Making You Content Limited

Please describe your company and your position there.

Voicescape combine digital technology, behavioural insights and data science to help social landlords and local authorities connect with their communities, drive efficiencies and maximise revenue. As the Marketing Manager I oversee all online and offline marketing activities, working closely alongside our Chief Revenue Officer to ensure those activities result in a steady stream of marketing qualified leads.

For what projects/services did your company hire Making You Content Limited?

We were searching for an agency with the right skills, culture and SaaS experience to refine and deliver our content strategy. As a small team, we lacked the time and expertise to manage all of this in-house, so we brought on Making You Content to support us with copywriting, social media, paid ads and design services.

How did you select this vendor?

Having found Making You Content on Clutch.io, we invited them alongside a handful of other agencies to pitch for the project. As we had just gone into lockdown at the time, pitches were conducted over Zoom before choosing a vendor.

Describe the scope of their work in detail.

The initial focus of the scope was developing thought leadership content to help cement Voicescape’s status as market leaders in collections for social housing. MYC got to work on planning, developing and launching an end-to-end whitepaper campaign, which got the ball rolling on our lead gen activities and set the standard for further thought leadership to follow.

They’ve since helped us introduce our other digital solutions to the market: Compliance, Feedback, Wellbeing, and recently, Collections for Local Authorities. This has involved supporting us with a unique messaging hierarchy for local authorities, and rolling this out across brand assets and promotional materials. As our business evolves, so does the scope. The team at Making You Content really understands our needs and keeps us in the loop at all times. We’re really impressed with the work they’ve done so far.

What was the team composition?

I’ve worked closely with their director, copywriters, social media manager, and designer to ensure the tone of voice and visual quality is consistent across the board.

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Making You Content, we’ve seen a 250% increase in web traffic and managed to bring 779 new leads into our pipeline. On LinkedIn, we’ve increased our followers by over 320%, influenced 13,000 contacts, and achieved a 9% engagement rate. We’ve even secured a £105k contract directly from a single ad. It’s safe to say that Making You Content has been central to refining and delivering our content marketing strategy as we’ve grown over the past 18 months.

How effective was the workflow between your team and theirs?

We have bi-weekly meetings with their director, copywriters and social media manager to ensure everyone is on the same page when it comes to project deadlines and goals. We also communicate with their team via email and Trello on a regular basis and they give us frequent progress updates. If we have any feedback, they’re quick to reply and make amends without complaints.

What did you find most impressive about this company?

They went above and beyond to learn about our digital solutions and ensure the content they produce is 100% accurate. Their ability to rapidly turn things around while maintaining a high level of quality is also second to none.

Is there any area for improvement or anything that could have been done differently?

It’s a lot harder to get key visuals right without being in the same room as the designer - big design pieces like presentation decks can involve a lot of back and forth. However we always get there in the end!

Please describe your company and your position there.

I am the Marketing Manager at an app development and digital product consultancy. With offices in the UK, US and India, we partner with some of the world's most well-known organisations to support their digital transformation projects.

For what projects/services did your company hire Making You Content Limited?

We were looking for strategic and tactical support for the delivery of our content marketing, including blog posts, research papers and case studies. Our content marketing output had tailed off due to other priorities so we needed a partner to provide us with added capacity and to provide their expertise from a strategic standpoint to ensure our content was as effective as possible.

What were your goals for this project?

Our goals were two-fold. The first was to ramp up the amount of case study content on our website for sales enablement purposes, particularly in our target sectors. The second was to devise and deliver a new content series targetted at our specific target audiences. This included a fully fleshed-out content plan and deliverables.

How did you select this vendor?

Colleagues had already worked with Making You Content previously and found their output to be of a very high standard and the team extremely easy to work with. Myself, the marketing team and our CEO still carried out research on other potential suppliers but didn't think any of them were as good a fit as Making You Content.

Describe the scope of their work in detail.

After setting out the scope of the work that was required, I had a call with the team at Making You Content to flesh out our ideas and set out concrete timescales for delivery. Throughout, the team provided a useful steer on how best to approach our content strategy, providing invaluable guidance on where elements could be improved and what areas would be best to focus on.

After the initial call, we prioritised the creation of case study content for one of our most recent clients. A call was quickly and proactively set up with one of our account managers to talk through the client partnership with Making You Content's content writer. From this, a case study was drafted in double-quick time, within 48 hours I believe.

The team and I were extremely impressed with the quality of work considering the turnaround time and only a couple of tweaks were necessary. We then provided Making You Content with a fleshed-out brief for our content series, kicking off with a 1000 word blog post.

Again, this was turned around rapidly with excellent suggestions in terms of tone, structure and content. They grasped the purpose of content almost immediately and this was reflected in the high quality of the output. As with the first case study, only a few minor tweaks were necessary from the first draft. Upcoming work will include another case study and further blog content with more work likely to follow.

What was the team composition?

The composition of the team has remained consistent through the whole process with their copywriter, director and operations manager all present on ideation and discovery calls. We have also worked directly with the same copywriter throughout, ensuring consistency of tone and quality, and providing a single point of contact.

They've always been rapid at responding to emails and are always ready, willing and able to jump on a call at short notice.

Can you share any outcomes from the project that demonstrate progress or success?

As content marketing can take a long time to bear fruit, we are still in the early days of monitoring the impact of the work that Making You Content have carried out. Despite this, we've had excellent engagement on our social channels to the initial blog post with a noticeable increase in reach and impressions.

Feedback internally has also been exemplary. Bounce rate on the case study content they have created is lower than on comparable case studies on our site while time on the page is also markedly better.

How effective was the workflow between your team and theirs?

The copywriter who was assigned to our project has been very easy to work with. They were always available to bounce ideas off and worked well with both me and the wider team. As mentioned earlier, the speed and quality of output was also exemplary.

Similarly, the wider team, which includes their director and operations manager, have always been available when we've needed them and have provided vital input and ideas for the project. They're a lucid, forward-thinking team who really know what they're doing when it comes to content marketing. No complaints!

What did you find most impressive about this company?

They clearly know what they're talking about and have their finger on the pulse when it comes to content marketing. Also, for such a small team, their turnaround times are seriously impressive and that expedience doesn't come at the cost of quality either!

They were also quick to get what we're about as a company and what we're trying to achieve with the project, which had significantly in making the whole process run smoothly thus far.

Are there any areas for improvement?

Maybe initially it wasn't quite clear what the setup would be in terms of team structure and who we should be communicating with when it came to progressing the project. But, really, that's a very, very minor point in what has been an excellent experience. Genuinely cannot fault their performance or output!