Web3 & SaaS Agency | NFT, Metaverse, DeFi, Crypto
We help Web3 & SaaS projects build successful launches and eliminate the guesswork through strategic consulting, growth and partnership solutions.
We focus on building trust with engaged communities and converting them to paid customers for our clients using Web3 and Web2 Marketing Strategies.
As technology evolves, so does digital business. That’s why it’s more important than ever for companies to foster valuable relationships with communities online.
Whether it’s Web3 or SaaS, we help you find your fans and turn them into loyal customers for your business.
We understand that the greatest challenge that any company in the Crypto-world faces is to build trust with early adopters and skeptical consumers.
Rug pulls, Scams and pump & dumps have negatively impacted public perception of Web3, leading to an overall decrease in NFT, DeFi, P2E, Metaverse Crypto and DApp purchases.
Everything we do is deeply founded in strategy.
Our creative team of designers, writers, developers, strategists and advertisers have led and created digital campaigns & content for over 25 years combined.
We have a deep knowledge of the market, the trends and the audiences, so we know what you need!
There’s a big need for fresh & engaging content in the fast-paced world of Tech and we’re here to fulfill that role for you!
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Portfolio
Website Copywriting for Storm Brain
When digital agency Storm Brain was re-designing and re-branding their website, they called on us to help them write SEO-driven copy for their services pages.
Although they are experts in this industry, they wanted a professional and detached voice to craft the content on their website.
After receiving their keywords and some briefing on their best practices, we went to work. The result was persuasive and engaging copy, aligned with their SEO strategy that attracts more qualified leads to their marketing agency while upholding brand voice.
Multi-Channel Lead Campaign
Muzeamp is a music marketing service that focuses on providing up-and-coming artists with key resources that help them turn their craft into a business.
As part of their on-going marketing efforts, the company wanted to launch a lead-generation campaign to fill their email list with qualified prospects.
Due to the digital nature of the project, we immediately identified the need for a multi-channel hybrid campaign of organic and paid media.
Our goal was to bring in as many qualified leads as possible and our strategy was to create a high-value lead magnet product that we would give away for free. This would help us achieve their goal and also build a tight community around value.
As part of the campaign, we created 3 landing and sales pages, a complete 7-email sequence, 3 ad sets and over 30 pieces of organic content based on their content marketing strategy.
We launched our campaign on Instagram, Facebook, TikTok, YouTube, Discord, Email and PPC, in order to build heavy brand awareness online.
We managed to bring in thousands of new, qualified leads that were ready to engage with the brand. But more interestingly, we managed to get over 20% of them to immediately sign up for the monthly newsletter or Discord channel as well.
This was the first time Muzeamp ran a campaign of this size and they are still reaping the benefits from that first campaign today.
Spirit Cloud App Launch Campaign
Spirit Cloud app is an Android-based NAS application that turns your phone into a storage cloud.
We were tasked with launching the full version of the app on the Google Playstore through a multi-channel advertising approach to maximize downloads and elevate the app branding.
We strategized, created and deployed the following assets:
- App Rebranding to reflect a premium product
- Tone of voice
- Updated messaging and audience research
- Market, product and competition research
- New logo design in various colors
- New and updated phone and tablet mockups
- Complete branded landing page design + copywriting
- Social Media Accounts set up and launched (Facebook, Instagram, YouTube )
- Social Media content pieces created and posted for the above + Reddit
- Social media launch messaging and graphics
- Updated Play Store Thumbnail and featured images
- Multi-Channel Campaign strategy
- Keywords Research
- Hashtag research
- Google Ads Search Engine Campaign Set up + optimization
- Over 20 visual Ad assets including a video/animation presentation
- Google Ads App Install Campaign Set up + Optimization
- Facebook Ad campaign Set up + optimization
- Google analytics Set up
- Facebook Pixel Set up
- Daily data tracking
- Pricing strategy
The results reflected an exponential increase in visits to the store and a drastic drop in cost-per-acquisition.
Multi-Channel Logistics SaaS Marketing
Mauve worked with RGD on various creative and marketing needs. When they reached out to us, the company was planning on launching an Amazon-related SaaS product. Their main challenge was the small niche they were targeting, which meant our focus was educating the market on the value they had to offer.
Here's a breakdown of the different tasks and accomplishments we fulfilled for RGD:
- Helped craft an organic and paid launch campaign for their SaaS.
- Managed all Digital Marketing operations, campaigns and funnels (Including Email Marketing, Social Media Marketing, Funnel Building and Management and more)
- Managed Instagram, Facebook, Twitter and LinkedIn Pages.
- Grew an instagram following of 1K in the first couple of months
- Created multiple social media content pieces weekly that connected with the audience and generated enquiries.
