MarketAcross

Please describe your company and your position there.

I head up communications and marketing-based activities for a blockchain project focused on putting tools in the hands of entrepreneurs and community leaders to democratize payments and unlock growth in areas of the economy that need it most.

For what projects/services did your company hire MarketAcross?

We needed to raise our brand profile in both the blockchain world and amongst a mainstream audience in order to maximize the distribution of our platform's native token.

Other important objectives revolved around ecosystem and network growth. For this, it was paramount for the project to get exposure in leading tech and finance-focused publications to tell our story and showcase the product.

What were your goals for this project?

Goals included growing brand awareness, widening token distribution, which serves, long term, as a marketing tool, and generating project leads for our open-source software.

How did you select MarketAcross?

MarketAcross is known within the industry for being arguably the most reputable PR and marketing agency available. We spoke to other providers for benchmarking purposes but were likely from the outset to make them our final choice.

Describe the scope of their work in detail.

The team was quickly able to grasp what Fuse was trying to achieve and had no problem coming up with narratives and creative angles in order to gain the attention of leading media publications.

What was the team composition?

Work was conducted efficiently via a 10 person chat group combining members from both teams as well as weekly calls to assess ongoing content and provide a focus for short-term PR objectives. The team was on hand morning, day, and night to help with deliverables during a period of increased work activity.

Can you share any outcomes from the project that demonstrate progress or success?

Multiple full-page online features were obtained on platforms including Hackernoon, Yahoo Finance, CrowFundInsider, and many others. The service also included assistance with listing and featuring on Product Hunt - a leading forum where tech experts and influencers rate the best products worldwide.

Fuse achieved 2nd place - an impressive position made possible by our market-leading solution but also MarketAcross's experience in conveying features and benefits in a way that people understand.

How effective was the workflow between your team and theirs?

We're fortunate to work in an open-source environment in which working remotely in a way that is frictionless by leveraging technology is the norm. MarketAcross embodies this working culture so it is as if we were just everyday colleagues.

What did you find most impressive about this company?

Speed, quality, and industry expertise.

Are there any areas for improvement?

There was one leading media publication, recognized globally, which we have not yet managed to feature in but we understand it's not possible to get us every PR opportunity that we want. 

Please describe your company and your position there.

Orbs Ltd. is a blockchain company that develops a blockchain for mass-use applications. I work as VP of BizDev, which includes responsibility for general marketing.

For what projects/services did your company hire MarketAcross, and what were your goals?

We hired MarketAcross to help with PR and media campaigns. As a blockchain company providing infrastructure to mass usage applications,, our business presents marketing challenges in that we need to appeal to a number of diverse constituencies, including large enterprises and government organizations, sophisticated developers, other blockchain projects that we want to integrate or collaborate with, as well as a very broad and decentralized general community of blockchain and crypto enthusiasts.

We hired MarketAcross to help us navigate this landscape and find ways to use its media connections and expertise to reach all of our target audiences in the most efficient way possible.

How did you select this vendor?

We engaged in discussions with a various providers and also used our contacts throughout the industry to select the best one. MarketAcross cam highly recommended and did not disappoint.

Describe the scope of their work in detail, including any steps and the final deliverables.

During the period where we hired MarketAcross, we were engaged in a major push to expand our project’s ecosystem by integrating our platform with as many collaborators as possible. In order to succeed, we needed to create media attentionaround each move, with each new collaboration attracting more and more additional partners and a larger audience in the crypto community as a whole.

MarketAcross helped us strategize each announcement, develop its content and get prominent media placement for them in the venues that would best match the specific project’s target audience. Once we had a pipeline of upcoming announcements, they also helped us decide on a schedule to maximize impact. The final deliverables were published articles in major industry publications.

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with two members of the team - one account manager and the Company’s COO.

Can you share any outcomes from the project that demonstrate progress or success?

Our company was featured in dozens of articles in prominent industry publications, and the ecosystem campaign resulted in even more integrations and more positive community reaction than we had expected going in.

Describe their project management style, including communication tools and timeliness.

Most communication went through a dedicated telegram group. The team was extremely responsive.

What did you find most impressive or unique about this company?

The combination of deep industry expertise and the ability to create high-level content, with the connections and access to the outlets needed to get the content out.

Are there any areas for improvement or something they could have done differently?

No. We are very happy with their services.

Please describe your company and your position there.

I'm head of community and relationships at a blockchain fintech company. We have created a blockchain network layer for fiat money and applications.

For what projects/services did your company hire MarketAcross, and what were your goals?

We were about to launch a new product on the market and we needed to communicate with our audience, the media and potential investors to amplify our message.

How did you select this vendor and what were the deciding factors?

MarketAcross has a great reputation on the crypto/technology market and was our go-to provider from the start.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After a few meetings to define the scope of work, objectives and deliverables, we have agreed on a monthly package and an account manager who went above and beyond to accommodate our ever-changing market needs.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact, but we also had occasional meetings with the accounts director to keep the project updated.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our community has grown as well as our brand recognition and mentions across the web. We have been featured in over 30 publications and counting. Outputs were always timely and of good quality, and their pitching skills were flawless.

Describe their project management style, including communication tools and timeliness.

We had an open channel on Telegram with our account manager, who was superb - always helpful and willing to go the extra mile.

What did you find most impressive or unique about this company?

Their ability to pitch and guarantee that our story was told across mainstream and trade media alike.

Are there any areas for improvement or something they could have done differently?

We had a few hiccups at the beginning due to the complexity of our product, but once that was sorted it all went smoothly like a well-oiled machine.

