and the Mayple expert. They know our challenges, our audience personas and how to crack our messaging and translate that into action.

Are there any areas for improvement?

None.

Please describe your company and your position there.

Head of Growth at the world’s most gruelling hospitality test. We vet every holiday home in a city and accept only the top 1% to our exclusive guide.

For what projects/services did your company hire Mayple?

We found Mayple to help us find a very particluar marketing expert with experience in reaching high-end clients in the leisure, travel & tourism market.

What were your goals for this project?

Succeeding to reach new relavant audiences.

How did you select this vendor?

We were referrenced by a collegue

Describe the scope of their work in detail.

Our exclusive guide has a very specific audience with unique needs and expectations. Our main challenge was reaching that audience with online advertising.

We were not able to do this on our own and liked Mayple's approach to this challenge. They too, like us, offer top-notch service and put their marketers through a meticulous vetting process so only the best make the cut.

That's how we knew they would be able to get us who and what we needed.

What was the team composition?

Our marketing team head this project

Can you share any outcomes from the project that demonstrate progress or success?

Yes. With Mayple's help we are able to expand our service to new locations.

How effective was the workflow between your team and theirs?

The workflow is very effective.

What did you find most impressive about this company?

As I mentioned, I think their whole business model is impressive. They provide a much-needed service for businesses struggling to market successfully in a global market and rapidly changing technology.

Are there any areas for improvement?

No. I can not think of anything that needs improving

Please describe your company and your position there.

TRADE.com is a world-class online trading platform that offers a wide range of advanced financial products

For what projects/services did your company hire Mayple?

Helping us in running with our PPC activities in different markets we are working with, increasing our quality traffic using targeted campaigns focusing on top financials audiences,

What were your goals for this project?

Getting more quality and targeted traffic, together with improving our PPC campaigns to match our KPI's

How did you select this vendor?

Running research to find the right digital marketing service provider, We didn't want to hire just any freelancer, nor were we confident about hiring a big agency either. Mayple's unique format was the best of both worlds.

Describe the scope of their work in detail.

Following the brief online, highlighting our goals, expectations and KPI’s. as well as some of our important core brands messaging. We were matched with several marketing experts with FinTech experience (Not an easy niche I should add) and we chose based on the proposed strategy that seemed to fit us best.

What was the team composition?

Dedicated people from our Digital Marketing team ran the project with the Mayple experts

Can you share any outcomes from the project that demonstrate progress or success?

We have started to see growth and more targeted quality traffic arriving at our brand, We are hoping to optimize the campaigns and reach our goal in the upcoming months.

How effective was the workflow between your team and theirs?

Very effective. No problems, smoothly and Profesional

What did you find most impressive about this company?

It allowed us to stay in control of our ad accounts, optimize it better to match our KPI’s and Goals. We were able to let go enough to let the professionals do their job. Trust and confidence are key.

Are there any areas for improvement?

no

Please describe your company and your position there.

I am the owner and CEO of a balkan themed market stalls. We offer consultancy services- specialize in providing solutions to the small to medium Catering Businesses.

For what projects/services did your company hire Mayple?

I ran PPC campaign with a freelancer for 4 month, and didn't get the results we expected to get. SEO was handled by an SEO agency and wasn't improving for a while. We decided to find someone to rub both activities: SEO and paid search.

What were your goals for this project?

We wanted to drive much more traffic to our website, and to increase the percentage of visitors that book our service there.

How did you select this vendor?

I was referred to Mayple by a friend who's a business owner and a customer of Mayple. We got proposals from 2 more agencies and Mayple looked the most reliable and innovative one.

Describe the project in detail.

We started by defining our business needs better and build a plan based on the actual goals we wanted to achieve. My Google ad account and my website were reviewed, and I got a report that showed me what was missing in our previous campaign and the actions that Mayple is going to take in order to fix that. I then got a full keywords list with prioritization.

I had a long call with the Mayple expert and the account manager (the Maypler) together, where they explained in details the SEO and PPC strategy they think we should take. They also built dedicated landing pages to help with lead-gen. After my approval, the campaign was built. I can see all my ads and their results on Mayple’s platform. I get monthly reports from Mayple on how my campaigns will keep improving. They really keep me in the know and help understand the bit and bites of my marketing.

What was the team composition?

A Google expert and an account manager

Can you share any outcomes from the project that demonstrate progress or success?

Results had definitely gone better than before. We get much more clicks for each pound we spend. The conversion rates throughout the funnels got much better (gone from around 3% to 25% on our landing pages). We are now preparing for another campaign with Mayple as part of our growth strategy. We are very excited to work with them and confident we will get results this time too.

How effective was the workflow between your team and theirs?

The workflow was well defined. We got a professional and proactive service, we know what’s happening with our campaign. We are very pleased with the ongoing management and communication.

What did you find most impressive about this company?

They don’t play with the professional level of their service. I always know what’s happening with my campaign and the results got better and better. The account manager made sure my campaign is always improving.

Are there any areas for improvement?

Nothing at all. I fully recommend these guys.

Please describe your company and your position there.

I am the Chairman of a company that is virtualizing the use of physical gaming machines

For what projects/services did your company hire Mayple?

Digital marketing strategy, conversion optimization, paid media campaigns

What were your goals for this project?

Promoting our brand using our new product, reaching a monthly growth rate of 200% for 6 months.

How did you select this vendor?

I found Mayple on Google. We got proposals from 3 different agencies. Mayple seems to us as the most innovative and trusted one.

Describe the scope of their work in detail.

Before starting to talk about our new product, Mayple audited our current website performance and marketing messaging. We got a detailed audit report of all our digital marketing activities, which then translated into a full digital marketing strategy.

Thanks to Mayple we changed our website content and SEO, we rewrote our messaging and changed the CTAs and visuals on our website. Only after this step, did Mayple start to run the online campaign for our new product on a large variety of platforms and content websites.

With the same budget we used until then, we succeeded to reach much higher results.

What was the team composition?

We got an experienced account manager and a full-stack marketer who had exactly the experience we needed for this launch. At the beginning of the project, we also used Mayple for content and creative.

Can you share any outcomes from the project that demonstrate progress or success?

Our product launch went great! We succeeded in selling more than we expected with both the new product and the other products we have on our website. Our sales increased by 120%.

Since this campaign went live we see a constant increase in traffic and purchased. We are very confident in working with Mayple and looking forward to growing our marketing with them.

How effective was the workflow between your team and theirs?

The workflow was easy and friendly. Mayple’s team is very professional and defined project communication very well at the beginning of it. Mayple's platform is great. We didn't have to chase after reports since we could see all the performance of our campaign in their live monitoring.

What did you find most impressive about this company?

The account manager became the company's go-to-expert with any marketing dilemma we had. The team is very responsive and really cared about our success. They didn't let us spend our money on paid campaigns before they made sure the website will help the campaign to succeed.

The work went fast, so we were live with the campaign within 3 weeks since the project started.

Are there any areas for improvement?

You need to manage each expert as a new project on the platform, but the platform itself is very easy to use and arranged all of the activity in one place.