- Generated leads and set up lead-gen systems
- Produced multiple lead-magnets and funnels
- Wrote the copy and content for their entire website
- Wrote various email sequences (from onboarding to cold-emailing)
- Consulted the CEO on a weekly basis and kept him up to date with marketing best practices. Educated him on various digital tools to optimize marketing.
- Helped edit and create other miscellaneous creative assets for digital purposes.
Website and PR Copywriting for Vyshy Vanka
Ukraine-based NFT project Vyshy Vanka approached us when they were looking for a crypto-native agency to fulfill their copywriting needs ahead of their collection launch.
Vyshy Vanka came to us because of our expertise in Copywriting, Web3 and SEO.
We sat down with them and strategized the deliverables that would have the biggest impact on their reach in order to maximize their mint numbers.
We settled on creating website content and copywriting, a press release article, and various SEO-backed articles that would boost their SEO.
Then, we went ahead and wrote all the pages for the website, the press release and the SEO-researched content, providing the founders with a complete arsenal of marketing material to accompany their big launch.
The impact we created resulted in an increase of mint numbers, Discord channel members and press release shares on social media. The media received over 500,000 impressions and 10,000 social shares.
As a result of our collaboration, we are now working on a new Web3 project with a couple of Vyshy-Vanka's founders.
Blockchain Marketing & Content for Web3 Platform
Fast ID is a platform that aims to onboard more people into Web3 by allowing users to purchase their ENS domain with a credit card and providing them with instant access to education and community.
We provided Fast ID with a comprehensive strategy for their Marketing, Branding and Launch. Once the strategy was in place, we developed website content that would attract new customers and then educate them on how to use the platform. In their efforts to raise funds, we designed and created a branded investor pitch deck and advised them on various funding approaches.
Finally, we ideated and wrote marketing collateral such as marketing emails and guides to improve the User Experience of brand-new customers.
PR & Content Marketing for GameFi Crypto Game App
Versailles Heroes is a unique and competitive crypto MOBA game in the GameFi and Metaverse space. Players can purchase NFT heroes from the Marketplace to participate in multiple game modes and earn reward tokens that are tradable on different exchanges.
To support their game launch, we crafted 6 niche Press Releases showcasing attractive game features, business opportunities and general benefits to an engaged target audience.
We also provided Versailles Heroes with engaging website content, Design and UI consulting as well as basic art direction guidance.
Reviews
the project
Content Writing Services for Digital Marketing Agency
“They’re extremely insightful, creative, and diligent in creating high-quality, marketing-driven content.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the COO of a digital marketing agency.
What challenge were you trying to address with Mauve?
We were looking for a content writer capable of writing marketing-related content for websites, so we engaged Mauve.
What was the scope of their involvement?
We’ve hired Mauve to rewrite the existing content of our website. Our teams have had discussions about how to approach the project’s goals and needs. They’ve also provided a wireframed content document for us to use as we develop and design the new website.
What is the team composition?
I work with three people from Mauve, including Vlad (Founder & Creative Director).
How did you come to work with Mauve?
Mauve reached out to us.
How much have you invested with them?
We’ve spent around $10,000.
What is the status of this engagement?
The engagement started in February 2022, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The content they’ve provided is positioned to make our projects even more successful.
How did Mauve perform from a project management standpoint?
Mauve’s project management is good. To communicate, we use Slack.
What did you find most impressive about them?
They’re extremely insightful, creative, and diligent in creating high-quality, marketing-driven content.
Are there any areas they could improve?
No, there isn’t any. They’re great.
the project
Sales Funnel for IT Company
"I was impressed by Mauve's professional approach and timely manner in meeting our goals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a CEO of Rolling Global Digital Co. an IT company that serves automation software to logistics industry.
For what projects/services did your company hire Mauve?
As a start-up we had an incomplete sales funnel, which caused us missed sales. Mauve was responsible for adding variety of steps into the funnel increasing our conversions and decreasing out churn rate.
How did you select this vendor and what were the deciding factors?
We were subscribed to Mauve's Instagram page where we saw dedication to the field from the founder Vlad. The deciding factor for me as a small business owner was the fact that Vlad had clear vision and plan that he mostly executed himself during the time of the project.
Describe the project in detail and walk through the stages of the project.
After few calls me and Mauve agency agreed that they will work on top of what we already had. The main task for the team was to have an insight into our business, so they can understand our customers, because we never wanted a generic approach. We took a lot of time explaining and describing our business. We went even further and invited them to spend a day with us! After that they had a clear understanding about the culture of our business and what was the best way to approach our potential customers. Weeks after that were all execution mode.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Vlad a CEO of Mauve.
Can you share any outcomes from the project that demonstrate progress or success?
We were of course able to implement the sales funnel with our IT team and from the jump our "open rate" increased dramatically. Leaving the numbers out of equation, the conversations and responses from our customers is the best feeling that I could receive from Mauve's work.
