Please describe the scope of their involvement in detail.
March Media presented a few campaigns that they'd been working on when we first met. They were able to dial in to our territories quickly, even though March Media was an out-of-state company.
They showed us demographics for our targets, which convinced us to have a full website redesign. March Media handled our SEO and SEM as well as maintaining our website.
Being a plumbing company in South Florida, in competition with other high-profile companies, I gave March Media a list of companies that worked as direct competitors. They were tasked with watching how they were placed, compared to us. I receive reports on a weekly basis, and I am given any other information that I need within a day at most.
We've played with our campaigns, going from pay-per-click to an impression-based program aimed at flooding the market with our information. We didn't see much return on investment when simply targeting keywords in order to bring in leads.
Through impression marketing, I've seen a big increase in results. Metrics can be hard to track, and many customers simply report finding us on Google when asked. We've tried to dial in on getting dedicated numbers, but found that it was a lot more work than we were willing to take on.
March Media setup several items through our WordPress design for capturing email addresses and service requests. We've achieved a steady flow of two-to-five requests per day through our web feed.
March Media also brought on some ghostwriters for content creation on our blog and email blasts. Our blog has grown quite a bit as a result. We receive a modest amount of interaction for a plumbing company.
How did you come to work with March Media Chicago?
I found March Media Chicago through acquaintances. We got in contact and worked up a proposal based on what we were looking for. The ultimate goal was to see where our money was going. There was a lot of grief when dealing with SuperPages, for example. They treated us as another number, and our business never flourished by using those large-scale ad campaigns.
We considered a few companies that were in line with advertising for the plumbing trade, including a high-profile agency in California. The reason for ultimately choosing March Media was the fact that the other main contender offered to design our website and maintain it through essentially a leasing contract. We would have never actually owned it, which we didn't like. The website should have been our own property, which March Media was able to provide.
Could you provide a sense of the size of this initiative in financial terms?
For the current year, our budget for March Media's services, including design, SEO and SEM, has been around $13,000. We pay an average of $2,000 per month for their services.
What is the status of this engagement?
We started working with March Media Chicago in August 2014 and have an ongoing relationship.