Find clarity in chaos.

GOLD VERIFIED

Major Tom is full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. 

Our industry-leading specialists have been hand-picked from across the globe. We’ve been serving our partners from our offices in New York, Toronto, and Vancouver since 2000. We combine the top-level strategy you’d find at an established consultancy with the implementation and technological capabilities you’d find at a leading agency.

Made up of some of the brightest minds on the web, we humanize modern marketing, cutting through the noise to bring clarity to our clients.

The marketing landscape is constantly evolving. Every day there are new technologies, new opportunities, and new tactics you can employ to engage with your audience.

But knowing where to be and how to act can be overwhelming – being everything to everyone isn’t always the answer. Instead, the key is to change perspective. To take a step back and look at the bigger picture.

We believe in focus. In cutting through the noise to find clarity.

It’s about doing the right thing, not just anything. We work to understand the entire scope of an organization so that we can not only recommend the right solutions, but implement them consistently across all mediums.

By taking a strategic approach we’re able to help organizations see the whole forest before picking the right trees: identifying the channels, tactics, and technologies that will drive your business forward.

 
$25,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2000
Show all +
New York, NY
headquarters
  • 331 Park Avenue South 5th Floor
    New York, NY 10010
    United States
other locations

Portfolio

Key clients: 
L'Oreal, Denny's, Sleeman Breweries, Orkin, New York University, Holt Renfrew, Clarins, Pirelli Tires, HSBC Bank, Expedia, Fairmont Hotels, Cirque du Soleil, KLM Airlines, Air France, W Hotels, Topshop, Staples, NBC Today Show, Red Bull, Bulletproof Coffee, Westin Hotels, COBS Bread, Loeffler Randall, Illesteva, Motion Picture Association of America, Mission Hills Winery.

Major Tom wins 2020 Canadian Search Award: Retail/eCommerce (PPC)

The Challenge:


Roller Rabbit is a feel-good company that looks for the joy in life. With the in-house marketing team focusing on their expertise on creative production and product development, they needed help to leverage Roller Rabbit's digital marketing to its full potential.

A 25% budget cut and issues tracking their revenue data challenged Roller Rabbit's paid media campaigns. They partnered with Major

Tom to create a well-thought-out strategy. The goal was to build brand awareness and create campaigns designed to grow revenue.

The Solution:

 

Major Tom completed a full audit of data from analytics, CRM, and other third-party sources to make recommendations for success. With the full audit completed, Major Tom was able to create a data solutions that gave all team members confidence in reporting accuracy.

Then, Major Tom developed an integrated paid media strategy to generate strong ROAS and awareness of Roller Rabbit collections. By leveraging targeted, high impact channels such as Facebook, Google Ads, and Microsoft Ads, we were able to best reach their target audience. Data revealed an interested audience that hadn't previously been tapped into who were then included within the strategy. 

By reviewing historic data, we were able to shift spend focus onto the highest converting categories. We then segmented and created re-marketing audiences based on this data to encourage conversion by targeting relevant users.

The Results:

  • Increase in paid-media generated revenue: 95%
  • eCommerce conversion rates increased by over 176%
  • Exceeded transaction goals by: 98%
  • Paid media ROAS on Google: 775%
  • Paid media ROAS on Facebook: 1124%

 

Blending AI and advertising to drive aggressive growth

*Google Premier Partner Awards Finalist for SEO Excellence*

Zolo is a leading tech-powered brokerage empowering consumers with data, knowledge, and the best agents to create a seamless and stress-free real estate experience.

They set Major Tom the goal to drive 2x year-of-year (YOY) growth. 

So what did we do? We had them trending towards YOY growth of 2.6x. 


Learn how we achieved this alongside a cumulative CPA 60% below the initial goal, 35% increase in conversions and 10,000+ signups a month by watching our case study video.

COBS Bread hired Major Tom as their strategic digital agency for North America to provide strategy on both consumer marketing and franchisee recruitment. Our job: lead all digital marketing and advertising for COBS and build their new website.

We overhauled COBS’ account structure to increase the efficiency of their paid campaigns. We then implemented an integrated digital marketing strategy to increase product awareness

and encourage product offer downloads, to ultimately drive users in-store. In-depth keyword research determined top targeted terms for SEO and site content. Their site was strategically built to cater to both customers and potential franchisees.

Results

  • Their new website has received a prestigious W3 Award
  • Sales are up 5-10% for promoted products
  • Cost per voucher redemptions for consumer products is bypassing direct mail initiatives at $3-5
  • Cost per franchise leads are decreasing MOM by 30-40%

Loeffler Randall is a luxury fashion brand headquartered in NYC. They wanted to acquire new customers and deepen their connection with their current audience. Their challenge to Major Tom: Expand their presence while reducing return-on-ad-spend (ROAS).

We started with a comprehensive discovery process. Understanding the full spectrum of their digital marketing, we tailored a strategic solution that complemented their

current activities. As a Google Premier Partner, our early access to beta programs allowed Loeffler Randall to benefit from new opportunities before others.

Some of the highlights from our campaign include:

  • Increased transactions by 20% & increased ROAS by 40% while reducing YOY spend by 30%
  • Increased conversions by 152% & cross-device conversions by 36% while reducing cost per conversion by 37.7%
  • Generated 20%+ in additional revenue from campaigns representing an increase in ROAS of 71.9%
Brewing a user-centric website for innovators in decaffeinated coffee Image

Brewing a user-centric website for innovators in decaffeinated coffee

The Swiss Water Decaffeinated Coffee company has created an innovative decaf coffee process. They came to Major Tom in need of a platform that effectively migrated their existing SEO, improved time on site, communicated their brand persona, and redesigned their UX.

