MarAutomation

BACKGROUND

Please describe your company and your position there.

Co-Founder - Proso AI, we run technology practice specializing in Oracle Cloud, Microsoft, Dynamics, Salesforce applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarAutomation, and what were your goals?

MarAutomation helped us automate our marketing campaigns from webinars to workflow emails.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was familiar with the work MarAutomation has done for other companies and knew it was what I needed. It was way less expensive to outsource this work than to hire resources internally.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Essentially fractional CMO for email automation campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Mukesh, their founder. He is very personable and helped us get everything set up.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our customer retention rate is growing by up to 45%. They help us to manage clients easily by setting up an Email automation sequence that delivers regular product updates and release notes. ​​Now we can view the whole client journey, including which channel the visitor visited and which page they saw, since we are B2B this is extremely useful for us.

How effective was the workflow between your team and theirs?

The founder Mukesh was directly involved in the project and their project manager worked alongside him. The workflow between our teams was very effective.

What did you find most impressive or unique about this company?

We are really impressed by their thorough process and communication skills. The quality of delivery is excellent.

Are there any areas for improvement or something they could have done differently?

Been a great experience

BACKGROUND

Please describe your company and your position there.

We provide technology consulting and software implementation services. I lead the sales strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarAutomation, and what were your goals?

We have struggled for years to get any results from email marketing. Our open rates and click throughs were terrible even though we were carefully targeting clients. We needed help and did not have the internal resources or expertise to manage the process so we hire MarAutomation.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with Mukesh at a previous company and was aware of his expertise in this area. We did not want a large company with set ways of doing things but prefered the more hands-on approach to tailor a program to our needs and budget.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Reviewing all tools and recommending improvments. Looked at our current contacts lists and segmentation along with how we source new leads and add them to the campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

The owner worked directly with us throughout the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have just begun to implement so can't provide specific metrics but have made drastic improvements to our processes and feel much more organized and purposeful.

How effective was the workflow between your team and theirs?

Very good and easy to work with

What did you find most impressive or unique about this company?

Their knowledge of marketing automation and the tools needed to be successful are impressive

Are there any areas for improvement or something they could have done differently?

Next time read my mind and just take care of everything I need before I even have to ask!

BACKGROUND

Please describe your company and your position there.

babybay is a baby product company, I am the creative director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarAutomation?

We needed help setting up an email automation funnel using ActiveCampaign and generating leads for BabyBay, and managing our contact database and sales pipeline.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had a lot of experience and seem to be easy to work with so we decided to go with them

Describe the project in detail and walk through the stages of the project.

We had many meetings upfront to discuss the details of the job and they were very involved with us throughout the entire process

How many resources from the vendor's team worked with you, and what were their positions?

We work with a couple of people from the team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained a great number of new leads which have proven to be successful

How effective was the workflow between your team and theirs?

We worked very well together and they were always available when we needed them

What did you find most impressive or unique about this company?

Their willingness to answer any and all questions whenever we needed and to walk us through everything was impressive.

Are there any areas for improvement or something they could have done differently?

nope

BACKGROUND

Please describe your company and your position there.

I am the founder of a tech and marketing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarAutomation?

Email funnel & Hubspot

SOLUTION

How did you select this vendor and what were the deciding factors?

He came highly recommended by a colleague.

Describe the project in detail and walk through their service package.

MarAutomation helped me set up an email automation funnel and also helped with the implementation of HubSpot CRM to manage your contacts and sales pipeline.

How many resources from the vendor's team worked with you, and what were their positions?

Mukesh, the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had a great experience using Hubspot to track our leads and sales.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

They are easy to work with, responsive, and highly skilled.

Are there any areas for improvement or something they could have done differently?

We didn't have huge success with the email automation funnel but look forward to improving in the future.