We shape the invisible
We are a branding specialized design studio. We know that ideas have the power to transform, so we transform unique ideas into memorable concepts, images, spaces and experiences. That’s our way of giving something to the world:
We shape the invisible.
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Portfolio
BOCA
BOCA is the first dessert restaurant in Mexico City. Unlike traditional bakeries, Boca creates a unique sensory experience where the dish is the star of the day, and unlike traditional restaurants, Boca's menu includes exclusively desserts that invite us to relearn and rediscover the way we enjoy them.
The branding is present in the space from the first step given, from the logotype embedded in the pink concrete step at the entrance, to the shelves and walls of the restaurant. To make this possible without an invasive feeling, we created a logotype based on basic figures that blends naturally with interior design.
The graphic identity also includes carefree patterns of ink stains in golden finishes that reflect the creativity of the dishes and function as a complementary element within the restaurant, like in the shipping boxes that adorn the shelves.
Behance:https://www.behance.net/gallery/81828407/Boca
Pipiris Fries
Pipiris Fries
Pipiris Fries is a dark kitchen in Mexico City,
one of the few places in the city where you
can get fries loaded with meat, chicken, and
cheeses. The founders wanted to create a
brand that captured the fun and eccentric
essence of their products, something that
accompanied and added a special touch to
the fries that, by themselves, make anyone
drool just by reading the menu.
"Pipiris Fries loaded with roast chicken breast
and bacon, topped with ranch dressing, scallions
and cheddar cheese." After reading this
description and wishing to have some Pipiris
already in our hands, we knew that we had to
create a unique universe around the brand,
although actually, this universe captured us
since the brand itself made us go back in time
and stop it. The only thing that mattered was to
enjoy the delicious fries that were in front of us.
¡Buen Provecho!
Behance:https://www.behance.net/gallery/110058117/Pipiris-Fries
Fonima Vol.3
Fonima seeks to dissolve the line between visuals and sound through rhythm, time and silence, to connect the audience with sensory and auditory experiences in an audiovisual concert that brings together musicians, animators and VJs, in a live session of visual and musical improvisation.
Organized by Casiopea and Rock Juvenil, the third edition of Fonima was transformed into a digital festival based in Mexico City, Torreón and Baja California, consisting of a series of workshops and discussions, an animated gifs contest and a virtual concert.
The main event took place in an interactive virtual world created in collaboration with Oxxxo Club, where musicians were presented live, accompanied by the VJ mixing of animated gifs inside a digital dome and a pavilion with the finalists’ gifs of the contest.
Behance: https://www.behance.net/gallery/110323825/Fonima-Vol3
La selva
La Selva is a traditional Mexican food restaurant founded in 1976.
Combining tradition and elegance, the brand proposal adopts a rustic and free aesthetic that, contrasted by the print finishes, give the brand a premium touch.
Chilaritos
Chilaritos is a restaurant in Mexico City, specialized in a typical Mexican meal called "Chilaquiles", this popular food is elaborated with fried corn tortilla pieces and accompanied by spicy sauce and cheese.
For the visual identity of Chilaritos we took inspiration from Mesoamerican elements and Mexican pop culture to reinterpret them with a contemporary touch and thus generate our own language within the brand development that feels fun and casual.
The biggest challenge was to find a name that would make a direct allusion to the word "chilaquiles" without falling into one of the thousands of uses and variations that other restaurnats have given to this word, thus was born Chilaritos, a casual and fun version of the original word.
M.I.N.D
M.I.N.D. is a group of writers and actors who create, memorize, musicalize and perform sketches between social criticism and comedy without ever repeating a show. These sketches, elaborated by Grupo Bestias, were presented at La Teatrería in Mexico City.
The inspiration for this project is the mix of pieces that have nothing to do with each other to make them say something when they are together.
Under the idea of random concepts and nonsense, we translated this randomness into something funny, awkward, and uncomfortable that you can't stop watching. We achieve this through a selection of intense colors and visual elements that leave no one indifferent.
Forus
Forus is one of the leading digital private debt investment marketplaces for SMEs, individual and corporate investors in KSA. Registered and licensed by the Saudi Arabian Monetary Authority (SAMA). The company has become an integral part of the Kingdom's economy and contributes to Saudi Arabia's Vision 2030.
For this proposal, we worked on the brand elements such as the logo, typographic palette, color palette, and visual system with illustrations and 3d graphics. Our main goal was to create a visual language that inspires confidence in the public and feels casual to reduce the intimidating aspect that the investment world usually has. We proposed a friendly, simple, and sober illustration system to give an accessibility tone to the brand.
With Forus, a world of opportunities awaits you!
Núcleo
Núcleo is a beautiful apartment building at Cuauhtémoc Avenue in Mexico City. For this project, we worked on the brand design, logo, visual system, graphics, and applications, which were mainly stationery and editorial documents. The main concept of the design is to reflect the sober, calm, and structured lifestyle that is related to the building. All the graphics arise from the same idea inspired by the name: Nucleus, as the center of something; that is why in the graphics there are modules, circles, and different elements that are repeated reticularly from an imaginary "nucleus" as if they were expansive waves.
Reviews
the project
Rebranding for Yoga Fitness Studio
"The team was very communicative and kept me informed the whole time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I purchased an existing yoga studio that was geared towards fitness. For the purchase we needed a new brand to reflect the new direction of the business and resonate with the existing community. We hired Manifesto for overall brand concept, logo, collateral, and initial advertising ideas.
For what projects/services did your company hire Manifiesto, and what were your goals?
Purchasing an existing business and needed a rebrand.
How did you select this vendor?
