Branding Agency specialized in Startups.
Mastery is a branding agency specialized in Startups.
We are a branding and visual identity agency specialized in Startup.
We create brands for your Startup and your product, from the communication strategy, the values and purpose of your company to the needs of your users and how you can help them better than the competition.
With our process based on Scrum's agile methodology, we can create and present concepts of your brand in 10 days, to validate and guide you to the right path, the one that represents well the values of your company and connects with the values of your audience.
And why Startups?
As we also have experience in UX Design (user experience design), we know how to design products that are interesting to users. This experience gives us a differentiated vision when developing your brand, mixing the identity of your Startup with that of your product, which can be one or more.
Focus
Recommended Providers
Portfolio
Agrotools, Rampazzo, IPAM, Tecfy, Lar Ternura
Logo for Lawyer
Logo design for a lawyer. It needed to be something more serious, that could be replicated in several printed graphic pieces and summarize the name of the lawyer in the first impression.
For that, I created a signet that represents Renan's stoic identity as well as a signature showing that all his work is manual and personalized.
Logo for Geek Mechanical workshop
The client wanted to open a mechanical workshop with a geeky atmosphere, with comic books, video games and references from the nerdy world. A place where people like to wait for their car to be ready instead of getting bored.
For this, I mixed the two universes and tried to simulate something that identified both segments.
Logo for Digital Influencer
Logo creation for a social influencer of fashion, decoration and health. As a person, the logo couldn't replace her image, but it had to compliment her pictures. So I did the creation in a signature format where she can use the signature over her photos.
Logo for Influencer Top Voice on LinkedIn
Personal Brand design for Maira Reis, a LinkedIn Top Voice 2019 in Brazil for the LGBTIQ+ community.
She wanted a brand that was personalized, handmade, and showed the feeling of freedom that she has when using her own speech to expose her opinions on the internet. The M symbolizes the wings of a hummingbird.
Identity System - Lar Ternura
Inspired by the actions of people engaged in volunteering, one of my passions is being able to participate in projects that contribute to social causes. One that I like to highlight because we have been in partnership for a year is Lar Ternura — Tenderness Home —, a kindergarten for needy children, which gave me the opportunity to contribute to a rebrand project and quickly evolved into a communication consultancy!
Branding - Rampazzo
First brand project I decided to do using the agile method, and the result was amazing! I involved the client from the start and helped him explore all the concepts around the values he wanted his brand to express. By the end of the second sprint he already knew what he wanted and we had reached a final logo before even finishing all the graphic material for the brand. This allowed him to walk autonomously, producing on his own many of the brand's support and communication materials.
Reviews
the project
Logo Design for LGBTQIA+ Organization
"Our relationship with them was incredible and we are satisfied with the service and the result of the contracted work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company develops products aimed at the LGBTQIA+ target and connects other companies with this community.
For what projects/services did your company hire Mastery Design?
Mastery developed my personal branding, mairareis.com, and consequently my logo.
What were your goals for this project?
Develop a personal brand that would bring my personal challenges: someone who is encouraging people to change around them.
How did you select Mastery Design?
The company is well known in Brazil for its incredible UX projects and branding for companies and people. In addition, I saw his websites and thought it was fabulous what they had already developed for other clients. So I had no choice but to choose her.
Describe the scope of their work in detail.
I am the founder of camaleao.co and mairareis.com, both companies focused on the LGBTQIA + community and who educate companies to not only hire this audience, but also insert them into them, based on the best practices of diversity and corporate inclusion.
What was the team composition?
With Mastery or my companies. With my companies, I am a founder and I manage them. With Mastery, I am their customer.
Can you share any outcomes from the project that demonstrate progress or success?
The result you can see on my website http://mairareis.com where you already have a logo at the top of the website and also on my link, on the cover of my LinkedIn, which is the concept of the project and the result of my personal branding.
How effective was the workflow between your team and theirs?
Fabulos. Amazing.
What did you find most impressive about this company?
The idea behind the whole project and how they managed to really connect my essence with my personal brand.
Are there any areas for improvement?
Our relationship with them was incredible and we are satisfied with the service and the result of the contracted work.
the project
SMM, Branding, & Logo Design for Legal Firm
“They’re two honest, amazing people, and they’re detail-oriented.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a lawyer in Brazil, and I’m still building my firm.
What challenge were you trying to address with Mastery Design?
It’s important for my business to post regular content on social media and send portfolios to clients and other companies, and to do it in a professional way.
What was the scope of their involvement?
Mastery Design is creating content for my Facebook and Instagram profiles. They have frequent meetings with me to gather my requirements.
What is the team composition?
I’m working with Alexandre (Co-Founder & Creative Director) and Murillo (Co-Founder & Commercial Director).
How did you come to work with Mastery Design?
I’ve known Alexandre for 10 years, and I always liked his cartoons and designs. I saw a lot of the jobs he did after he started Mastery and liked the quality and professionalism of his work. They were also very attentive to me during our initial calls.
What is the status of this engagement?
I started working with Mastery in June or July 2020, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Mastery Design’s work has had a positive impact on my practice. They’re helping set my business apart from others, and I’m getting more clients. They meet all the requirements I set out for them and the work is high-quality.
How did Mastery Design perform from a project management standpoint?
Our offices are 200 kilometers apart so the collaboration is strictly remote. We use Google Meet and WhatsApp for communication. They meet the deadlines they set.
What did you find most impressive about them?
They’re two honest, amazing people, and they’re detail-oriented. They’re always getting better, but the work they’re doing right now is perfect for me.
Are there any areas they could improve?
Improvement is always important, but I can’t think of anything specific for them.
Do you have any advice for future clients of theirs?
In my case, I gave them all the details for the work I needed in the beginning. If clients do the same, I’m sure they’ll get the results they want.
The newly designed logo was positively received by the stakeholder. The team was able to capture what the organization stands for. The workflow was effectively and seamlessly adapted into the project.