Please describe your company and your position there.

I am the marketing lead at PARSIQ. PARSIQ is a blockchain monitoring and workflow automation platform that serves as a multi-level bridge between blockchains and off-chain applications.

For what projects/services did your company hire MarketAcross, and what were your goals?

Our project needs to constantly raise awareness of the audience about corporate news, releases and announcements. We chose MarketAcross because we were confident in their professionalism and we received many recommendations about them from our partners. We needed a reliable PR company who could quickly respond to the project news that happened, and then make it public so that the cryptocurrency market was aware of what we are doing and how we are developing.

How did you select this vendor?

Our CEO had several personal interviews with a few PR companies. After we got the final proposals from those firms, it was very simple to choose MarketAcross as they offered a quality solution in a package of services including PR copywriting, distribution, and marketing.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began by wrapping up a PR strategy after having a team meeting and briefing us with questions. After the initial strategy was approved, the MarketAcross team started all the PR-related activities. Now we almost instantly get press coverage across crypto-related media once an announcement is prepared.

How many people from the vendor's team worked with you, and what were their positions?

We have a dedicated group chat in Telegram and are working closely with Tal and Itai: they make sure we get news coverage and thought leadership inclusions.

Can you share any outcomes from the project that demonstrate progress or success?

We are still working with MarketAcross, but already saw a huge increase in media mentions and search traffic. We have several nice expert opinion inclusions and we are very glad that the team is helping us spread the word about our company and our founders.

Describe their project management style, including communication tools and timeliness.

As already mentioned, we have a Telegram group chat, so we work closely every time. The team responds instantly to our requests and provides us with all the important links to the press coverage.

What did you find most impressive or unique about this company?

We are very pleased with how the team is attentive to the market sentiment. They can suggest rescheduling the announcement due to the bad mood on the market so that we can spread our news at the best possible time. This is a crucial point for crypto-related PR since the cryptocurrency market is very susceptible to mood swings and you better watch it for greater outcomes.

Are there any areas for improvement or something they could have done differently?

I don't think we have anything to suggest for improvement.

Please describe your company and your position there.

We are a venture capital firm in the blockchain space with over 55 portfolio companies.

For what projects/services did your company hire MarketAcross, and what were your goals?

Splinterlands SPS Governance token - our goal was to get more visibility to the incredible product and growth being experience on Splinterlands

How did you select this vendor?

We had a rigorous process of vetting many different providers

Describe the scope of their work in detail, including any steps and the final deliverables.

The Market Across team brought substantial visibility to the project and worked closely with the team to drive value.

How many people from the vendor's team worked with you, and what were their positions?

at least a team of 5 worked closely and many other supported the project.

Can you share any outcomes from the project that demonstrate progress or success?

Substantial traction - monthly growth has skyrocketed in some cases upwards of 1000% increase on certain aspects.

Describe their project management style, including communication tools and timeliness.

The team's coordinate well through live communication channels and weekly catch-ups

What did you find most impressive or unique about this company?

MarketAcross delivers results and aligns extremely well with the success of their clients.

Are there any areas for improvement or something they could have done differently?

Keep up the great work!

Please describe your company and your position there.

CMO and early investor of a blockchain project

For what projects/services did your company hire MarketAcross, and what were your goals?

Media pitching, news, advertorial & interview placement

How did you select this vendor?

Industry friend’s referral

Describe the scope of their work in detail, including any steps and the final deliverables.

PR media brief establishment, media pitching, assistance and advise on write-up, media pitching and placement arrangement, coverage reporting

How many people from the vendor's team worked with you, and what were their positions?

2-3

Can you share any outcomes from the project that demonstrate progress or success?

Timely delivery, exceeded original expectation in terms of number of good quality placements

Describe their project management style, including communication tools and timeliness.

Overall, they have good communication and task division system.

What did you find most impressive or unique about this company?

Good relationship with the media, articles are delivered very punctually

Are there any areas for improvement or something they could have done differently?

Could offer more variety of article categories and suggest more media angles

Please describe your company and your position there.

As the CEO and Co-Founder of a digital asset start-up. We provide a new decentralized platform that integrates new utility to blockchain technology.

For what projects/services did your company hire MarketAcross?

We developed dCanvas, a collaborative and interactive community pixel art board that promotes the value of blockchain technology and the value of NFTs in an easily accessible platform to the general public.

How did you select this vendor and what were the deciding factors?

MarketAcross has already developed a stellar reputation and after engagement, they absolutely lived up to it. The firm is responsive, attentive and adapts to work with your pace.

Describe the project in detail and walk through the stages of the project.

With a fully built product and platform, MarketAcross helped us create and distribute press releases across numerous media outlets to increase project exposure. Furthermore, they were active in seeking new PR avenues customized to our project and goals.

How many resources from the vendor's team worked with you, and what were their positions?

They have a deep team where we primarily communicated with a very senior manager. It was incredible how they suggests ideas in a way that fits our timeline and time constraints.

Can you share any outcomes from the project that demonstrate progress or success?

MarketAcross helped write press releases that were published in over 10 high traffic media outlets within the first month. It helped gain public exposure of our project and they worked with us closely to individualize the press releases.

How effective was the workflow between your team and theirs?

We meet on a flexible basis. The team has always been prompt with responses and producing tangible value.

What did you find most impressive or unique about this company?

The network they have is amazing. Any company looking to increase exposure of their product would benefit from their deep connections within the space.

Are there any areas for improvement or something they could have done differently?

We recommend MarketAcross as a PR agency with full confidence to any project.