How effective was the workflow between your team and theirs?
I've never seen a roadmap as clear as Mauve's. Everything was planned per day.
What did you find most impressive or unique about this company?
I was impressed by Mauve's professional approach and timely manner in meeting our goals. It is very rare for companies to approach start-ups as they were the next Apple.
Are there any areas for improvement or something they could have done differently?
They could always provide more data, where the sales funnel worked better at the previous project the worked on.
the project
Multi-Channel Funnel Campaign for Music Startup
"They knew exactly what they were doing at all times, and I was always confident that the end result would be amazing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the co-founder and CEO of Muzeamp, a startup company founded by a group of passionate musicians, graphic designers, and marketers. Our mission is to create a more accessible creative industry by offering personalized services to aspiring creators and helping them to find and use their unique voice.
For what projects/services did your company hire Mauve, and what were your goals?
Vlad and his team at Mauve helped us create a multi-channel funnel campaign for one of the services we offer. We were faced with little time, and almost no experience in marketing. We are great at what we do but we didn’t have a dedicated team that could communicate our value and message to the world. It felt like we were sitting on a great product that we didn’t know how to sell.
How did you select this vendor and what were the deciding factors?
We found a lot of value in their experience and strategy. After getting to know Vlad and his team, we chose Mauve based on their past clients and cost estimate.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Mauve created an entire campaign for us. It started with video and static ads that we tested against each other on social media. They also came up with a strategy for content and then created actual eye catching instagram content based on that. They took care of our landing page and funnel that included upsells and nurture emails and basically set us up with all the elements we needed to run a successful campaign, including retargeting ads.
How many resources from the vendor's team worked with you, and what were their positions?
We mainly worked with the creative director Vlad.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We found a lot of value in their experience and strategy. Not only did the campaign look good, it also attracted thousands of leads that joined our list. They made it look so simple. And we didn’t need to hire 5 different people, because Mauve provided us with all the services we needed.
How effective was the workflow between your team and theirs?
We had zoom meetings once a week to go over our campaign performance and used email to communicate. Whenever we had a questions about something, they were responsive to our needs.
What did you find most impressive or unique about this company?
I was impressed by Mauve’s service, professionality and experience. It felt like they knew exactly what they were doing at all times, and I was always confident that the end result would be amazing. They know their stuff.
Are there any areas for improvement or something they could have done differently?
I'm completely satisfied with their services. As I mentioned, they were able to fully understand my vision and create
the project
Content Marketing Strategy for Web Development Company
"The most impressive takeaway from working with Mauve is the level of excellence in their work."
the reviewer
the review
The client submitted this review online.
Please describe your company and position.
I am the Founder of X Technologies
Describe what your company does in a single sentence.
End to end web development solutions
What specific goals or objectives did you hire Mauve to accomplish?
- Strategic content marketing
How did you find Mauve?
Other
Why did you select Mauve over others?
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
I hired Mauve for internal consulting to help with developing a content strategy, specifically around copywriting, short-form video content, and revising our offer.
What were the measurable outcomes from the project that demonstrate progress or success?
- Increase client conversion by at least 25%
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent management of the project and execution of deliverables were all met in a timely manner.
What was your primary form of communication with Mauve?
In-Person Meeting
What did you find most impressive or unique about this company?
The most impressive takeaway from working with Mauve is the level of excellence in their work. As someone who believe strongly in delivering work that’s nothing below excellence, Mauve exceeds my expectations.
Are there any areas for improvement or something Mauve could have done differently?
At the moment I can’t think of anything that could have been improved or handled differently.
the project
Blockchain Marketing & Content Services for Web3 Platform
"The workflow between Mauve and our team was very effective."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Co-Founder of the company.
For what projects/services did your company hire Mauve, and what were your goals?
Our goals were to identify the hurdles of onboarding the masses into the world of web3, and find ways to clearly communicate our vision to solve these issues.
How did you select this vendor and what were the deciding factors?
My business partner had worked with Mauve on past projects, so they came highly recommended.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We tasked Mauve with building a schematic detailing all the steps of onboarding into web3, writing copy for our website and educational tools, as well as building a company deck that may be used in the future to secure VC funding.
How many resources from the vendor's team worked with you, and what were their positions?
I do not know the answer to this, but the team did an amazing job.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
While our project hasn't yet launched to the public, I can tell you the contributions from Mauve will be paramount to our success upon launch.
How effective was the workflow between your team and theirs?
The workflow between Mauve and our team was very effective. Video conferencing, secure messaging, and emails all got the job done 🦾
What did you find most impressive or unique about this company?
Mauve impressed me on many levels. Digital content, clear communication, and delivering on all promises of timeframe and content actions.
Are there any areas for improvement or something they could have done differently?