I narrowed my search down to three agencies. I picked Manifesto based on the variety of their past clients, the range of design skills, and their creative uniqueness.
Describe the scope of their work in detail, including any steps and the final deliverables.
We had an initial meeting to discuss our goals and to confirm if we would be a good fit based on price, timeline, and skill set. We gave them the existing business info and shared what we needed to change, and what was going to stay the same for the physical space for the near term and we needed a brand that would be ok with the current design of the studio and would still serve us in 5+ years.
In addition to the logo with various color palates, we required image direction, and advertising examples that fit the brand.
How many people from the vendor's team worked with you, and what were their positions?
We had the pleasure of working with Bernabe and Paolo.
Can you share any outcomes from the project that demonstrate progress or success?
They exceeded all of our expectations, from the overall end products to adjusting from our feedback during the process.
Describe their project management style, including communication tools and timeliness.
The team was very communicative and kept me informed the whole time. We never worried about the progress of the project. We used email, Teams, and WhatsApp to communicate and collaborate.
What did you find most impressive or unique about this company?
My previous experiences with branding companies has been varied, evidenced by I went looking for a new company. They quality of the proposals, and end products were wonderful and far beyond the monetary cost.
Are there any areas for improvement or something they could have done differently?
None that I can think of. We will use them again!
the project
Rebranding for Artists Network
"We truly felt they understood our work and values."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a national network of artists and cultural spaces in Mexico. I'm the director, in charge coordination and liaison with various spaces across the country
For what projects/services did your company hire Manifiesto, and what were your goals?
Brand identity design and editorial design. Our goals were to reach new audiences without leaving our foundational elements
How did you select this vendor?
For the understanding of our project and the security, they offered us regarding the quality of their projects
Describe the scope of their work in detail, including any steps and the final deliverables.
We started with several interviews, a review of materials, and feedback from each member of our organization. Over the course of several months, together we reviewed the new identity that includes logo, fonts, corporate colors, brand graphics and templates for the design of digital publications.
How many people from the vendor's team worked with you, and what were their positions?
Two people on the team worked directly with us, a creative director and a senior designer.
Can you share any outcomes from the project that demonstrate progress or success?
A fresh redesign that better communicates our activities and a design system that allows us to differentiate ourselves from any other organization that carries out similar activities. We draw so much attention that we now have a contract with the federal Ministry of Culture
Describe their project management style, including communication tools and timeliness.
We hold face-to-face and online meetings. We also review progress weekly using Drive
What did you find most impressive or unique about this company?
The deep understanding they had of the project and how they transformed that into a unique, coherent and attractive design system
Are there any areas for improvement or something they could have done differently?
On one occasion the delivery was delayed a day or two because they asked us for time to detail the proposal more, but it was worth the wait
the project
Branding & Marketing Services for Food Establishment
"Their creativity and communication skills impressed us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Food and beverage establishment
For what projects/services did your company hire Manifiesto, and what were your goals?
Branding, naming, marketing
How did you select this vendor?
A few years ago I had already worked with them. The project was Atfil.
Describe the scope of their work in detail, including any steps and the final deliverables.
They are involved in all the client's needs, following up at each stage of the process.
How many people from the vendor's team worked with you, and what were their positions?
2
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to the work of Manifesto, we managed to have an image that is consistent with what we wanted to project
Describe their project management style, including communication tools and timeliness.
We have constant communication about the results and feedback from us. We communicate by messages, email, telephone and personally, in a fluid way.
What did you find most impressive or unique about this company?
Their creativity and communication skills impressed us.
Are there any areas for improvement or something they could have done differently?
response time
the project
Branding & Logo Design for Construction Company
"They did complete research on the industry to offer something of quality."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company is engaged in construction.
For what projects/services did your company hire Manifiesto?
Brand and logo development
How did you select this vendor?
Acquaintance
Describe the scope of their work in detail.
They did complete research on the industry to offer something of quality.
What was the team composition?
Owner and colleague
Can you share any outcomes from the project that demonstrate progress or success?
A radical change in the company logo.
How effective was the workflow between your team and theirs?
They work in a direct and efficient way.
What did you find most impressive about this company?
Their speed and availability.
Is there any area for improvement or anything that could have been done differently?
Research the industry further.
the project
Branding Services for Food Products Company
"We were impressed with their passion for creating new concepts."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am co-founder of Pipiris Fries and I am in charge of the marketing and process implementation area.
For what projects/services did your company hire Manifiesto, and what were your goals?
Brand identity service and concept creation for a dark kitchen in Mexico City in addition to character.
How did you select this vendor?
Past projects experience
Describe the scope of their work in detail, including any steps and the final deliverables.
They interviewed the 3 partners of the brand, a study of the profile of our consumer was carried out and they were given the name to work with, they delivered a first proposal which was later perfected with a result that fascinated everyone.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with the project manager and it was an incredible experience
Can you share any outcomes from the project that demonstrate progress or success?
All of our customers love our brand, fonts, characters, and color palette. there is no one who can deny that the design is perfect.
Describe their project management style, including communication tools and timeliness.
The meetings were held by video call and we also have personalized assistance 24/7 on whatsapp and calls. Constant advances were sent by mail.
What did you find most impressive or unique about this company?
We were impressed with their passion for creating new concepts and the excellent reading of the explanations and visions of the partners.
Are there any areas for improvement or something they could have done differently?
NO, let everything continue like this.
Manifiesto completed deliverables beyond expectations, successfully implementing feedback during the entire process. The team leveraged Microsoft Teams, WhatsApp, and email for seamless collaboration and constant updates. Overall, they were an experienced, cost-effective, and quality partner.