Our process involved thoroughly understanding Swiss Water; we conducted extensive workshops, stakeholder interviews, research, and facility visits.

Our

multidisciplinary team then created an intuitive and visually compelling site that immerses users in Swiss Water’s brand. The site is committed to a user-centric design which reflects Swiss Water’s commitment to providing customers with an unparalleled experience, regardless of where they are in the buying process. We also created a custom Google Analytics configuration to track specific metrics, ensuring the site delivered as intended.

Results:

  • Increase in total page impressions: 120%
  • Drop in bounce rate: 45%
  • New store locator tool used in the first few months: 130,000+
Furnishing a Canadian property management website with user-friendly features Image

Furnishing a Canadian property management website with user-friendly features

Hollyburn manages and operates thousands of commercial properties and rental apartment communities nationwide.

Knowing that searching for a rental property can be stressful, Hollyburn wanted to rebuild their website to make it as user-friendly as possible. With this in mind, Major Tom was tasked with creating an intuitive, fundamentally useful property management website.

Making a website intrinsically

user-friendly meant shaping the platform in response to actual user behavior. With a strategy-first approach, we began by conducting an in-depth analysis of the organization and performing extensive research with web users.

We discovered two notable things: there was a desire for improved UX and users were shifting through high volumes of data while on the move. High-performing mapping and search functions, particularly on mobile, was key.

Our team meticulously redesigned the Hollyburn website, making it user-centric and task-focused. Every aspect of the search is geared towards allowing users to browse available units with ease. The adaptive site is now task-orientated on mobile and functions like a native app.

Results:

  • Increase in organic traffic: 78%
  • Reduction in bounce rates: 25%
  • Website awards won: 4
Evolving the message to inspire a new audience Image

Evolving the message to inspire a new audience

Cirque du Soleil is the largest contemporary circus producer in the world. The Montreal-based entertainment company is famed for delighting audiences with mesmerizing theatrics alongside a sophisticated performance.

Widely known among English-speaking fans, Cirque du Soleil wanted to expand their audience for the Vancouver production of Totem. They came to Major Tom to craft a campaign targeting Vancouver's

Chinese-speaking population.

We developed a Chinese-specific landing page and then launched an engaging campaign using Weibo, Facebook, and YouTube, part of which involved influencer or Key Online Leadership (KOL) outreach.

Platform-specific tactics include:

Weibo: Created 40 posts, gaining 550 followers and ran a contest.

Facebook: Targeted 68,000 Chinese-speaking Facebook users within Greater Vancouver.

YouTube: Promoted Totem with a trailer video that received nearly 500,000 impressions.

KOL outreach: Invited Weibo influencers to attend a VIP performance that resulted in shared experiences across social media and directed traffic to the Chinese-specific landing page.

Media buying: Launched a campaign that utilized 2,500 Chinese websites on Google Display Network. Purchased prominent ad real estate on key websites that had a relevant reader base, reaching over 300,000 highly localized Chinese media consumers.

Google: Targeted “Vancouver events” related terms and branded Chinese keywords which generated 524 ticket sales with a conversion rate of 30%, with ROAS at 255%

Results:

  • Website visits: 16,000+
  • Decreased bounce rate: 29%
  • Total tickets sold: 1,250+
  • Online conversion rate: 6.2%
  • Campaign ROAS over: 10x

Reviews

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Digital Marketing for Advertising Agency

"Major Tom is consistently ahead of the curve."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Dec. 2018
Project summary: 

Major Tom delivered digital marketing services to benefit a client base. Their team worked on pitches and proposals. They also handled SEO and PPC campaigns.

The Reviewer
 
11-50 Employees
 
Vancouver, Canada
Account Manager, Advertising Agency
 
Verified
The Review
Feedback summary: 

Major Tom produced exceptional results executing the client’s vision. Their team was readily accessible and innovative. They exceeded expectations. Their creative approach spurred the possibility for future engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m an account manager at an advertising agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Major Tom?

We hired Major Tom for their digital marketing services.

What were your goals for this project?

We wanted to provide our clients with tangible SEO and PPC results.

SOLUTION

How did you select this vendor?

We’ve worked with Major Tom on many previous projects and always have been pleased with their work.

Describe the project in detail.

We started with a kick-off meeting before getting to work. Major Tom assisted with SEO and PPC campaigns. Their team also helped with forming project proposals, pitches, and anything in conjunction with our clients.

What was the team composition?

We generally worked with around three team members per project.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Major Tom delivers excellent results for projects, accurately following their client’s visions.

How did Major Tom perform from a project management standpoint?

Major Tom regularly touched base with updates through email and phone calls. Their team managed expectations and were always available.

What impresses you about Major Tom?

Major Tom is consistently ahead of the curve. Their team continually searches for new ideas and theories to execute.

Are there any areas for improvement?

There are none that I can think of.

5.0
Overall Score I would work with Major Tom again and again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling with Major Tom was extremely easy.
  • 5.0 Cost
    Value / within estimates
    The cost is extremely affordable for the value you receive.
  • 5.0 Quality
    Service & deliverables
    They provided quality work.
  • 5.0 NPS
    Willing to refer
    I would highly recommend them.
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
Major Tom Agency, Inc.
Status
Active
Jurisdiction of Formation
Canada
Id
887963411
Date of Formation
Nov 24, 2000
Last updated
Aug 10, 2020
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Low Risk
Last updated
Jun 27, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
21
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
June 3, 2020