None that I can imagine at this point.
the project
Copywriting & SEO Services for NFT Company
"We didn't have to do the work multiple times as they got it right from the first try, and it was perfect."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
NFT project - Fonder
For what projects/services did your company hire Mauve, and what were your goals?
Copywriting, SEO and Articles
How did you select this vendor and what were the deciding factors?
Fiver, highly Rated Seller
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We Hired Mauve to Do all the Copywriting for the project and Help us with SEO and also Articles about the project
How many people from the vendor's team worked with you, and what were their positions?
1
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Very happy how the work came out and Defiantly helped the project get more eyes and More traffic
Describe their project management style, including communication tools and timeliness.
Everything was done before hitting the Timeframe we agreed on.
What did you find most impressive or unique about this company?
They know their stuff very well, They always available when we needed to reach out. And most importantly, we didn't have to do the work multiple times as they got it right from the first try, and it was perfect.
Are there any areas for improvement or something they could have done differently?
NA
the project
Web Content & Advertising for Sales Copywriting Agency
"Their awareness and intelligence towards their craft were top-notch!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director and CEO of my Sales copywriting agency, topcopy.
For what projects/services did your company hire Mauve?
Muave helped me create web content and ads for my Sales Copywriting Agency.
How did you select this vendor?
They had outstanding reviews and we were recommended by a partner company.
Describe the scope of their work in detail.
We started with a series of online interviews, and they discuss the nuance of my company and situation in depth. Then proceeded to offer solutions til we decided on the most effective plan to go ahead.
What was the team composition?
I worked directly with Vlad, an experienced copywriter and web marketer.
Can you share any outcomes from the project that demonstrate progress or success?
I’ve seen a 35% increase in sales in 8 days already! My web traffic has skyrocketed.
How effective was the workflow between your team and theirs?
Instant replies, easy flowing dialect between both teams. Understanding and intelligent team.
What did you find most impressive about this company?
Their communication towards us. Their awareness and intelligence towards their craft were top-notch!
Is there any area for improvement or anything that could have been done differently?
Not anything I can think of so far, pretty perfect.
the project
Advertising Campaign for Freelancer
"They have a small team that created such a huge impact."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a freelancer with my own freelancing platform and business. I provide Art Direction services for major corporate brands and utilize outsourced talent to fulfill midsized campaigns.
For what projects/services did your company hire Mauve?
I hired Mauve to help us out with running different campaigns for our services and platform. We were looking for someone with knowledge of the SaaS and Web industry that could revamp the content on our website and create a complete PPC campaign on Google, Facebook and Instagram.
How did you select this vendor?
One of my friends showed me their profile on Linked In. I saw that they were a new company but had a handful of happy clients. I ultimately decided to go with Mauve rather than a stand-alone freelancer because they could provide me with all the services we needed for this project and for future needs. Above all, they seemed to have a lot of skin in the game.
Describe the scope of their work in detail.
We had an introductory call where we discussed our challenges and problems. After asking us a few questions and listening attentively, they told us they'll come back with a proposal. A day later they sent us the proposal and I was very happy to see the content refresh, the ad campaign and also SEO optimization included. They got to work, keeping me updated on everything they did every 1-2 days. I always had direct-access to view the changes in real time which was nice. After a couple weeks the work was finished and the campaigns were set up. It felt like we were "taking over" the internet. They ended up creating a Google Search and Display campaign, a Facebook Traffic and retargeting campaign, as well as a Pinterest campaign to try and see if our target audience was located on that channel. Our website was re-written and even re-structured to reflect our messaging and goals.
What was the team composition?
I communicated directly with Vlad, the founder and Creative Director at Mauve. I also got to meet Rob, their paid media analyst. Vlad also showed me 2 other people that worked on the project: a writer and a designer for the ad campaign. It was nice to have an entire team work towards our goals.
Can you share any outcomes from the project that demonstrate progress or success?
Overall, the ad campaign drove tens of thousands of visitors to our website. And since they had optimized the words and structure of the text, it was easy to generate new leads looking for a freelancer to fulfill a role. Before hiring them the website felt "all over the place" and although I could manage the design and layout, the copywriting was something I struggled with. They took their time to explain all the work and even set me up with Google Ads and Analytics so I could track the performance. All the changes they made resulted in a significant increase in business. We had to hire an assistant to help with the amount of appointments we had. Really happy with how our collaboration turned out.
How effective was the workflow between your team and theirs?
Our team is just me and my partner. It was very easy to communicate with Vlad and Mauve. He made sure to reach out often, walk me through the steps taken and answer all the questions I had promptly. I would say communication was one of the best "extras" that we got with their service.
What did you find most impressive about this company?
They have a small team that created such a huge impact. I also found their overall process to be very professional - from the way they talked to me, to onboarding, to delivering the work. They went the extra mile without asking for the extra dime.
Is there any area for improvement or anything that could have been done differently?
I am just excited to see them grow their team.