Our partnership with Eden and Quietly brings the brand’s emotion to centre stage with a .com that embraces storytelling as its strategic foundation. More than a product site, Eden Empire is where cannabis culture becomes real.
True to its roots
The site’s creative direction is distinctively Eden: bold, real, and funny.
While competing dispensaries aim to sanitize…
cannabis to attract a broader audience, Eden’s creative direction remains authentic to weed’s counterculture roots.
For inspiration, we looked to other counterculture, grassroots movements, like early MTV, the hippy movement, and even sneaker culture. Working within Eden’s brand guidelines, we created a design system that embraces an open environment, pushing the content to hero status and urging users continually forward.
Community, Culture, and Cannabis
Angular transitions and playful, compelling imagery entice users to scroll, inviting them into Eden’s story and encouraging them to explore more.
Rather than focus on the health benefits of cannabis, we zeroed in on the rebellious side of weed, incorporating smoke, shake, and even Fruit Loops into the site’s design.